Step 2 - Create value from technologic innovation

Present by:

Luz Angelica Ramirez Rodríguez

Fernando Murcia

Miguel Antonio Solano

Maria Jose Sanchez

Julio Cesar González

Curse Tutor

GROUP: 212032A_614

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA – UNAD

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

October de 2019

I
 Introduction
In times as competitive as the current ones, companies are able to grow by some

element that differentiates them from the competition, it is not being the best but the only

one that satisfies a certain need, or expectation of superior quality. With technological

innovation, we must obtain this sustainable competitive advantage over its competitors, it

cannot be relegated to support levels but can be integrated into the company's global

strategy, as Porter (1990) indicates: "The competitiveness of a nation depends on the ability

of its industry to innovate and improve. The company obtains a competitive advantage

through innovations "... This is the case of Apple, which stands out for presenting constant

modifications: In quality, elegance and simplicity of use; satisfying every day more needs

of its customers. With this philosophy, Apple has created innovative products such as the

iMac, the iPod, the iPhone and the iPad.

Likewise, companies must devote resources to technological innovation, whose

ideas and projects will have a great impact, giving solution to operational tasks (which do

not generate value), developing new products in synergy with specialists, and new ways of

doing things. (processes - business model). Finally, the technological innovation applied by

companies must be translated with tangible results (business value), as indicators of the

value perceived by the client, monthly income, and annual profitability.

II
 Objectives

Assess the appropriateness of different valuation methods, recognizing market

conditions for technologic innovations-

Developing a negotiation of technologic assets from products, processes, and systems

innovation, with the aim of achieving the organization social and business goals.

III
 TABLE OF CONTENTS

Justification´s Statistical Data chart per student (Activity 6) ................................................ V

Research Justification chart (Activity 7) ........................................................................... VIII
Conclusion ............................................................................................................................ IX
Bibliography .......................................................................................................................... X

IV
 Justification´s Statistical Data chart per student (Activity 6)

Justification´s Statistical Data

Student name Luz Angelica Ramirez
Statistic No 1 The survey, also carried out by ANDI, shows that companies have
Digital been transforming their interest in the appropriation of technology,
transformation innovation and automation of processes to accelerate execution times.
survey 2017 (ANDI VICEPRESIDENCIA DE TRASFORMACIÓN DIGITAL, 2019)
Statistic No 2 This publication allows to know real cases that applied technological
Technological solutions motivating competitiveness. These companies were
solutions for Bancomistro, BCI Ingeniería, RUNT, Aqueduct of Bogotá and
competitiveness: Universidad de la Salle, among others, identify the phenomenon as the
cases of digital fourth industrial revolution
transformation in (COLOMBIA DIGITAL, 2019)
Colombian
companies
Statistic No 3 “Bogotá, January 25, 2019. The National Government sanctioned the 1951
Colombia will have law of 2019, which gives way to the transformation of Colciencias in the
for the first time in Ministry of Science, Technology and Innovation - CTeI -, whose purpose
its history a Ministry will be to promote the promotion of knowledge, productivity and the
of Science, contribution to the development and competitiveness of the country, as
Technology and well as building a more equitable society. ”
Innovation (COLCIENCIAS, 2019)

V
 Justification´s Statistical Data
Student name Fernando Murcia
Statistic No 1 Some studies explain the relationship between strategy and value
Strategy and value generation from a multidimensional perspective (Rashidirad, Salimian,
generation in Soltani and Fazeli, 2017); However, the adoption of different
Colombian strategies produces different results (Muñoz, 2016). Despite the
companies that above, other research agrees that the strategic emphasis should be
provide services examined according to the relative performance of the company and
the context in which it operates, in order to make decisions about the
allocation of resources with respect to the creation or capture of value
(Han, Mittal and Zhang, 2017). On the other hand, Quesada and
Meneses (2011) affirm that strategic management directly influences
business success and value creation processes.
Confecámaras (2016). Nacimiento y supervivencia de las empresas en
Colombia. Bogotá, Colombia: Confecámaras.
Statistic No 2 The Ministry of Information Technology and Communications of
Colombia is a leader Colombia (MinTIC) certified more than 37,000 Colombians in digital
in IT and business skills in the third quarter of 2017, which added to the field of
services innovative developers in the software development sector.
Procolombia. https://www.investincolombia.com.co 2018
Statistic No 3 The global consultant PWC has again associated this year with the
Who will win the local information technology organization CINTEL to recognize the
Digital Colombian companies that have achieved the most in regards to
Transformation of business transformation.
the Year Award in
Colombia at The winners of this second annual award will be announced next week
Andicom 2018? during Andicom 2018, the largest ITC and innovation conference in
Colombia, in four different categories: Digital transformation in large
companies, Digital transformation in small and medium enterprises
(SMEs), Digital transformation with social impact and digital
entrepreneurship.
Andicom 2018

VI
Justification´s Statistical Data
Student name Maria Sanchez
Statistic No 1 Las prioridades al invertir en tecnologías son principalmente la
Obligada automatización de procesos en un 82,8 por ciento y la reducción de
transformación costos en un 57,8 por ciento.
digital en Colombia https://www.dinero.com/tecnologia/articulo/la-transformacion-digital-
en-colombia-segun-softland/265177
Statistic No 2 Con el apoyo de Google, IBM, Mercado Pago y la Cámara Colombiana
El BID y MinTIC de Comercio Electrónico, 300 empresarias se capacitaron en
promueven la habilidades digitales a través del taller ‘Mujeres Empresarias Liderando
transformación la Era Digital’, que se llevó a cabo el pasado jueves 6 de diciembre en
digital de empresas Bogotá.
colombianas https://mintic.gov.co/portal/604/w3-article-81510.html?_noredirect=1
lideradas por
mujeres
Statistic No 3 Colombia es un ejemplo en la Región por ofrecer uno de los mejores
El sector eléctrico servicios de energía. Las reglas claras, un crecimiento de la demanda
colombiano, que asegura el retorno de las inversiones y un modelo de negocio en
atractivo para la permanente evolución son el secreto del éxito de este sector.
inversión y https://www.dinero.com/tecnologia/articulo/la-transformacion-digital-
comprometido con en-colombia-segun-softland/265177
un futuro innovador

VII
 Research Justification chart (Activity 7)

Research Justification
Group number 212032 VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA
- (212032A_614)
Problem of study How to promote digital transformation in Colombian
enterprises?
Global situation Some studies explain the relationship between strategy and value
generation from a multidimensional perspective (Rashidirad,
Salimian, Soltani and Fazeli, 2017); However, the adoption of
different strategies produces different results (Muñoz, 2016).
Despite the above, other research agrees that the strategic emphasis
should be examined according to the relative performance of the
company and the context in which it operates, in order to make
decisions about the allocation of resources with respect to the
creation or capture of value (Han, Mittal and Zhang, 2017). On the
other hand, Quesada and Meneses (2011) affirm that strategic
management directly influences business success and value
creation processes.
National situation With the support of Google, IBM, Mercado Pago and the
Colombian Chamber of Electronic Commerce, 300 entrepreneurs
were trained in digital skills through the workshop 'Women
Entrepreneurs Leading the Digital Age', which was held last
Thursday, December 6 in Bogota
Industrial Colombia is an example in the Region for offering one of the best
engineering situation energy services. The clear rules, a growth of the demand that
ensures the return of the investments and a business model in
permanent evolution are the secret of the success of this sector.

References https://mintic.gov.co/portal/604/w3-article-
81510.html?_noredirect=1,
https://www.dinero.com/tecnologia/articulo/la-transformacion-
digital-en-colombia-segun-softland/265177)
(Rashidirad, Salimian, Soltani and Fazeli, 2017)
Muñoz, 2016
(Han, Mittal and Zhang, 2017).

VIII
 Conclusion

It is concluded that creating value from technological innovation prepares the

company to face the future: the service experience changes, the products are transformed,

the designs or models of what is now a trend and tomorrow they go out of style, but the

Technology is increasingly new, and companies that work hand in hand with technological

innovation know that this is the best way to prepare to face the changes of the future. In

addition, it adds experience and learning to all members of the company.

IX
 Bibliography

GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the

Evaluation of Intangible Assets. (pp 373–376). Contemporary Readings in Law &
Social Justice, 9(2). Retrieved from
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x?direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site

Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A

Practical Guide for Innovators & Researchers. 16. Valuation of Intellectual
Property. Oak Tree Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
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Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87).
Hoboken, N.J.: Wiley. Retrieved from
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live&scope=site&ebv=EB&ppid=pp_C1

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322

Passov, R. (2003). How Much Cash Does Your Company Need? Harvard Business
Review, 81(11), 119–128. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=buh&AN=11187667&lang=es&site=eds-live&scope=site

Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp
59-60). Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38