All Digital & Social Mediums Included

Sonalika
Tractors DIGITAL MARKETING PLAN 2019 - 2020
TRACTOR SALES IN INDIA

600,000 800,000
UNITS UNITS
FY 2017 -2018 FY 2018 -2019

6% - 7% 6 LAC
CAGR VILLAGES

NEXT DECADE 1 TRACTOR / VILLAGE

 INDIAN ECONOMY

EXPECTED 7.5% 45% EMPLOYMENT

GDP AGRICULTURE
FY 2020 -2021 FY 2018 -2019

6 LAC VILLAGES
MODERNISATION NEXT DECADE

HIGH DEMAND 3 TRACTORS / VILLAGE

TOP TRACTOR COMPANIES
IN INDIA
MAHINDRA SWARAJ
GROUP OF COs GROUP OF COs
CURRENT # 1 Current # 2

SONALIKA SONALIKA
GROUP OF COs GROUP OF COs

CURRENT NO 3 WORLDWIDE NO 27
 Brand Solution
BRAND STRATEGY
1. Reach to Maximum Number to Rural Audiences via Digital Marketing
2. Engage more with potential customers
3. Brand Awareness helps to build more trust
4. Results in Brand growth in Numbers in Sales will increase.
5. Daily Updates push in desired social media platform for the same.

www.cfcsoftware.com
 Brand Strategies
BRAND AWARENESS
1. Target Region- MH,Punjab,Haryana,Rajasthan & Rest of India
2. Objective :- To reach millions of Farmers via digital medium.
3. Social Media marketing through facebook,Instagram,Linkedin,Twitter & youtube.
4. Results in engaging more customer with our dedicated response team.
5. Calander wise Daily Post & updates would push in respective platform .
6. collaborating with respective agricultural blogger to spread more brand awareness of sonalika
7. publishing varieties of articles in digital platform for organic lifetime awareness.
8. Spreading more informatical news & article for farmers ,
So they keep visiting our all social media & web platforms
9. Reach to maximum number of Farmers & potential customer in india
10. Promo Target :- Double the Quality Reach
11. Promote it to 10 Lakh Audiences Every month via Social media.
12. Engaging with potential leads & forward enquiry to respective team.

www.cfcsoftware.com
 Brand Reach
OVERALL INCREASE IN SALES
1. Reach to maximum number of Farmers & potential customer in india
2. Target :- Double the Quality Reach
3. Able to bring traffic of 5 Lakh Every month in Social media.
4. Promote the brand across the globe to millions of mobile phone user.
5. Engaging potential leads & forward enquiry to respective team.

www.cfcsoftware.com
 Brand Awareness
DEDICATED STAFF NEEDED
1. Reach to Maximum Number to Rural Audiences via Digital Marketing
2. Engage more with potential customers
3. Brand Awareness helps to build more trust
4. Results in Brand growth in Numbers in Sales will increase.
5. Daily Updates push in desired social media platform for the same.

www.cfcsoftware.com
 Overall Increase in Sales
BRAND SOLUTIONS
1. Reach to Maximum Number to Rural Audiences via Digital Marketing
2. Engage more with potential customers
3. Brand Awareness helps to build more trust
1. Reach to Maximum Number to Rural Audiences
4. more awareness about product Results , Brand growth & increase
via
Digital
in Numbers Marketing
of Sales.
5. Daily 2. Engage
Updates pushmore with
in desired potential
social customers
media platform for the same.
3. Brand Awareness helps to build more trust
4. Results in Brand growth in Numbers in Sales will
increase.
5. Daily Updates push in desired social media platform for
the same.

www.cfcsoftware.com
 Contact Details
We believe that our Success is possible only through your Success so we always put
our best effort to make you success by providing unmatched level of Support

Corporate Office
CEFC TECH Private Limited,
Formerly (CFC Software India Pvt
Ltd)
Office No.33, 2nd Floor, Surve
Industrial Estate, Goregaon East,
, Mumbai,Maharastra, India-
400063

( +91 8286306019
( +91 22 60604600
www.twitter.com/cfcsoft www.linkedin.com/company/cfcsoftware

www.facebook.com/cfcsoft http://www.pinterest.com/cfcsoftware

Keep in touch with us us @: info@cfcsoftware.com

Thank You
2020