Marketing strategy- Toyota founded in 1937.

So not very popular at that time so

taken a commercial dealership called Toyota Diesel Shop from 1957 until 1988 that sold various
commercial platform trucks, buses, and forklifts, such as the Toyota Dyna and the Toyota
Coaster. Hino products were sold at specific Hino locations, and shared at Toyota Diesel Store
locations after Toyota acquired the company in 1967.Starting in 1980, the Diesel Shop also sold
the Starlet,Corolla,Vista and Crown with diesel engines. When the Toyota Diesel Store was
disbanded, commercial products were divided between Toyota

Suppliers-Organized suppliers into functional tiers

 First-tier suppliers: worked together in a product- development team

 Second-tier: made individual parts

 -Encouraged cooperation and communication among first-tier suppliers

 -Cross- sharing of personnel through

 Toyota sending personnel to suppliers to compensate for greater workload

 Toyota transferring senior managers to suppliers

Logistic operations-
Inbound Logistics: Toyota obtains raw materials, they do not process their own, or create their
own, they use a third party, they hand out the small parts, such as leather seats, steering wheel,
tire, to local companies, but to the nature of strategic importance, like a machine, they import
from Japan, all to maintain the quality standard that was created by Toyota.

Key to logistic performance-

 Packaging : mixed box size, small pallet size Dedicated transportation service

 Consistent daily route, period route revision Good timing at all connection points

 Order fluctuation allowance built into route capacity plans

 SWOT Analysis-

 Strengths: New investment by Toyota in factories in the US and China saw profits rise,
against the worldwide motor industry trend which was suffering heavy losses. In 2003
Toyota knocked its rivals Ford into third spot, to become the World's second largest
carmaker with 6.78 million units. The company is still behind rivals General Motors with
8.59 million units in the same period.

 Weaknesses: Toyota had quite a few large-scale vehicle recalls over the past few years.
The company recalled 9 million vehicles in 2009-2010 and 7.43 million cars in 2012.
 Toyota markets most of its products in the US, Europe and in Japan. Therefore it is
exposed to fluctuating economic and political conditions those markets. Emerging
economies as China or India make only a small percentage of all Toyota’s sales.

 Opportunities: Lexus and Toyota now have a reputation for manufacturing

environmentally friendly vehicles.

 Toyota is to target the 'urban youth' market. The company has launched its new Aygo,
which is targeted at the streetwise youth market. The vehicle is a unique convertible with
inbuilt sub woofers.

 Toyota is expanding its market share and operations in emerging economies like India
and China.