NPD (ENT600) : GUIDELINES & TEMPLATE

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

WRITTEN REPORT ON NEW PRODUCT DEVELOPMENT (30%)

OVERVIEW

The New Product Development (NPD) consists of the activities carried out by firms or
entrepreneurs when developing and launching new products. A new product that is introduced on
the market evolves over a sequence of stages, beginning with an initial product concept or idea
that is evaluated, developed, tested and launched on the market (Boonz, Allen & Hamilton, 1982)

INSTRUCTIONS

1. This is a group project and the students are required to form groups comprising of 5
MEMBERS ONLY.

2. Each group needs to identify and develop product/service idea for a technology based
solution using NPD process.

3. The group needs to use Consumer Trends Canvas (CTC) in developing new product idea
(NPD).

4. The group needs to write and present a final report using the given format.

5. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing blueprint report.
6. A letter from lecturer can be prepared to assist the students to visit the company.
7. The report must be submitted on or before ______________. Failure to do so will
jeopardize the student’s grade for this subject.

ENT600 : NFL 2017

 NPD (ENT600) : GUIDELINES & TEMPLATE

NEW PRODUCT DEVELOPMENT WRITTEN REPORT FORMAT

GUIDELINES
GUIDELINES FOR CONTENTS
Following is a suggested guideline for preparing your case study reports (remember to always use
Harvard Business Style for all formatting and referencing as per the course outline):

1. COVER PAGE
 Company Name
 Student Names, Student ID, Programme and Group
 Lecturer Name

2. TABLE OF CONTENT

3. EXECUTIVE SUMMARY
 If Appropriate – should be written last to focus on key points/findings.

3. INTRODUCTION

 Problem Statement/Issues
 Methodology: Data Collections (Who, Where, When, How)
 Limitations

4. NEW PRODUCT DEVELOPMENT

4.1 Definition
4.2 Classification of NPD
4.3 New Product Development Process
4.3.1 Research & Development
 The R&D process done for the ideation stage through:
 Idea generation
 Idea Screening
 Market Survey
 Consumer Trend Canvas (CTC) is used to Identify innovation potential idea
(product/service).
4.3.2 Product Design/Features
 Talk about product dimensions together with the design of the product and its
architecture (physical design), artistic design (aesthetics) as well as the required
parameters to satisfy the market needs.
4.3.3 Concept Testing
 In concept testing, this is how you communicate (verbal description, Sketch,
Rendering)
4.3.4 Build Prototype (2D or 3D)
4.3.5 Test Marketing

ENT600 : NFL 2017

 NPD (ENT600) : GUIDELINES & TEMPLATE

5. CONCLUSION

Highlight the stages and to determine the feasibility and viability of the product/services for
commercialization

6. REFERENCES

Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as some online research. Make sure you
support your ideas with facts and figures. Please try to use your own words and ideas based on
research rather than copy and paste other’s words from the internet.

7. APPENDICES (if any)

Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report.

ENT600 : NFL 2017

 NPD (ENT600) : GUIDELINES & TEMPLATE

NEW PRODUCT DEVELOPMENT TEMPLATE

COVER PAGE

NPD TITLE

Faculty :

Program :

Program Code :

Course :

Course Code :

Semester :

Group Name :

Group Members :

Submitted to

DR ARIF……

Submission Date

30 December 2017

ENT600 : NFL 2017

 NPD (ENT600) : GUIDELINES & TEMPLATE

TABLE OF CONTENTS

Page Number

Contents

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

3.0 TECHNOLOGY DESCRIPTION

4.0 NEW PRODUCT DEVELOPMENT

4.1 Definition

4.2 Classification of NPD

4.3 New Product Development Process

4.3.1 Research & Development

 Idea generation
 Idea Screening
 Market Survey
 Consumer Trend Canvas (CTC)

4.3.2 Product Design/Features

4.3.3 Concept Testing

4.3.4 Build Prototype (2D or 3D)

4.3.5 Test Marketing

5.0 CONCLUSION

6.0 APPENDICES

ENT600 : NFL 2017