Research the contemporary business environment in Pakistan.

Select an organization to study their marketing structure and

operations. You will work as a marketing/brand consultant for that organization and help them improve their marketing
function.

LO1 EXPLAIN THE ROLE OF MARKETING AND HOW IT INTERRELATES WITH OTHER FUNCTIONAL UNITS OF AN ORGANIZATION

P1 EXPLAIN THE KEY ROLES AND RESPONSIBILITIES OF THE MARKETING FUNCTION.

 The definition of marketing.

 The roles and responsibilities of the marketing manager and staff
And understanding of the basic marketing function which is the needs, wants and demands of the customers. What
are the organizational responsibilities of the marketing managers and how they go round to achieving them.
 The concept of marketing

P2 EXPLAIN HOW ROLES AND RESPONSIBILITIES OF MARKETING RELATE TO THE WIDER ORGANISATIONAL CONTEXT.

M2 ANALYSE THE SIGNIFICANCE OF INTERRELATIONSHIPS BETWEEN MARKETING AND OTHER FUNCTIONAL UNITS OF AN ORGANISATION.

BOTH P2 AND M2 CAN BE HANDLED TOGETHER.

 The marketing role and responsibilities within an organisation.

 The structure and operations of the marketing department.
 The key elements of the marketing function.
 The different marketing processes
 Explain how marketing relates to the other functions of any organisation
 Explain the internal and external environmental factors and how the marketing department reacts to them.

M1 ANALYSE THE ROLES AND RESPONSIBILITIES OF MARKETING IN THE CONTEXT OF THE MARKETING ENVIRONMENT.
 Current and future trends of the marketing environment, and a slight explanation of the marketing trends that have
now become outdated.

D1 CRITICALLY ANALYSE AND EVALUATE THE KEY ELEMENTS OF THE MARKETING FUNCTION AND HOW THEY INTERRELATE WITH OTHER FUNCTIONAL UNITS OF AN
ORGANISATION.

You are to produce a report for the marketing department of your chosen organisation, explaining:

 The inputs it receives and varying outputs it delivers to support the diverse functions.
 Analyse all these explained aspects in context of your chosen organisation, specifically highlighting:
 Its value and importance to the achievement of organisational goals and objectives.
 Emphasize and elaborate how marketing affects and is affected by the other departments in this organisation, hence
the significance of having effective interrelationships between different functional departments.

Support your report with a PowerPoint presentation delivered to a panel consisting of managers of all functional departments.
Critically evaluate the key elements of the marketing function and how actively marketing department interrelates to the
other functional units of the organisation, highlighting possible deficiencies and suggesting realistic improvements.