III.

SALES AND MARKETING STRATEGY

A. ADVERTISING

 ADVERTISEMENT: In business, introducing your product is a way of creating an

awareness to your target customers. This awareness cannot be converted into

peso; thus, it affects the business’ sale. Why? Because awareness can affect the

customer’s perception about a certain product and leads them to buy it.

 TARPAULIN:

The tarpaulin shows the

little details about the

business. It shows the

value proposition, social

medias, prices,

schedule, time and day).

And also to make it

noticeable to the public. 😊)

 FLIER:

Fliers are made to be handy for the customers.

  COMMERCIAL:

Customer chu chu hcuhuchcuhcuhcuhcuchuc

 SOCIAL MEDIA:

Fb twitter gmail for inquiries..

B. TARGET MARKET

For the target market of business, the primary target market includes the

Generation Z (or Gen Z) and the Millennials within Metro Manila, specifically in the

University Belt. Meanwhile, the secondary target market consists of the people who work

in the area. In addition to it, Netizens, who patronize Tuhog-Tuhog, are also considered

as a part of the secondary target market. Most of these target customers will come from

universities or mainly those students that are interested in street foods. The innovative

business will surely gain large profit due to the type of customers aforementioned.

In the mid-1990s to early 2000s, the demographers and researchers used the term

Millennials to the people that are born within those years. And after that generation, the

Generation Z took over; they are the people that were born within the early 2000s up to

the present. These demographics will be the potential customers to our business.

Students, faculty staff, or even public drivers are mostly a part of the target customers to

our business.
 Street foods are mostly seen everywhere and are common in a crowded place. It

could be in public markets, schools, offices, and subdivisions. These places are the

common spot to start a business; Most of the time, potential customers are in those

places. For the location to introduce the business, the university belt is a good choice.

We will use this spot to gain a good foundation in order to further improve the circulation

of the business

After a long exhausting day, students or office workers often search for something

to refresh the energy spent. Seeing street food being sold in the street, it certainly arouses

someone’s hunger. The smells and the looks of our product can attract different potential

customers especially since it is easy to prepare. Just skewer the food that you want and

pay. No more waiting for an extended period just to eat. It is easy to prepare and eat.

C. MARKETING MIX

Tuhog-Tuhog offers a wide range of

varieties of street foods with its low price

that also gives the choice of having

PRODUCT unlimited orders. This satisfies their

cravings. The business always keeps in

mind their customer’s safety when it comes

to the products being served to them.

 Tuhog-Tuhog’s Special Sauce can also

be bought by the customers for its

availability in the restaurant. The sauces

have three different types: the original

flavor, the hell-deep spicy flavor, and the

sour power flavor. This type of product is

targeted for the people who plans to sell

their product with our sauce. Another target

customer for the sauce are those who just

really like it.

These varieties of street foods and

different kinds of sauces in the business are

guaranteed clean. It can be advertised with

great confidence for they adhere with the

Code of Sanitation of the Philippines.

Buying this local type of product may help

promote the nation’s own type of food.

Since the business is located at Manila,

PLACE
an urban place where the target market is

located, the entrepreneurs chose to locate

their marketing strategy and advertising on

 the given place. This place is a suited area

because at the heart itself is the word

“University” where many college students,

as well as civilized people (composed of

millennials and generation z) who are

commonly attracted to this type of business

is at. On the other hand, the “unlimited”

feature is always available, along with the

Samgyupsa-esque style that is now a

popular trend in the Philippines.

Flyers and tarpaulins are given and

posted exactly at the location of the

business. Furthermore, the marketing team

not only planned to introduce their product

near the University Belt but also introduce it

to the social media. In social media,

netizens may be attracted to our products,

along with the help of a Twitter and

Facebook page.

PRICE There are two products in this business,

the Tuhog-Tuhog itself and the sauces. It

means that there are two prices involved.

 However, the strategy in pricing the product

is the same. Tuhog-Tuhog will use

penetration pricing, it is suited to budding

entrepreneurs who are not famous at the

beginning. So, the combination of low-

pricing at the start with the feature of

“unlimited” or eat all you can will be a great

starting point. This is a good opportunity to

be a successful business. Later when the

business boosts its sale and popularity, its

pricing may now increase. That’s the

penetration pricing. For the sauce, it will be

sold using cost-based pricing where it’ll be

priced based on the materials expended to

create it. Another thing to note at is that,

psychological pricing will be most likely used

too.

On promoting a product, there are

PROMOTION different ways to boost the business’ sales and

popularity. Currently, we are in a generation of

technology, hence the best way to advertise

right now is through the internet. The internet

 also helps young and budding entrepreneurs

to grow their business. Going with that thought

in the story, Maxine and her comrade choose

social media as their main way to introduce

their product. Having a Facebook page,

Twitter account, and etc. helps in attracting

people given that it is easy. The business also

has their own type of the unlimited feature in a

way that it is attracting.

PEOPLE Eto rin

Since there are two product, street

foods usually don’t have to put in a package

but our sauce than can be bought exclusively

has its own package. Street foods don’t have

package because it can only be avail

PACKAGING
unlimitedly on the place itself where you can

ready to eat the given food. However, the

Tuhog-Tuhog can offer the sauce externally.

The bottle to be used on the sauce is not

plastic, rather, it is a glass to make it

somehow eco-friendly. In addition, the glass

 does not cost much so it does not affect the

real price of the sauce.

PROCESSING Supplier  Staffs  Customers

Eto pre