1.

Amazing Twitter profile

They have around 2.7 million followers all over the world. Since their registration on March
2009, they have twitted 97.000 times. On August @cocacola tweeted about 2000 times.

2. Direct engagement with fans

Probably the most important thing for any brand is staying connected with the large audience.
And Coca-Cola does it extremely good, as almost 85% of their tweets were aimed to connect
with their fans. This method aims to prove that they are interested in their customers and they
love them. This was the main reason of their huge success on Twitter.
3. Encouraging sharing

Very similar to Starbuck's Tweet-A-Coffee program Coca-Cola is using the power of social
sharing by giving users the chance to send a link to a friend with their Tweet a Coke campaign,
which lets them order Coke while in Regal Cinemas locations. The cost is $5, but you can send a
multiple ones. Currently, this campaign is only accessible in the U.S.

4. Coke Blog and ‘Stories’

These are light articles about different topics, like music, fun, food, health, sport and so on.
These articles are about more essential parts for human satisfaction. They are written to develop
deeper level of personal belonging and success. It is rather easy content to write, but certainly it
has more effort than tweets.
5. Coca Cola Opinions

These ‘opinions’ are written by experts outside Coca-Cola. The articles cover much deeper
issues like economics, politics, environment, law and rights, innovation and so on. These articles
raise awareness in the society and give an impression that Coca-Cola is not only busy selling its
products, but also is worried about more global problems for the entire population.

6. Influencer involvement

Coca-Cola has a tactic of engaging famous people like Ryan Seacrest. The campaign, during
World Cup, used people like him to get people to upload their pictures to their huge project. I
know this step can be very costly for start ups to engage Ryan Seacrest, but at least they can go
with YouTube celebrities, authoritative bloggers or local influencers.

7. Coca-Cola’s success on Tumblr

Once Marissa Mayer, CEO of Yahoo!, announced that Coca-Cola is the best and the most
interesting brand on Tumblr. She is definitely true, as the title of their Tumblr is “Where
happiness lives online” and it’s something true.

8. Mixed messages

Coca-Cola does a lot of efforts to balance product placement with pictures which aim to keep
things funny. It’s very important in social media. There can be hardly found someone who
enjoys the sales 7 days a week and 24 hours a day. Weather it comes to their blog or social
channels you can easily see this balance that Coca-Cola keeps. The same applies for your star up
as well. 65% of your audience are visual learners so share some funny and interesting content
and they will be attached to you.
9. Coca-Cola’s Instagram profile

Coca-Cola shares happiness in Instagram too. They post both images and videos. 6 of their latest
25 posts were videos and their engagement was very high. On Instagram, they have more than
300.000 followers and almost 320 posts and this is still the beginning!

10. Coca-Cola’s biggest fan page is on Facebook

Coca-Cola’s biggest fan page is on Facebook with nearly 90 Million likes. Coca-Cola’s
Facebook page includes stories telling how many people from all parts of the world helped them
to become what they are today. Coca-Cola uses this page to promote all their campaigns.
11. Accepting social challenges

When everybody including all your friends, colleges and acquaintances were posting thier
#IceBucketChallenge videos Coca-Cola wore its creative hat andjoined the ALS Ice Bucket
Challenge too. Their vice president Wendy Clark accepted the challenge and not only she poured
water on her, but also she did everything to make their brand visible in many ways, from the
Polar Bear to a Coke towel.
12. Coca-Cola on Google+

During 2012 Coca-Cola had very active Google+ page and posted a lot of updates. Though, now,
it posts less than on Facebook, it still has more than 6000 followers and 3 million views.

13. Coca-Cola on Pinterest

Their Pinterest account is very interesting, while there are only 2-3 boards that are connected to
their ad campaign, while the others focus on specific themes. For example, they have boards like
‘be together’, ‘be active’, ‘be giving’ and so on. Another board is called ‘Olympic Games
Moments’, which contains a lot of images of their sponsorship of that event.
14. Coca-Cola on LinkedIn

By entering Coca-Cola’s LinkedIn profile, one can find everything that is connected with their
employees and activities with them. They have 49.415 employees on their LinkedIn profile and
they update information about who they are hiring. So fans can see who create their ‘happiness’.
15. Coca-Cola on YouTube

You can spend your whole day in their YouTube channel and I bet that you won’t be bored.
There are a lot of videos, including their viral videos, for example happiness machine, World
Cup’s videos and so on.

16. Personalizing customer experience - Share a Coke campaign

Share a Coke is probably their most successful campaigns. It consists of bottles on which the
logo is replaced with the most popular names or other friendly identifiers, like ‘boyfriend’ ,
‘girlfriend’, ‘bff’. This campaign lets users to create virtual personalizes bottles and share them
on social media sites, like Facebook, Instagram, Twitter.
Coca-Cola’s New Marketing Strategy – Taste The Feeling
The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest
campaign in over a decade.

Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based
campaigns from anti-bullying to supporting exploited migrants in Dubai.

However, it was becoming all too preachy. With the entrance of new global CMO, Marcos de Quito, the new
slogan is less of a lesson to learn and more about instilling in the minds of the drinkers simple pleasures of life,
such as the taste of a chilled Coke on a warm summer day.

The new campaign billed “Taste the Feeling” pushes the product center-stage in an attempt to win back some
of the drinkers in the struggling soda category. Coke also announced that all brands (Coca-Cola, Diet Coca-
Cola, Coca-Cola Zero, and Coca-Cola Life) under the Coca-Cola company umbrella will be united under the
same creative campaign, in a huge shift of strategy.

Announced today in Paris by Coca-Cola executives, the campaign ads have rolled out across more than 200
countries world-wide.

The campaign kicks off with the lead commercial, “Anthem,” which presents a series of moments linked by a
Coca-Cola, such as ice-skating with friends, a first date, a first kiss and a first love.
In the interview, Mr. de Quinto spoke passionately about taking Coke in a new, more humble direction. Ads will
use the kind of compelling storytelling long-associated with Coke. But they will depict everyday moments, like a
first date, and put Coke bottles front and center.

Mr. de Quinto said about the new campaign,

We’ve found over time that the more we position Coca-Cola as an icon, the smaller we become. The bigness of
Coca-Cola resides in the fact that it’s a simple pleasure – so the humbler we are, the bigger we are. We want to
help remind people why they love the product as much as they love the brand.

Ten television commercials will be part of the campaign, along with a 100 static images shot by fashion
photographers Guy Arch and Nacho Ricci, capturing people around the world enjoying Coca-Cola in a variety
of everyday moments, as well as a new song developed by Avicii, and interactive digital advertising.