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UNIVERSITI UTARA MALAYSIA

COLLEGE OF LAW, GOVERNMENT AND INTERNATIONAL STUDIES

SEMESTER AI91, 2019/2020

ECONOMICS FOR BUSINESS

(UEEE 2014)

OPPA TAKE N GO KIMBAP

PREPARED BY:

Muhammad Fauzan Heikal Bin Zulkarnain (261164)

Mohd Afham Bin Mohd Yusof (265532)

Keerthana A/P Selvaraju (263214)

PREPARED FOR:

DR. MOHD FAHMI BINTI MOHD YUSOF

SUBMISSION DATE:

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TABLE OF CONTENT

CONTENT PAGE
1.0 IDENTIFYING THE BUSINESS 3-4
1.1 INTRODUCTION
1.2 EXECUTIVE SUMMARY
2.0 ORGANIZING AND CONDUCTING THE BUSINESS 5 - 10
2.1 ORGANIZING PLAN
2.2 ORGANIZATION DETAILS
2.3 PRODUCT AND PRICE
2.4 MARKET AREA
2.5 MARKETING PLAN
3.0 CHALLENGES TO THE MARKET AND BUSINESS 11 - 12

4.0 CAPITAL AND POTENTIAL PROFIT 12 - 19

4.1 OVERHEAD COST
4.2 MONTHLY BUYING BUDGET
4.3 OPERATING EXPENSES
4.4 FINANCIAL PLAN

5.0 ANALYZE THE MARKET AND CUSTOMER SEGMENTS 20 - 22

5.1 ANALYZE THE MARKET

5.2 COMPARING THE SALES OF THE PRODUCT WITH
FFFFFDIFFERENT PRICE
5.3 COMPETITORS
5.4 CUSTOMER SEGMENT
6.0 CONCLUSION 23

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1.0 IDENTIFYING THE BUSINESS
1.1 Introduction
Oppa Take and Go Kimbap is a business that offers Korean styled food. After considered
few factors, we decided that selling a food type product would be suitable for our business.
Having said that, despites all the discussions we had, we came to a decision to sell Kimbap
which is a Korean famous food in University Utara Malaysia (UUM). This business is started as
a partnership business found by Keerthana A/P Selvaraju, Mohd Afham Bin Mohd Yusof and
Muhammad Fauzan Heikal Bin Zulkarnain. We started our business in September 2019 in all the
residential areas in UUM including residential areas in Kachi. Mainly, we got this idea from our
observation that there is a high demand for Korean food among UUM students. Our aim is to
fulfil students’ demand for Korean food and achieve their maximum satisfaction by our service.

Oppa Take and Go Kimbap is most similar to a sushi in terms of appearance and the way
of making it. It is small, rolled and crispy with various flavour, such as imitated crab, beef and
chicken sausage, tuna mayones, mushroom and a mixed flavour. The basic ingredient of our
Kimbap is rice, seaweed, eggs, oil, cucumber and carrot. This Kimbap is light-weighted and a
friendly snack that suits all the Malaysians taste regardless their race. Our Kimbap’s speciality is
it served with fresh ingredients which is healthy, easy to carry and can eat everywhere, such as in
bus, class and etc.

We got a huge support from all the students for our Kimbap because we are the only
seller for this food in UUM so far. From our observation we also found that, sometimes students
are just too busy with their classes, programs and meetings which making them have no time to
go restaurants to have their meals. So, we have decided to deliver to their residential areas which
will be easier for them. This will be our plus point that students would buy more Kimbaps from
us. At last, we hope our business would run successfully and in future we can grow our business
into bigger.

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1.2 EXECUTIVE SUMMARY

The first objective is to fulfil students demand for Korean food. Secondly, we want to
save students’ time, so we deliver to their residential areas. Thirdly, we want to sell in an
affordable price, so that every student can buy our Kimbap.

Since, the demand for this Kimbap were very high, so chances for our business to grow
faster was higher. We give priority to students’ satisfaction in terms of the taste of Kimbap, price
and punctuality in delivery.

The initial capital for all the products bought is RM 325.00. The total sales revenue
earned was RM 480.00. The net profit that we earned for these few months is RM 465.00.

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2.0 ORGANIZING AND CONDUCTING THE BUSINESS

This business will be run by three sellers; Keerthana A/P Selvaraju, Mohd Afham bin
Mohd Yusof, Muhammad Fauzan Heikal bin Zulkarnain. This business was established on the
month of November 2019.

It was started when three of us realized the opportunities in food selling business around
the university. We analysed the market in UUM campus and found out the demand where high
for Korean-based food and it is trending due to the rise of Korean Pop Culture also known as K-
POP trend. Therefore, we started brainstorming the product that is most suitable and easiest to
prepare. we want to sell with what we had already analysed in our mind and reach consensus
with our product to sell Kimbap with our branding Oppa Take & Go Kimbap. We are selling this
product because the lack in competition and the nature of the product which are easy to make
and guaranteed to be popular among the targeted market which is the K-Pop fan.

2.1 ORGANIZATION PLAN

General
Manager

Operation and Financial And

Marketing Administrative
Managers Managers

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2.2 ORGANIZATION DETAILS

Name Keerthana A/P Selvarraju

Position General Manager

Student Residential Tradewinds

Phone Number 0185775580

IC Number 980721-08-6454

Birth Date 21 July 1998

Academic Qualifications STPM

Name Mohd Afham bin Mohd Yusof

Position Operation and Marketing Managers

Student Residential Proton

Phone Number 01165196991

IC Number 981112-11-5533

Birth Date 12 November 1998

Academic Qualifications STPM

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Name Muhammad Fauzan Heikal bin Zulkarnain

Position Financial and Administrative Managers

Student Residential Bank Rakyat

Phone Number 018-9422770

IC Number 991102-09-5291

Birth Date 2 November 1999

Academic Qualifications Foundation in Management, UUM

2.3 PRODUCT AND PRICE

The product that we offered, Oppa Take & GO Kimbap are a famous traditional dish in
Korea that become famous following the trend of Korean dramas and idols. This dish is getting
more attention in Malaysia and currently among the trending Korean food. The prices that we
offered are fairly cheap and affordable which are Rm 5 for a roll and Rm 5.5 for a special Tuna
Mayonnaise roll.

2.4 MARKET PRICE

The business of Oppa Take & GO Kimbap operates around Universiti Utara Malaysia
campus and residential hall Bank Rakyat and SME Bank at Bukit Kachi only. This is because
one of the entrepreneurs is staying in Bukit Kachi the other two entrepreneurs are staying inside
the UUM main campus. Oppa Take & GO Kimbap’s entrepreneurs take advantage of their
campus resident to sell and deliver separately in both places as they see it as an opportunity to
sell without the need to rent a place or open a fixed selling location.

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2.5 MARKETING PRODUCT

A. PROMOTION

Among the promotional strategies that Oppa Take & GO Kimbap to introduce its service are

 Maintain good relationships with customers

 Provide more efficient, fast service to customers
 Always promoting the products daily in social media such as WhatsApp, Facebook and
Instagram.

B. PRICE OF PRODUCT

The selling price of the products offered are rm 5 and rm 5.50. It is to make sure the price
are cheap and affordable for students to purchase while giving an appropriate profit to be divided
among each entrepreneurs.

C. TYPES OF PRODUCT

The type of product that we sell are categorized as food. Since it was from the Korean’s
culture type of dish, it has a quite unique and rare flavour from what Malaysian palate are
accustomed of. This brand-new sense of experience gave us an advantage than that of other
entrepreneurs. Although the main ingredients contained staple that we consumed everyday the
combination of the ingredients prepared in a different way will surely bring out the new
authentic sense of flavour and surely our customer will experience a culture embarking journey
through the taste of the product. The product, Kimbap are basically rice that are moulded and
wrapped with seaweed that are also packed with few types of vegetables such as carrot and green
cucumber with variant fillings. Customers can choose variant type of filling such as crabstick,
chicken or beef sausages, tuna mayonnaise and mushroom.

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 D. SELLING PROCESS

The process in selling our product, start with promoting the product itself to the students
through social medias as it is the most efficient to reach our targeted market. Youth and young
adult such as student are constantly on social medias and they are easy to reach through this
platform. Other than that, promoting in social medias is also free thus making our expenditure in
this business become lower. Our main operation and promotion are online based, with that we do
not really need any kind of physical places to sell the product. Furthermore, the method of
delivery that we use are C.O.D (Cash or Delivery) which is a system of delivery that take
payment upon a successful delivery. The delivery areas include both the main campus and Kachi
campus. Most of the delivery will be done by busses or on foot.

E. JOB PROCESS FLOW CHART

promoting preparing
and taking our
order products

distributing the
product

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F. LIST OF COMMITTEES

General Manager: Keerthana A/P Selvarraju

Marketing and Operation Managers: Mohd Afham bin Mohd Yusof

Financial and Administrative Managers: Muhammad Fauzan Heikal bin Zulkarnain

G. LOCATION

Oppa Take & GO Kimbap has chosen the Univerisi Utara Malaysia and Bukit Kachi
Student Residential Hall as business locations, where we provide our product, Kimbap to
anywhere inside those area. The lack of supply to suffice the demand among student will make
sure that our product will have loyal customers and stable demand from customer, making sure
we achieved our daily target.

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3.0 CHALLENGES TO THE MARKET AND BUSINESS

3.1 DECIDING THE PRODUCT

Before deciding our final product, we had so many choices of product in list. At
first we planned to sell boba pearl. Our main customers will be restaurants selling boba related
drinks in UUM. The reason we didn’t take boba is because it is a very common product where
there are too many sellers for it. So, we find it is risky to choose that product. After that, we
came up with some food ideas like selling sandwiches or nasi lemak. We found that there are
already few sellers for that in UUM itself. We didn’t want to take risk again. At last, we came to
a final decision to sell Kimbap which is a Korean styled food. The reason why we choose this
product is, we found there is a high demand for other Korean styled food like Korean spicy
chicken and Korean snacks which are already being sold in UUM. So, after a survey, we found
that Kimbap is not in the market yet especially in UUM. So, we felt it is a good opportunity to
start selling Kimbap in UUM.

3.2 DECIDING BUSINESS LOCATION

As students, it was not easy for us to buy or to take rent a place to sell our Kimbap. It
would cost us a lot if we choose either one way. All our hostels have pantries. So, we decided to
use the pantries to prepare the Kimbaps. But, we could not prepare the Kimbaps together because
we three are in different hostels. The pantries are also not available in all time because
sometimes other students might use it. So, we need to find other pantries which is available. We
usually divide the number of orders into three, so that three of us will get equal number of orders
to do.

3.3 MAINTAINING THE CLEANLINESS OF PRODUCT

The safety and cleanliness of the product is utmost important. Each time we
prepare the Kimbap, we always need to make sure the ingredients we use is clean and fresh. The
utensils we use have always been washed before use. We make sure the wrappers we use is clean

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and safety. Most importantly, we strictly make sure there are no flies taste the Kimbaps we do.
Sometimes, it is not easy to always chase away the flies and some other insects.

3.4 DECIDING THE METHOD OF DISTRIBUTING THE PRODUCT

Since, we don’t have a specific place to sell our Kimbap, we had to come up with a way
to sell it. So, we decided the method cash-on-delivery. After we prepared the Kimbaps, we will
go each residential area to deliver it to the customers. We only charge for the Kimbap and the
delivery is free. It is tiring to go each residential area to deliver the Kimbap. Since, we use
motorcycles to do delivery, we need to spend for the petrol cost also.

3.5 TIME CONSTRAINT

Performing double roles at the same time is not easy, which are student and business
person. We always need to plan our schedules to attend programs, meetings, to do assignments
and revisions; at the same time, making time to go outside of the campus to buy the ingredients
time to time and prepare the Kimbaps. Sometimes, we face difficulties to concentrate on our
studies.

3.6 PROMOTING AND GETTING REGULAR CUSTOMERS

We need to do promotion for our product time to time in our social medias to attract new
customers and to maintain existing customers. We need to be available all the time to answer the
questions in Whatsapp and Facebook. It is not easy to get regular customers for our product
because our product is only an appetizer and there are other appetizers being sold in UUM. So,
we had to give certain percent discounts or buy one free one discounts to earn regular customers.
We also had to maintain the good taste of the Kimbaps.

3.7 DECIDING THE SUITABLE PRICE FOR THE PRODUCT

We always remember that we are selling our product to students. So, we cannot sell in a
high price because usually students do not afford a high price. So, we need to maintain in an
affordable price. If we didn’t, we might lose customers. At the same time, if we sell in a lower
price, we cannot earn much profit. So, we need to concern about both side parties in deciding the
price. When the business is low, we need to decrease the price and give discounts to attract the
customers.

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4.0 CAPITAL AND POTENTIAL PROFIT

4.1 OVERHEAD COST

Overhead costs are low because the production of the product does not require many

utilities. Furthermore, some of the utilities needed are already available or owned. In addition,

the cost of the delivery of the goods will also be low because most of the deliveries will be done

by busses that are operating in campus.

4.2 MONTHLY BUYING BUDGET

The estimates provided below cover all stock supplies used for business.

Month/Year Buying Budget [RM]

1 936.54

2 936.54

3 936.54

Total 2809.62

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4.3 OPERATING EXPENSES

The business that we operate require no fixed expense and still operate on all current

need basis. For monthly spending we set a maximum spending for raw material and ingredients.

All the leftover or extras will be forwarded and reduced from next months spending to achieve

an average spending for the 3 months.

4.4 FINANCIAL PLAN

A. SOURCE OF INCOME

In this business, we generate the capital among the seller as mentioned below.

Capital (Partnership) Value (RM)

1) Mohd Afham bin mohd Yusof 312.18

2) Keerthana A/P Selvaraju 312.18

3) Fauzan Heikal bin Zulkarnain 312.18

Total 936.4

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b. ESTIMATE SALES COST

Type of Product Price per packet (RM) Quantity (roll) Total (RM)

(5 pieces per roll)

Crab Kimbab 5.0 60 300

Chicky Kimbab 5.0 60 300

Beef Kimbab 5.0 60 300

Vegies Kimbab 60 300

MayoTuna 5.50 60 330

Kimbab

Total 300 1530

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c. CASH FLOW BUDGET FOR THREE MONTHS ENDED ON 31 NOVEMBER 2018

SEPTEMBER OCTOBER NOVEMBER

RM RM RM

Starting balances - 593.6 1187.2

Cash received:

Start-up budget 936.4 - -

Sales (cash) 1530 1530 1530

Commission - - -

Loans - - -

total received 1530 2123.6 2717.2

Expenditures:

Cash spent on costs and expenses 936.4 936.4 936.4

Postage -

Promotions - -

Advertisements

Others - -

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total expenditures 936.4 936.4 936.4

Net worth 593.6 1187.2 1780.8

Final balance 593.6 1187.2 1780.8

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COST OF GOOD SOLD

MAIN INGREDIENTS TO MAKE KIMBAP :

NO INGREDIENTS PRICE (RM)

1. Roasted seaweed sheet (10pcs) (10 rolls) 21cm 5.80
2. Sushi Rice (2kg) / (10 cups) (50 rolls) 22.00
3. Sesame oil (630ml)/(21 rolls) 13.70
4. Green Cucumber (1kg) (3 pcs)/ (12 rolls) 3.5
5. Carrot (1kg) (3 pcs)/ ( 12 rolls) 4.8
6. 1 roll (0.58 + 0.44 + 0.65 + 0.30 + 0.40 2.34 / roll

COST OF GOODS SOLD FOR VARIANCES

NO INGREDIENTS PRICE (RM)

1. Crabstick (16pcs) (8 rolls) 3.00/ (2.7) 1 roll
2. Chicken Frankfurter (10pcs) (10 rolls) 2.40/ (2.58) 1 roll
3. Beef Sausage (10pcs) (10 rolls) 3.40/ (2.68) 1 roll
4. Canned Tuna with Mayonnaise (2pcs) (10 rolls) 9.80/ (3.32) 1 roll
5. Canned Mushroom (1 can) (10 rolls) 3.40/ (2.68) 1 roll

RECIPE FOR 1 ROLL OF KIMBAP

1. 2/5 cups of rice

2. 2 tablespoon sesame oil (30 Ml)
3. ¼ cucumber
4. ¼ carrot
5. 1 sheet of seaweed

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COGS IN ONE DAY AND ONE MONTH

NO INGREDIENTS PRICE (RM)

1. Seaweed 5.8
2. Sushi rice 4.4
3. Sesame oil 6.52
4. Green Cucumber 2.91
5. Carrot 4.0
6. COGS (one day) = 23.63
7. COGS (one month) = 708.9

VARIANCES OF COGS IN A MONTH

NO. INGREDIENTS PRICE (RM)

1. Crabstick (60 rolls) 22.5
2. Chicken Frankfurter (60 rolls) 14.4
3. Beef Sausage (60 rolls) 20.4
4. Canned Tuna With Mayonnaise (60 rolls) 58.8
5. Canned Mushroom (60 rolls) 20.4

TOTAL OF ALL VARIANCES IN A MONTH = 136.5

PACKAGING COST

NO COST PRICE (RM)

1. PACKAGING COST 15.19 / 91.14

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5.0 ANALYSE THE MARKET AND CUSTOMER SEGMENT

5.1 ANALYSE THE MARKET

How students spend their money

9%
Food
10%
Dress

23% Skin Care

58%
Accessories

Figure 1 shows how students spend their money through a pie chart.
We have done a short survey to collect some data for our analysis purpose. Form the data
we collected, majority respondents (58%) respondent preferred to spend their money for food.
Next, 23% respondent chose to spend their money for dress and 10% preferred to spend on skin
care products. Lastly, 9 % of respondent preferred to spend money for accessories. From this
analysis, we knew that food is the major expense among UUM students. So, we decided to use
this opportunity by starting a food based business.

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5.2 COMPARING THE SALES OF THE PRODUCT IN TWO DIFFERENT PRICES

35
30
25
20 RM1.00
15
RM 1.50
10
5
0
Day 1 Day 2 Day 3 Day 4

Figure 2 compares the sales of the product in two different prices.

The graph above shows the comparison sales of two different prices of Kimbap at the
same area. We just stick two different prices on top of the Kimbap packagings to see which one
the students pick. The result shows majority preferred to buy Kimbap at the cheapest price as we
expected. Thus, we concluded that students preferred to buy at the cheapest price. According to
this, we sell our Kimbap at most affordable and cheapest price for UUM students.

5.3 Competitors

NO BUSINESS AND ADDRESS TYPE OF SERVICE

1. SPICY KOREAN CHICKEN FOOD

INASIS GRANTT,
UNIVERSITY UTARA MALAYSIA,
SINTOK.
2. TAUHU BERGEDIL FOOD
INASIS PETRONAS,
UNIVERSITY UTARA MALAYSIA,
SINTOK.
3. NONA MANIS FOOD
INASIS PROTON,
UNIVERSITY UTARA MALAYSIA,
SINTOK.

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5.4 CUSTOMER SEGMENTS

A. TARGET CUSTOMER

Oppa Take N Go Kimbap business specifically target students in UUM. We advertise our
product to all the residential areas of UUM. Since, we aware that there is a high demand for
Korean food among UUM students, we made sure that all of them should know about our
Kimbap at least through social media, such as Whatsapp. On an important note, Oppa Take N Go
Kimbap is a halal product, so everyone can consume it regardless races. This is also one of our
strength because we able to approach every student and this can grow our business bigger and
earn high profits.

B. TARGET AREA
As we mentioned earlier, our target area is all residential areas in UUM. Our business
runs on cash on delivery basis. Means that, we deliver to all residential areas. Students don’t
need to come and buy from us. We take order through Whatsapp and then we deliver to their
respective residential areas.

C. MARKET SIZE
We cannot specifically estimate the number of orders because the number changes every
day. Sometimes, we get the highest order so far which is 50 units and the other time, the range is
20 – 40 units. Sometime, the lowest order we get is 10 units of Kimbap. This is because, we
believe that lack of among students.

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6.0 CONCLUSION
We have reached to the last segment which is conclusion. Let’s just recap what we have
done so far in this project. The idea to do this business triggered from our deepest interest to start
a business. We especially chose to sell food related product because we believe that this type of
business has high opportunity and lush market in University Utara Malaysia. At the same time,
being a UUM student also offered us a great chance to analyse and observe students need to
fulfil their satisfaction. Moreover, this business will also generate our side income to support our
study expenses.

Furthermore, we really wanted to help students who are really busy in their daily life.
That is why, we chose to do cash on delivery, si it will ease the students way to buy their
favourite Kimbap from us. From our observation, Oppa Take N Go Kimbap has a potential to
grow higher because we see the demand is always increasing. We too always want to sell
delicious Kimbap at an affordable price.

As we mentioned, we deliver to all the residential areas inside the campus and also in
Kachi. So that, every students has their chance to taste our Kimbap. We promote our product
usually through social medias, such as Whatsapp, Facebook and Instagram, since we believe
social medias have high impact. Last but not least, through this business we actually fulfil
students’ high demand and nurturing entrepreneurship in the students.

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