MARKETO PREMIER PARTNER PROGRAM

2018 DIGITAL SERVICES PARTNER

NORTH AMERICA

Marketers are facing an unprecedented era of digital transformation. As this revolution accelerates, businesses are
seeking partners who can help them make sense of these changes and respond—in real time—to new and expanding
customer needs. As a Partner First company, Marketo is the world-class digital marketing platform that puts you, our
partners, in the driver’s seat to transform and grow your business and brand.

With the leading cloud-based engagement marketing platform, Marketo has the technology—as well as the extensive
partner ecosystem you need—to market, sell and deliver the strategic marketing initiatives and business outcomes
your clients expect—and demand. Together, it’s a match that ensures your success in this ever-changing digital
marketing world.

Value of Becoming a Pillars of the Partner Program

Digital Services Partner Let our deep expertise and partner-only resources help
Companies need skilled, qualified partners to help you unlock new opportunities and successfully build a
them implement the latest marketing technologies to profitable Marketo business.
drive growth. Marketo is the clear leader in marketing
automation, and invests heavily in helping our partners
build successful practices with us. By being a part of our Training & Technology &
growing ecosystem of partners, you will have the best Education Support
resources and support available to help you succeed.
Let Marketo’s extensive Need an answer? Marketo’s
• Plan, Build and Grow Your Marketo Practice. training, advanced proven service and support
Collaborate with Marketo to build a well-planned, certification programs programs mean you are
go-to-market approach to success. With co-marketing, and industry-leading best always “in the know”.
co-selling and joint service delivery, your customers practices make you an
will lean in with you to drive successful business invaluable resource to
outcomes—while you dramatically grow your your customers.
Marketo business.
• Develop Specialized, In-Depth Expertise. Delivery Marketing &
Marketo offers a wide range of meaningful programs Methodologies Collateral
– including training and certifications along with
integrations and consulting – to help you master
Stay ahead of the Access Marketo’s portfolio
the emerging engagement marketing technologies
necessary to develop the specialized skills to serve competition with exclusive of premier marketing and
companies of all sizes, industries and geographies. access to Marketo’s proven branding tools to take your
delivery methodologies and marketing to new levels.
• Join a Growing Network of Partners and Marketers.
pre-sales programs.
Marketo partners automatically become a part of the
Marketing Nation, a dynamic community of 50,000+
of the world’s smartest and most effective marketers—
including our customers and partners. Meet other
partners, share best practices and learn new ideas to
take your practice to the next level.

©2018 Marketo, Inc. Trademarks belong to their respective owners. All rights reserved. MKTO-030118 DATASHEET
Digital Services Program Benefits
Grow your practice by unlocking the unique benefits found at each level of Marketo’s Digital Services Partner Program.
As a services partner, you have immediate access to a wide range of benefits including training, collateral, co-
marketing, co-selling, free sandboxes and more—based on the level of your participation.

Benefits Standard Silver Gold Platinum

Access to the Partner Community ✔ ✔ ✔ ✔

Access to Monthly Partner Webinar Series ✔ ✔ ✔ ✔

Ability to Participate in Partner Days at Summit ✔ ✔ ✔ ✔

Right to Use Marketo Partner Logo ✔ ✔ ✔ ✔

Participate in Partner Days ✔ ✔ ✔ ✔

Inclusion in Sales Reference Center and Partner Short List ✔ ✔ ✔

Licensed Use of Marketing Collateral ✔ ✔ ✔

Receive LaunchPoint Listing and Badge ✔ ✔ ✔

Receive Complimentary Sandbox Basic Full-Featured Full-Featured

Participate in Joint Branding and Selling ✔ ✔

Participate in Developing Joint Collateral ✔ ✔

Assigned Partner Success Manager ✔

Assigned Alliance Director ✔

Be Part of Partner Advisory Board; Exclusive Roadmap Sessions ✔

Be Eligible to Received Subcontracting Work from Marketo ✔

Program benefits vary by country. For a complete list of benefits outside of North America, please contact Marketo..

Program Requirements
It’s easy to get started! Simply meet the requirements needed for the desired program level. (All amounts in USD)

Requirements Standard Silver Gold Platinum

Signed Master Alliance and Partner Program Agreements ✔ ✔ ✔ ✔

CSAT Score of 80% or Above ✔ ✔ ✔

Number of Marketo Certified Experts

5 10 20
(MCE) Employees Required
Number of Marketo Certified Solutions Architects
N/A 5 10
(MCSA) Employees Required

Minimum Lifetime Co-Delivery Implementations Required 1 2 3

Minimum Total Annual Contract Value (ACV) for All Customers $500,000 $1,000,000 $3,000,000
OR OR OR
Minimum Total Annual Sourced Revenue $50,000 $100,000 $300,000

Team up with Marketo today! Lead the next wave of digital engagement for you and your customers.
To apply, email us at partnerprogram@marketo.com.

©2018 Marketo, Inc. Trademarks belong to their respective owners. All rights reserved. MKTO-030118 DATASHEET