What is big basket?

Bigbasket.com (Innovative Retail Concepts Private Limited) is India’s

largest online food and grocery store. With over 18,000 products and
over a 1000 brands in our catalogue you will find everything you are
looking for. Right from fresh Fruits and Vegetables, Rice and Dals,
Spices and Seasonings to Packaged products, Beverages, Personal
care products, Meats – they have it all.
Choose from a wide range of options in every category, exclusively
handpicked to help you find the best quality available at the lowest
prices. Select a time slot for delivery and your order will be delivered
right to your doorstep, anywhere in Bangalore, Hyderabad, Mumbai,
Pune, Chennai, Delhi, Noida, Mysore, Coimbatore, Vijayawada-Guntur,
Kolkata, Ahmedabad-Gandhi agar, Luck now-Kanpur, Gurgaon,
Vadodara, Visakhapatnam, Surat, Nagpur, Patna, Indore and
Chandigarh Tricity You can pay online using your debit / credit card or
by cash / sodexo on delivery.
They guarantee on time delivery, and the best quality!

Which type of product Categorys do we get in app?

 Fruits and Vegetables

 Foodgrains, Oil and Masala
 Bakery, Cakes and Dairy
 Beverages
 Snacks And Branded Foods
 Beauty And Hygiene
 Cleaning And Household
 Kitchen, Graden And Pets
 Eggs, Meat And fish
 Gourmet And World Food
 Baby Care
 CEO Of Big Basket

Hari Menon
Bigbasket was founded in 2011 by Hari Menon,Vipul Parekh, Abhinay
Choudhari, VS Sudhakar & VS Ramesh in Bangalore, Karnataka.

Why should I use bigbasket.com?

Bigbasket.com allows you to walk away from the drudgery of grocery
shopping and welcome an easy relaxed way of browsing and shopping
for groceries. Discover new products and shop for all your food and
grocery needs from the comfort of your home or office. No more getting
stuck in traffic jams, paying for parking, standing in long queues and
carrying heavy bags – get everything you need, when you need, right at
your doorstep. Food shopping online is now easy as every product on
your monthly shopping list, is now available online at bigbasket.com,
India’s best online grocery store.

Why should you join bigbasket?

Big Basket thrives on out the box thinking and relentless pursuit of
excellence. We are looking for people who share our passion for building
world class product. If you are excited about the prospect of changing
the way India shops for groceries and being a piomeer – then this a
great home for you. Not to mention the thrill of building products that
millions use on a daily basis and using cutting edge technology to make
the products customers love.
We pride ourselves in solving customer problems in the most efficient
and elegant ways. Everything we do is guided by our core cukture and
values.

History of Big basket

Big basket was founded in December 2011 in Bangalore by a team of

five – V S Ramesh, V S Sudhakar, Hari Menon, Vipul Parekh and
Abhinay Choudhari. Servicing over 5 million registered customers; Big
basket has grown into Indian’s largest online supermarket with over
20000 products from over 1000 brands and presence in 26 cities across
the country including Bangalore, Hyderabad, Mumbai, Pune, Chennai &
Delhi- NCR. Big basket’s online store offers a variety of prooducts
across various categories: Fresh Fruits & Vegetables, GROCERY &
Staples, Beverages, Breas, Dairy & Egg products, Branded Foods,
Meat, Personal Care and Household Products. Big basket is committed
to making life simpler and grocery shopping a breeze!

Big Basket
COMPANY PROFILE.

Bigbasket is the largest online grocery supermarket in India. It was

launched in 2011, quite about the time when e-commerce was in its
nascent stage in the country. Bigbasket was founded by Hari Menon, VS
Sudhakar, V S Ramesh, Vipul Parekh and Abhinay Choudhari.
Bigbasket is headquartered in Bengaluru and delivers to various cities in
India such as Hyderabad, Mumbai, Pune, Chennai, Delhi, Noida,
Mysore, Coimbatore, Vijayawada-Guntur, Kolkata, Ahmedabad-
Gandhinagar, Lucknow-Kanpur, Gurgaon, Vadodara, Visakhapatnam,
Surat, Nagpur, Patna, Indore and Chandigarh Tricity city limits.

Bigbasket was launched at a time when India’s busy workforce in cities

was finding it difficult to allocate time to buy groceries and home
essentials. Bigbasket gave them the flexibility to place their order at
anytime and get the things delivered at their preferred time. Bigbasket
offers groceries and food supplies in various categories such as fruits &
vegetables, food grains, oil, masalas, bakery items, beverages, branded
foods, personal care products, household supplies, eggs, meat, fish, etc.
Bigbasket currently offers more than 18,000 products across various
categories and features more than 1000 brands in its catalogue.
Bigbasket comes with the promise of lowest rates and prompt delivery
services.

History:

Bigbasket was launched in 2011, but its journey had begun much earlier.
It was in the year 1999 that a group of people comprising V S Sudhakar,
Hari Menon, Vipul Parekh, Abhinay Choudhari and V S Ramesh
launched their online retail business called Fabmart. The business did
quite well and later physical retail malls called Fabmall were launched in
various locations in South India. The business was eventually sold to the
Aditya Birla Group and now it is known popularly as ‘More’ retail chain.
However, the founders were itching to start something new and with
their experience in retail business, they came together once again to
launch Bigbasket in 2011. Bigbasket currently has revenue of around
$3.2 million and approximately 4,000 employees.

Funding:

Bigbasket has received funding worth around $526 million. The investors
include Alibaba Group, Abraaj Group, Ascent Capital, Bessemer Venture
Partners, Brand Capital, Helion Venture Partners, ICICI Venture, IFC
Venture Capital Group, LionRock Capital, Paytm Mall, Sands Capital
Management, Sands Capital Ventures, Trifecta Capital and Zodius
Capital. There are talks about additional funding of around $200 million,
post which, the company would be valued at around $900 million.
Acquisitions:
Bigbasket acquired Delyver in June 2015 for an undisclosed amount.
Delyver was also an online grocery store and its specialty was using
local stores to deliver groceries to people. Now, all business assets of
Delyver have been merged with Bigbasket.

Competition:

Bigbasket competes with various other startups in the online grocery

segment. Competitors include Grofers, Zopnow, Peppertap,
Naturesbasket, Aaramshop, etc. Various city-specific online retail stores
have also come up, which are giving tough competition to Bigbasket.
Even bigger e-commerce players such as Amazon India and Snapdeal
have also started selling groceries online, which is creating new
challenges for Bigbasket.

About the Founders:

Hari Menon is the CEO of Bigbasket. He is an alumnus of BITS Pilani. V
S Sudhakar is a cofounder and deals with senior management decisions
at the organizational level. Vipul Parekh is an alumnus of IIM Bangalore
and heads the Finance & Marketing department. Abhinay Choudhari is
an alumnus of IIM Ahmedabad and he heads the new initiatives at
Bigbasket. V S Ramesh is an engineering graduate from Karnataka
University and he heads logistics and supply chain at Bigbasket.
Estimated data of big basket employees and revenue

Estimated Employees
2,935
Estimated Annual Revenue
$171.8M
CEO Approval Rating
80/100

Turnover:
Menno had said last month that Big Basket is at a Rs 200 crore monthly
gross merchandise value run rate, which he expects will surge to Rs 300
crore by August and ?500 crore by March 2019.

Specialities
Software used in big basket

Bangalore, India – BigBasket.com is India’s largest online food

and grocery store that provides a rich online shopping
experience with over 10,000 products and over a 1000 brands.
It offers doorstep delivery services in Bangalore, Hyderabad and
Mumbai city. The company directly sources products from large
farms and aggregators and provides clients the “farm to
home” experience.
BigBasket’s business model relies on on-time delivery of
goods and in order to manage the operations smoothly and
efficiently, uses hub and spoke mode of distribution. In the “hub
and spoke”model,wholesalers deliver goods to BigBasket’s
warehouses. Branded delivery vans then deliver goods to the
consumer. Perishables are only warehoused for a matter of
hours and in some cases it’s 24 hours from farm to fridge.
BigBasket handles 1,000+ orders a day in Bangalore, and 300-
500 orders a day in Mumbai and Hyderabad.
BigBasket banks on technology driven solutions to track
everything from the time an order is placed to delivery. Early in
their ERP systems development, BigBasket joined hands
with AssetTrackr, a leading provider of fleet and asset
management solutions. BigBasket uses AssetTrackr RestAPI
interface to tightly integrate with their ERP system and handle all
movement of trucks and delivery vehicles, notification to
customers on estimated delivery times etc. AssetTrackr’s real
time location data helps achieve optimal vehicle utilization.

Delivery Information

BigBasket.com's delivery systems are uniquely designed to

provide you the abiliy to select
a convenient time to receive your purchases either during the
day or night. You can pre-book
your delivery slot during check-out and be assured that the
goods will be delivered
as per your booked slot. To maintain the freshness and quality
of frozen,
chilled & fresh food we have equipped our delivery van's with
multi
temperature reefer units and cold storage devices which
maintains
frozen and chilled range temperatures.
Delivery slot:
BigBasket.com provides a unique service and promise of
delivering the goods in 2-3 hour window based on the
delivery slot selected by you. This ensures certainty and
aids in planned purchase of your household needs and
eliminates long
waits staying at home without knowing the exact time of
delivery or even missing your delivery. You can choose to
receive your order the same day in the 4:30 pm to 7 pm or 7:30
pm to 10 pm slot or on any day upto 6 days from the date of
placing the order. Currently we offer 4 delivery slots in a day; 7
am to 9:30 am, 10 am to 12:30 am, 4:30 pm to 7 pm & 7:30 pm
to 10 pm.
You can check the availability and book your delivery slot at the
time of checking out. For your convenience we make deliveries
on all 7 days in a week and 365 days a year with no holidays!
Order Cutoff time:
In order to facilitate timely picking and delivery of all orders we
follow a cutoff time for each delivery slot.
To be able to pick a delivery slot the order needs to be placed
before the cut-off time for that particular delivery slot. The cut-
off times for delivery slots are given below:

Delivery Slot Cut off time

7 am - 9:30 am 1 pm the
previous day

10 am - 12:30 pm
1 pm the
previous day
6 am the

4:30 pm - 7 pm same day

6 am the
7:30 pm - 10 pm
same day
For e.g. Customers placing orders after the cut-off time of 6 am
on any day would not be able to book for delivery the same day
in the 7-9:30 pm slot.
Delivery Charges:
We levy very nominal charges for the delivery of the orders and
the delivery charge is based on the order value as per the table
below:
Delivery
Order value
charges
Rs. 1000 and
Free Delivery
more
Rs. 35
(Mumbai) Rs.
30 (Bangalore,
Hyderabad,
Pune, Chennai,
Delhi, Gurgaon
Noida, Kolkata
& Ahmedabad-
Gandhinagar)
and Rs. 20
(Mysore,
Upto Rs.
Coimbatore,
1000
Vijayawada-
Guntur,
Visakhapatnam,
Lucknow-
Kanpur,
Vadodara,
Surat, Nagpur,
Patna, Indore,
Bhopal,
Chandigarh
Tricity)
 Payment Methods
bigbasket.com provides multiple payment options for your
convenience:

Online payment using VISA / Master / Rupay

credit card
We accept all domestic Visa, Master and Rupay credit cards. This is
an absolute secure way of paying online for your purchases. A recent
directive from RBI makes it mandatory to have an additional
authentication pass code verified by VISA (VBV) or MSC (Master
Secure Code) which has to be entered by online shoppers while
paying online using visa or master credit card. It means extra security
for customers, thus making online shopping safer. This additional
security element is known only to the card holder so in case if
someone takes your card number he will not be able to use it online
for the want of authentication pass code.

About Big Basket.

BigBasket.com is India’s largest online supermarket and allows a

customer to walk away from the drudgery of grocery shopping and
welcome an easy relaxed way of browsing and shopping for groceries.
The company currently operates from Bangalore, Mumbai and
Hyderabad and has a diverse portfolio that carries more than 12,000
products and over 1,000 brands.

The grocery retail market in India is growing at about 10% CAGR

and is about USD 400 Billion in size while e-grocery accounts to only
0.1%. Within this the online grocery market is expected to be about
USD 10Billion in the next 4 years from now. A majority of this market is
likely to be concentrated in the urban cities in the country.

Back in 2014, there were a number of start-ups such as ZopNow,

Aaram-Shop, and Farm2Kitchen in this category with each city having
multiple local players. Most of them were not able to sustain due to
various business and operational reasons, some which are already well
known.

The winner in this category is going to be one who addresses the

multiple challenges in delivering a great service to the customer.

Fab Journey
The story of how Bigbasket started is quite interesting and a story of sheer
passion and belief in the cause. In 1999, Mr V S Sudhakar, Mr Hari Menon,
Mr Vipul Parekh, Mr Abhinay Choudhari and Mr V S Ramesh started one
of the first online businesses in India called Fabmart.com. In 2001, they
started an online groceries business as a part of Fabmart.

In spite of the market being in its infancy then, Fabmart.com did

exceedingly well. They then went on to setup a physical retail chain called
Fabmall which was a chain of grocery supermarkets in the South of India.
This business was sold in 2006, and eventually renamed More by the
buyers, the Aditya Birla Group. The founders however were always
enamoured by online grocery and in 2011, the same team recouped and
launched Bigbasket.com.

Business Model
Today Bigbasket.com is one of the leading online grocers in India. The
company bases its success on the three pillars namely exceptional
customer focus ( Bigbasket offers same-day delivery across a city, 99.3%
on time delivery, 99.5% order fill rate and a no questions asked customer
return policy, all of which has contributed to high customer loyalty and
excellent customer feedback.

Grocery business in India is a 400 billion dollar addressable market of

which e-grocery accounts for only 0.1%. bigbasket continues to scale at a
time when many start-ups are cutting down on their operating costs and
shutting operations in many geographical locations

On top of it all, BigBasket compensates a customer every time it is not able

to deliver on its promise thus ensuring that there is consistent focus on
raising the bar higher.) , wide range and variety of products ( They have
more than 40% of their sales coming through their own brands. It operates
on a margin of 25% on other products and over 35% for in-house labels.

BigBasket has further innovated by offering products such as cut fruits and
vegetables, a range of recipe mixes and have recently launched their own
bakery in Bangalore that delivers bread baked to order) and continuous
innovation with the help of technology (BigBasket has both android and
iOS mobile apps which allow customers to order groceries on the go.
Features such as “Smart-basket” predicts what a customer needs more
often and reduces the time-to-order to “within 5 minutes”).

Founders Retail Background

Today, the five founder of Bigbasket.com are some of the most experience
and well known names in the industry with significant experience of building
storng and successful businesses. Mr Hari Menon is now the CEO.

Prior to this Hari was the CEO of Indiaskills, the Vocational Education JV of
Manipal Group with City & Guilds, UK. He was also the Co-founder of
Fabmall, one of the pioneers in the e-commerce and retail space in India.

Hari has served as the Country Head at Planetasia, one of India’s first
Internet services businesses and also worked with IT major Wipro as a
Business Head in the Infotech business. Hari is an alumnus of BITS Pilani.

Mr V S Sudhakar is the founder and CEO of Fabmall, a leading online

and physical retail business. Prior to Bibbasket, Sudhakar was the CEO of
Planetasia, the first online focused services business in the country. He has
significant experience in general management at senior levels in the IT
industry.

Mr Vipul Parekh is the Head of Finance & Marketing at Bigbasket.com.

Prior to this Vipul was an investment Director at Peepul Capital, a leading
Private Equity Fund. He has also been the Co-Founder of Fabmall and a
business development head in the Wipro Infotech Group. Vipul is an
alumnus of IIM Bangalore.

Mr Abhinay Choudhari is the Head of New Initiatives at

Bigbasket.com. Prior to this, Abhinay worked with leading IT companies in
consulting engagements with key retail majors like Tesco and LEGO
across the world. This IIM Ahmedabad alumnus was also the founder of
Stylecountry.com.

Mr V S Ramesh is the Head of Logistics & Supply Chain at

Bigbasket.com. He was also a Co-founder at Fabmall. Prior to Fabmall,
he ran the operations and logistics for a large fleet of ships for a shipping
major. He has over 21 years of experience in the Indian Navy handling
Operations and Logistics. He holds an Electronics Engineering degree from
the Karnataka University.

Company’s Growth
The company had already crossed a million orders
delivered. Bigbasket currently operates in over 35 cities and is constantly
growing. They deliver around 35000 orders a day and their average
order value is over Rs. 1500/-.

Back in 2014, they were just 3 cities strong and were already processing
5,000 orders a day. Also they were planning to undergo a significant
expansion in their product range, gain more depth in each category and
add new categories of products.

Last June, Bigbasket crossed the 10 million mark in delivered customer

orders. Simultaneously, it also delivered more than 1 million orders in the
month of May. With their focus on faster delivery times across the board
and innovations online and on mobile to make grocery shopping a breeze,
the company had delivered a lot to the customers on top of groceries !
Funding Raised
Bigbasket had raised over $290 million so far in its 8 rounds from 11
investors, raising Rs. 45 crores recently in venture debt from Trifecta
Capital. BigBasket is focused on setting up new warehouses, strengthening
the cold chain and setting up facilities for reprocessing of Fruits &
Vegetables.

Its highest investment was back in March 2016, raising $150 million led by
Abraaj Capital as a part of its Series D. Some of the other investors who
have participated in earlier rounds of Bigbasket are Bessemer Ventures,
Helion, Zodius and existing investors who participated including Ascent
Capital, Lion Rock Capital and serial entrepreneurs Ganesh Krishnan and
Meena Ganesh.

Their funds have been primarily utilised to expand into other cities with a
strong market in 25 cities so far. Another key area of investments
have been technology. They have significantly enhanced customer
experience, both online and mobile and enhanced the backend processes
through increased investments in technology.

Investments were also made in creating additional warehouses and

cold room facilities to significantly increase their range of fresh produce.
They have also invested heavily into last mile delivery, including
energy efficient vehicles which are cold chain enabled.

Latest Developments
The company was recently in talks with its rivals Grofers for a possible
merger and if the merger goes through, SoftBank Group, which is an
existing investor in Grofers’, will participate in a $60 million to $100 million
funding round in the merged company.

In another news it was reported that Jeff Bezos led Amazon was in talks to
acquire Bigbasket in order to strengthen its hyperlocal delivery systems
and to give a tough competition to its Indian rival Flipkart. If the current deal
happens, the Bigbasket Grofers deal is less likey to happen.

While many hyperlocal companies have tried to make a mark in the Indian
market, most have them failed to sustain beyond discounts. It is also
interesting to note that the search engine giant Google had also piloted
its hyperlocal services app Aero in April 2017 exclusively for Bangalore.
How BigBasket Website Works and How to Create a
BigBasket like Online Store?

The catalog of BigBasket.com is filled with 18000+ illustrated products

and 1000+ represented brands. So, it is considered to be the largest
online food and grocery store market in India. A plenty of choices lies
in all products to deliver a high standard of goods at the lowest prices;
including spices and seasonings, fresh fruits and vegetables, personal
care products, a category of packaged products, beverages, even
meats, and much more.
BigBasket is an entirely internet based company and does not
own any brick and mortar stores.

How BigBasket Works? (BigBasket Business Model)

The online grocery market – BigBasket’s Business Model is split into

two – inventory-led and hyperlocal-delivery. According to sources, this
Bangalore-based online grocer, BigBasket, has gone one step ahead
by joining the two models. It aims to cover the whole grocery
requirements of customers with its marketplace business.

Some sources say – BigBasket works on inventory model. They buy

products from leading suppliers like P&G, HUL, mills, farmers, etc., and
store the products in the large-scale warehouse, or small go-downs.
And from there it serves the orders to customers, which means for all
preserved products they straightly buy the stocks from manufacturers.
Whereas for un-preserved products, to avoid the wastage, they use
‘just-in time model’ (purchase-to-order) where they link with local
farmers & suppliers, and it assists in decreasing inventory price.

While other sources say – BigBasket also works on ‘hyper-local model’,

where they tie-up with 2000+ grocery stores across India to deliver
products within one hour from the neighborhood!

BigBasket operating model relies on its private-label products to raise

revenue and turn profitable.

BigBasket does not have the right roadmap of the working, but our
assumed Grocery Business Model helps to see how the grocery
marketplaces in India actually work.

BigBasket working model is entirely based on multi city and multi

vendor model.

BigBasket is created – out of an admiration of online grocery website.

It collaborates with a strong domain knowledge of grocery retailing
business together with the smart use of technology. And it even offers
Grocery delivery app for those who like to do shopping online through
mobile phone application.

How to build a BigBasket like website? What are the

grocery eCommerce Features required to do so?
If you would like to create online shopping website like BigBasket
– EWDC is here to assist you…

The grocery eCommerce platforms of EWDC are created specially for

food and grocery stores who want to extend their grocery business
through online. Here are some best-in class features that we offer in
the BigBasket Clone Script:
# Unlimited Products/Categories
There are variety of groceries available in the market. Starting a
comprehensive database of basic groceries brand name, many hours
of administrative work can be saved. With many variants and qualities,
a standard grocery store will have at least 1000+ specific SKUs. During
the growth of sales volumes, your shopping cart system should have
the capacity to hold any number of SKUs.

# User-Friendly Administrative Site

Creating e-commerce website similar to Big Basket, you can use our
website’s content management system very efficiently and learn it in a
day. It does not give much importance to any technical experience or
knowledge. In a little time, you will be handling your site and
communication with customers.

# Delivery Scheduling
A latest Accenture report says – for the same-day delivery or scheduled
delivery, 60% of online shoppers are willing to pay an extra charge.

But, to grocery shopping, home delivery is a big issue. Particularly in

online grocery shopping, consumers want their orders to be shipped to
home at free of cost and at a time and place of their preference.

# Exceptional value at low cost

Our aim is to develop your business. Hence, we offer high-quality
goods at a low price and support the best customer service in the
company. Your consumers will like our product, and within your budget,
we provide a price well.

# Working with people in business

Our team has great customized Grocery “hands on” involvement in
creating grocery delivery system with instinctive scripts. Our guidance
and vision are a useful addition to our goods to create BigBasket like
website.

# Customer Base
We got clients of all dimensions — varying from $20,000 to
$1,000,000+ in annual sales. We carry on with improving our software
with company best practices and ever share advice applicable to our
customers.

# Training & Illustration

We will offer you with complete explaining training with operational
guidelines which define every feature in the website. We even provide
tested methods to market your current service online spending –
adding strategic plans of upgrading and advertising.

Types of products
Ready to Cook

Directly eatable items

Non food

Fruits and vegetables

 Ready to cook:- rice, oil , floors etc.

 Directly eatable items’:- biscuits, chips, cool drinks etc.

 Non-food:- shampoos, soaps, detergents etc.

 Fruits and vegetables.

Private (Home Brand) products of Big Baskets

 Royal (ordinary)
 Popular (extra ordinary)

Number of orders in Big baskets

Monday- Friday :- Minimum 300 orders

Saturday- Sunday:- 400 & above.

Two types of employes in Big baskets

G1 - Staff level employes (Managers, HR …etc)

G2 – One who works Under G1 employes ( Pickers, Delivery Boys)

Delivery boy who works under order basis

Advantages of the in-basket technique:

* The in-basket technique is fairly easy to construct because its raw

materials are current problems and paperwork.
*The in-basket is a flexible instrument.
* When it is properly developed, effective utilization is to some extent built
in because the users are the experts.
* The same in-basket can be used to focus on the particular solutions
achieved, the method of attack, or the consequences of the actions.
* The design of the in-basket permits concentration on limited aspects or
balanced coverage of a broad, complex problem.
Disadvantages of the in-basket technique:

* Although the construction is not particularly technical or difficult, it is time

consuming.
* The fact that the present supervisors establish the rating may merely
mean a pooling of mediocrity where the "best solution" may not be the top
rated one.
* Employers using the in-basket technique tend to be large organisations
which recruit a substantial number of employees.

This technique focuses on:

* Building decision-making skills

* Assess and develops Knowledge, Skills and Attitudes (KSAs)
* Develops communication and interpersonal skills
* Develops procedural knowledge
* Develops strategic knowledge
These skills are mainly cognitive to a certain extent than behavioural
SWOT Analysis of Big Basket

Big Basket is the largest online food and grocery store of the
country. They offer products from a wide range of categories that
includes Vegetables and Fruits, beverage, dairy products, Rice
and Dal, Spices, Meat, Packaged foods and Personal Care
products.

Strengths in the SWOT Analysis of Big Basket :

1. Product Range: Big Basket offers a huge range of products which

stretches to about 18000 products.
2. Exotic Range: It also offers exotic fruits, vegetables and imported
groceries which are not easily available in nearby retail outlets. This
gives them an edge in catering to customers who like buying such
stuff.
3. Discounts: Big Basket offers huge discounts on various products.
They also have the product bundling technique to maximise sales
and offering maximum discounts to the customers. This makes them
a lucrative option for customers to buy.
4. Convenience: Big Basket offers an escape from the hassle of
standing in the queues of malls or going all the way to the retail
stores. They give the products right at the door step and offer multiple
payment options. The on-time delivery guarantee makes them a
lucrative option, Customers, especially in big cities where life is very
fast and it is difficult to reach thThe customers, can shop at any time
of the day.
5. Target Group: They have selected their target customers very
carefully and have established a footing in the metropolitan and some
tier-I cities. They operate in Bangalore, Hyderabad, Mumbai, Pune,
Chennai, Delhi, Mysore, Vadodara, Patna, Indore, Vijaywada, etc.
They are currently operational in about 25 cities.
6. Low Fixed Cost business model: Most of the items that Big Basket
offers are perishablehence they depend on the retail stores they are
coordinating with for the products. This means they have no
inventory cost and makes their business model more profitable.
 Weakness in the SWOT Analysis of Big Basket:
1. Delivery Time: Big Basket delivers the groceries the next day. Many
retailers have started the facility of home delivery to nearby societies
and customers in just few minutes to hours. So customers prefer this
instead of waiting for 24 hours
2. High Variable Cost: Cost of running many delivery guys, delivery
trucks, storage for perishable items, wastage during transportation
makes the business run at a high variable cost. They have to bleed
more money and will take longer to break even.
3. Minimum order quantity/price compulsion: Big Basket does not offer
home-delivery below a certain set order price limit. This means that
customers would be forced to add a product or two just to avail the
service. This makes them lose a customers.
4. Be at home: Customers have to be at home when Big Basket is about
to deliver. This means the customers have to plan according to the
delivery time. If by some means the order gets delayed customer gets
angry and unhappy by the service. On top of this they have to pay a
little add on price for the home delivery.
5. Order Cancellations: They depend on stores that they have tied-up
with to provide them the items. If they do not have the items available
they won’t be able to deliver them. This sometimes tend in
cancellation of orders. Out of stock issues tend to make the
customers unhappy and repetitive of such issues makes the
customers reluctant to reuse the service.
 Opportunities in the SWOT Analysis of Big Basket:
1. Market: Indian retail market is valued at more than approx. $550
million and grocery alone covers 60% of this share. Hence it’s a
huge market with many players to accommodate and customers to
cater.
2. Grocery Growth: India is the 6th largest grocery market in the
world. E-commerce grocery market is growing with a year on year
growth rate of 19%.
3. Expansion: Many cities are still not covered by these startups and
Big Basket can target them and gain the first movers advantage.
They can expand to tier-2 cities and increase their market.
4. Cross selling and Value Packaging – Cross selling is a major
advantage for Big basket as it can sell multiple products by product
bundling.
Threats in the SWOT Analysis of Big Basket :
1. Competition: It has small presence in terms of cities covered hence,
it is getting a huge competition from other startups like Grofers,
PepperTap, Nature’s Basket, Zop Now, Aaram Shop, Mera Grocer,
etc.
2. Bigger Players: Bigger players in terms of financial backing and
presence are also entering this lucrative industry. Players
like Amazon, Flipkart and Google have also entered this industry.
This may prove fatal for smaller players like Big Basket to compete
with them.
3. Smaller Players: Many other localized shops have picked up on this
trend and have started home delivery service to nearby customers
thereby killing groups of target customers across regions and cities.
4. Customer Retention: It is very difficult to retain customers. They
would tend to move with the service provider that offers the most
discounts.