EU Trade Shows For Home Decoration, Gifts and Home Textiles

TRADE SHOWS AND THE EU MARKET
STATE OF THE MARKET

In the past years participating in a trade fair was an efficient and effective way of stimulating
direct exports. Against relative low costs, participants were able to contact a range of interesting
new business contacts in a few days. However, the level of success depended also strongly on
good follow-up; making contacts at the fair is often only the start of a lengthy process which
could lead up to sales or license agreement. This has changed dramatically. During the last
years the well known European trade fairs are not any longer ‘order fairs’. Direct sales
but also expected orders became smaller. Buyers seem to buy not anymore only on trade
fairs. They travel to international fairs worldwide, source in the internet or visit their
suppliers personally.
If it is not possible to get subsidised trade fair participation or funds for participating, small and
micro enterprises should consider other more cost efficient market access strategies.
Which trade fair?
Seasons and themes are very important in the Home Textile sector; therefore, timing is of the
utmost importance, as well as the market segment and the aimed context. Some of the most
important fairs are “Ambiente” and Heimtextil in Frankfurt, Germany and Maison et Objet in
Paris (January and September). Depending on the market and product some other national
and/or smaller fairs could also be interesting.
There exist many national and local market which focus on a specific sector and could
be quite interesting. Other trade fairs are for direct sales to the end consumer.
Unfortunately in Europe there are not such specialty shows that focus on promoting and selling
master artisan products like the Sante Fe Folklife Festival) in the Stated
Fair Trade - Trade Fairs
There are new trade fairs coming up, specialised on FAIR Trade.
ETFAM in Eindhoven, (http://www.etfam.com/)the Netherlands, which was organised for the first
time this September 2009mwith approximately 200 fair trade exhibitors.
Another fair, the European Fair Trade Fair had its 2nd show at the beginning of October 2009 in
Lyon, France (http://www.salon-europeen-commerce-equitable.org/en).
This is definitely and interesting development and it will be interesting to see how these
fairs develop. It should be observed if these fairs are sustainable and successful. It is
therefore not recommended to participate at these fairs to early until they are established
enough and attract enough buyers.
Costs on Trade Fairs
The next table will give an idea of costs involved per trade fair participation:
Trade Fair Example
1
Trade fair budget: MAJOR PRICE INDICATIONS IN €
Prices for the duration of the fair unless mentioned otherwise
RENTAL OF PREFABRICATED & CARPETED ISLAND STAND per m2;

build-up charges included.
Standard rate 160
Incl. 130 W/m2 electricity & 1 spot light per wall, overhead TL lighting
ADDITIONAL EQUIPMENT AND SERVICES
Excl. VAT.
Chair...............................................................................................................
25 Table................................................................................................................ 21
Counter............................................................................................................ 97
Refrigerator...................................................................................................... 56
Water & drainage …………………………………………………………… 179
Plumber/1 visit ………………………………………………………………… 25
Display panel 200x50 cm............................................................................... 65
Wall shelf 100 x 50 cm........................................................................................... 22
Display cube..................................................................................................... 40
Show case with light & glass panels, 100 x 100.............................................. 200
Visitor accreditation reader, to be connected to PC……………………….. 295
Telephone on stand, incl. € 30 of consumption...................................................... 200
Additional phones …………………………………………………………. 108
ADSL incl. Wi-Fi……………………………………………………………. 926
Fax on stand, excl. calls ............................................................................. 230
Daily Waste disposal & cleaning per day…………………………………… 5
Hostesses (local) per hour, German & English language..................................... 26
Civil Liability Insurance………………………………………………………….. 50
Parking space per car……………………………………………………………….. 30
BOARD AND LODGING
Single room per day, incl. breakfast................................................................. 150
Double room per day, incl. breakfast................................................................ 210
Meals per day.................................................................................................. 40
Pocket money .................................................................................................
PM
TRAVEL AND TRANSPORT
Return air ticket .............................................................................................. 600
Taxi ride from hotel to exhibition (3pp).................................................................. 30
Air transport of exhibits per kg ....................................................................... 40
Customs handling exhibition goods, per single exhibitor............................... .. 100
PROMOTION & PR
Advertising in trade magazines per ad.............................................................. 800
Company brochures each..(minimum: 500)................................................. 2
2
Leaflets or Product sheets each........................................................................ 0.5
Identification and mailing to top buyers each................................................... 5
Photographer at fair per picture......................................................................... 75
Entertaining/catering for visitors................................................................ PM
Tie-in costs with fair promotion ................................................................ 500
Press Information, photos (per pack)......................................................... 18
Special reception..................................…………………………….. 750
Additional workshops (incl. space, equipment etc) per event, full costs ...... .... 1500
Post-fair promotion (follow-up) costs ........................................................ 2000
Example of a Country Pavillion: (owlny stand construction and space)
Stand rent depending on the trade fair app. € 200/sqm x 100sqm € 20.000
Professional companies can manage 100 sqm stands (deco,
General facilities for € 200/€ 250 ex VAT per sqm = €250 x 100sqm € 25.000
Total estimated cost of 100sqm Country Pavillion = € 45.000
PRIMARY TRADE SHOWS:

The most important trade fairs in Europe for the sector are
1. Ambiente Internationale Frankfurter Messe, Germany
Locations: Messe Frankfurt

Ludwig-Erhard-Anlage 1
D-60327 Frankfurt/Main
Management: Messe Frankfurt Exhibition GmbH

60327 Frankfurt/Main
Contact Info: Fon: +49-69-7575-0 · Fax: +49-69-7575-6433
info@messefrankfurt.com
www.messefrankfurt.com
project team
Fon: 069-7575-6460
Fax: 069-7575-6761
ambiente@messefrankfurt.com
www.ambiente.messefrankfurt.com
Categories: Trade Fairs for Consumer Goods (industry 3), Gifts, Watches &
Clocks, Jewelry, Crafts, Festive Articles (industry 34),
Household Goods, Glassware, Ceramics (industry 38),
Furniture, Interior Design (industry 58), Lighting (industry 11),
Cosmetics (industry 44)
main product group
Well-laid Table, Household Articles, Lifestyle Accessories,
Lifestyle, Frames, Applied Arts, Industrial Crafts, Gifts, China
Tableware, Ceramic Decorative Articles, Jewellery, Watches
and Clocks, Cutlery, Glass Products, Table Decoration,
3
Decorations, Electrical Appliances, Nursery Equipment, Garden
Articles, Accessories, Perfumery
Time February every year
Exhibit Space: 313 800sqm
Exhibitors exhibitors with own stands

4 473
domestic
1 370
foreign
3 103
Origin of Andorra (1), Argentina (1), Australia (8), Egypt (11), Bangladesh
exhibitors (13), Belgium (43), Benin (1), Brazil (27), Bulgaria (5), Chile (1),
China (PR) (229), Denmark (69), Germany (1370), Ecuador (2),
El Salvador (2), Finland (11), France (133), Ghana (3), Greece
(16), Great Britain (128), Guatemala (1), Hongkong (179), India
(288), Indonesia (62), Iran (7), Ireland (3), Israel (21), Italy (351),
Japan (57), Yemen (1), Jordan (1), Cambodia (2), Canada (10),
Kenya (7), Colombia (10), Korea (Republic) (15), Croatia (3),
Laos (1), Latvia (2), Lebanon (3), Liechtenstein (2), Lithuania
(12), Luxembourg (3), Macedonia (1), Malaysia (13), Mali (2),
Morocco (3), Mexico (4), Mongolia (1), Myanmar (1), Nepal (13),
New Zealand (2), Netherlands (154), Oman (1), Austria (66),
Pakistan (1), Peru (11), Philippines (56), Poland (57), Portugal
(72), Romania (20), Russia (7), Saudi Arabia (2), Sweden (45),
Switzerland (59), Serbia (1), Singapore (7), Slovakia (3),
Slovenia (13), Spain (104), Sri Lanka (11), South Africa (21),
Taiwan (165), Tanzania (1), Thailand (144), Czech Republic
(34), Tunisia (15), Turkey (93), Uganda (1), Ukraine (2),
Hungary (8), Uruguay (1), USA (64), United Arab Emirates (3),
Viet Nam (73), Belarus (3)
Space Rental EUR 195,20/m2
Visitors Visitor 2007 2008 2009

total (number 145 264 139 245 136 263
of
admissions)
domestic 86 934 75 964 80 769
foreign 58 330 63 281 55 494
• Ambiente Frankfurt is one of the biggest and best trade fairs for consumer goods listed
above in the world.
• There are three separate shows; clearly arranged into product areas:
Dining - focuses on the world of the table, kitchen and household items,
Giving - is devoted to the creative world of gift ideas,
Living - concentrates on the exclusive world of the home, furnishings and decorations.
• They have recently added a new hall 11 the reason why every company is new located
at the fair.
4
• Location at the fair is very important – some halls are more related to retail business
others are more volume business – some higher segments, some lower segments;
some design oriented others mass market
• Participation is mostly not successful at first appearance. At least 3 participation are
needed.
• Since a decade Ambiente is not anymore an order fair. Intensive follow-up is needed.
• High competition von Asia: many Chinese exhibitors 2010: 229!
• Design oriented stands. Stand design and decoration is very important. It’s all about
lifestyle-concepts.
• Ambiente competes with Maison & Objet in Paris. M&O is very trendy, but business is
still done in Frankfurt.
• Recommended for exporter
2. Tendence Internationale Frankfurter Herbstmesse, Germany

Fon: 069-7575-6242
069-7575-6473
Fax: 069-7575-5770
069-7575-5985
tendence@messefrankfurt.com
www.tendence.messefrankfurt.com
Categories: Trade Fairs for Consumer Goods (industry 3), Gifts, Watches &
Clocks, Jewelry, Crafts, Festive Articles (industry 34), Furniture,
Interior Design (industry 58), Lighting (industry 11
main product group
Appartment Lighting Fittings, Lifestyle, Gifts, Jewellery,
Decorations, Applied Arts, Garden Articles, Cutlery, Toys,
Lifestyle Accessories, Small Furniture, Industrial Crafts, Glass
Products, Novelties, Nursery Equipment, Garden Furniture,
Garden Equipment
Time August

2 041
domestic
882
foreign
1 159
Origin of 63 countries: Andorra (1), Australia (2), Egypt (2), Bangladesh
exhibitors (9), Belgium (23), Benin (1), Brazil (4), Bulgaria (1), Chile (1),
China (PR) (280), Denmark (28), Germany (882), Ecuador (2),
5
Finland (1), France (30), Greece (3), Great Britain (24),
Guatemala (1), Hongkong (56), India (199), Indonesia (17),
Ireland (2), Israel (1), Italy (19), Japan (4), Canada (2), Kenya
(2), Korea (Democratic Peoples Repu (1), Korea (Republic) (33),
Croatia (1), Latvia (2), Liechtenstein (1), Lithuania (7),
Luxembourg (1), Malaysia (2), Mali (2), Morocco (1), Mexico (1),
Nepal (8), Netherlands (111), Austria (34), Pakistan (2), Peru
(1), Philippines (15), Poland (3), Portugal (4), Romania (1),
Saudi Arabia (1), Sweden (6), Switzerland (20), Singapore (2),
Spain (24), Sri Lanka (2), Taiwan (63), Thailand (36), Czech
Republic (2), Tunisia (9), Turkey (3), Hungary (1), Uruguay (1),
Uzbekistan (2), USA (6), Viet Nam (35)
Space Rental EUR 145.60/m2

total (number 71 741 63 241 52117
of
admissions)
domestic 51 254 41 331 38 907
foreign 20 487 21 910 13 210
• Tendence Frankfurt used to be a very successful trade fair. Tendence was named
“Decorative Life” for the last years and combined with “Collectione” in July
• Number of visitors declined dramatically
• Organisor decided to go back in 2010 to the old concept and time: August
• consumer goods fair for a large-scale retailer or distributor.
• Product areas: Table, Kitchen & Houseware;
lifestyle-concepts.
• Recommended mostly for importer/wholesaler when selling to retailer from existing
stock. The trade fair is too late
3. Heimtextil International Trade Fair for Home and Contract Textiles,

Germany


6
Fon: 069-7575-6198/-5859
Fax: 069-7575-6609
heimtextil@messefrankfurt.com
www.heimtextil.messefrankfurt.com
Categories: Textiles, incl. Fabrics and Home Textiles
(industry 80)
Decorative Fabrics, Curtains, Textiles,
Accessories, Embroideries, Upholstery Fabrics,
Leather, Sun Blinds, Carpets, Wall to Wall
Carpeting, Wallpaper, Wallpapering
Accessories, Bedding, Beds, Mattresses,
Blankets, Bed Linen, Table Linen, Table
Decoration, Bathroom Articles, CAD, CAM,
Sales Promotion, Decorations, Services,
Household Textiles, Home Textiles, Bathroom
Textiles, Pillows, Textile Design, E-Commerce,
Shop Construction, Merchandise Presentation,
Fibres, Yarns, Bed/Bedroom Systems
Time January every year

2 469
domestic
344
foreign
2 125
Origin of origin of exhibitors with own stand (2010) from 61 country
exhibitors Argentina (1), Australia (9), Egypt (39), Bangladesh (20),
Belgium (50), Brazil (6), Bulgaria (4), China (PR) (417),
Denmark (17), Germany (344), Estonia (6), Finland (7), France
(72), Greece (15), Great Britain (53), Hongkong (30), India
(390), Indonesia (4), Iran (1), Ireland (1), Israel (6), Italy (107),
Japan (18), Canada (7), Kazakhstan (1), Colombia (1), Korea
(Republic) (29), Croatia (2), Latvia (3), Liechtenstein (1),
Lithuania (13), Mexico (1), Moldova (1), Mongolia (1), Nepal (1),
Netherlands (47), Austria (35), Pakistan (202), Peru (1), Poland
(21), Portugal (57), Romania (8), Russia (8), Sweden (15),
Switzerland (26), Singapore (18), Slovakia (4), Slovenia (3),
Spain (73), South Africa (3), Syrian Arab Republic (1), Taiwan
(46), Thailand (4), Czech Republic (13), Turkey (148), Ukraine
(1), Hungary (5), USA (32), United Arab Emirates (2), Viet Nam
(12), Belarus (6)

total (number 84 516 67 199 70 786
of
admissions)
7
domestic 29 750 25 506 25 442
foreign 54 766 41 693 45 344
• Heimtextil: the worlds biggest trade fair for home and contract textiles, annually 4 days in
January
• Product groups: deco & style; sit & feel; furniture fabrics; sun & shadow; floor &
more; wall & décor; sleep & dream; kitchen; bathroom, atelier & design; service &
technology
• There are separate shows; clearly arranged into product areas:
• They have recently added a new hall 11
needed.
• Since a decade Heimtextil is not anymore an order fair. Intensive follow-up is needed.
• Very high competition von Asia: Chinese exhibitors 2009: 417 India: 390 Pakistan 202
• Design oriented stands. Stand design and decoration is very important. It’s about
lifestyle-concepts.
• Very much recommended for exporters
4. DOMOTEX HANOVER The World of Flooring, Germany
Locations: Hanover, Germany

Messegelände
Management: Deutsche Messe AG

Messegelände
30521 Hanover
Fon: +49-511-89-0 · Fax: +49-511-89-32626
info@messe.de
www.messe.de
Contact Info: project team
Fon: 0511-89-32131
Fax: 0511-89-31219
birgit.wesseloh@messe.de
www.domotex.de
Categories: Textiles, incl. Fabrics and Home Textiles
(industry 80), Flooring (industry 7
Carpets, Woven Carpets, Textile Floor
Coverings, Parquet, Elastic Runners, Wooden
Floors, Natural Stone, Laminate, Fibres, Yarns,
Contract Textiles
8
Time January every year

1 376
domestic
253
foreign
1 123
Origin of 65 countries: Afghanistan (22), Algeria (1),
exhibitors Argentina (1), Australia (3), Egypt (4),
Bangladesh (2), Belgium (84), Bulgaria (2),
China (PR) (147), Denmark (7), Germany
(253), Estonia (2), Finland (13), France (25),
Greece (7), Great Britain (26), Hongkong (5),
India (290), Indonesia (2), Iran (11), Ireland
(1), Israel (1), Italy (47), Japan (4), Canada (8),
Korea (Republic) (4), Kosovo (1), Croatia (5),
Libya (1), Lithuania (2), Luxembourg (5),
Malaysia (4), Morocco (7), Moldova (2),
Mongolia (1), Nepal (3), Netherlands (58),
Norway (1), Austria (18), Pakistan (23), Poland
(20), Portugal (12), Romania (1), Russia (3),
San Marino (2), Saudi Arabia (4), Sweden (9),
Switzerland (18), Serbia (1), Zimbabwe (1),
Singapore (2), Slovakia (1), Slovenia (1), Spain
(17), Sri Lanka (2), Taiwan (7), Thailand (1),
Czech Republic (4), Turkey (117), Ukraine (1),
Hungary (4), USA (38), United Arab Emirates
(4), Viet Nam (1), Belarus (2)

total (number 47 629 35 432 38 704
of
admissions)
domestic 21 195 13 783 17 223
foreign 26 434 21 649 21 481
• -Domotex - World Trade Fair for Carpets and Floor Coverings

• The world’s leading trade show for floor coverings
• Buyer: importer/wholesaler/bigger retailer from all over the world
• For over many years now, hand-made carpets and rugs is the leading product group,
with the main concentration in booths and most popular among the visitors..
• Very high competition von Asia: Chinese exhibitors 2009: 147 India: 290
• Very much recommended for exporters
9
5. IMPORT SHOP BERLIN, Germany
Locations: Berlin, Germany

Messegelände
Management: Messe Berlin GmbH
Messedamm 22
14055 Berlin
Fon: +49-30-3038-0 · Fax: +49-30-3038-2325
central@messe-berlin.de
www.messe-berlin.de
Fon: 030-3038-2132/-2133/-2135
Fax: 030-3038-2130
import@messe-berlin.de
www.importshop-berlin.de
Categories: Garment, Home Textiles, Leather Goods,
Fashion Accessories, Small Furniture, Carpets,
Basketwork Goods, Ceramic Tableware,
Jewellery, Gifts, Applied Arts, Tourism, Art,
Design for Consumer Products, Accessories,
Natural Products
Time November every year

513
domestic
252
foreign
261
Origin of
exhibitors
Space Rental EUR 195,20/m2

total (number 39 203 42 182 40 482
of
admissions)
domestic 39 047 41 129 39 665
foreign 156 1 055 1 017
• Import Shop since 1962 in Berlin
• Focus on Germany retailer and direct sales
• Very popular for manufacturers from Africa for successful direct sales
• Focused on ethnical handicraft
• Recommended for smaller – Mono – artisants to sell directly
10
6. INTERNATIONAL HANDWERKSMESSE MUNICH, Germany
The Leading Trade Fair for the Craft Trades and Medium-Sized Enterprises
Locations: Munich, Germany

Neue Messe
Management: GHM Gesellschaft für
Handwerksmessen mbH
Willy-Brandt-Allee 1
81829 Munich
Fon: +49-89-94955-0 · Fax: +49-89-94955-
239
info@ghm.de
www.ghm.de
Fon: 089-94955-110
Fax: 089-94955-119
hieber@ghm.de
www.ihm.de
Categories: Craft Equipment (industry 37), Gifts, Watches
& Clocks, Jewelry, Crafts, Festive Articles
(industry 34)
Furnishings, Heating Technology, Aerology
Equipment, Environmental Engineering,
Applied Arts, Services, Industrial Crafts
Time March every year

989
domestic
822
foreign
167
Origin of Countries 29: Belgium (5),
Burkina Faso (2),
exhibitors Denmark (1), Germany (822), France (7),
Great Britain (3), India (4), Iran (1), Italy (52),
Cameroon (1), Croatia (18), Latvia (1),
Liechtenstein (2), Mali (2), Morocco (1), Nepal
(4), Netherlands (2), Austria (45), Pakistan (2),
Poland (4), Romania (1), Russia (1), Sweden
(1), Switzerland (2), Thailand (1), Czech
Republic (1), Hungary (1), Uzbekistan (1), Viet
Nam (1)
11
total (number 166 219 142 028 145 220
of
admissions)
domestic 162 346 139 187 140 428
foreign 3 873 2 841 4 792
• Since 1947
• Focus on Germany retailer and direct sales
• Very popular for manufacturers for successful direct sales
• Recommended for smaller – SMEs – artisans to sell directly and find smaller
retailer in the region of South Germany
7. CPD Internationale Fachmesse für Womenswear und Accessoires, Dusseldorf,

Germany
Locations: Dusseldorf, Germany

Messegelände
Management: IGEDO Company GmbH & Co. KG
Messeplatz
40474 Dusseldorf
Fon: +49-211-4396-01 · Fax: +49-211-4396-
345
info@igedo.com
www.igedo.com
info@igedo.com
www.igedo.de
Categories: Clothing, Fashion (industry 10), Gifts, Watches
& Clocks, Jewelry, Crafts, Festive Articles
(industry 34)
Ladies' Outerwear, Young Fashion, Men's
Outerwear, Fur Clothing, Leatherwear,
Evening Gowns, Knitwear, Wedding Fashion,
Fashion Accessories, Lingerie, Corsetry,
Bathing Suits, Bags
Time February and July (2 times per year)
Exhibit Space: 76 572 0sqm

842
domestic
309
foreign
553
12
Origin of 46 countries:
exhibitors Australia (1), Egypt (1), Bangladesh (1),
Belgium (9), Bulgaria (10), China (PR) (195),
Denmark (18), Germany (309), Ecuador (1),
Finland (3), France (27), Greece (3), Great
Britain (20), Hongkong (28), India (16), Ireland
(1), Israel (1), Italy (45), Japan (1), Canada (2),
Croatia (2), Lithuania (4), Macao (1), Morocco
(4), Monaco (1), Netherlands (49), Norway (1),
Austria (7), Pakistan (7), Panama (1), Poland
(6), Portugal (3), Romania (1), Russia (2),
Sweden (9), Switzerland (8), Serbia (2),
Slovenia (1), Spain (9), Taiwan (2), Czech
Republic (3), Turkey (12), Ukraine (5),
Hungary (2), USA (3), Cyprus (5)
Space Rental EUR 135.00 – 150.00/m2

total (number 45 124 33 500 24 000
of
admissions)
domestic 31 451 22 023 17 529
foreign 13 673 11 477 6 480
• CPD is one of the biggest and best trade fairs for fashion and personal accessories in
Europe
• Many famous brands exhibit in separate showrooms in the town of Dusseldorf
• The importance of the fair ground is not any more as is used to be. Decrease of nearly
50% of visitors from 2007 to 2009
• Recommended for exporter of personal accessories
8. BioFach + Vivaness Nuremberg

Organic Trade Fair / Trade Fair for Natural Personal Care and Wellness, Germany
Locations: Nuremberg, Germany

Messezentrum
Management: NürnbergMesse GmbH
Messezentrum
90471 Nuremberg
Fon: +49-911-8606-0 · Fax: +49-911-8606-
8228
info@nuernbergmesse.de
www.nuernbergmesse.de
Fon: 0911-8606-8649
Fax: 0911-8606-8645
biofach@nuernbergmesse.de
www.biofach.de
13
Categories: Trade Fairs for Consumer Goods (industry 3),
Food and Beverage (industry 24),
Environmental Protection (industry 86),
Textiles, incl. Fabrics and Home Textiles
(industry 80), Cosmetics (industry 44)
Fashion Accessories, Foodstuff from
Controlled Biological Cultivation, Basic
Materials, Auxiliaries, Fruits, Vegetables,
Delicatessen Foods, Health Foods, Spices,
Meat Products, Sausages, Fish, Milk Products,
Dairy Products, Deep-frozen Food Products,
Bakery Products, Sweets, Beverages, Natural
Products, Toys, Gifts, Applied Arts, Agricultural
Products, Essences, Services, Research and
Development, Management Consulting, Home
Textiles, Footwear, Mills, Pets Feeding Stuff,
Leather Goods, Cosmetics, Toilet Requisites,
Childcare, Perfumery, Wellness, Decorations,
Interior Decoration, Baby Articles,
Accessories, Toiletries, Detergents, Hygienics
Time Each February

2 557
domestic
823
foreign
1 734
Origin of
exhibitors

total (number 46 484 46 771 43 669
of
admissions)
domestic 28 969 28 905 26 843
foreign 17 523 17 866 16 826
• One of the major trends of the past years is certainly the growing importance of the
ecological, social and economic added value of products, such as sustainability, fairness
and social responsibility
• Biofach is the biggest trade fair in Europe related to this topic
• visitors can also obtain concentrated information and exchange views about all our
special topics at specific forums as part of the congress
• They have reallocated the halls for 2010 and the German retail brands are now
concentrated in halls 6, 7 and 9. The Textil-Area and the natural products segment have
14
been moved from hall 7 to hall 8. They are closing halls 3 and 10, which were only partly
filled in 2009.
• The non-food segments of textiles, natural products, detergents and cleaning agents are
combined in a separate hall in 2010, likewise Vivaness.
• It is becoming increasingly apparent that the customers see exhibitions in a less sales-
orientated way than in earlier years. Exhibitions are places for the sector to meet for
cultivating customer relations and networks. They promote sales on the one hand, but
also the positioning of corporate and product brands. The sector attracts a level of media
attention through the exhibition – especially in the case of a world-leading event – that a
single company could never achieve
9. I.L.M. International Leather Goods Fair Offenbach , Germany
Locations: Offenbach/Main, Germany

Messegelände
Management: MESSE OFFENBACH GMBH
Kaiserstr. 108-112
63065 Offenbach/Main
Fon: +49-69-829755-0 · Fax: +49-69-829755-
60
info@messe-offenbach.de
www.messe-offenbach.de
Fon: 069-829755-23 (Frau Malik)
069-829755-20 (Frau Salonen-Band)
069-829755-10 (Frau Bauer)
ulla.salonen-band@messe-offenbach.de
ursula.bauer@messe-offenbach.de
suhail.malik@messe-offenbach.de
Categories: Leather, Leather Goods, Shoes (industry 50)
Handbags, Travel-Goods, Umbrellas, Leather
Goods
Time March and September each year

219
domestic
138
foreign
81
Origin of Countries 15: Belgium (4), Bulgaria (1),
exhibitors Germany (138), France (7), Great Britain (5),
Hongkong/SAR (1), India (1), Ireland (2), Italy
(33), Netherlands (17), Austria (2), Pakistan
(1), Switzerland (1), Spain (4), USA (2)
15

total (number 6 003 6 108 6 003
of
admissions)
domestic 4 949 4 881 4 897
foreign 1 104 1 137 1 106
• Offenbach is the leading trade fair for leather products
• For retailers and importers
• 5,634 visitors at the last I.L.M Winter Styles 2010 outperformed the target of last year by
about 9%. This result was significantly reached with the pleasantly increased number of
domestic visitors. Visitors from abroad were 1,106 (a plus of 2.7%) coming from 44
countries to Offenbach.
10. Ethical Fashion Show Paris, France
Messe Frankfurt taking over the Ethical Fashion Show in Paris
Messe Frankfurt’s French subsidiary has taken over the Ethical Fashion Show in Paris. The
company announced this today at a press conference in the French capital.
The Ethical Fashion Show is a trade fair for ethical fashion, now featuring more than a hundred
brands. This successful event was created in 2004 by Isabelle Quéhé. Through the takeover,
Messe Frankfurt – the world market leader with 31 textile fairs around the world – has added a
new segment to its portfolio of events. With the event, which focuses exclusively on ecological,
socially responsible and environmentally friendly garment production, the fair and exhibition
company is opening up a new growth market and also gives customers the chance to enter the
garment-manufacturing business. Thus, Messe Frankfurt now covers the entire value chain in
the textile-fair sector all over the world. http://www.ethicalfashionshow.com/efs2/homepage.html
11. European Fair Trade Fair Lyon
Locations: Halle Tony Garnier

20, Place Antonin Perrin
69007 Lyon, France
Management: Tel.: +33 (0)4 72768585

Fax: +33 (0)4 78723707
16
Contact Info: OFRETIC Rhône-Alpes
10/13 rue Abbé Vincent
38 600 Fontaine, France
info@ofretic38.com
www.ofretic.com
Categories: The Fair is organised according to the sectors
(textile, food, out house catering, cosmetics).
Time each year October
Exhibit Space: 6.000 sqm

300
domestic
foreign
Origin of Countries 20:

exhibitors
Space Rental EUR /m2

20.000
• The first edition of “Fair Trade in Europe” (which took place in Lyon-Villeurbanne on
February 1st, 2nd and 3rd, 2008) gathered 175 exhibitors coming from 20 different
countries. In the wake of this success, Equi’Sol and its European and national
partners have decided to try the experience again.
• Visitors: European professionals from different sectors: textile, food, out house
catering, cosmetics...,
Collective purchasers and works councils,
European local authorities
Professionals from Fair Trade education and lobbying
Activity creators
• Recommendation for all Fair Trade suppliers.
• More intensive research on this fair is needed because the trade fair is very young
12. Museum Expressions Paris - Trade Fair, France
The Heritage & Tourist Gift Show
Locations: Viparis - Hall 8

Porte de Versailles
17
Management: http://www.museum-expressions.fr/adncms
Contact Info:
Categories: Souvenirs
Customised & Merchandising products
Copies & Reproductions
Craftmen's products
Publishing, Books, Multimedia
Decorative objects
Stationery
Jewelry
Textile, Fashion accessories
Educational games & toys
Creative pastimes
Tableware
Business gifts
Fair trade products
Gastronomic products
Packaging
Consulting
International exhibitors:
Time Once a year – mostly January
Exhibit Space: sqm

200
domestic
foreign
Origin of Over the years, Museum Expressions has welcomed

exhibitors numerous international exhibitors: Italy, United-Kingdom,
United-States, Germany, Spain, Greece, Austria, Belgium,
Switzerland, Georgia, Israel, Ireland, Luxemburg,
Netherlands, Canada, Portugal, Turkey, Tunisia, Algeria,
Sweden, Cambodia, Hong-Kong, South-Corea, South
Africa, Czech Republic, Denmark, Madagascar...
Visitors Professional and targeted vistors

In 2010, Museum Expressions expects more than 5 000
french and international buyers. Those buyers come from
museum stores, cultural and historic sites and from
traditional distribution channels also positioned on this
market.
18
• The leading trade show for cultural and tourist gifts
• The importance of the tourist sector, currently considered as one of the most
important world industries, is generating remarkable economic growth. The number of
visits to cultural and tourist sites is beating all records. This increased level of visits is
having very positive effects on the cultural gifts trade.
• To answer the increasing demand for cultural gifts, by their international buyers, 200
manufacturers, craftsmen, creators and editors from many sectors offer a range of items,
both varied and original.
• Reproductions and creations, customised in various ways, offer homage to the heritage
of our past while at the same time relating both to the present and the future.
• The fair gives access to a unique market place for cultural gifts!
• Who should exhibit: Museum Expressions is targeted at all the professionals that are
manufacturing, distributing and selling retail products to the heritage and tourist industry.
13. ETFAM The Netherlands Eindhoven, The Netherlands
Trade fair for fair trade
Locations: Beursgebouw Eindhoven

Lardinoisstraat 8
5611 ZZ Eindhoven, Netherlands
Tel.: +31 (0)40 2463626
Fax: +31 (0)40 2445533
Management:
Contact Info: ETFAM

P.O. Box 769
5600 Eindhoven, Netherlands
Tel.: +31 (0)40 2463626
Fax: +31 (0)40 2445533
info@etfam.com
www.etfam.com
Categories: clothing, confectionery, Cotton, food, textiles,
19
Time each year September
Exhibit Space:
domestic
foreign
• The Ethical and Fair Trade Market Place, ETFAM, offers opportunities to bring
together customers in Europe with producers and traders of fair trade products from
all over the world in order to find new markets and establish new distribution
channels as well as promote equitable trade and sustainable development especially
in southern countries
• Will be for the second time in 2010 after 2009
• Not many data available
• More intensive research on this fair is needed because the trade fair is very young
14.maison & objet, Home Decoration, Giftware and Tableware Trade Exhibition,
Paris, France
Locations: Paris, France

Paris-Nord Villepinte Parc d'Expositions et
Centre de Conventions (VIPARIS)
Management: SAFI-Salons Français et Internationaux

4, Passage Roux
75017 Paris
Fon: +33-1-44290200 · Fax: +33-1-44290201
infos@safisalons.fr
www.safisalons.fr
info@maison-objet.com
www.maison-objet.com
20
Categories: Furnishings, China Tableware, Gifts, Industrial
Crafts, Applied Arts, Toys, Office Supplies,
Stationery, Fashion Accessories, Perfumery,
Bathroom Articles, Home Textiles, Table
Linen, Table Decoration, Cutlery, Garden
Articles, Household Articles, Cooking Utensils
Time Twice per year: January and September

2 255
domestic
1 355
foreign
900
Origin of Worldwide app 50 countries
exhibitors

total (number 113 476 120 818 150 346
of
admissions)
domestic 67 105 73 393 84 288
foreign 46 371 47 425 66 058
• M&O Paris is one of the biggest and best trade fairs for consumer goods listed above in
the world.
• There are different halls withe separate shows; clearly arranged into product areas:
Home Textile
Ethnical Chic – from Developing Countries
Contemporary design
Country Style
Kids and many more
• It is very difficult to get space – high competition – waiting list. Well developed
application with stand and product concept has to be delivered
needed.
lifestyle-concepts.
• Very much recommended for exporters. Group exhibition recommended for the higher
segment. Must be very stylish – including stand design
21
14. Formland Trade Fair for Skandinavian Design, Table Top, Giftware,
Handicraft & applyed Art, Herning, Denmark
Locations: Herning, Denmark

Messecenter Herning
Management: MCH, Messecenter Herning Kongresscenter

Vardevej 1
7400 Herning
Fon: +45-99-2699-26 · Fax: +45-99-2699-00
mch@mch.dk
www.mch.dk
info@formland.com
www.formland.com
Categories: Industrial Crafts, Gifts, Garment, Jewellery, Fashion
Accessories, Household Utensils, Cooking Utensils, Textile
Design, Design for Consumer Products, Interior Lighting,
Furnishings, Decorations, Lighting Fittings, Lamps, Appartment
Lighting Fittings, Lifestyle Accessories
Time Twice per year:
Exhibit Space:

612
domestic
598
foreign
14
Origin of
exhibitors

total (number 15 859 16 901
of
admissions)
domestic 13 475
foreign 2 384
• Well established trade fair for the whole Scandinavian Market

lifestyle-concepts.
• Very much recommended for exporters when entering the Scandinavian Market.
• Group exhibition recommended for the higher segment. Must be very stylish – including
stand design
22
15. Home Decor Interior Design and Home Furnishings Fair, Poznan, Poland
Locations: Poznan, Poland

Poznan International Fair
Management: Poznan International Fair Ltd.

ul. Glogowska 14
60-734 Poznan
Fon: +48-61-869-2000 · Fax: +48-61-869-
2999
info@mtp.pl
www.mtp.pl
Contact Info: homedecor@mtp.com.pl
www.homedecor.pl
Categories: Interior Decoration, Decorations, Household

Articles, Household Utensils, Bathroom
Articles, Do-it-Yourself Equipment, Air
Conditioning, Consumer Electronics, Heaters,
Glass Products, Ceramic Tableware, Ceramic
Decorative Articles, Lighting Fittings,
Household, China Tableware
Time Every year Mai or June
Exhibit Space: 4.074sqm

149
domestic
98
foreign
51
Origin of
exhibitors

total (number 16 527 19 899 14 676
of
admissions)
domestic 15846
foreign 726
• Good trade fair for targeting East Europe, especially Poland

• Relatively many visitors for 150 exhibitors – good opportunities
• Very much recommended for exporters. Group exhibition recommended.
23
• More intensive research needed before participation
Other trade fairs in Europe: especially for selected outstanding products
Best research can be done by www.auma.de
Italy (Florence)
- International Handicraft Fair: Home furnishing, textile and metal articles, costume jewellery,
ceramics, leather and fur articles. Annualy 10 days at end April/beginning May
(http://www.firenze-expo.it).
-Pitti Casa, Household linen exhibition, annually at September. Industry focus: Bed, bath,
kitchen and table linen (http://www.pittimmagine.it).
UK (London):
-“Top Drawer”, annually 2 days in September. Industry focus: Home supplies, arts, crafts,
stationery, giftware, furniture, fashion accessories. The trade fair is strategically positioned in
the buying calendar to enable buyers to see and purchase inspirational gift ideas for
Christmas, as well as innovative new product to take them into the New Year
(http://www.topdrawer.co.uk/td/Autumn2006).
Spain (Valencia) “Textilhogar”, international fair for home textiles and decoration, annually in
January. Product groups: carpets, blankets, table linen, curtains, bathroom textiles
(http://www.feriavalencia.com).
24

EU Trade Shows For Home Decoration, Gifts and Home Textiles

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TRADE SHOWS AND THE EU MARKET

STATE OF THE MARKET

Which trade fair?

Fair Trade - Trade Fairs

Costs on Trade Fairs

Trade Fair Example

RENTAL OF PREFABRICATED & CARPETED ISLAND STAND per m2;

Example of a Country Pavillion: (owlny stand construction and space)

PRIMARY TRADE SHOWS:

1. Ambiente Internationale Frankfurter Messe, Germany

Locations: Messe Frankfurt

Management: Messe Frankfurt Exhibition GmbH

Time February every year

Exhibit Space: 313 800sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

2. Tendence Internationale Frankfurter Herbstmesse, Germany

Locations: Messe Frankfurt

Exhibit Space: 166 400sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

3. Heimtextil International Trade Fair for Home and Contract Textiles,

Locations: Messe Frankfurt

Management: Messe Frankfurt Exhibition GmbH

Exhibit Space: 220 500sqm

Exhibitors exhibitors with own stands

Space Rental EUR 181.00/m2

Visitors Visitor 2007 2008 2009

4. DOMOTEX HANOVER The World of Flooring, Germany

Locations: Hanover, Germany

Management: Deutsche Messe AG

Exhibit Space: 160 900sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

• -Domotex - World Trade Fair for Carpets and Floor Coverings

Locations: Berlin, Germany

Time November every year

Exhibit Space: 18 900sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

Locations: Munich, Germany

Time March every year

Exhibit Space: 66 000sqm

Exhibitors exhibitors with own stands

7. CPD Internationale Fachmesse für Womenswear und Accessoires, Dusseldorf,

Locations: Dusseldorf, Germany

Exhibit Space: 76 572 0sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

8. BioFach + Vivaness Nuremberg

Locations: Nuremberg, Germany

Exhibit Space: 89 300sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

9. I.L.M. International Leather Goods Fair Offenbach , Germany

Locations: Offenbach/Main, Germany

Exhibit Space: 18 400sqm

Exhibitors exhibitors with own stands

Visitors Visitor 2007 2008 2009

• Offenbach is the leading trade fair for leather products

• For retailers and importers

10. Ethical Fashion Show Paris, France

Messe Frankfurt taking over the Ethical Fashion Show in Paris