Name: Date:

Rhetorical Strategies Quiz

PART A: Carefully read each question and write the letter of your answer on the line to the left.

1. Which type of rhetorical strategy appeals to an audience’s emotions by making the audience empathize with
feeling of happiness, sadness, or humility?

a. Logos ‘b. Pathos c. Ethos d. Allusion

2. ___________ is rhetorical strategy that persuades an audience to believe something by relying on factual evidence,
data, and numbers.

a. Logos b. Pathos c. Ethos d. Allusion

3. A company might hire a celebrity to endorse or support their product. This strategy makes a product or idea more
credible as it associates something new with someone or something already respected. This strategy is an example
of:

a. Logos b. Pathos c. Ethos d. Allusion

4. The following is a quote from Harry Potter and the Goblet of Fire: “Oh, I would never dream of assuming I know all
Hogwarts' secrets, Igor. Only this morning, for instance, I took a wrong turn on the way to the bathroom and found
myself in a beautifully proportioned room I had never seen before, containing a really rather magnificent collection
of chamber pots. When I went back to investigate more closely, I discovered that the room had vanished.”

In this quote, Dumbledore is using a short personal story, or a(n) ____________, to engage Igor in his answer:

a. Ethos b. Logos c. Allusion d. Anecdote

5. “Bob was a real Romeo with the ladies.” This sentence uses a type of metaphor used to connect the
characteristics of Romeo, from Shakespeare’s Romeo and Juliet, to Bob. The connection helps the audience
understand that Bob is like Romeo. This is an example of:

a. Allusion b. Anecdote c. Pathos d. Connotation

6. “BOGO Sale! Buy one, get one free!” This type of sales advertisement is an example of:

a. Ethos b. Allusion c. Logos d. Anecdote

7. “You should consider applying to Chapman University for college because Ms. Schrock went there.” This argument
is persuading you to apply to Chapman University through the rhetorical strategy of:

a. Logos b. Ethos c. Pathos d. None

8. “If you are the first person in your family to go to college, the opportunity to attend would be an honor and make
you stand out among applicants. You could also save thousands of dollars on tuition if you apply to scholarships for
first-generation college students.”

This argument is persuading students to consider college if they are first-generation college students by combining the
rhetorical strategies of:

a. Logos /pathos b. Ethos /pathos c. Logos/ethos d. Just pathos

9. A(n) __________ is a brief telling of a personal story used to “set the stage” for the main idea of an argument,
advertisement, or story.

a. Emotional appeal b. logical appeal c. Allusion d. Anecdote

10. The dictionary definition of a word is the:

a. Truth b. Real definition c. Denotation d. Connotation

11. The contextual meaning of a word, of the meaning of a word that changes based on its use in a sentence, is the:

a. Denotation b. Connotation c. Real meaning d. Wrong meaning

12. A(n) ________________ is a subtle reference to a well-known person, place, or thing that helps a audience
understand a new idea by connecting it to something already known.

a. Anecdote b. Reference c. Short story d. Allusion

13. “I love when I come home from school and the ________________ of my mom’s cooking fills the house.”

Choose the word that has the appropriate connotation.

a. Aromas b. Scents c. Smells d. Stench

14. “I usually like shopping around at thrift stores, but sometimes the shops are just too _______________ for my taste.”

Choose the word with the appropriate connotation.

a. Thrifty b. Cheap c. Vintage d. Old

Page 2
PART B: Explain how each of the following images uses one or more rhetorical strategies to
persuade an audience. In your response, please identify: the rhetorical strategy(s) being used,
what the advertisement is persuading you to do or believe, and why it is effective or not. **Feel
free to include your own personal experience or opinions. Please respond with at least 4
sentences.

EX: “This Vitamin Water advertisement is using logos to convince the audience to believe that
drinking Vitamin Water will make you strong, skilled, and healthy. They are using logos in this
advertisement by showing famous basketball player, Kobe Bryant, drinking Vitamin Water. Many
people know and respect Kobe for his athletic performance, and are more likely to buy Vitamin
Water because of his association with the product. This is effective for me because I love the
Lakers and respect Kobe’s skills, and trust the products that he would choose to support.”

1. How is this McDonald’s ad using rhetorical

strategies?

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

Page 3
 2. How is this Snicker’s ad using rhetorical
strategies?

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

Page 4