Академический Документы
Профессиональный Документы
Культура Документы
*UHHQ/RJLVWLFV0DQDJHPHQWRI/RJLVWLFV(QWHUSULVHV
=KDQJ*XLURQJ0X<X[LQ
6KDQGRQJ-LDRWRQJ8QLYHUVLW\
-LQDQ&KLQD
HPDLO]JU#FRP
$EVWUDFW²7KHPRGHUQORJLVWLFVLQGXVWU\SOD\VDQLPSRUWDQWUROHLQ LQFUHDVLQJ WKH FRQVXPSWLRQ RI UHVRXUFHV ORRVH OD\RXW ZLOO
SURPRWLQJ HFRQRPLF GHYHORSPHQW +RZHYHU LW DOVR KDV VHULRXV LQFUHDVH ORDG UDWH UHGXFLQJ WUDQVSRUW HIILFLHQF\ 7KH
DGYHUVH HIIHFWV RQ WKH HQYLURQPHQW 7KHUHIRUH LW LV QHFHVVDU\ WR HQYLURQPHQWDO LPSDFW RI ZDUHKRXVHV VKRXOG DOVR EH WDNHQ
SUDFWLFH JUHHQ ORJLVWLFV PDQDJHPHQW SDUWLFXODUO\ LQ JRRGV LQWRFRQVLGHUDWLRQEHIRUHWKH\DUHDFWXDOO\EXLOW
WUDQVSRUWDWLRQ SDFNDJLQJ VWRUDJH ORDGLQJ DQG XQORDGLQJ 7KLV
DUWLFOH DQDO\]HV WKH JUHHQ PDQDJHPHQW V\VWHP RI ORJLVWLFV *UHHQSDFNDJLQJDQGSURFHVVLQJ3DFNDJLQJVKRXOG
HQWHUSULVHV DQG DGYDQFHV WKH FRQFHSW RI *UHHQ /RJLVWLFV ZKLFK PHHW WKH 5 UHTXLUHPHQWV 1DPHO\ LW VKRXOG EH UHGXFLQJ
VKRXOG EH KHOG E\ WKH SXEOLF ,Q DGGLWLRQ LW SURSRVHV WKDW SDFNDJH PDWHULDO UHXVDEOH UHFODLPDEOH DQG UHF\FODEOH
JRYHUQPHQWVKRXOGVWUHQJWKHQLWVVXSHUYLVLRQDQGVXSSRUWIRUJUHHQ
/RJLVWLFV SURFHVVLQJ VKRXOG FRVW OHVV DQG EH HQYLURQPHQW
ORJLVWLFV HQWHUSULVHV VKRXOG FRQVWUXFW D VHOIGLVFLSOLQHG JUHHQ
ORJLVWLFV PDQDJHPHQW V\VWHP DQG LWV FRUUHVSRQGLQJ SURFHVVHV D
IULHQGO\ LQ SDUWLFXODU WR SUHYHQW WKH SURFHVVLQJ RI FDUJR
UHYHUVHORJLVWLFVPDQDJHPHQWV\VWHPDQGDPRGHUQJUHHQORJLVWLFV GDPDJHDQGVHFRQGDU\SROOXWLRQ
LQIRUPDWLRQFROOHFWLRQDQGPDQDJHPHQWV\VWHP *UHHQ LQIRUPDWLRQ FROOHFWLRQ DQG PDQDJHPHQW
/RJLVWLFV LV QRW RQO\ WKH WUDQVIHU RI JRRGV EXW DOVR
.H\ZRUGVORJLVWLFVJUHHQORJLVWLFV0DQDJHPHQW
LQIRUPDWLRQFROOHFWLRQVRUWVWRUDJHDQGXVH*UHHQORJLVWLFV
UHTXLUH WKDW ORJLVWLFV LQIRUPDWLRQ VKRXOG EH HIIHFWLYHO\
, ,1752'8&7,21 FROOHFWHG SURFHVVHG DQG SURPSWO\ DSSOLHG WR ORJLVWLFV
$W SUHVHQW &KLQHVH HFRQRP\ LV LQ D SHULRG RI UDSLG PDQDJHPHQW WR ERRVW WKH ORJLVWLFV WR D KLJKHU OHYHO
GHYHORSPHQWEXWWKHWUDGLWLRQDOPRGHORIHFRQRPLFJURZWK 0RUHRYHU WKH ZKROH SURFHVV DERYH VKRXOG DOVR EH JUHHQ
VXFK DV ³PDVV SURGXFWLRQ´ ³KLJK FRQVXPSWLRQ RI HQHUJ\´ *UHHQORJLVWLFVPDQDJHPHQWVKRXOGEHFDUULHGRXWE\PHDQV
³DORWRIZDVWH´KDVUHVXOWHGLQVHULRXVUHVRXUFHVKRUWDJHDQG RIDGYDQFHGJUHHQWHFKQRORJ\
HQYLURQPHQWDO GHJUDGDWLRQ ZKLFK EHFRPHV REVWDFOHV WR WKH
VXVWDLQDEOH GHYHORSPHQW RI &KLQHVH HFRQRP\ 7KXV WR :DVWH PDQDJHPHQW $V D ODUJH SURGXFWLRQ RI
SURWHFW WKH JOREDO HQYLURQPHQW DQG FRQVHUYH QDWXUDO ZDVWHV FRQVWLWXWH D WKUHDW WR WKH HQYLURQPHQW ZDVWHV PXVW
UHVRXUFHVD³JUHHQUHYROXWLRQ´LQWKHSURGXFWLRQFLUFXODWLRQ EHHIIHFWLYHO\UHF\FOHGLQORJLVWLFVPDNLQJWKHPUHHQWHUWKH
DQG FRQVXPSWLRQ KDV VWDUWHG 0RGHUQ ORJLVWLFV RSHUDWLRQ DV SURGXFWLRQDQGFRQVXPSWLRQF\FOHRUEHSURSHUO\GLVSRVHG
DQ LPSRUWDQW SDUW RI WUDGH DOVR QHHGV VXVWDLQDEOH
GHYHORSPHQWLQWHUPVRIKLJKHIILFLHQF\HQHUJ\VDYLQJDQG ,,, *5((1/2*,67,&60$1$*(0(176<67(0
HQYLURQPHQWSURWHFWLRQ7KHUHIRUHLWLVHVVHQWLDOWRFUHDWHD
PRGHUQ JUHHQ ORJLVWLFV V\VWHP LQ RUGHU WR FRQIRUP WR $ 7UDQVSRUWPDQDJHPHQW
&KLQHVH PDUNHW HFRQRP\ ZKLFK LV FKDUDFWHUL]HG E\ ELJ
PDUNHWVPDVVSURGXFWLRQDQGKLJKOHYHORIFRQVXPSWLRQ )LUVW WKH OD\RXW RI FDUJR WUDQVSRUW RXWOHWV DQG
GLVWULEXWLRQ FHQWHUV VKRXOG EH UDWLRQDOO\ GRQH WR DYRLG WKH
,, *5((1/2*,67,&60$1$*(0(17&217(176 FLUFXLWRXV JRRGV WUDQVSRUW UHGXFLQJ IXHO FRQVXPSWLRQ
HPLVVLRQDQGQRLVHSROOXWLRQ6HFRQGSHDNKRXUVVKRXOGEH
*UHHQ WUDQVSRUWDWLRQ 7R DFKLHYH WKLV SXUSRVH WKH VWDJJHUHG LQ VKRUWGLVWDQFH WUDQVSRUW WR HDVH XUEDQ WUDIILF
IROORZLQJ UHTXLUHPHQWV QHHG WR EH PHW )LUVW FDUJR FRQJHVWLRQ 7KLUG GLIIHUHQW PRGHV RI WUDQVSRUW VKRXOG EH
WUDQVSRUW RXWOHWV VKRXOG EH UDWLRQDOO\ GLVWULEXWHG WR VKRUWHQ WDNHQIRUVKRUWGLVWDQFHGHOLYHU\DQGORQJGLVWDQFHGHOLYHU\
URXWHV DQG UHGXFH XQORDGHG UDWH ,Q GRLQJ VR OHVV HQHUJ\ )RU WKH ODWWHU PXOWLPRGDO WUDQVSRUW LV SUHIHUUHG IRU WKH
ZLOO EH FRQVXPHG DQG DV D UHVXOW OHVV ZDVWH ZLOO EH IRUPHU LPPHGLDWH RQHWLPH GLVWULEXWLRQ ,Q WKLV ZD\
SURGXFHG 6HFRQG WKH LQWHUQDO FRPEXVWLRQ HQJLQH WUDQVSRUW HIILFLHQF\ ZLOO EH UDLVHG HQYLURQPHQWDO SROOXWLRQ
WHFKQRORJ\ VKRXOG EH LPSURYHG DQG FOHDQ IXHO VKRXOG EH UHGXFHG
XVHGLQRUGHUWRHQKDQFHHQHUJ\HIILFLHQF\/HDNDJHGXULQJ
WUDQVSRUW VKRXOG EH DYRLGHG WR SUHYHQW HQYLURQPHQWDO $VIRUWKHFKRLFHRIPHDQVRIWUDQVSRUWLWLVSUHIHUDEOH
GDPDJH WRXVHVKLSVRUWUDLQVDVPXFKDVSRVVLEOHIRUORQJGLVWDQFH
*UHHQ VWRUDJH *UHHQ 6WRUDJH UHTXLUHV WKDW WUDQVSRUW WUXFNV IRU VKRUWGLVWDQFH WUDQVSRUW (QYLURQPHQW
ZDUHKRXVH OD\RXW VKRXOG EH UHDVRQDEOH RUGHU WR VDYH IULHQGO\ WUDQVSRUW YHKLFOHV VKRXOG EH FKRVHQ LQ RUGHU WR
WUDQVSRUWDWLRQ FRVWV 'HQVH OD\RXW ZLOO LQFUHDVH WUDQVSRUW UHGXFH HPLVVLRQ SROOXWLRQ 6SHFLDO WUDQVSRUW YHKLFOHV RXJKW
568
IXHOYHKLFOHVDQGUDLOWUDQVSRUWDQGWU\WRFRPELQHPRGHVRI UHTXLUH WKDW ORJLVWLFV LQIRUPDWLRQ VKRXOG EH HIIHFWLYHO\
WUDQVSRUWWRJHWKHUUDWLRQDOO\IRUORQJGLVWDQFHWUDQVSRUWDWLRQ FROOHFWHG SURFHVVHG DQG SURPSWO\ DSSOLHG WR ORJLVWLFV
WRUHGXFHHQHUJ\FRQVXPSWLRQDQGSUHYHQWSROOXWLRQ PDQDJHPHQW WR ERRVW WKH ORJLVWLFV WR D KLJKHU OHYHO
0RUHRYHUWKHZKROHSURFHVVDERYHVKRXOGDOVREHJUHHQ
7KLUGWKH\VKRXOGEHWWHUWKHH[LVWLQJVWRUDJHIDFLOLWLHV
RSWLPL]H VWRUDJH FRQGLWLRQV PDNH SUDFWLFDO VWRUDJH SODQV ,Q PRGHUQ ORJLVWLFV WKH FRQQHFWLRQV EHWZHHQ DQG
DQG SURFHGXUHV UHGXFH ORVV SUHYHQWLQJ TXDOLW\ FKDQJH RI ZLWKLQ HQWHUSULVHV DQG OLQNV EHWZHHQ HQWHUSULVHV DQG
JRRGVDQGOHDNDJHRIKD]DUGRXVZDVWHV FRQVXPHUVDUHHVWDEOLVKHGWKURXJKH[FKDQJHRILQIRUPDWLRQ
WKH VDPH LV WUXH ZLWK EDVLF GLVSDWFKHV RI UHVRXUFHV
)RXUWKWKH\DUHWRXVHUHF\FODEOHSDFNDJLQJ PDWHULDOV
7KHUHIRUH JUHHQ ORJLVWLFV LV EDVHG RQ WKH HVWDEOLVKPHQW RI
DQG GHYHORS QHZ RQHV SUDFWLFH JUHHQ GLVWULEXWLRQ
HOHFWURQLF LQIRUPDWLRQ V\VWHP WR HQVXUH WKDW ORJLVWLF
SURFHVVLQJWXUQGLVWULEXWHGFRQVXPHUJRRGVSURFHVVLQJLQWR
LQIRUPDWLRQFDQEHWUDQVIHUUHGRQWLPH
SURIHVVLRQDOFHQWUDOL]HGSURFHVVLQJGLVSRVHVFUDS PDWHULDOV
JHQHUDWHGLQ JRRGVSURFHVVLQJFROOHFWLYHO\LQRUGHUWRUDLVH &KLQD
VHQWHUSULVHLQIRUPDWLRQWHFKQRORJ\UHPDLQVDWD
HIILFLHQF\ RI UHVRXUFH XVH UHGXFH HQYLURQPHQWDO SROOXWLRQ ORZ OHYHO DQG LW ZLOO WDNH WLPH WR KDYH VXSSO\ FKDLQ
DQGORJLVWLFVFRVWV PDQDJHPHQW RU HFRPPHUFH LQ LWV UHDO VHQVH +RZHYHU
ORJLVWLFV VHUYLFH FRPSDQLHV FDQ PDNH XVH RI LQIRUPDWLRQ
' (VWDEOLVKLQJUHYHUVHORJLVWLFVPDQDJHPHQWV\VWHP
WHFKQRORJ\ DQG WKH ,QWHUQHW WR KDYH WKH LQIRUPDWLRQ
5HYHUVHORJLVWLFVLVPDLQO\WRUHF\FOHWKHXVHGSURGXFWV FRQFHUQLQJ WUDQVSRUW FDSDFLW\ VWRUDJH DQG ORJLVWLFV
DQGZDVWHV6KRUWHQLQJRISURGXFWOLIHF\FOHUHVXOWVLQPRUH LQWHJUDWHGLQWRWKHHQWHUSULVHLQIRUPDWLRQV\VWHPLQFOXGLQJ
DQG PRUH XVHG SURGXFWV DQG ZDVWHV 7KH UROH RI UHYHUVH FDUJR WUDQVSRUWDWLRQ HQWHUSULVHV SURFHVVLQJ WUDGH
ORJLVWLFV LV WR SURFHVV VSOLW RU PHQG XVHG EXW VWLOO XVHDEOH HQWHUSULVHVDQGFLUFXODWLRQHQWHUSULVHVFXVWRPVDQLPDODQG
SURGXFWV DQG ZDVWHV WXUQLQJ WKHP LQWR XVHIXO SURGXFWV RU SODQW LQVSHFWLRQ DQG TXDUDQWLQH WD[DWLRQ HQYLURQPHQWDO
UDZ PDWHULDOV WR EH UHXVHG LQ WKH FLUFXODWRU\ V\VWHP RI SURWHFWLRQ ERUGHU LQVSHFWLRQ DQG EDQNV 7KH LQWHJUDWHG
SURGXFWLRQDQGOLIH7KRVHZKLFKDUHXQUHF\FODEOHVKRXOGEH ORJLVWLFV FRQVXOWLQJ V\VWHP ZLOO EULQJ D KXJH HFRQRPLF
EXULHGRUEXULHGLQGHVLJQDWHGODQGILOOVLWHV HIIHFW WR HYHU\ OLQN RQ WKH ZKROH ORJLVWLFV FKDLQ UDLVLQJ
PDQDJHPHQWHIILFLHQF\VLJQLILFDQWO\
5HYHUVH ORJLVWLFV LQ WKH FRPSDQ\ RSHUDWLRQV ZDV
IRFXVHGRQWKHUHWULHYDORISURGXFWV$VSURGXFWUHWULHYDOLV 9 &21&/86,21
RIWHQ UHODWHG WR DIWHUVDOH VHUYLFH PDQ\ FRPSDQLHV DUH 7R FRQFOXGH D PRGHUQ JUHHQ ORJLVWLFV PDQDJHPHQW
UDUHO\DZDUHRIWKHPDQDJHPHQWRIUHF\FOHGSURGXFWVDVSDUW V\VWHPFDQEHHVWDEOLVKHGE\KHOSLQJWKHSXEOLFWRIRVWHUWKH
RIORJLVWLFV$WSUHVHQWUHWULHYDOLVGRQHE\DIWHUVDOHVHUYLFH FRQFHSW RI JUHHQ ORJLVWLFV VWUHQJWKHQLQJ JRYHUQPHQW¶V
VHFWRU LQ PRVW HQWHUSULVHV ,W LV UHVSRQVLEOH IRU WUDQVSRUW VXSHUYLVLRQ DQG VXSSRUW HQVXULQJ WKDW WKH RSHUDWLRQV RI DOO
VWRUDJHDQGGLVSRVDORIUHF\FOHGSURGXFWV EXVLQHVVHVLQFOXGLQJORJLVWLFVFRPSDQLHVDUHJUHHQDQGWKDW
HQYLURQPHQWDOSURWHFWLRQVKRXOGSHUPHDWHFRPSDQ\¶VRYHUDOO
$VWKH IXQFWLRQRIWKHVHUYLFHGHSDUWPHQW LV VHSDUDWHG IXQFWLRQV DQG RWKHU IXQFWLRQV VHWWLQJ XS PRGHUQ HOHFWURQLF
IURP WKDW RI WKH ORJLVWLFV GHSDUWPHQW WKH IRUPHU FDQ QRW LQIRUPDWLRQV\VWHPV
KDYH WKH VDPH ORJLVWLFV PDQDJHPHQW DV WKH ODWWHU ,I WKH
HQWHUSULVH PDQDJHPHQW UHFRJQL]HV WKH SURGXFWV UHWULHYDO DV 5()(5(1&(6
SDUWRIWKHORJLVWLFVDQGKDQGOHVLWLQWKHFRUUHVSRQGLQJZD\ >@ -LQ <RQJ 7DQ ;LQ ³'HYHORSPHQW 6WUDWHJ\ RI *UHHQ
WKH EXVLQHVV FRVWV DQG KLGGHQ ORVVHV ZLOO EH GURSSHG DQG /RJLVWLFV´;LQMLDQJ6RFLDO6FLHQFHV)RUXP
VHUYLFHOHYHOVHQKDQFHG >@ =KRX 'L ³*UHHQ 0DQDJHPHQW RI *UHHQ /RJLVWLFV $QDO\VLV
RI WKH UROH RI (QYLURQPHQWDO 0DQDJHPHQW 6\VWHP LQ WKH 0RGHUQ
:LWK WKH GHYHORSPHQW RI HFRQRP\ VKRUWDJH RI *UHHQ /RJLVWLFV ´75$163257$7,21 (17(535,6(
UHVRXUFHV LV EHFRPLQJ PRUH VHULRXV DQG WKH FRQWUDGLFWLRQ 0$1$*(0(17
EHWZHHQ GHPDQG DQG VXSSO\ PRUH SURPLQHQW $V D UHVXOW >@ =KDR 4LDQ\X ³6WXG\ RQ *UHHQ /RJLVWLFV 0DQDJHPHQW RI
5HVRXUFHEDVHG(QWHUSULVHV´/RJLVWLFV7HFKQRORJ\
UHYHUVH ORJLVWLFV ZLOO LQFUHDVLQJO\ VKRZ LWV DGYDQWDJHV
>@ /DQ 4LQJ[LQ ³$ 5HVHDUFK RQ *UHHQ /RJLVWLFV 6\VWHP
7KURXJK UHYHUVH ORJLVWLFV PDQDJHPHQW HQWHUSULVHV FDQ 'HYHORSPHQW%DVHGRQ&\FOLF(FRQRP\´-2851$/R)%86,1(66
UHGXFHSURGXFWFRVWLPSURYHSURGXFWFRPSHWLWLYHQHVV (&2120,&6
>@ 6XQ3HLWDR³0RGHOOLQJDQG2SWLPL]DWLRQRI5HYHUVH/RJLVWLFV
( (VWDEOLVKLQJ D PRGHUQ JUHHQ ORJLVWLFV LQIRUPDWLRQ 0DQDJHPHQW´7LDQMLQ8QLYHUVLW\RI7HFKQRORJ\7LDQMLQ
FROOHFWLRQDQGPDQDJHPHQWV\VWHP >@ ;LD &KXQ\X /L -LDQVKHQJ ³ *UHHQ /RJLVWLFV´ %HLMLQJ
0DWHULDOV3UHVV%HLMLQJ
/RJLVWLFV LV QRW RQO\ WKH WUDQVIHU RI JRRGV EXW DOVR
LQIRUPDWLRQFROOHFWLRQVRUWVWRUDJHDQGXVH*UHHQORJLVWLFV
569