Foreign Trade English

• Chapter 3 Types of Trade

Unit 16 Agency
Lesson 61 Discuss with an Agent

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 Outline:

A. Glossary
B. Conversation
C. Key Sentences
D. Tips

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 Glossary
advertising n. ['ædvətaɪzɪŋ] 广告
territory n. ['terətri] 地区，范围
for a start 首先，一开始
commission n. [kə'mɪʃn] 佣金，手续费

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 Conversation

A: Mr. Hawk, we are willing to negotiate with you on your

proposal to act as our agent.
B: Thank you for offering us this opportunity.
Click (55s)
A: What's your plan to push our products?
B: Well, we'll do a lot of advertising in newspapers and on
TV programs. We'll also send our salesmen around to promote
the sale of your goods.
A: What is the territory to be covered?
B: All of North America.

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 Conversation A: What are the minimum annual sales
you can guarantee?
B: We propose the guaranteed annual
amount to be 400,000 dollars for a
start.
A: What rate of commission will you
charge?
B: We usually get a 7% commission of the
amount on every deal.
A: That's fine. We look forward to a happy
and successful cooperation with you.

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 Key Sentences You can say...

“We'll do a lot of advertising in newspapers and on TV programs.”

Ø We've prepared a specific plan. If you're interested, we can discuss about
it in tomorrow's meeting.

“We usually get a 7% commission of the amount on every deal.”

Ø How about a 7% commission?
Ø What's your usual practice in giving commission?

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 Key Sentences You may hear these questions...

“Do you have any plans of promotion?”

“How are you going to promote our products?”
“How much do you want for commission?”

How would you respond to them?

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 Tips 代理必会词 (for after-class reading)

> sole/exclusive agent 独家代理

独家代理是指在指定地区和一定的期限内， 享有代购代销指定商品的专营权，委托人
在该地区内不得再委派第二个代理人。
> forwarding agent 运输代理
运输代理是指根据客户的指示，为客户的利益而揽取货物的人，其本人并非承运人。
> express agency 明示代理
明示代理指的是被代理人以明确的方式将代理权授予代理人，可以分为口头形式和
书面形式。
> implied agency 默认代理
默认代理指的是根据被代理人的一定行为，基于某些公认的准则而推定其为代理人。

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 See you next class!

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