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Interface Computer College 6.

Deregulation refers to the way in which policies


Anda Rizal Center Bldg., Anda St. Corner Rizal, facilitate transactions.
Davao City
PRELIM EXAM 7. Vertical Integration is linking together two or
Code: GE105 more functions in the marketing.
Subject: The Contemporary World
8. Backward Integration takes activities close to the
Test II. Identification consumption function.
Instructions: Write (G) if the statement discuss
about globalization and F if not. 9. Conglomeration is when the marketing agencies
combine to form a union to reduce their effective
1. The growth to a global or worldwide scale. number and the extent of actual competition in the
2. When a process refers to the expansion of firms market.
by consolidating additional marketing functions and
activities under a single management. 10. Horizontal Integration is the combination of
3. To shows the relationship of firms in a market. agencies or activities not directly related to each
4. Compression of time and space other may operate under a unified management.
5. Worldwide undeveloped of social and economic
relationships. Test III. Fill in the blanks
6. Widening, deepening, and speeding up of Instructions: Read the questions carefully. The
worldwide interconnections in all aspects of questions give analogy to the
contemporary social life. disadvantages/advantages of globalization and the
7. Occurs when a firm performs more than one meaning. Write the answer on the booklet.
activity in the sequence of marketing process.
8. The process by which new multilateral Advantages:
institutions and rules, especially those involved in 1. _______- generation of numerous labor force
economic activity grow in number and authority. opportunities to develop the country.
9. A anti-social change, an decrease in connections 2. Education - __________________________
among societies and their elements. 3. _______ - enhanced so retain customers
10. The process of increasing integration in world satisfaction.
civilization. 4. _______- every single information is easily
accessible from almost every corner of the world.
Test II. Modified True or False 5. Transportation - ____________________
Instructions:Write (T) if the statement is true and if
false, correct the underlined word. Write your Disadvantages:
answers on the booklet. (2pts) 6. Health issues- ______________________
7. _______- with large number of people moving
1. The Philippines takes part in the process of into and out of a country, the culture takes a
globalization during the signing agreement with the backseat.
World Trade Organization in 1995. 8. _______- give rise to terrorism and other forms of
violence.
2. One sign of globalization is the spreading of 9. Uneven Wealth Distribution
multiculturalism and better individual access in 10. _______- opening doors of international trade
cultural diversity. has given birth to intense competition.

3. The decrease of international trade at a faster rate


than the growth in the world economy is a sign of Test IV. Essays
globalization Instructions: Write the answers in 3-4 sentences.
(5pts)
4. The means of global economy is production.
1. Is market integration necessary to produce
5. Liberalization refers to the ownership of former globalization? Why or why not?
public sectors operation and firms by private 2. Which among the three basic kind of market
corporations and enterprises. integration is the most effective to used? Give
examples

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