Far Eastern University Diliman

Sampaguita Avenue, Mapayapa Village, Diliman, Quezon City, 1101 Metro Manila

CHAPTER III – Methodology

Conceptual/Theoretical Framework
 Far Eastern University Diliman
Sampaguita Avenue, Mapayapa Village, Diliman, Quezon City, 1101 Metro Manila

Operational Definition of Terms

Descriptive Research Design can use a wide variety of quantitative and qualitative methods to

investigate one or more variables. Unlike in experimental research, the researcher does not control

or manipulate any of the variables, but only observes and measures them.

Hypothesis is a tentative statement about the relationship between two or more variables. It is a

specific, testable prediction about what you expect to happen in a study.

Open Ended Survey allows a respondent to answer in open text format such that they can answer

based on their complete knowledge, feeling, and understanding. This means that response to this

question is not limited to a set of options.

Systems Theory is the transdisciplinary study of the abstract organization of phenomena,

independent of their substance, type, or spatial or temporal scale of existence. It investigates both

the principles common to all complex entities, and the (usually mathematical) models which can

be used to describe them.

 Far Eastern University Diliman
Sampaguita Avenue, Mapayapa Village, Diliman, Quezon City, 1101 Metro Manila

Research Design

This study is quantitative research since the study delves into numerical data. The

researchers decided to use the descriptive research design. Adi Bhat (2019) defines descriptive

research as a research method that describes the characteristics of the population or phenomenon

that is being studied. This methodology focuses more on the “what” of the research subject rather

than the “why” of the research subject. It is used to assert how marketing strategy affects the

satisfaction of a consumer. The researchers want to have a survey that signifies the gathering of

data regarding present conditions of marketing strategy in Novaliches, Quezon City. The findings

of the study are measured to determine the factors affecting the consumers in

Respondents of the Study

The respondents that the researchers asked were the consumers that are affected by the

marketing strategies of market in Novaliches. Ten (10) respondents were asked to answer

questions that are used as data for quantitative research. Specifically, the researcher chose the

consumers who regularly go to market. Consumers are chosen to be respondents because they go

to the markets on a daily basis.

 Far Eastern University Diliman
Sampaguita Avenue, Mapayapa Village, Diliman, Quezon City, 1101 Metro Manila

Instrumentation

The researchers used a survey questionnaire in order to gather information. There were five

questions presented to the respondents that was necessary for the study. The questionnaires were

printed and distributed randomly to the consumers in Novaliches, Quezon City, since they are the

target respondents of the study. Although the survey questionnaire was surely reliable, the

researchers still consulted a few members of the faculty in Senior High School Department to ask

for validation with the questionnaire.

Data Gathering Procedure

The researchers decided to conduct an open-ended survey which will be given to the

respondents personally. The respondents will be selected randomly to ensure accuracy and for

them to have an equal chance of being selected. This will allow the respondents to include

information, observations and understanding more of the subject. This will also allow the

researchers have better understanding and access on the respondents through their given

information and observations towards the topic, the effects of marketing strategy to consumer

satisfaction.
 Far Eastern University Diliman
Sampaguita Avenue, Mapayapa Village, Diliman, Quezon City, 1101 Metro Manila

Methods of Data Analysis

Content assessment was utilized to examine the data which was acquired from an open

finished survey questionnaire to the consumers in Novaliches, Quezon City. This examination was

driven by utilizing the offered responses by the consumers, with the objective that the analysts

may surely dissect and find the case of the data given by the consumers. Concerning the request

tends to made subject to a grounded hypothesis, theoretical system will be applied to research the

gathered data from the consumers. The data gathered from the consumers will give the way to get

the information needed for the researchers.