How Global Market Research Agency

Solves Your Problem

If you want to permanently establish your business internationally, do not go blind!

On the contrary: collect and analyze the information needed for decision-making, analyze the impact
of the macroeconomic environment on your business, list your competitors in the target market,
understand socio-cultural differences and behaviors purchase of foreign consumers, etc. To do this,
conduct international market research.

Here are some questions that Global Market research Companies will solve for you:

What do you sell?

Investing in business creation is very risky. To be able to estimate the chances of success of the
company, the investor or the banker must be able to understand what he is doing.

If your activity is very technical, you should try to explain it with simple terms.

Once he understands what you are selling, the banker will be interested in the market.

Is there a market for the products and services offered by the company?

Yes, there are examples of successful companies in this market in the country or internationally. This
is a good sign because it proves that there is a demand for your products.

No, you are a pioneer. This is more complicated: companies that enter the market first are rarely the
ones that succeed. You will need strong arguments to convince your interlocutor.

Who are the target customers?

In order to make a judgment about how easy or difficult you are going to have to sell your products
and services, as well as to estimate the volume that you can, realistically, hope to sell, the banker
will want to know:

 Who will buy your products? What is the archetype of the consumer?
 How many potential customers are there on the market?
 Why consumers buy? Do they need the product or buy it simply for envy?
 How do consumers buy? Do they buy directly or is the product prescribed by someone?
Where do they go to buy?
 In which phase of the cycle is the market for the product you are selling?

The phase of the cycle in which the market is located will determine the level of demand, growth,
and competition in the market. Ideally, you want to be in a growing or mature market because, in
the other phases, the demand for the product is either too low or declining which is not attractive.

Who are your competitors?

To estimate your chances of success, your banker or investor will want to know who your
competitors are and what their trading positions are. Your market research should, therefore,
include a detailed competitive analysis. You can consult Global Market research Experts for better
results.

What are the elements of differentiation with the competition?

The idea here is simple. It is about identifying the elements on which will compete between market
players to estimate your chances of success. It can be for example:

 Price
 Product design
 Features offered by the product
 Additional services: warranty, after-sales service, delivery, etc.

Ideally, you want to be able to have real elements of differentiation with your competitors. In a
mature market, the demand is plentiful, however, you will be facing well-established competitors in
the market. Here too you will need a strong competitive advantage.

For more detail please visit - https://empirico-mr.com/