MARKETING MANAGEMENT

Seminar Topics and Students

Prof.P.Kameswara Rao
Rule: The Role Numbers are called at random and, if any student fails to PRESENT the topic, he/she may
not score good marks in internal evaluation.
Date:11-12-2019 onwards.
Seminar Topic Roll Numbers of the Students

Model of Consumer Behaviour 1 to 10

Seven Os Structure 10 to 20

Factors Affecting Consumer Behaviour 20 to 30

Stages in the Adoption Process 30 to 40

( Consumer Behaviour)

Industrial Markets- Characteristics 40 to 50

Industrial Buyer Behaviour 50 to 60

Services Markets – Characteristics and Any student

Strategies.