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 Maintenance tasks/Web Optimization/Design Tasks

Social Media
Go through Pinterest boards and clean out old pins
Update board descriptions
Rearrange boards and update descriptions
Create a new board
Update an old post with a new Pinterest graphic and schedule
Leave group boards with low pin rates
Create pins for your opt-in incentive
Join new group boards
Create a separate pin for your resources library
Create a separate pin for your tools list
Create updated pins for my opt-in freebie
Create a spreadsheet of tweets to loop out on auto
Get a plugin that loops social updates like the Revive post plugin
Update cover images for social media
Analyze most clicked through tweets via Hootsuite/Buffer analytics and write them down
Create click-to-tweets for blog posts
Make new pin images for your most trafficked posts

Wordpress
Go through the SEO by Yoast and update titles and meta descriptions if necessary
Smush images on Wordpress library
Check and update ‘About page’
Spruce up your most popular videos with descriptions, intro, etc.
Add testimonials to landing pages
Add/update testimonials and logos to About page
Add/update testimonials and logos to opt-in forms
Update 1 blog post each week to check for broken links and interlink keywords to newer
posts
Delete old and unused images in Wordpress media library
Update homepage with latest offerings & services
Update Resources page
Download Pretty Link Plugin and put in affiliate links

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 Check affiliate links to see if they are working
Sign-up for new affiliate programs that are pending
Add exit intent pop-up for blog posts
Update Sidebar ‘About me’ blurb
Add most important offer to sidebar or update it
Update footer (Add widget/opt-in form)
Backup your site
Check broken links monthly

Add ‘seen in’ logos

Update alt-tag descriptions to add keywords Build landing pages for your opt-ins

Email
Clear unused or outdated tags and triggers within email service provider
Clear bounced subscribers within email service provider
Update and check links within emails
Check on bounced and cold subscriber numbers. Make a plan to clean your list
Optimize site with new opt-in forms
Analyze site for places where you could be ‘leaking’ subscribers
Make a subscribe page (Check this post for details: http://meerakothand.com/grow-email-
list/)

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 Promotional/Marketing task lists

Make a list of bloggers you want to collaborate with or build a relationship with this year
Make a list of businesses you want to collaborate with or build a relationship with this year
Make a list of blogs you want to guest post for in the next 6 months.
Identify 10 brands you want to work with by end of the year
Set up an automation trigger within IFTTT so that you get a notification when they have a
new piece of content (see this post for details)
Comment on 5-10 of those bloggers’ and small businesses’ blogs over the quarter
Share the work of the names you have identified on Twitter.
Go through the list and drop an email to one of them (every fortnight/monthly) to
appreciate their opt-in or work. Remind them where you have connected (use sample
pitch template)
Make a Facebook group promo schedule (Schedule time to participate in promo threads)
Post 3 blog posts every week to Google Plus
Make a separate Facebook group schedule on days where people look for collaborations
or services (schedule time to go through these and answer relevant queries)
Choose 1 group every fortnight or month and introduce yourself
Include your blog name in your Facebook personal profile
Get a free professional signature at WiseStamp
Send 1 guest post pitch to one of the bloggers or small businesses on your list (use the
pitch template)
Add an author bio to the bottom of your posts
Sign up for a gravatar account (Check this post for details)
Make a list of relevant sites that accept republished posts
Republish 1 old post per month on 1 of those sites
Make a media kit
Send your media kit with a pitch letter to 1 brand or business per week/month (decide on
your frequency and how aggressive you want to be)

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 Project Tasks

Work on your first or next product

Batch your launch emails
Batch your pre-launch content
Work on your opt-in incentive
Work on your evergreen funnel
Work on your welcome email sequence
Create those blog pages that you haven’t done yet (start here or Privacy Policy pages)

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 Stage 1 Checklist: Pre Launch – Launch

End Point Milestone:

Your goal for this stage is to launch and get your blog out there in the world. But you also want
to launch with a solid foundation. The Pre-launch work you put in at this stage is critical.

Overview of Main Tasks

You have a self-hosted plan

You have a mobile responsive theme
You have secured your domain name or site name on all the major social media platforms
You have these few critical pages set-up on your blog:
1. A ‘Contact Me’ page
2. An ‘About me’ or ‘Start here’ page
3. A resources page with your favorite tools.
4. Disclosure & Privacy policy
You have a value proposition for your blog
You have a clear picture of who your ideal reader is
You have defined the scope of your content - you know your content categories
You have an understanding of what you want your content and brand to be known for
You know what social media platforms you will focus on and these are aligned with your
ideal reader. Choose 2 to start with.
Sign up with an email service provider
You have written your welcome email
2. Stretch goal: You have your welcome email series prepared
You have created your first opt-in freebie
You have created your first landing page
Download and install a social sharing plugin
Have 3-5 posts written and published
3. Stretch goal: You have at least 2 content upgrades for these posts
Set up opt-in forms (Minimally at footer, header, top bar, below posts, sidebar and exit
intent pop-up)

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Hurdle: Distraction and self-doubt

You’re going to want to be everywhere and do everything.

You won’t have the answers to several of the questions above but you should push
through with the pieces that you have.
You’re going to wonder if your content is any good before you hit publish

Additional resources: Blog Start Simplified Free Email Course

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 Stage 2 Checklist: Going from 0 to your first 500 to 1000 subscribers

End Point Milestone:

Your goal at this stage is to nurture and grow your audience to your first 500-1000 subscribers.
You should provide exceptional value so that your audience learns to trust you and your
content.

Overview of Main Tasks

You have determined how you will build authority and grow your audience
You have determined what will be your ‘home base’.
You have identified the medium(s) you will use to build trust and give value
You have created cornerstone content pieces that will drive traffic to your blog months
after you launch.
You have a system of capturing traffic and converting them to subscribers
Content Upgrades
Opt-in freebies
Opt-in forms
Social proof
Exit intent pop-ups
You have a plan of how to nurture your subscribers
You have a system in place to get testimonials
You have updated your opt-in forms and site to highlight your first few testimonials
You regularly analyze what content gets traction
You have identified affiliate products you can promote and that your audience will be
interested in
Stretch goal: You have created tutorials to highlight these products

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Hurdle

Getting consistent with creating content and sending out emails

Trying to figure out what resonates with your audience
Getting testimonials and social proof

Additional resources: Email Lists for Newbies Free Email Course

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 Stage 3 Checklist: Your First 1K

End Point Milestone:

This stage is about understanding the audience you have attracted and making your first 1K
and up. You’ve grown a small sized audience and if you’ve made the effort to nurture them,
you would have gained their trust.

If you have grown your audience but still have not completed tasks from the first two stages,
do go back and complete them as each task acts as a layer of foundation.

Overview of Main Tasks

You have sent out a survey to the audience you have started to attract
You have put in place a system to segment or tag subscribers as your list starts to grow
more
You have considered the positioning of your personal brand. (As certain pieces of content
start to gain more traction than others, think about your positioning. Are you being
‘known’ for a particular type of content? Do your readers come to you asking certain types
of questions)
You have two solid revenue streams (Affiliate marketing, your first product or start offering
a service)
You have started to flesh out an editorial calendar and an email marketing calendar

Hurdle

You’re going to feel fear and self-doubt because you’re not sure if your offer will be any
good or if you’ll be able to monetize your blog successfully

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 Stage 4 Checklist: Multiple revenue streams and going full-time

End Point Milestone:

Scale your blog and make a full-time income from it.

Overview of Main Tasks

You have considered tasks you can outsource so that you can focus on product creation
and revenue generating tasks
You have added additional sources of income
You have automated some aspects of social media scheduling
You have automated aspects of email marketing

Hurdle

You have to learn to identify revenue generating tasks and outsource the rest
You have to learn to manage a team

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