PURC111 MIDTERM REVIEWER

1. Message it may be encoded in various forms like spoken words, non-verbals, picture,
films, advertisement, memes, visual and performing arts.
Purposes of Messages

 To inform
 To entertain
 To persuade

2. Interactive and emerging media the ones transmitting and controlling most of the
messages you receive are Corporation, Government and Individuals.

Corporation, are also called Media Conglomerates because most of them own different
media forms that we consume like tv, radio, film, music, websites. Main Goal is to
prosper their respective business.

Government, also known as State owned media are media produced or funded by the
government.

Individuals, refer to the independent media, these forms of media are free from the
influence of the corporate or government. This platform enabled everyday people to
report current events to a wide audience.

3. How to Convey the Message

 Have an Objective
 Consider your Audience
 Be clear
 Check for Understanding

4. Other ways of presenting the message

 One message can be presented in several ways depending on the audience and
the occasion. You just have to know what form will be advantageous to you and
the receiver.
 For Oral and Non-Verbal communication, ways of presenting messages can range
from a simple conversation to speaking in front of a public. Suggested making
your speech creative and not boring by suggesting the use of music, memes,
visual.
  Visual Communication, you may use advertisement, promotional and public
relation, collaterals, infographics, pictures, painting, sculptures to deliver your
message.

5. Critical Reading
Is a more active way of unveiling information and ideas presented by the text. In the
process of unveiling. To become a active the following strategies:

 Monitor Comprehension, must be open to enhance your skills by applying

strategies to fix your limitations.
 Metacognition, Be clear about the purpose of your reading before starting to
read. Be aware of how fast or slow you read and understand the text, you try to
asses how much of the text were you able to understand.
 Graphic Organizers, you may use graphic organizers to make it easy for you to
understand the text.
 Answering Questions, asking questions will give you a purpose for reading
critically.
 Recognizing story structure, you can draft the story structure by identifying the
characters, setting, significant events and resolution.
 Summarizing, you determine what is important or what the main idea is in the
text and write it using your own words.

6. Critical Listening
Is a logical process of scrutinizing what you listened to. It involves analyzing,
interpretatng and evaluating, it sometimes involves problem solving or decision making.

 Be attentive but relaxed, Focus on what the speaker is saying by mentally

screening out distractions. Make eye contact but do not stare at the speaker.
You can turn your face to the speaker from time to time to show courtesy and to
tell them that your listening. To show the speaker that you are paying attention
is by repeating the speakers statement.
 Avoid interrupting the speaker and imposing your ideas, interuppting a speaker
just to impose your ideas is not a characteristics of a good listener. A good
listener will encourage the speaker to say more. Remember to be as respectful
as possible when asking questions or disagreeing with the speakers ideas.
 Wait for the speaker to pause before you ask clarifying questions, It is better to
clarify some things that you did not grasp than to look foolish reacting
incorrectly because yoi did not clarify. You may ask your question when he
pauses.
  Pay attention to non verbal cues and look beyong the spoken message, As the
receiver of the message, it is a must that you learn to decode not just the spoken
message but also the non verbal signs that go together with the message sent.
 Keep an open mind and be emphatic, do not let your biases affect the way you
listen to a speaker. Avoid mentally criticizing the statements or the gestures of
the speaker. Finishing the sentence of the speaker is a sign of not being
emphatic. Show the person respect and let him express his thoughts and
feelings, if you wanted to react, you may use facial expressions that show
emphaty.
 Listen and try to visualize what the speaker is saying, create visuals in your
mind while listening to the speaker. The design of your visuals depends on your
creativity. If statements are too long, try to flash significant words in your mind
to help you focus on the message.
 Give the speaker regular feedback, nodding, smiling, frowning and other
gestures may be used to give the speaker feedback. Paralanguage can also be
used to show that you are following the thought of his message.

7. Critical Viewing
Entails comprehension, interpretation and evaluation of the information presented by
tv, film, and other visual media. In the process on interpreting you will be facing symbols
like light, sound effects, editing, and more.

 Before Viewing
1. Know your purpose
2. Predict sequences of event
3. Connect the film or other media that describes similar idea
4. Create self produced guiding questions

 During Interview
1. To be able to understand the film or video
2. You can rewatch the film with new perspective and purpose
3. Form relevant question
4. Make meaningful interferences

 After Viewing
1. Retell what happened
2. Summarize main idea
3. Recall own thinking during video
4. Separate explicit and implicit ideas.