MELISSA M.

GUTIERREZ
PERSONAL BACKGROUND:

Residence: : 6 Sapphire St., East Fairview, Quezon City

Date of Birth : June 17, 1961
Civil Status : Married
Religion : Lutheran
Husband : German L. Gutierrez-Electrical Engineer
Father : Hermilo B. Mena –Trader
Mother : Norma S. Mena – Piano Teacher
Tin No : 149-274-474
SSS No. 03 -743-22430
Res. Cert. : 02012732
Issued at : Makati City
Issued on : Jan 5, 2010

EDUCATIONAL ATTAINMENT:

1982-1983 : Cora Doloroso Career Center

1978-1982 : St. Louis University-Baguio City

Bachelor in Broadcast Journalism

1974-1978 : La Consolacion School. Caloocan City Scholar.

Top 5 in academics,. Consistent class officer. Senior
Assembly President. Outstanding Girl Scout. Writer of the
Year 1978. 1st Place winner in Editorial writing
(Regional) 3rd place winner ( National in Secondary School
Press Conference 1978. 2nd place winner Oratorical Contest
1997. Regional & National 2nd place winner in Science Fair
1977.

1968-1974 : Immaculate Concepcion Academy-Malolos,

Bulacan. Salutatorian in Elementary Course.
Top 2 in Academics. Consistent class officer.
Winner in Essay Writing contests grades 5&6
Science Quiz Finalist, 1974.

1967-1968 : La Consolacion School-Caloocan City.

Topnotch in IQ & Comprehensive exam given to
All kinder students nationwide. Awarded by Pres.
Ferdinand E. Marcos, 1968.
EMPLOYMENT HISTORY:

Nov. 2007 - present Self-employed

Melissa M. Gutierrez Boston Consultancy Services
President # 6 Sapphire St., Fairview, QC

Business Consulting: Corporate Strategic Planning, Project Management Sales & Marketing
Programs, Marketing Services and Data /Info Gathering and Research. Creation of Business Plans,
Feasibility studies and other business related programs and projects.

Mar 2005-Oct. 2007 Product Research & Devt. Manager

Ivan Evetovics Kavaq Business Intelligence
Prod. & Research Director Kuala Lumpur.Malaysia
26 F 88 Corp. Center, Makati City

Networks with industry movers and shakers and make contacts to last a lifetime. Creates cutting-
edge, business-to-business training and conference events. Handles research training and
conference topic ideas via phone, Internet and trade publications to assess market viability.
Identifies hot new trends and ideas, recruit top industry speakers & write training and conference
brochure copies.

May 2000- Feb 2003 Sales & Marketing Manager

Mr. Andrew Masigan Prime Pacific Corp
President 2F Culmat Bldg., Quezon City

Handled Sales and Marketing activities for the Retail outlets ( Dim sum & Dumpling) Institutional
Sales, Supply ( Caltex Starmart), Ad & Promo for system wide efforts. Tri-Media campaigns, PR &
Customer Service Programs. Industry Monitoring.

January 1998-Dec. 2000 Marketing Manager

Mr. Kyoji Yasui Noritake Co. Ltd.-Phil Branch
General Manager Bo. Concepcion, Marikina City

Responsible for all Sales & Marketing activities. Handled all advertising & Promotional events as well
as Corporate concerns. Manages all accounts executives in: Account development, product
presentations and collections. Prepares yearly Marketing plans and is on top of its implementation.

Jan 1994-Dec.1997 Product Manager

Ms. Evelyn Gancayco Monterey Farms Corp.
VP-Marketing San Miguel Corporation

Product management of Corporate, Franchising and Basic meats business of MFC. System wide
and local promotional programs, TV. Print and Radio advertising handled. Monitoring of sales
achieved as well as future sales projections. Formulation of annual Marketing plans and Corporate
Communication Programs.

Jan. 1990-Dec.1993 Brand Manager

Mr. William K. Sy Sysu Intl., Inc.
VP-Operations 149 Panay Ave., Quezon City

Brand management handling importation of foreign products. Concepts & implementation of

advertising and promotional programs. Sales inventory reports as well as projections. Market
launching of new products, PR programs, Industry monitoring and retail market studies.

TRAINING & SKILLS ACQUIRED:

Marketing –Brand Management & Franchise Operations

Public Relations/Events Marketing
Sales Administrations & Operations
Research/ Feasibility Studies
Organize Press Conference & Media Campaigns
Write Feature/Editorial articles
Teaching written & oral English
Investment Consultancy / Insurance Selling & Training
2nd grader, Civil Service Eligible

REFERENCES :

MS. JOAN AJERO

Human Resource Manager
Kavaq Business intelligence
(0917) 82-7882

MR. ROLANDO AVERILLA

Instructor, Asian Institute of Management
(0917) 890-0231

PASTOR IBARRA VALERIANO

Pastor, Immanuel Lutheran Church
287-1030