Bachelor of Business Administration

Specialization: Media management

SEMESTER V
BBA 501 WRITING FOR MEDIA
TEACHING & EVALUATION SCHEME
THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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a S
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Writing for
BBA 501 60 20 20 - - 4 - - 4
Media

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objectives:
 Understand the process of writing for print, radio & TV
 Explain the principles of writing for the print, radio, radio & TV Marks for Internal

Course Content:
Unit-I Introduction to Radio

1.1 Concept, Objectives and Totality of Radio Writing.

1.2 Merits and Demerits of Radio Writing.
1.3 Nature of Radio Programmes and Different Programme Formats.
1.4 Elements of Radio Writing (Contents and Forms).
1.5 Script of Radio Programmes and Writing process.
Unit-II Basics of Radio Journalism

2.1 Working process of Radio News Service.

2.2 Collection and Writing of Radio News, Formats of News based Programmes.
2.3 Radio Newsroom, Employee and Working Process.
2.4 Preparation of News Bulletin and Editing of News.
2.5 Types of News Bulletin and Editing of News.
2.6 F.M. Local and Ham Radio, Web Radio, Radio Vision, World Space Radio.

Unit-III Introduction to Television

3.1 Meaning, Objective and Totality of TV Writing.

3.2 Merits and Demerits of TV Writing.
3.3 T.V. Newsroom and Working Process.
3.4 Nature Presentation of T.V. Programmes and other Producer.
3.5 Collection of News for T.V. and Presentation.

Unit-IV Basic Scripting

4.1 Script: Concept and Objectives.

4.2 Script Writing and Presentations (Voice Quality, Modulation & Pronunciation).
4.3 Steps and Formats of Script Writing.
4.4 Writing for Anchoring & Compeering includes Announcements.

Unit-V Digital Writing

5.1 Meaning of Online and Internet writing and its concept.

5.2 Features of online writing and difficulties.
5.3 Search and Conceptualization of online Material.
5.4 Online Editing, Linear and Non-Linear Editing.

Reference Books:

 Broadcast Basics: A Beginner's Guide to Television News Reporting and

Production Paperback (2006)-Yvonne Cappe, Marion Street Press Inc
 Basic TV Reporting Hardcover (2016)-Ivor Yorke ,Focal Press;
 TV News (Building a Career in broadcast Journalism), Ray White, Focal Press.
 New Handbook Basic Writing Skills (5th edition)-Cora L. Robey , Helen
Maloney, Carolyn Melchor , Cheryl Jackson, Heinle & Heinle Publishers Inc.,U.S.
 Writing for the Media Paperback(2009)- Usha Raman,Oxford;
 Screenplay: The Foundations of Screenwriting Paperback(2005)-Syd Field , RHUS;
Revised ed. edition
 On Directing Film Paperback(1992)- David Mamet, Penguin USA
 The Elements of Style Paperback(2016)-William Strunk Jr , Value Classic Reprints
  Plot and Structure: Techniques and Exercises for Crafting and Plot That Grips Readers
from Start to Finish (5th edition)- James Scott Bell, Writer's Digest Books;
 Writing Tools (2008)-Roy Peter Clark, Hachette Book Group USA
 Stein On Writing: A Master Editor of Some of the Most Successful Writers of Our
Century Shares His Craft Techniques and Strategies Paperback (2000)- Sol Stein, St.
Martin's Griffin

BBA 502 MEDIA, SOCIETY AND LAWS

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

C
T
w R
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SUBJECT SUBJECT E
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CODE NAME e
END SEM
r
Teachers END SEM Teachers L T P D
University Assessme University Assessme
Exam m nt* Exam nt*
I
E
x T
a
m S

Media ,
BBA 502 Society & 60 20 20 - - 4 - - 4
Laws

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:
 To familiarize students with the details of communication profile of India.
 To familiarize students with the role of Media in social and cultural development.
 To familiarize students with the laws imposed on Media Industry.

Course Content:
Unit 1: Introduction

1.1 Concept and characteristics of Electronic Media

1.2 Development of Electronic Media in India.
1.3 Development, characteristics, objectives, and services of Radio
1.4 Television and Information Technology.

Unit 2: Media and its Audience

2.1 Psychology and sociology of Media audiences

2.2 Media audience: The audience as market
2.3 Psychology of audiences
2.4 Audience measurement
2.5 Audience surveys.

Unit 3: Media and Society

3.1 Electronic Media and Society: Characteristics of Indian Society

3.2 Interaction between media and society
3.3 Effect of media on education, Indian family, children, women etc.;
3.4 Media and consumerism, media and violence.

Unit 4: Introduction to laws

4.1 History of media laws

4.2 Media laws and basic media laws terminologies
4.3 Constitution and freedom of speech and expression
4.4 Right to information & Right to privacy
4.5 law of defamation,
4.6 Intellectual property rights (copyright/patent/trade mark/trade secret)

Unit 5: Codes and Conduct

5.1 Prasar Bharti Act 1990 & Information technology Act 2000
5.2 Press commissions & Media council/ Press Council
5.3 Working Journalist Act & Autonomy of public broadcasting
5.4 AIR code for election coverage, Doordarshan commercial code.

Reference Books:
 Media Society And Culture(2006) -Om Gupta, Isha books.
 Interactive Media And Society(2013)-Neeraj Khattri, Kalpaz Publication
 Mass Media and Society, 4th Edition(2005)- Michael Gurevitch & James Curran.
 Textbook of Media Laws: An Advance Resource Book-Dr. Deepak M Shinde,Standard
Publishers (India) (2011)
 Mass Media Law –Don R Pember & Clay Calvert,McGraw-Hill Education; 19 edition
(March 10, 2014)
 BBA 503 MEDIA TECHNOLOGY

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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x
a S
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Media
BBA 503 60 20 20 - - 4 - - 4
Technology

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:
 To learn about technological innovation of media.
 To get the historical perspective of media.
 To understand about new media technologies.
Course Content:
Unit: 1 Broadcasting technology

1.1 The process of radio broadcasting

1.2 Satellite and terrestrial television transmission
1.3 Different transmission channels.

Unit: 2 Television technology

2.1 How does a television function?

2.2 Television standards: NTSC, PAL and SECAM
2.3 Conditional Access System, Pay per view system
2.4 Set top box, interactive television, HDTV
Unit:3 Radio technology

3.1 Radio transmission

3.2 FM and AM (MW and S W) radio
3.3 Radio bands and frequencies
3.4 Satellite and web radio

Unit:4 Cable technology

4.1 Origin and growth of cable industry in India

4.2 Process of cablecast
4.3 Direct to Home system
4.4 Major players of cable industry

Unit: 5 - Audio for video

5.1 Types of microphone

5.2 Selection and placement of microphone
5.3 Scenery and set design

Reference Books:

 Basics of Video Sound(2nd Edition)- Des Lyver , Focal Press

 Pro Tools All-in-One(3rd edition)- Jeff Strong, dummies publication
 Pro Tools for Video, Film and Multimedia: Ashley Sheperd .Muska & Lipman
Publishing, Latest edition.
 Audio Engineering 101: A Beginner's Guide to Music Production(2011)-Tim
Dittmar,focal press..
 Audio Production Tips: Getting the Sound Right at the Source,Peter Dowsett.
 Instructional Technology and Media for Learning (11th Edition) - Sharon E.
Smaldino , Deborah L. Lowther, James D. Russell ,Pearson
 Media Now: Understanding Media, Culture, and Technology(9th Edition)-Joseph
Straubhaar , Robert LaRose , Lucinda Davenport, Wadsworth Publishing
 Understanding Media: Volume 127 (2nd edition)-Marshall McLuhan,Routledge
 BBA 504 AUDIOGRAPHY

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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a S
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BBA 504 Audiography 20 20 60 - 4 - - 4

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:
 Students will be able to understand
 Different types of microphones and their appropriate use as per situation.
 Handling of audio equipments such as audio mixer, effect generator, DAT etc.
 Types of sound distortions and noise etc.
 Variation in sound perspective with respect to frequency.

Course Content:

Unit: 1 Sound

1.1 What is sound?

1.2 Characteristics of sound
1.3 Frequency, pitch, amplitude, velocity, volume
1.4 Wavelength, harmonics and resonance

Unit: 2 Microphones

2.1 Construction of microphone

2.2 Characteristics: uni, bi and omni directional
2.3 Types: ribbon, dynamic, electret, condensor microphones
2.4 Types of Speakers, features of a speaker: bass and treble
Unit: 3 Tape recorders

3.1 Mechanism of recording

3.2 Types of recorders: analog and digital recorders
3.3 DAT and Ultra portable recorders
3.4 PP and VU meters,
3.5 Audio control systems

Unit: 4 Digital Audio

4.1 Digital recording concepts: sampling, quantization etc

4.2 Introduction to Sound Forge and Cool Edit
4.3 Equalizers, filters, reverberation, delay, pitch shifting etc
4.4 Noise reduction process

Unit: 5 Recording faults

5.1 Speed variation

5.2 Flutter and wow
5.3 Distortions: hissing noise and rumble

References :

 Sound and Recording: Applications and Theory( 7th Edition)-Francis Rumsey & Tim
McCormick ,Focal Press;
 John Watkinson, An introduction to Digital Audio, Focal Press, London.
 Home Recording for Beginners Paperback(2009)-Geoffrey Francis (Author), Cengage
Learning PTR
 Sound and Recording: An Introduction (5th Edition-) Francis Rumsey & Tim
Mccormick ,Focal Press;
 The Audio Effects Workshop(1st Edition)-Geoffrey Francis , Cengage Learning PTR;
 Desktop Audio Technology: Digital audio and MIDI principles (1st Edition)-Francis
Rumsey, Focal Press;
 Handbook for Sound Engineers (5th Edition)- Glen Ballou, Focal Press
 SEMESTER VI
BBA 601 NEW MEDIA & ITS CHARACTERSTICS

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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New Media
& its
BBA 504 60 20 20 - - 4 - - 4
Characteristi
cs

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:
• Distinguish between new media and other mediums of communication;
• Illustrate the characteristics of new media;
• Discuss about the interactivity of new media;
• Compare the strengths and weaknesses of new media with television , radio and print media;
• Discuss about the new media Communication
• Analyse the limitations of new media.

Course Content:
Unit -1 Digital and internet Introduction
1.1 Digital technology and communication
1.2 Introduction to Internet :- E-mail, Chatting, News graph , BBS, and IP Voice Fundamentals
of internet: WWW, IP, Web page domain, name address, search engine, Web Browsers
1.3 Uses of internet in communication and thread
Unit -2 New media communication and journalism
2.1New Media an Introduction ,as a form of communication
2.2 Issues of new media ; Theories and Models
2.3 New Media power and limitations
2.4 Online news papers, Online magazines, Online journalism

Unit -3 Cyber space and New Media

3.1 Concept of cyber space, Cyber culture and Cyber Media
3.2 Cyber crime, Law and Ethics of cyber communication
3.3 Evolution of New Media language, Bilignal language
3.4 Security issues on the Internet

Unit -4 Characteristics of New Media and Industry

4.1 Concept of Convergence
4.2 Numerical representation, Modularity, Automotives, Variability and Transcending
Comprehensible Danse, feedback system, Narrative and multimedia
4.3 New Media Industry : Software- Marketing, Public Relations, Advertising, Video Game &
Economics of sales

Unit -5 New Media Communities

5.1 Espionage community : Facebook, Twitter, Bolgs, Orkut, Virtual Community, Linkedin,
Friend Finder
5.2Online Dairies, Video Conferencing, SMS,MMS, Mobile Communication
5.3 Web Radio, Web Advertise, Video Ture
5.4 Portal, Websites – Wikiliks

Reference Books:

 Digital Media: An Introduction(2004)-Richard L. Lewis & James Luciana, Prentice Hall

 An Introduction to Digital Media(2003)- Tony Feldman, Psychology Press.
 Psychology Of Internet And Cyber Space Hardcover(2009)- H P Hedge, Discovery
Publishing House Pvt. Ltd.
 Digital Media Hardcover(2010)- Mahendra Kumar Goel , Rajat Publications.
  India Connected: Mapping the Impact of New Media Hardcover (1st edition)- Sunetra
Sen Narayan & Shalini Narayanan, Sage Publications India Private Limited

BBA 602 DIGITAL ART & DIGITAL PHOTOGRAPHY

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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Digital Art &

BBA 504 Digital 60 20 20 - - 4 - - 4
Photography
Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;
*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:
• To understand the Basics of Camera, its Components and Handling
• To work with Digital Video.

Course Content:
Unit 1:
1.1 Basics of Camera Origin of still camera,
1.2 Types of still camera: compact and SLR
1.3 camera, Difference between roll and digital camera
1.4 Parts of still camera: aperture, shutter speed, lens, filters and flash.

Unit 2:
2.1 Video Camera Basic technique of video camera
2.2 Various components of video camera
2.3 Types of video camera
2.4 Camera mountings.

Unit 3:
3.1 Digital Video Basics of Video - Analog and Digital Video
3.2 Types of Video
3.3 Hardware & Software resources requirement for Video on PC
3.4 Digitization of analog video to digital video
3.5 Interlacing and non interlacing
3.6 Brief note on various video standards - NTSC, PAL, SECAM, HDTV,
3.7 Introduction to digital video compression techniques and various file formats - AVI, MPEG,
MOV etc.

Unit 4:
4.1 Camera Handling Basic shots
4.2 Shot composition,
4.3 Camera angles,
4.4 Camera movements,
4.5 Types of shorts, Long short, Close up, Angle.

Unit 5:
5.1 Camera Components
5.2 Camera control UNIT,
5.3 White balance
5.4 Resolution
5.5 Aspect ratio.

Reference Books:

 The Basic Book of Photography(5th edition)- Tom Grimm & Michele Grimm, Plume
 Understanding Exposure: How to Shoot Great Photographs with Any Camera(2016)-
Bryan Peterson, Amphoto Books
 Digital Photography Padanajalakam , Hareesh N. Nampoothiri
 Beginner's Guide to Digital Painting in Photoshop(2012)- Nykolai Aleksander , Richard
Tilbury, 3dtotal Publishing
 Understanding Exposure: How to Shoot Great Photographs with a Film or Digital
Camera-Bryan Peterson, Amphoto Books
 The Digital Photography Book, Part 5: Photo Recipes(2014) -Scott Kelby, Peachpit Press
  Fundamentals of Photo Composition(2011)- Paul R. Comon, Lark Books
 Digital Photography: A Basic Manual(1st edition)- Henry Horenstein & Allison
Carroll ,Little, Brown and Company
 Mastering Aperture, Shutter Speed, ISO and Exposure(2014)-Al Judge, Subtle Visions
Media
 The Photograph as Contemporary Art (3rd Edition)- Charlotte Cotton, Thames &
Hudson;
 The Beginner's Photography Guide( 2nd Edition )- Chris Gatcum ,DK; 2 Rev Upd
edition

BBA 603 PRINCIPLE OF JOURNALISM

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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Principle of
BBA 603 60 20 20 - - 4 - - 4
Journalism

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:

 Provide potential journalism majors an overview of journalism, its history, its future, and
its role in a democratic society.
 Introduce the fundamental values and principles of journalism, such as truth-telling,
watchdog reporting, accuracy, courage, tolerance, minimizing harm, and justice.
 Inspire.
 Introduce students to the basics of journalism law, ethics, writing, and reporting.
  Provide a roadmap for succeeding in the journalism program and in the profession.
 Help students decide if this is really the major/career for them.

Course Content:
Unit: 1 World of journalism
1.1 What is journalism?
1.2 Constituents of journalism
1.3 Principles of journalism

Unit: 2 Introduction to Present Media

2.1 Main newspapers and magazines of India
2.2 Main television news channels of India
2.3 Main radio news channels of India
2.4 Main news portals of India

Unit: 3 Basics of news

3.1 What makes news?
3.2 Elements of news.
3.3 News values.
3.4 Source of news.

Unit -4 Issues of journalism

4.1 Objectives of Journalism
4.2 New technology and journalism
4.3 Current trends in journalism

Unit: 5 Specialized journalism

5.1 Investigative journalism
5.2 Development journalism
5.3 Ethical issues in journalism
Reference Books:

 Mass Communication in India (4th edition)- Kewal J. Kumar, Jaico Publishing House;
 Basic Journalism(2016)- Parthsarthy Rangaswami.
 Nadig Krishnamurthy - Journalism in India. Mass Media Laws and Regulations in India,
AMIC Publication
 The Elements of Journalism(3rd edition)-Kovach & Rosenstiel, Three Rivers Press
 Journalism: Principles and Practice Paperback(2nd edition)-Tony Harcup, Sage South
Asia
 Electronic Journalism: Principles And Practice-Aditya sen gupta, Authors Press-Delhi
 Everything You Wanted to Know About Freelance Journalism Paperback(2014) -Kavitha
Rao & Charukesi Ramadurai,Westland publication
 Handbook of Journalism and Mass Communication Paperback( 2012) -Virbala
Aggarwal ,Neha Publishers & Distributors.
 Beginners' Guide To Journalism & Mass Communication Paperback(2013)-Barun Roy,V
& S Publishers
 The Reporter’s Handbook (online for free at
http://journalism.arizona.edu/publications/reporters_handbook/reporters_handbook.pdf)
 The Academic Integrity Handbook (online for free at
http://journalism.arizona.edu/publications/academic_integrity/integrity_handbook.pdf)

BBA 604 INTRODUCTIONS TO VIDEO PRODUCTION

TEACHING & EVALUATION SCHEME

THEORY PRACTICAL

T R
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SUBJECT SUBJECT
CODE NAME T
END SEM Teachers END SEM Teachers L T P D
University e Assessme University Assessme
Exam r nt* Exam nt*
m I
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Introduction
BBA 604 to Video 20 20 60 - 4 - - 4
Production
Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;
*Teacher Assessment shall be based on following components: Quiz/Assignment/
Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objective:
 To develop a cognizance of the video production as a technical and creative process.
 To develop a familiarity with the video production personnel and assimilate the nature of
their work.
 To develop the fundamental knowledge of lighting, sound, set scenary and other related
techniques.
 To have the professional command on video equipments for indoor and outdoor shooting.
Un

Course Content:

Unit: 1 Basics of video production :

1.1 What is video production ,

1.2 Process of video production - Pre production, production, post production
1.3 Importance of idea generation/concept research .

Unit: 2 Video camera:

2.1 Introduction to video camera,

2.2 Video camera: parts & their functions,
2.3 Basic shots, Camera movements

Unit: 3 Video editing

3.1 Editing equipment

3.2 Types of video editing
3.3 Grammar of visual editing

Unit : 4 Video lighting

4.1 Purpose of lighting

4.2 Lighting equipments
4.3 Types of light sources.

Unit : 5 Audio for video

5.1 Types of microphone

5.2 Selection and placement of microphone
5.3 Scenery and set design
Reference Books:

 Television Production and Direction(15th edition)- Gerald Millerson, Focal Press,

London.
 Video production Hand book(12th edition)- Zettl Horbert, Wadsworth Publishing
 Television Production (15th edition)- Jim Owen & Gerald Millerson,, Focal Press,
London. SE
 Film Crew: Fundamentals of Professional Film and Video Production- Nicholas George,
Platinum Eagle Publishing
 The Art of Video Production(2007)-Leonard Shyles, SAGE Publications, Inc
 Digital SLR Video and Filmmaking For Dummies-John Carucci, For Dummies
publication.
 Cinematography: Theory and Practice: Image Making for Cinematographers and
Directors(3rd edition )-Blain Brown, Focal Press
 Video Production Paperback(2nd edition)- Vasuki Belavadi, Oxford University Press
India
 Basics of Video Production Paperback – Import(2nd edition)-Des Lyver & Graham
Swainson ,Focal Press