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Chumbak is an India based designing company based in Bangalore.

The
company was founded by Subhra Chadda and Vivek Prabhakar and sells
designers t-shirts, tins, coffee mugs shot. The company was founded in
2010 and has a strong presence in both online and offline mode. The
originators fulfilled that rich and created items with a touch of Indianness
could just catch on with the young of India.

Chumbak is an India based designing company based in Bangalore. The


company was founded by Subhra Chadda and Vivek Prabhakar and sells
designers t-shirts, tins, coffee mugs shot. The company was founded in
2010 and has a strong presence in both online and offline mode. The
originators fulfilled that rich and created items with a touch of Indianness
could just catch on with the young of India.

Chumbak is an designing company that plans alluring items taking


motivation from India. Vivek Prabhakar and Shubhra Chadda began
chumbak in 2010.They sold their home to encourage the underlying
capital for Chumbak offering icebox magnets. The originators fulfilled that
rich and created items with a touch of Indinaness could just catch on with
the young of India. Chumbak has now ended up being an exceptionally
mainstream substance both disconnected from the net and in online
stores.
Basic to… Boom! We began in 2010 with the simple idea of creating a fun
range of souvenirs – mainly magnets (which is what our name means) –
that were Indian proud. But then, fate had its own ideas. Our little
souvenir business attracted the big guys, and in a few years, we found
ourselves in many multi brand outlets. We felt legit, and took the next
step, taking on our own independent stores, filled with what you see
today: cool apparel, home décor, furniture which is all very Chumbak.

Chumbak is using the following social media channels:

Blogs;

Social network sites such as Facebook;

Multimedia sharing (e.g. YouTube);

Micro blogs (e.g. Twitter);

Review sites/discussion forums;

Instagram;

and Pinterest

Convert your fans into finance using social media


Challenges
Keeping up with the changing tastes of its young clientele is a
real test for Chumbak. The hybrid model – its online, as well as
offline presence – has helped the company in keeping itself
abreast with the fluctuations of the demand. The company wants
to increase the contribution of its online sales to its overall
earnings to at least 30 per cent currently, online sales account for
about 15 per cent of total sales and is, therefore, focusing on
various technological platforms. Furthermore the organization
feels that, it’s essential for them to understand the type of
dissemination to be the future standards – offline or more of
online. The third challenge for the organization is costly land;
Chumbak is attempting to handle this by opening more modest
stores – 150-200-square feet, rather than standard business
spaces of 1,000-square feet. The company currently has 20 stores
and kiosks across five cities, along with the presence in about 60
multi-brand outlets. Mumbai, New Delhi and Bangalore
contribute 60 per cent to Chumbak’s total sales. The other
challenge for the company is to gain acceptability in emerging
metros and smaller towns as it expands. It also needs to be
aware of the competition. Companies such as India Circus and
Happily Unmarried which have a heavy fan following on social
media platforms such as Facebook are already making inroads
and have similar design aesthetics.
1. 1. An Indian Imprint -Forbes India Sept 2014 By K.Roopanjali
2. 2. Introduction • Indian Inspired • 21 exclusive outlets- 16 Indian
Cities • 60 multi-brand stores • Store Layout- Kiosk (200 to 400 sq
ft) • Sales Revenue- Increased by 300% • Presence in 7 countries;
Japan, US, Uk, Middle-East
3. 3. Products • Accessories • Apparel & Footwear • Wall Art • Bags &
Wallets • Cases & Wallets • Décor & Furniture • Lighting •
Tableware

PRODUCT CATEGORY: Name a lifestyle product - bags, phone


covers, key chains, wallets, etc - that are colorful and attractive
centered around extraordinarily designed and crafted products,
including apparel and footwear, bags and wallets, souvenirs, key
chains and jewellery. Its range includes phone covers and a
unique ‘whistle charm’, a funky bracelet. Some of Chumbak’s
most popular items include an iPhone case with a motif of the
ubiquitous Indian autorickshaw, and coffee mugs imprinted with
daaru (liquor) bottles of all shapes, sizes and colors.