Академический Документы
Профессиональный Документы
Культура Документы
TM
connecting
the internet
of things
Sponsored by
2 www.incisor.tv
Vince Holton
Publisher & editor-in-chief, Incisor / IncisorTV
news
“It was an honor to be a keynote speaker at the 2014 “It was a very good meeting.”
Wearable Tech Conference in San Francisco. Babak Parviz, Google X
The excitement stemming from the unveiling of the
adidas FIT SMART, the latest addition in our growing
miCoach digital fitness ecosystem, at the
conference is a testament to the growing strength of “Thanks for putting on such a good conference.
the wearables industry. Adidas is proud to be at the Every single person I met was engaging, interesting,
forefront of such innovation and will continue our and relevant. I have never seen that in a conference
dedication to wearable technology to help athletes before so congratulations on your magic formula. I
at every level look, feel and perform better.” am extremely interested in staying in touch and
Paul Gaudio, GM Digital Sports, adidas looking forward to the next one!”
Ben O’Brien, StretchSense, New Zealand
www.wearable-technologies.com
www.incisor.tv 7
INCISOR.TV MEDIA
EVENTS CO-HOST PARTNER
INCISOR.TV MEDIA
EVENTS CO-HOST PARTNER
the 2015 Mobile World Congress The new technology, called the Cellular enabling other telecoms companies to
As took place in Barcelona during
March, Incisor heard details of a
Internet of Things, will use Vodafone’s
existing global M2M network to provide a
deploy the technology. The concept was
developed in collaboration with Huawei,
new Internet of Things (IoT) standard to network access layer specifically Neul (recently acquired by Huawei) and
be promoted by a consortium of designed for low power Internet of u-blox.
companies including Vodafone, Huawei, Things applications. Customers will
u-blox and Neul. Here at Incisor we did benefit from a range of connectivity Other spokespersons for the consortium
a little research and made the decision services all managed through the added their thoughts. Vodafone’s head of
to travel to Barcelona to meet with Vodafone Global M2M Platform. research and development Luke Ibbetson
representatives of the promoter group. commented: “Having greater ability to
Vince Holton talked with Dr Tony The plan is that the Cellular Internet of support low cost, low power devices as
Milbourn, VP of Strategy at u-blox, the Things will enable manufacturers to part of our existing global Internet of
Swiss technology company that access new, cheaper communications Things service gives us the ability to
produces modules, chips and software hardware that can operate for many connect the largest range of objects and
for industrial, automotive and consumer years on a small battery and that will devices on a single network
devices. Regular readers of Incisor will connect to Vodafone’s existing global infrastructure. As a leader in the Internet
remember that u-blox acquired network through the dedicated access of Things we are excited to support this
connectBlue during 2014. layer. The Cellular Internet of Things will technology and the standards process to
operate in Vodafone’s licensed spectrum. drive the industry forward.”
If you click on the movie screen on this
page, you will be able to watch the Dr Milbourn confirmed that the Cellular David Wang, President of Huawei’s
Incisor.TV video interview, as Dr Milbourn Internet of Things will be published as an Wireless Network Business Unit, said:
talks us through the announcement. open industry standard by 3GPP, “This agreement builds on Huawei’s
existing strong relationships
with Vodafone. The Internet
of Things is a major growth
area for Huawei. We are
looking to leverage our
INCISOR.TV
M2M expertise to bring
innovative solutions into the
mobile ecosystem offering
opportunities for a new
wave of growth in
connectivity.”
www.u-blox.com
10 www.incisor.tv
LoRa specification
approved, ready to
start offering
LPWAN for IoT
By Roberto Aiello,
New Business Innovation, New Models, Itron CTO Office
etwork operators are actively That’s the bad news. Now for the good
N testing to find out just how much
the market will bear for television,
news. In the same manner that
advertising income reduces the
Internet and telephony services. consumer’s bill for television, there are
According to New Street Research, the groups who would gladly pitch in and
average cell phone bill in the US in 2014 help reduce the cost of IoT services as
was $61.51. At the end of 2013, long as the resulting system and
Comcast’s customers paid an average business models are crafted in such a
of $151.30 for all services and $78 for way that they return value to these new
video services only according to a study players. By harnessing the money
by UBS. According to the FCC, the available from these companies, it is
average cable bill has been increasing possible to effectively expand the
at a compounded rate of 6.1% from amount of money that is available to be
1995 to 2013 while the consumer price spent on services
index grew at only 2.4% over the same
period. As an example, consider insurance
companies. An insurance company
While the communications industries writes home policies, life policies and
appear determined to prove that auto policies. These companies would
consumers are willing to forgo rent and find it beneficial if an IoT system could
transportation in favor of communication be designed to mitigate the number and
and entertainment services, there is average cost of claims. Or, even if claim
evidence to suggest that there is a cap on costs remained constant, these
what consumers are willing and able to companies would prefer to assign costs
pay. The entire concept of cord cutting to the consumers who are generating
comes to mind as evidence of a growing the greatest risk.
discomfort among consumers.
In a home, a burst pipe in a basement or
The consumer has a finite purse from crawl space can cause a substantial
which to pay for discretionary electronic amount of damage before it is
services of all types. Competition for discovered. If an IoT system can detect
consumer dollars is a zero sum game. Any the leak faster than the home owner
payments they agree to make in home without the IoT system, the insurance
automation are going to reduce the losses can potentially be reduced. If
amount that they are able to pay for one were to add additional intelligence
mobile phone and television. Money that to the system and permit the IoT system
could be used to buy a programmable to shut off the water to the house at the
thermostat competes with the big screen same time the notification is sent to the
TV. The amount of money in the home owner, the system avoids the
consumer’s purse does not expand simply dependency upon the home owner for
because the technology vendors invent knowing where the water shutoff is
more services and products from which to located and how to activate it.
choose.
In the case of fire, there is a similar
Further, the consumer has a mental opportunity for loss reduction. In a
hierarchy for the allocation of resources. multi-story home, it is possible to have a
Essentials such as food and housing come fire that starts in the basement or attic.
first. Somewhere down the ladder, there is The residents may be asleep one or two
telephony, television. The perceived value floors away. The smoke alarms may not
of dimming the lights without leaving the be sufficient to wake the occupants until
couch falls somewhere near the bottom of a closer alarm is activated by the
the list. spreading flames. ➔
16 www.incisor.tv
Snippets
Almost half of consumers think smart
home will be mainstream in five years
INCISOR.TV MEDIA
EVENTS CO-HOST PARTNER
20,000 +
INCISOR.TV
viewings since
published
CLICK HERE TO
WATCH AT
1 2 3
4 5 6
Paypal embraces NFC AT4 wireless appointed in particular their cooperation in the process
of creating this solid program. We rely on
to strengthen mobile by ULE Alliance their proven experience and broad portfolio
in testing and certification of various
payments in retail, Testing and certification laboratory AT4
wireless technologies, in order to ensure the
perfect interoperability of ULE devices,
backs away from BLE wireless tells us that a new testing service for
certification of devices built to ULE Alliance
which is so important for our members and
the broad consumer market.”
beacons global standards is now available at its
wireless laboratories.
Research company Ovum believes that
PayPal has done well to acquire Paydiant, a In 2014, the ULE Alliance, a non-profit
organization of companies that promotes the
Broadcom adds
US start up that has developed a flexible
mobile wallet platform. Paydiant’s white label worldwide allocation and market adoption of automotive NFC chip
wallet platform is proving popular with the ULE (Ultra Low Energy) wireless
retailers and banks that want to provide their technology, selected AT4 wireless as the Broadcom has expanded its connected car
own m-commerce services, rather than be Certification Testing Laboratory and device offerings with the introduction of a
part of third party proposition such as Google Qualification Body for the ULE Certification new automotive-grade Near Field
Wallet and ApplePay. Program. This ensures interoperability of ULE Communications (NFC) chip. The highly-
devices across multiple vendors verifying integrated chip with tap-to-connect
Many banks and retailers are uncomfortable Services and Interfaces according to the technology is clamed to simplify the set-up
with terms imposed by third party m-wallets, requirements defined by the ULE HAN FUN process for mobile device connectivity
and prefer a white label solution that gives application layer specifications. Throughout within the vehicle and enables comfort and
them more control over business terms, 2014, AT4 wireless has been collaborating convenience applications such as keyless
service definition and the customer with the ULE Alliance in the development of entry and vehicle settings.
relationship. The addition of Paydiant to its the Certification Program, including the Test
portfolio means that PayPal now has an Specifications, Test Procedures and Test Wireless connectivity inside the car is a
effective channel to address banks and Bed. critical requirement in transferring content
retailers in this camp. Paydiant’s existing from mobile devices to vehicle infotainment
partners include Barclaycard, Capital One, AT4 wireless is now able to offer certification- systems. Using NFC technology, drivers can
Subway and the Merchant Customer testing services to ULE Alliance members pair a mobile device by simply tapping it
Exchange (MCX). Paydiant is currently seeking the ULE Alliance seal of against the dashboard, rather than
confined to the US but with PayPal behind it, interoperability. Jose de la Plaza, Corporate navigating menus on two separate screens.
Ovum forecasts that its prospects for Laboratories Director at AT4 wireless In addition, integration of NFC in a
expanding further afield are much stronger. commented, “We want to thank the ULE windshield allows an NFC-enabled digital
Alliance for this designation. AT4 wireless is key to exchange data such as
PayPal is introducing NFC in its PayPal Here the first laboratory to offer ULE Alliance authentication, user profile and vehicle
mPOS solution, starting in the UK and testing services worldwide. This new service information - an application that will be
Australia this summer, followed by the US allows us to extend our portfolio of testing especially useful in simplifying the car rental
later in 2015. PayPal has staunchly resisted and certification services that already process. NFC-enabled digital key use can
NFC until now but believes the market and includes the largest testing capacity and also be extended beyond the vehicle for
merchants are finally ready, and admits the coverage in the key mobile and wireless tasks such as mobile payments and access
move has also been prompted by Apple’s technologies: 2G, 3G, HSPA+, LTE, Wi-Fi, to restricted buildings or parking garages.
decision to use NFC for mobile proximity Bluetooth , Wireless Charging (PMA/A4WP),
payments in ApplePay. PayPal’s U-turn on Mirrorlink, NFC, Continua and IoT, and The BCM89095 NFC chip is claimed to
NFC has been accompanied by a cooling strengthens our position as the leading reduce power consumption by 60 percent,
towards Bluetooth Low Energy beacon laboratory for manufacturers of wireless uses 30 percent fewer components and a
technology, Ovum observes. PayPal was one devices“. 35 percent smaller board area than previous
of the first to support beacon applications but generation devices. The automotive-grade
will not actively pursue new beacon projects Speaking on behalf of the ULE Alliance, device is optimized to meet the stringent
on the grounds that the technology is not Business Development Director Avi Barel requirements of the automotive industry
moving as quickly as it hoped, and because added, “We are pleased to partner with AT4 including extreme temperature tolerance,
merchants remain largely unmoved. wireless for ULE certification, and appreciate and manufacturing guidelines.
www.incisor.tv 21
events
May 19 - 20 DECT World 2015 Barcelona, Spain 19th annual DECT www.dectconference.com
2015 World conference
INCISOR.TV
INCISOR
TM
connecting
the internet
of things
FOLLOW US
Click here
Click here
Click here
Incisor is a trademark of
Click I.T. Limited.
©Copyright Click I.T. Ltd. 1998 - 2015
www.incisor.tv