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Pestel analysis of pharmaceutical sector:

Pharmaceutical industry sight with the making of medicines that are used for the
tretment of diseases and infection around the world. this business sector is very important
because medicines are used for the treatment of patients which bring them back to the
life. this analysis helps to produce, develop and market the medicines which are
approved. the acompanies are bounded by different rules and regulations which are made
bye the government for the protection of patients and use medicines in good manners.
many of the people wants to starts business in this sector they think this business gives
them the huge profit but yhey failed of their lack of skills in Pestle analysis.

Political factor:
Government makes rules and regulation for the control of manufacturing of drugs and
medicines and the companies follow this. Government made its own regulatory authority
of drugs that implement and supervise necessary rules for drugs control, they also control
import and export of drugs, and also sets the pricing and sales of drugs and medicines.

Goverment have political pressure on the pharmaceutical industry and they want to save
them for the use of patients. The demand of medicine and its proper use and the
availability of mediciens for the patients is the primary intention of any government. the
government starts to take action and make some rules this make the companies the
pressurize to take action to control the medicines. thegorvernment also impose the
condition donot deliver expernsive medicines to the general hospitals for the treatment of
common people. its the duty of government to take care the health of citizens and
provide then affordable treatment.

Economic factor:
·0 The global economic crisis still exists yet government reports still show that the
spend on healthcare per capital continues to grow.

·1 The reduction in consumer disposable income will have an impact on those

countries using health insurance models particularly where part payment is
required.

·2 These economic pressures are seeing an increased growth in strategic buying

groups who are forcing down prices.
 ·3 Increased pressure from shareholders has caused a consolidation of the industry:
more mergers and acquisitions will take place over the coming years.

Social factor:
·4 The increasing aging population offers a range of opportunities and threats, trick
will be to capitalize on the opportunities.

·5 There is also the problem of the increasing obesity amongst the population and its
associated health risks.

·6 Patients and home carers are becoming more informed. Their expectations have
changed and they have become more demanding.

·7 Public activism has also increased through the harnessing of new social
networking technologies

Technological factor:
·8 Technological advancements will create new business prospects both in terms of
new therapy systems and service provisions

·9 New info and Communications technologies.

·10 Social Media for Healthcare.

·11 Customized Treatments.

·12 Direct to Patient Advertising.

·13 Direct to patient communications.

Environmental factor:
·14 There is a growing environmental agenda and the key stake holders are now
becoming more aware of the need for businesses to be more proactive in this
field.

·15 Pharma companies need to see how their business and marketing plans link in
with the environmental issues.

·16 There is also an opportunity to incorporate it within their Corporate Social

Responsibility programmes. Marketing and new product development should
identify eco opportunities to promote as well.

Legal factor:
Now a day pharmaceutical industries follow the rules and regulation while starting their
new business in the market. these legal aid help them how to stable in the industry.