PRESTIGE INSTITUTE OF MANAGEMENT AND

RESEARCH, INDORE
(As an autonomous Institution established in 1994, Accredited Twice Consecutively
with Grade ‘A’ NAAC (UGC) ISO 9001:2008 Certified Institute, AICTE/UGC
Approved Programs affiliated to DAVV, Indore)

Summer Corporate Relation Program-2019

On The Job Training
At
“WEYU DATAPROCESSING PVT. LTD.”
Submitted in partial fulfilment of the requirement of
Under Graduate Program Bachelor of Business
Administration (UG)

Guided By Submitted by
Dr. Manish Joshi Akshay Yadav
BBA V Sem
21110109885

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 PRESTIGE INSTITUTE OF MANAGEMENT
AND RESEARCH, INDORE
An Autonomous institute established in 1994, Accredited Twice Consecutively with grade ‘A’ NAAC (UGC) ISO
9001: 2008 Certified Institute, AICTE/UGC Approved Programs affiliated to DAVV, Indore

Date:

CERTIFICATE FROM FACULTY MANAGER

This is to certify that Mr Akshay Yadav has completed his Summer Corporate
Relation Programme-2019 under my supervision.

His conduct was good and I wish him best of luck for his future endeavour.

My evealuation result is ___________________ Marks out of Forty Marks

Faculty Guide
Dr. Manish joshi

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 DECLARATION

I the undersigned solemnly declare that the summer internship report

entitled marketing is based on my own work carried out during the
course of my study under the supervision of Mr Nishant Bafna

I assert that the statements made and conclusion drawn are an outcome
of bonafide work. I further declare that to the best of my knowledge and
belief the report does not contain any part of any work which has been
submitted for the award of BBA Degree or any other
Degree/Diploma/Certificate in this university or any other university of
India.

Akshay Yadav
BBA V Sem
170039

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 ACKNOWLEDGEMENT

Words can never express the extent of indebtedness. But I still wish to express my
deep sense of gratitude to all those who helped me in the completion of this project
report.

At the outset, I would take this opportunity to express my sincere gratitude to

Director Dr. R.K. Sharma, PRESTIGE INSTITUTE OF MANAGEMENT &
RESEARCH, INDORE, for giving me the opportunity to undertake and accomplish
this project.

It is my sincere notion I have received invaluable guidance, sufficient suggestions

and help On every respect, to accomplish this project work from my mentor and the
faculty guide Dr. Manish Joshi his encouragement, patience and keen interest in
discussions have made it possible to bring this project in the present form.

Akshay Yadav

BBA - V Sem

170039

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 TABLE OF CONTENT
Section A
S.NO PARTICULARS P.NO
1 Cover Page 1
2 Certificate of faculty mentor 2
3 Certificate of organisation 3
4 Declaration 4
5 Acknowledgement 5
6 Index 6
7 Summer Internship Info 7
8 Objective 8
9 Attendance sheet 9

Section B
1 Introduction of the Organisation 10
2 History of the Organisation 11
3 Vision & Mission 12
4 Structure 13
5 Products & Services 14-16
6 Competition 17
7 Intro to Workforce and Style 18
8 Personal role 19
9 Main Area worked Upon 20
10 Sales Process 21-22
11 Problems Faced 23
12 SWOT Analysis 24-25
13 Key Learning 26
14 Conclusion 27
15 References 28

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 SUMMER CORPORATE RELATION PROGRAM-2019
ON THE JOB TRAINING

AT

WEYU DATAPROCESSING PVT. LTD.

DURATION OF INTERNSHIP
28TH JUNE 2019 to 30TH JULY 2019

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OBJECTIVE OF SUMMER CORPORATE RELATION
PROGRAM

1. To gain real world experience of the corporate work and observe

the day to day functioning of a business organisation.

2. The process of how a sale takes place and revenue is generated to

keep the day to day operations of a company working.

3. To understand the concept of Investment, Funding and how a

Start-Up works and operates.

4. To experience leadership skills and gain experience and knowledge

from successful business owners and leaders.

5. To understand the documentation framework and company

procedures.

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 INTRODUCTION

WEYU Dataprocessing Private Limited, is an Indore based Start-Up

providing home rental solutions with its main agenda being the creation
of open community living spaces.

WEYU provides fully furnished and serviced apartments, Private rooms

and sharing beds with its main target audience being the Younger
working class professional as well as Students in the age group of 18-25.

The Company aims at creating an ecosystem where the tenants focus

only on the core activities, the things that matter while Weyu takes care
of all the non-core activities.

Weyu currently has 14 properties in its inventory with occupation rate

being between 80%-90%

WEYU is the only true Co-Living Company of central India. Its registered
office is located at 6A, 6th Floor, TI Next Trade Centre, RNT Marg,
Indore.

The status of the company in the records of the registrar is active.

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 HISTORY OF THE ORGANIZATION

Established in 2018, Weyu Dataprocessing private limited today is the

first and only true co-living company providing accommodation to
working professional and students.

The Organisation has been operating successfully for its first year with
the Start-Up acquiring more and more properties and increasing its team
size rapidly.

Weyu partners up with homeowners and land lords and customizes there
property, after which they sublet these properties from them to
individuals.

Weyu aims to end the decade long dominance of brokers in the real
estate market and create a platform that not only keeps the tenants
happy but homeowners too.

The organization aims at operating at a pan India level and be the

biggest real estate and Co-Living Company in India.

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 VISION & MISSION

Mission:

To provide a tech-driven platform which automatizes rental services and

property management for Landlords and tenants, while creating a
community driven ecosystem to bring people from all background closer
and simplify housing solution.

Vision:

Smarter accommodation with fewer costs and greater services.

Professionally managed homes that are safer, cheaper, and hassle free.
Accommodation that creates a community, and drives transitions from
conventional hostels to co-living while simplifying lives.

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 ORGANIZATION STRUTURE

RUCHI BHASIN, DIRECTOR NISHANT BAFNA, CEO SAWAN LADHHA, DIRECTOR

Ms. Ruchi Mr. Nishant

Bhasin, Director Mr. Sawan
Bafna, Director Ladhha, Director
& CEO

Mr. Kartik Ms. Daisy Mr. Aditya Mr. Akshay

Swami, Head of Rathod, Back Deore, Head Of Yadav, Head of
Acquisitions End Manager Sales Marketing

Mr. Kunal
Shinde, Admin

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 PRODUCTS & SERVICES

1. Community Living Spaces

Weyu prides itself in being the leading Co-Living platform in
Indore.
Providing completely furnished and serviced living spaces on
rent where the tenant has to pay rent only for one bed while
getting access to all the common areas and facilities such as free
wifi, electricity and housekeeping. Along with access to rooftop
lounge and other common areas.

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2. Independent multiple BHKs Apartment
Weyu also provides various 2BHK and above flats free of
brokerage and other hidden charges, customized truly
independent apartments for people looking for a separate more
private homes.

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3. Events
Weyu aims at creating a community and a platform for the
younger crowd in Indore and this community is not just limited
to its tenants,
Declaring itself an open platform for events, shoots and other
activities FOC. Weyu wants to provide a platform where
everyone is free to express themselves.

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 COMPETITORS

1. Stanza Living
2. Oxford Caps
3. Nest away
4. OYO Life

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 INTRODUCTION TO WORKFORCE

The work force of Weyu Dataprocessing Pvt. Ltd. Consists of a

very young work force with the median Employee age of the
organization being 24 Years. WEYU promotes the idea of
innovation and provides freedom to operate with a free hand to
generate more and more ideas as well as increase productivity.
The employees work together to achieve organizational goals
and focus on the growth of their own individual selves as well as
the growth of the company.
The Employees treat the company as a family and work together
collectively to create something new and innovative.

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 PERSONAL ROLE

As an intern I was given the responsibility of a new Co-Living

Space WEYU CHARLIE, I was responsible for holding events,
ensuring sales and marketing events to promote this project.
My reporting department was the sales and marketing
department
Headed by Mr. Nishant Bafna.
My day to day responsibilities included:
1. Creating a network with other home grown brands and working
with them for promotions and partnerships
2. Conducting and hosting events on the property such as open mics,
screening etc.,

3. Leading a Sales team and ensure generation and conversion of

leads through various sources.

4. Ensuring property visits are conducted.

5. Ensuring sales closures i.e. signing off of agreements, formalities

and clearing payments.

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 MAIN AREA WORKED UPON

1. Ensured the sales of the entire 22 beds property within the

assigned time frame.

2. Hosted the India v/s Pakistan Cricket match screening for 78

people.

3. Supervised an Auto branding campaign in partnership with

Money4Drive.

4. Hired 3 interns under me in the process.

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 SALES PROCESS

Step 1
Generating Leads through various promotions and ads or brand
awareness. The most common sources for this were 99acres.com,
Instagram, on ground marketing events and campaigns as well as brand
partnership.

Step 2
Creating a database for reference and other branding purposes.

Step 3
Ensuring the conversion of these leads to property visits

Step 4
Conducting sales visits on properties and convincing the potential tenant
to buy our product.

Step 5
Collection of the 1+1 payment and signing off of the agreement along
with other due diligence.

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 SALES PROCEDURE

LEAD
GENERATION

CREATION OF
DATABASE

LEAD
CONVERSION

CONDUCTING
SALES VISIT

COMPLETING
DUE
DILIGENCE

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 STATEMENT OF PROBLEM

1. The organisation being a start-up doesn’t have the exact specified

roles for every person, and while helping each other out is very
good, it results in non-completion of personal goals.
2. There is a lack of proper ground staff manager, resulting in delayed
complaint resolutions and other work.

3. Employees sometimes feel overburdened and overwhelmed with

the amount of work and the hours which can be exhausting and
draining.

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 SWOT ANALYSIS

STRENGTH
1. Affordable rates and price options that are available reaches any
group with any amount of paying capacity.
2. The company is youth driven which produces a lot of innovative
as well as forward ideas.
3. Each property comes with every possible facility ever which are
either non-existent in the market or are available at a premium.
4. The only true Co-Living Space in Indore.

WEAKNESS

1. The company being a start-up has to cut corners with respect to

cash outflow and expenditure results in not so handsome
salaries and basic promotion methods.
2. Lack of good management with respect to the ground staff,
which is a little non standardized and clumsy.

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OPPORTUNITIES
1. The current rental real estate market in India is worth more
than $11 Million in Urban tier 1 cities.
2. The increasing demand for affordable housing solutions is
uncontrollable.
3. Requirement of a home and family away from home for the
increasing population of people migrating for work and
education.

THREATS
1. Providing a no restriction platform and housing solution
are frowned upon in Indian societies causing various legal
as well as societal complications.
2. The increasing number of companies trying to break into
this business, Companies like OYO with there billion
dollar funding can trample start-ups in their first phase of
business.

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 KEY LEARNING

I learned a lot of things from this experience of working with WEYU.

The things that I learned were.

1. The young leadership at Weyu taught me that there is no ideal age

to take risks.
2. Having other interns working under me I learned how to take
responsibilities and undertake leadership roles.

3. I learned how successful businessmen and businesswomen think

under the guidance of Mr Sawan Ladhha and Ms Ruchi Bhasin.

4. I understood and learnt every aspect of marketing, from ground

level to digital, how it works, what are the correct tools etc.,

5. How the real estate business works- Taxes, Legal documentation

and the exact operations of how the business process flows.

6. Property management and labour management was something

that I learnt and experienced first-hand.

7. Insight of the corporate life and how the procedures take place
along with the standards that are to be maintained at all times.

8. This experience changed my personality and me as a person.

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 CONCLUSION

I have seen the company grow from just 14 beds when I joined to 145
beds when I concluded my internship, however long the working hours
have been and however draining it has been on me it has been the most
satisfactory I will have in my professional career.

The constant grind, the will to succeed and make a name for yourself
changed me a lot and moulded me into a person who is recognisably
more responsible, sensible and more in control of himself.

The responsibilities that I was trusted with showed me that hard work
pays of not just in money but praise and appreciation, which gives you
confidence to do things you were afraid to do.

With that said I think the future of the company is in great leadership
and the home rental market is ever-increasing and there with the
greatest of opportunities.

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 REFERENCES
1. Knight Frank Co-Living Study

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