Letter of Transmittal

1th February, 2016

Humaira Begum
Lecturer
Department Of Business
IUBAT-International University of Business Agriculture and Technology

Subject: Submission of Internship Report.

Dear Madam,
I am submitting by internship report on “Overall Marketing Strategies of Krishibid Bazaar
Ltd”. With due gratefulness and admiration. As per partial accomplishment of the requirements
for the BBA degree, I have completed the internship from Krishibid Bazaar Ltd. It is my
pleasure to carry out the internship report under your supervision.

As a requirement of an preparing an internship report based on the practical situation in an

organization, I selected recruitment as my core concentration along with few other marketing
practices that I have come across during my internship program. So I habe prepared a report on
the “Overall Marketing Strategies of Krishibid Bazaar Ltd. “I hope this report reflects on the
contemporary issues on the marketing that are being practiced by organization in our country.

I would like to request you to accept my internship report for further assessment.

Sincerely,

………………….

Md. Rezaul Karim

ID# 11302042

Department of business

IUBAT-International University of Business Agriculture and Technology

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 Student’s Declaration

I am Md. Rezaul Karim student of bachelor of Business Administration (BBA). ID# 11302042,
declare that this Internship report on Krishibid Bazaar ltd. Tittle “Overall Marketing Strategies
of Krishibid Bazaar Ltd. “Of Bangladesh is completely of my own work. References are
provided it is free of plagiarism.

----------------------------------

Md. RezaulKarim

ID# 11302042

Program: BBA

Department of Business

IUBAT-International University of Business Agriculture and Technology

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 Supervisor’s Declaration

This is to certify that the Internship report on Krishibid Bazaar Ltd. Tittle “Overall Marketing
Strategies of Krishibid Bazaar Ltd. “Has submitted for the award of Bachelor of Business
Administration (BBA). “Marketing” From IUBAT carried out by Md. Rezaul Karim, bearing ID
No. 11302042 under my supervision. This report is free from plagiarism.

She is permitted to submit the internship report.

-------------------------------

Humaira Begum

(Internship Supervisor)

Lecturer

Department of Business

IUBAT-International University of Business Agriculture and Technology

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 Acknowledgement

It has been a great pleasure for me to make a report on Krishibid Bazaar. I would like to thank at first to
almighty Allah, who make me capable to complete the report. After that I would like to thank our course
instructor for giving me this opportunity. Induction is a very important part for me to know the
environment of the company. I appreciate the personnel department afford for planning this curriculum.
In my induction report I have tried to all what we have learned in the program and to my keen
observation what I felt about the different systems of the company. At least I would like to thank the
Executive Officers of Chittagong main office building of Krishibid Bazaar. They helped me to find out
the information of their internal communication. Also thanks to the employees of Krishibid Bazaar who
have extended their hand of cooperation to us in our induction stage. At last I would like to thank our
University for giving us the opportunities to complete this report.

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 Executive Summary
Krishibid Bazaar is the youngest company but it is a challenging addition in Krishibid Group,
Strictly adhering to its motto “not only profit; Quality, Commitment and service we care”.
Community service is always apriority concern of Krishibid Bazaar which has aim of serving the
community at large by supplying safe, fresh and quality products at a comparatively low price.
Krishibid Bazaar Ltd. is registered with the joi 75nt stock company.

Krishibid bazaar is different from all other supermarkets in many respects. We procure only
brand products. Besides, fixing the most competitive price, its fresh corner is unique with only
Krishibid products, which are always health friendly. Our farms are continuously supervised by
experienced agricultural scientists of the country