Retail Salesperson Job Duties:

 Welcomes customers by greeting them; offering them assistance.

 Directs customers by escorting them to racks and counters; suggesting items.
 Advises customers by providing information on products.
 Helps customer make selections by building customer confidence; offering suggestions
and opinions.
 Documents sale by creating or updating customer profile records.
 Processes payments by totaling purchases; processing checks, cash, and store or other
credit cards.
 Keeps clientele informed by notifying them of preferred customer sales and future
merchandise of potential interest.
 Contributes to team effort by accomplishing related results as needed.

Retail Salesperson Skills and Qualifications:

Listening, Customer Service, Meeting Sales Goals, Selling to Customer Needs, Product
Knowledge, People Skills, Energy Level, Dependability, General Math Skills, Verbal
Communication, Job Knowledge

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Your daily tasks will change depending on your job title. If you’re working on the shop floor,
you job will include:

 Displaying items
 Serving customers
 Dealing with any queries or complaints
 Advising customers on their purchases
 Ordering, managing and taking out stock
 Helping with promotions
 Overseeing deliveries
 Managing and motivating staff (in a senior role)
 Making sure sales targets are met
 Whereas more head office roles such as buyer and merchandiser will include tasks like:

 Selecting new products and reviewing the old

 Finding the right suppliers
 Negotiating prices (so the store doesn’t get ripped off)
 Ensuring the products are delivered on time
 Helping to interpret reports and predicting future sales
 Pitching ideas to senior management
 Stock control
 Budgeting
 Promoting products
 Reacting to any changes in customer demand
 Maintaining relationships with existing suppliers while seeking new ones
 Attending trade events
 Getting feedback from customers
 Supporting design and production teams

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The finer details...

Expect to work around 40 hours a week in flexible shift patterns. As is common in retail
jobs, you’ll be expected to work on both weekdays and weekends.
No matter who you’re working for, you’ll be expected to reflect their values and style,
particularly when dealing with customers or meeting clients. This means it’s quite common
for fashion employees to wear their company’s brands at work.

Money, money, money

Depending on your position within the company and your location, you starting salary as a
sales assistant will be between £12,000 and £15,000.
 Work your way up to an assistant manager career and you’ll earn around £17,000-£25,000,
and become the big cheese store manager and you’ll earn anything between £40,000 and
£70,000.

See what people are earning in this job

The good points...

This is an exciting sector to work in, it’s fast paced and always changing thanks to seasonal
trends.

...and the bad

Competition can be fiercer than a model’s signature stare, so you’ll need plenty of work
experience and a drive to beat the other candidates…just pretend you’re on Britain’s Next
Top Model.

Is there study involved?

A passion for fashion is more important than formal qualifications. Although some general
education (or a degree in something relevant like fashion) is handy, without an enthusiasm
or an interest in the job, you’re unlikely to impress employers.
Previous work experience (either in retail or fashion) can also be incredibly useful to have,
as it will develop your knowledge and arm you with some great transferable skills such
as sales, customer service and marketing.
If you still want to hit the books, make sure you study something relevant to the job.
Anything that makes you more knowledgeable about sales, marketing, merchandising or
business is a bonus on the CV.
If you don’t have the time to take a study break from work, the good news is that fashion
retailers offer lots of in-house training and work-based qualifications. These include:

 NVQ Level 2 in retail skills

 Level 3 in retail
 Level 4 in sales

OK, I'm interested... But is it really the job for me?

Hate clothes shopping and always skip the fashion pages in magazines because you
couldn’t care less about the latest styles? Then this isn’t the job for you.
 As well as an interest in fashion and a stylish wardrobe, to work in this industry it’s useful if
you have some or all of the following skills:

 A team player attitude

 Good communication skills
 Ability to remain calm and work under pressure
 Good at making decisions
 Creative
 Organised and practical