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Community

Experiences as
the EVOLUTION
of Employee
Engagement
ACCORDING TO GALLUP’S 2017 STATE OF THE GLOBAL
WORKFORCE, ONLY 15% OF EMPLOYEES WORLDWIDE
FEEL ENGAGED AT WORK

15 % DE

33 %

DA
WI

NA
LD

CA
WO A&
US

And although that number for employees in 2. ...while the business world has not.
the U.S. and Canada more than doubles to 
By and large, the business world remains loyal to an
33%, these are still discouraging statistics antiquated, top-down organizational structure and
outdated, unscalable technologies. Operations rely on
for a company of any size. senior stakeholder permissions. Departments work
There are two major reasons for low employee in silos. These dated ways and means create more
obstacle than opportunity, hinder or outright discourage
engagement rates:
transparency and inter-departmental collaboration,
1. The outside world has changed drastically... and ultimately prevent employees from feeling engaged,
invested, and connected.

Modern technology has become smarter, faster, and more
available than ever before. The internet and social media
have evolved exponentially and integrated themselves into EMPLOYEE ENGAGEMENT IS CRITICAL
our daily routines, revolutionizing the ways in which we TO LONG-TERM SUCCESS
access information and communicate with one another. An engaged workforce is more invested, more productive,
All of this has altered our personal expectations when it and more profitable. In fact, in their 2016 Q12® Meta-Analysis
comes to how we live, work and thrive, in our personal and Report, Gallup shared that companies with engaged
professional lives. workers see a profitability increase of 21 percent. In
order to engage your employees, you need to give them
an unbelievable employee experience. And the first step
toward doing that is listening to what they require of their
workplace.

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BUILDING A BETTER EMPLOYEE EXPERIENCE
Today’s employee has different principles, values, and needs than their predecessors,
especially when it comes to the employee experience. We’ve determined six key
freedoms that employers need to offer to engage a modern workforce.

DECIDE WHEN AND WHERE CUSTOMIZE HOW


THEIR WORK GETS DONE THE WORK GETS DONE
The traditional “Monday through It’s less about everyone adhering
Friday, 9am - 5pm, in the office to the same process, and more
with everyone else” model is not about delivering a successful
appealing. Location and time outcome. Allow your employees
should be flexible, allowing them the ability to work the way in

01 02
to work remotely on a schedule which they’re most comfortable.
that they determine.

COLLABORATE AND
COMMUNICATE IN NEW AND
RECOGNIZE AND REWARD CONSTANTLY EVOLVING WAYS
THE SUCCESSES OF
Six Workplace
06 03
A truly rewarding employee
THEIR COLLEAGUES experience allows for encouraged

Freedoms
Create opportunities for both collaboration unobstructed by
leadership and employees departmental silos and free of
to acknowledge one another bureaucratic red tape, and the
company-wide for jobs well most streamlined, centralized, and
done. A little bit of this can go a up-to-date communication tools to
long way for employee morale. do it with.

LEARN AND TEACH BY


05 04 SHARE INFORMATION
EMBRACING INFORMAL ACROSS THE ORGANIZATION
LEADERSHIP Rather than waste your employees’
Don’t relegate leadership to time by making them search for
title. Give your employees the the documents, information, and
opportunity to feel like equal answers they need to do their job
contributors, and watch their well, increase efficiency by making
leadership abilities flourish this data easy to access, and even
organically. easier to share.

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15 %
33 %

DE

DA
WI

NA
LD
R

CA
BUILDING A BETTER EMPLOYEE
WO EXPERIENCE US
A&

In truth, these freedoms aren’t just a personal standard that future employees have
set for themselves. Framed a bit differently, they help define the core values of an
exceptional employee experience:

t s d on e Custo
rk ge mize
r wo h
t hei ow
t he
re
he wo
n dw r kg
na et
s
he

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ew

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FLEXIBILITY ADAPTABILITY
De

new a
Collab constantly evo nicate in
s
lleague
Recogns of their co d the

nd
orate and commu
ize and rewar

ENCOURAGEMENT
Core IMPROVED
COMMUNICATION
Values TOOLS
s se

lving w
su cce

ays
ACCESSIBILITY +
THE OPPORTUNITY
EFFICIENCY +
Le

TO GROW
ar

A SENSE OF PURPOSE n
na

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nd

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ac a
te

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hb rg
ye o
mb he
st
r ac
cr os
ing na
inf o at io
r m al f or m
le a d e r s h
ip S har e in

By providing your employees with a workplace built on the For some companies, embracing these values takes
above values, you not only give them everything they seek in minor adjustments. For many, however, it requires
a place of employment, you also give them an environment substantial institutional change. Entire cultural, operational,
that truly engages them, equips them for greater success, and value systems need to be overhauled, and in some
and provides a sense of value that makes them feel critical to cases, replaced.
the company.
Employee Communities to the rescue.

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PUTTING A STRONG EMPLOYEE EXPERIENCE TO WORK
THROUGH EMPLOYEE COMMUNITIES
Employee Communities are the platforms upon An open environment for increased collaboration
which your entire Employee Experience is built. In a more antiquated workplace environment, collaboration
requires navigating layer upon layer of bureaucratic red tape.
They combine the best parts of existing workplace platforms But with Employee Communities’ streamlined systems and
like traditional intranet and employee portals, but improve instant, transparent communication, collaboration is not
them with new technology and social collaboration tools only easier than ever before, it’s also no longer relegated to
that make for a more efficient workplace experience. departmental silos.

How do Employee Communities Benefit A true sense of investment, contribution, and purpose
Your Workforce? Add all these key features up and you get a workplace
Greater connectivity to colleagues and the company environment that fosters connection and collaboration. One
that keeps your employees informed, up-to-date, and most
Employees are able to get to know their colleagues
important of all, ENGAGED.
regardless of location by publishing personal information
on their unique, personalized profiles within the platform. In
addition, announcements from upper management can be
instantly published, keeping employees from feeling out of
the loop.

Centralized information and streamlined communication


By offering features like dynamic search, a centralized asset
directory, and live chat, employees are able to quickly and FLEXIBILITY
easily find all the info they need to complete their projects,
and share it with key members of their team.
FREEDOM +
PERIENCE P
EX LA IMPROVED
ADAPTABILITY AL TF
T COMMUNICATION
I

O
G

RM TOOLS
DI

Employee
|

Communities
TAL

INTRAN
POR

ET
|

THE ACCESSIBILITY +
|

CE
OPPORTUNITY
DI
PA
EFFICIENCY +
GIT
AL WORKS
TO GROW
PURPOSE

ENCOURAGEMENT

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EMPLOYEE COMMUNITIES UNLOCK VALUE
FOR YOUR BUSINESS
Allow for a unique, customized online experience Create connectivity between C-Suite
There is no boilerplate Employee Community solution. Your level execs and the rest of the company
unique Employee Community platform should be informed In some companies, management is perceived as the out-
by your company goals and values, as well as the needs of-touch, inaccessible team that hinders more than helps.
of its end users—your employees. Everything from the Employee Communities allow you to shatter this stereotype,
data you share (and how you share it) to the intuitive user giving your executive team the same user profile set-up
interface can be built to your specifications, and be tested, as the rest of the company. This eliminates the barriers
implemented, and adjusted in real time. between management and employee, and increases
engagement at all levels.
Expedite the onboarding process
A traditional onboarding process usually means spending Increase efficiency for a positive impact
an entire day filling out forms with an HR rep, followed by on revenue and timeline
weeks of introductory meetings with key stakeholders With so many barriers removed thanks to dynamic search,
and significant training. With Employee Communities, HR centralized assets, and instant communication, employees
managers can quickly set up employees with user profiles, will spend less time searching and waiting, and more time
allowing them to fill out all necessary onboarding and achieving and innovating.
training documentation, digest company and departmental
procedures, and set up stakeholder meetings via chat. Reduce information silos while collecting
And while the online community will allow your newest institutional knowledge
employee to get integrated into your company culture Employee Communities allow you to provide your employees
more quickly, HR managers are able to restrict access to with a centralized, easily accessible location for all your
interactions and information that must be kept private. This company’s critical information, from policies and project
ensures employment law compliance. briefs to meeting notes and next steps. This eliminates
information silos and reduces the reliance on institutional
Improve communication company-wide memory— which is always at risk by the potential of
According to an International Data Corporation study, “email personnel changes.
consumes an average of 13 hours per week per information
worker and is often intimately intertwined with document Lead to a more engaged workforce
workflow, sales, scheduling and other business processes. Employee profiles. Centralized resources. Instant
Assuming that the average knowledge worker makes $75,000 communication. Universal alerts. You’re not just changing
a year, the time spent on reading and answering email costs how people work. You’re equipping them with everything
a company $20,990 per worker per year.” they need to succeed, and making them feel like they’re a
Employee Communities eliminate communication part of something bigger than themselves. This is critical
inefficiencies through features like dynamic search, for building a truly outstanding employee experience, and a
centralized asset directories, and live chat. workforce that will build your business for you.

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MAKING AN EMPLOYEE EXPERIENCE PLATFORM WORK FOR YOU
Embracing the employee community platform is a significant change for most companies.
Finding the right community solutions partner for your digital transformation is critical. With the right partner, taking the leap away
from traditional or outdated operational methods and into an Employee Community platform can be a far less daunting experience.

When looking for a strong Community Solutions partner, keep in mind the list below. These are the steps your consultative partner
should take when helping you with your transition.

1 EVALUATE YOUR CURRENT STATE


Where is your organization today? What tools,
platforms, and programs do your employees use to
2 UNDERSTAND YOUR EMPLOYEES’ NEEDS
Everything from the functionality they need to do their
job efficiently and effectively, to what they want in a
access information, perform tasks, and communicate workplace culture. (Remember those Six Workplace
with their colleagues? Freedoms we discussed on page 4?)

4 STAY ON BRAND
Beyond your business goals, a successful Employee
Community also brings to life your mission, vision, and
the principles that you stand for as a brand. This will be
3 DEVELOP A STRATEGY BASED ON YOUR GOALS
Because community platforms are completely
customizable, it’s critical to understand what you’re
hoping to achieve as a business by making this
reflected not only in the strategy, but also the design transition, and develop the right strategy to build the
and User Experience (UX). community that delivers a strong ROI.

5 6
PROVIDE TECHNICAL ASSISTANCE EVALUATE AND IMPROVE IN REAL TIME
Everything from UX and design to information The collaboration shouldn’t end once the platform
migration, your partner should be there every step goes live. The success of your Employee Community
of the way to guarantee the full functionality of your platform hinges on user feedback. As your employees
community. provide constructive criticism, your partner should be
there to help you adjust in real time.

YOUR LONG-TERM SUCCESS BEGINS WITH A


BETTER EMPLOYEE EXPERIENCE
The journey toward a more successful future for your company begins with a stronger,
more forward-thinking experience for your employees.
And with the help of an Employee Community platform, you’ll be able to streamline operations, engage
your workforce, maximize their overall potential, and unleash their abilities to build your business for you.

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