Project of Statistics

Submitted by:

Name : Shamrooz Ali

Roll no. : M18mba018
Class : MBA (Banking & Finance)
Semester no. : 2nd semester
Subject : Statistic
Assignment : Questionnaire
Submitted to:

Professor Name : Miss Rabia

Hailey College of Banking & Finance University of the Punjab

 Table of content

Questionnaire……………………………………………………….............3
introduction………………………………………………………………………4
Frequency Distribution of Demographic Variables and Bar Chart……………4
Descriptives Statistics of Demographic Variables………………………………8
Frequency Distribution of Questions Variables………………………………..9
Descriptive Statistics of Questions Variables……………………………………11
Reliability Analysis……………………………………………………………….15
Correlation Analysis……………………………………………………………...16
Regression……………………………………………………………………….17
Charts……………………………………………………………………………20
scattered Diagram………………………………………………………………...21

Hailey College of Banking & Finance University of the Punjab

 ` ANALYSIS OF THE QUESTIONNAIRE

Step 1

INTRODUCTION:

In this chapter, data that obtained from the study was being collected and used with some level of sufficient
precision to test the hypothesis. This chapter represents the information that obtained from the study through
analysis of the information which is relevant to the research questions and hypotheses. Moreover, this chapter
consists of two parts, which are descriptive analysis and scale measurement.
The first part is of respondent’s demographic profile of respondents. Respondent’s demographic profile is
about their gender, age, educational qualification, annual income and so on. The second part is scale measurement;
scale measurement is used to test correlation, regression and the reliability and interpreted the inferential analysis.
1) Dependent variable is PURCHASEINTENTION 2) Independent variable is PRICE.

Step 2

Frequencies distribution of Demographic Variable

Frequencies

Hailey College of Banking & Finance University of the Punjab

 Gender

Statistics
Gender
N Valid 20
Missing 0 Gender
Mean 1.3500 Frequenc Valid Cumulative
Std. Deviation .48936 y Percent Percent Percent
Variance .239 Valid Male 13 65.0 65.0 65.0
Skewness .681 Female 7 35.0 35.0 100.0
Std. Error of .512 Total 20 100.0 100.0
Skewness
Kurtosis -1.719
Std. Error of .992
Kurtosis
Range 1.00

Graph

Interpretation: This chart show the gender respondents.13 respondent is male (65%)and 7 respondent is
female(35%).

Hailey College of Banking & Finance University of the Punjab

Frequencies
Age
Age
Statistics Frequen Valid Cumulative
Age cy Percent Percent Percent
N Valid 20 Valid Below- 6 30.0 30.0 30.0
Missing 0 20
20-30 9 45.0 45.0 75.0
30-40 5 25.0 25.0 100.0
Graph Total 20 100.0 100.0

Interpretation: This chart show the age respondents.6 respondents is below 20-30 (30%)and 9 respondents
are 20-30(45%) and 5 respondents are 30-40(25%).

Hailey College of Banking & Finance University of the Punjab

Frequencies
Qualification

Statistics
Qualifaction Qualification
N Valid 20 Frequen Valid Cumulative
Missing 0 cy Percent Percent Percent
Valid Matric 6 30.0 30.0 30.0
Graduate 9 45.0 45.0 75.0
Post- 5 25.0 25.0 100.0
Graduate
Total 20 100.0 100.0
Graph

Interpretation: This chart show the qualification respondents.6 respondents is matric (30%)and 9 respondents
are graduate (45%) and 5 respondents are post graduate (25%).

Frequencies

Occupation

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 Statistics
Occuaption
N Valid 20 Occupation
Missing 0 Frequen Valid Cumulative
cy Percent Percent Percent
Valid Empolyee 9 45.0 45.0 45.0
Own 5 25.0 25.0 70.0
Business
Student 6 30.0 30.0 100.0
Total 20 100.0 100.0

Graph

Interpretation: This chart show the

occupation respondents.9 respondents is employee (45%)and 5 respondents are own business(25%) and 6
respondents are student(30%).

Step 3

Hailey College of Banking & Finance University of the Punjab

 Descriptive statistic of demographic variable

Descriptive Statistics
Std.
N Range Minimum Maximum Mean Deviation Variance Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
Gender 20 1.00 1.00 2.00 1.3500 .48936 .239 .681 .512 -1.719 .992
Qualifaction 20 3.00 1.00 4.00 2.6500 1.18210 1.397 -.505 .512 -1.275 .992
Occuaption 20 2.00 1.00 3.00 1.8500 .87509 .766 .315 .512 -1.667 .992
Age 20 2.00 1.00 3.00 1.9500 .75915 .576 .086 .512 -1.154 .992
Valid N 20
(listwise)

Step 4
Frequencies distribution of variables

Frequencies

Purchase intention

PI
Frequen Valid Cumulative
cy Percent Percent Percent
Valid 1.60 2 10.0 10.0 10.0
1.80 2 10.0 10.0 20.0

Hailey College of Banking & Finance University of the Punjab

 2.00 2 10.0 10.0 30.0 Histogram
2.20 1 5.0 5.0 35.0
2.40 4 20.0 20.0 55.0
2.60 4 20.0 20.0 75.0
2.80 1 5.0 5.0 80.0
3.00 2 10.0 10.0 90.0
3.40 2 10.0 10.0 100.0
Total 20 100.0 100.0

Frequencies

Price

Price
Frequen Valid Cumulative
cy Percent Percent Percent
Valid 1.40 2 10.0 10.0 10.0
1.80 4 20.0 20.0 30.0
2.20 3 15.0 15.0 45.0
2.40 2 10.0 10.0 55.0
2.60 3 15.0 15.0 70.0
2.80 2 10.0 10.0 80.0
3.00 2 10.0 10.0 90.0
3.20 1 5.0 5.0 95.0
3.40 1 5.0 5.0 100.0
Total 20 100.0 100.0

Hailey College of Banking & Finance University of the Punjab

Histogram

Step 5
Descriptive statistic of variable

Descriptive Statistics
Std.
N Range Minimum Maximum Mean Deviation Variance Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error
PI 20 1.80 1.60 3.40 2.4300 .53222 .283 .175 .512 -.533 .992
price 20 2.00 1.40 3.40 2.3700 .57775 .334 -.067 .512 -.824 .992
Valid N 20
(listwise)

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Frequencies
Statistics
uncertain to
Intent to Willing To S.Phone
Purchase Always Talk Buying of Recommend to I compare Suggest a provide value Price is Buy S.Phone
smart phone in Search info for About S.Phone S.Phone is Friends to buy Price with chepness of for money in important to because of
F new S.Phone with Friends Beautiful A S.Phone other Brands quality term of Quality buy S.Phone worth
N Valid 20 20 20 20 20 20 20 20 20 20

Missing 0 0 0 0 0 0 0 0 0 0
Mean 2.2000 2.8000 2.7000 1.9500 2.5000 2.2500 2.5000 2.5500 2.2500 2.3000
Std. Deviation .95145 1.36111 1.12858 .82558 1.00000 .96655 1.05131 1.14593 .96655 .92338
Variance .905 1.853 1.274 .682 1.000 .934 1.105 1.313 .934 .853
Skewness .375 .262 .176 .098 .175 .219 .000 -.136 .219 .214
Std. Error of Skewness .512 .512 .512 .512 .512 .512 .512 .512 .512 .512

Kurtosis -.593 -1.002 -.602 -1.518 -.921 -.817 -1.100 -1.379 -.817 -.595
Std. Error of Kurtosis .992 .992 .992 .992 .992 .992 .992 .992 .992 .992

Range 3.00 4.00 4.00 2.00 3.00 3.00 3.00 3.00 3.00 3.00

Frequency Table

Intent to Purchase smart phone in F

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 25.0 25.0 25.0
Agree 8 40.0 40.0 65.0
Natural 5 25.0 25.0 90.0
Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

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 Search info for new S.Phone
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 20.0 20.0 20.0
Agree 5 25.0 25.0 45.0
Natural 5 25.0 25.0 70.0
Disagree 3 15.0 15.0 85.0
Strongly Disagree 3 15.0 15.0 100.0
Total 20 100.0 100.0

Always Talk About S.Phone with Friends

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 15.0 15.0 15.0
Agree 6 30.0 30.0 45.0
Natural 6 30.0 30.0 75.0
Disagree 4 20.0 20.0 95.0
Strongly Disagree 1 5.0 5.0 100.0
Total 20 100.0 100.0

Buying of S.Phone is Beautiful

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 7 35.0 35.0 35.0
Agree 7 35.0 35.0 70.0
Natural 6 30.0 30.0 100.0
Total 20 100.0 100.0

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Willing To Recommend to Friends to buy A S.Phone

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 3 15.0 15.0 15.0
Agree 8 40.0 40.0 55.0
Natural 5 25.0 25.0 80.0
Disagree 4 20.0 20.0 100.0
Total 20 100.0 100.0

I compare Price with other Brands

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 5 25.0 25.0 25.0
Agree 7 35.0 35.0 60.0
Natural 6 30.0 30.0 90.0
Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Suggest a chepness of quality

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 4 20.0 20.0 20.0
Agree 6 30.0 30.0 50.0
Natural 6 30.0 30.0 80.0
Disagree 4 20.0 20.0 100.0
Total 20 100.0 100.0

uncertain to S.Phone provide value for money in term of Quality

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 5 25.0 25.0 25.0
Agree 4 20.0 20.0 45.0
Natural 6 30.0 30.0 75.0
Disagree 5 25.0 25.0 100.0
Total 20 100.0 100.0

Hailey College of Banking & Finance University of the Punjab

 Price is important to buy S.Phone

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 5 25.0 25.0 25.0
Agree 7 35.0 35.0 60.0
Natural 6 30.0 30.0 90.0
Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0
Buy S.Phone because of worth

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Agree 4 20.0 20.0 20.0
Agree 8 40.0 40.0 60.0
Natural 6 30.0 30.0 90.0
Disagree 2 10.0 10.0 100.0
Total 20 100.0 100.0

Step 6
Reliability analysis

Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 20 100.0
a
Excluded 0 .0
Total 20 100.0
a. Listwise deletion based on all variables in the procedure.

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 Reliability Statistics
Cronbach's Alphaa N of Items
-.463 2
a. The value is negative due to a negative
average covariance among items. This
violates reliability model assumptions. You
may want to check item codings.

Step 7
Correlation Analysis

Hypothesis:
H0 ; there is no impact of price on purchase intention.
H1 ; there is an impact of price on purchase intention.
Nonparametric Correlations

Correlations
PI price Correlations
PI Pearson Correlation 1 -.189
PI price
Sig. (2-tailed) .426 Spearman' PI Correlation 1.000 -.098
N 20 20
s rho Coefficient
price Pearson Correlation -.189 1
Sig. (2-tailed) . .682
Sig. (2-tailed) .426
N 20 20
N 20 20
pric Correlation -.098 1.000
e Coefficient
Sig. (2-tailed) .682 .
N 20 20

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 Step 8

Regression Analysis

Hypothesis

H0 ; there is no impact of price on purchase intention.

H1 ; there is an impact of price on purchase intention.

Regression
Variables Entered/Removeda

Model Variables Entered Variables Removed Method

1 price b . Enter
a. Dependent Variable: PI
b. All requested variables entered.

Model Summaryb
Std. Error of Change Statistics
R Adjusted R the R Square F Sig. F
Model R Square Square Estimate Change Change df1 df2 Change
1 .189 a .036 -.018 .53699 .036 .664 1 18 .426
a. Predictors: (Constant), price
b. Dependent Variable: PI

Hailey College of Banking & Finance University of the Punjab

 ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression .191 1 .191 .664 .426b
Residual 5.191 18 .288
Total 5.382 19
a. Dependent Variable: PI
b. Predictors: (Constant), price

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.842 .519 5.471 .000
price -.174 .213 -.189 -.815 .426
a. Dependent Variable: PI

Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 2.2510 2.5985 2.4300 .10039 20
Residual -.79003 .87096 .00000 .52267 20
Std. Predicted Value -1.783 1.679 .000 1.000 20
Std. Residual -1.471 1.622 .000 .973 20
a. Dependent Variable: PI
Regression equation:
^
Y =2.842+0.426(x)

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 Charts

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 Step 9
Scattered Diagram

Hailey College of Banking & Finance University of the Punjab