A Feasibility Study

On
Veggie Rice with Meat Toppings

Presented to the Faculty of the

CAP COLLEGE FOUNDATION, INC.
The Distance Learning Alternative System

In Partial Fulfilment of the Requirements of the

Course in
Thesis Writing / Feasibility Study (Res 2)

By:

Taleon, Jeff., BSBA Entrepreneurship 4

1
 Approval Sheet

The Business Plan on Veggie Rice with Meat Toppings, submitted in partial fulfilment of
the requirements of the course in Res 2 – Thesis Writing / Feasibility Study, has been
reviewed and is endorsed for WRITTEN DEFENCE.

_______________________
Reynaldo A. De Leon

2
 Acknowledgement

I, the proponent, would like to express my gratitude to the following people who made
the completion of this business plan possible:

- To my parents who provided me in financing and kindness during the making of

the feasibility study.
- To my adviser for giving me guidelines and clarification to my questions.
- To my friends and relatives for their unfailing support and provided additional
ideas to me.
- And most of all, to the Lord, our God, for giving me strength, knowledge when
we were confused and perseverance in making my feasibility study.

3
 Table of Content

Title page ………………………………………………………….. 1

Approval Sheet ……………………………………….............................. 2

Acknowledgement ………………………………………………………….. 3

Table of Contents ………………………………………………………….. 4 - 5

List of Tables ………………………………………………………….. 6

List of Figures ………………………………………………………….. 7

Definition of Terms ………………………………………………………….. 8

Introduction ………………………………………………………….. 9

Identification of the Problem ………………………………………….. 9 - 10

Objectives ………………………………………………………….. 10

Chapter 1- Marketing

Pages 11 - 16

Industry Analysis …………………………………………………………..11 – 12

Industry Profile …………………………………………………………..11

External Factor Analysis ………………………………………….. 11 - 12

Target Market ………………………………………………………….. 12 - 13

Competitors Analysis ………………………………………….. 13 - 14

Marketing Mix ………………………………………………………….. 14 - 16
Chapter 2 – Operations

Pages 17 - 20

Equipments Needed ………………………………………………………….. 17

Equipment Suppliers ………………………………………….. 17

Materials ………………………………………………………….. 18 - 19

4
Raw Materials Suppliers ………………………………………….. 19

Facility …………………………………………………………...19

Managerial …………………………………………………………... 20

Chapter 3 – Finance

Pages 21 - 25

Total Start-up Cost …………………………………………………………... 20 -22

Operating Cost …………………………………………………………... 22 - 23

Projected Income …………………………………………………………... 23 - 24

Pricing Arrangements …………………………………………... 25

Source of Financing …………………………………………………………... 25

Projected Profit for 5 Years …………………………………………... 25

Break Even Point …………………………………………………………... 25

Chapter 4 – Management

Pages 26 - 29

Type of Organizational Structure …………………………………………... 26

Ownership …………………………………………........................... 26

General Function and Description …………………………………………... 26 – 29

SWOT Analysis …………………………………………………………... 30

Conclusions …………………………………………………………... 31

Recommendation …………………………………………………………... 31

Bibliography …………………………………………………………... 32

Appendices …………………………………………………………... 33 - 34

CURRICULUM VITAE …………………………………………... 35

5
 List of Tables

Table 1 Age of primary target market ………………………….. 13

Table 2 Equipments needed ………………………….. 17

Table 3 for Packaging ………………………….. 18

Table 4 for Raw Materials ………………………….. 18

Table 5 for Drinks ………………………….. 19

Table 6 Cost of Land, Plant and Equipment ………………………….. 21

Table 7 Accounting Cost ………………………….. 22

Table 8 Price Arrangements ………………………….. 25

6
 List of Figures

Figure 1 Operation Structure ………………………………………… 20

Figure 2 Management Structure ………………………………………… 26

7
Definition of Terms

1. Spoilage is the process in which food deteriorates to the point in which it is not
edible to humans or its quality of edibility becomes reduced. Various external
forces are responsible for the spoilage of food. Food that is capable of spoiling is
referred to as perishable food.
2. Shawarma meat preparation, where lamb, goat, chicken, turkey, beef, or mixed
meats are placed on a spit and may be grilled for as long as a day. Shavings are
cut off the block of meat for serving, and the remainder of the block of meat is
kept heated on the rotating spit. Although it can be served in shavings on a plate
(generally with accompaniments),shawarma also refers to a pita bread sandwich
or wrap made with shawarma meat.Shawarma is eaten
with tabbouleh, fattoush, taboon bread, tomato, and cucumber. Toppings
include tahini, hummus, pickled turnips and amba. Shawarma is a fast-food staple
across the Middle East, Europe, and the Caucasus
3. Food Industry the industry surrounding the production of food
4. fast food chain a chain of restaurants serving fast food
5. Restaurants a commercial establishment where meals are prepared and served to
customers
6. Franchise authorization granted by a manufacturing enterprise to a distributor to
market the manufacturer's products
7. Accounting Cost Monetary value of economic resources used in performing
an activity.
8. Minimum Wage the lowest wage that an employer is permitted to pay by law or
union contract.
9. Partnership is an arrangement where parties agree to cooperate to advance their
mutual interests.
10. Private Company may issue stock and have shareholders. However, their shares
do not trade on public exchanges and are not issued through an initial public
offering. In general, the shares of these businesses are less liquid and the values
are difficult to determine.

8
Introduction

Veggie Rice with Meat Toppings is a food product which is a mixture of

vegetables that are sauté together with rice. Veggie Rice with Meat Toppings is a
way wherein the business can provide the people a healthier food intake. Because
of the vegetables, we include that in our product. Since we all know that
Cebuano’s are starting to be health conscious.
As a starting point the business is planning to open its first branch near South
western University, Urgello, Cebu City. As college students in the university are
the primary target market and secondary are the residences of Urgello since the
place is residential.

Identification of the Problems

1. One of the problems that may occur is spoilage of the ingredients in producing
Veggie Rice with Meat Toppings. As we all know in selling food products it is
important to look in to the effects to the health of the consumer. “Some spoiled
foods are harmless to eat, and may simply be diminished in quality. But foods
exhibiting certain types of spoilage may be harmful to consume. Uncooked or
under-cooked animal flesh that spoils is typically quite toxic, and consumption
can result in serious illness or death. The toxic effects from consuming spoiled
food are known colloquially as "food poisoning", and more properly as food
borne illness”
2. Maintaining cleanliness is a challenge in a food industry business not just in
handling the product but also the utensils use and the location of the business.
Dirty environment can discourage customers in coming back and it is a bad
publicity to the business. It can also attract pests that bring bacteria that might
contaminate the product that can cause illness to the customers. “Beth Cannon is a
sanitization expert at the Steritech Group, which provides food safety, quality
assurance, and pest control to hundreds of clients in the restaurant industry. She
says a big factor contributing to a restaurant’s waning attention to cleanliness is
basic human nature.”

9
 3. In a food industry one of the problems are competitors specially the location of
the business is near the school. Some of those are the school canteen which is
inside the school, “carinderia” or small restaurants outside the school and street
foods within the area.
4. Staffing specially the role of the cook to produce the desired taste of the “Veggie
Rice with Meat Toppings” and the assistant/ casher to be trustworthy and capable
in doing his or her job.
5. In marketing aspects one of the problems is market penetration in the area. Even
though food is a basic necessity people patronized product based on brand or
image of the product.
6. Customers are so versatile and always looking for something new to their taste,
that food business must keeps on the trend and innovating their product to
maintain customers and attracts new customers.

Objectives

The objective of the study is:

- To present total project cost.

- To determine the needed partial capital.
- To prepare financial projection for the future.
- To be in business to meet the customers’ needs.
- To popularize the consumption of a much healthier food.
- To introduce Filipino style of “shawarma rice”.

The business target markets are the students of SWU and residence of Urgello Cebu City
where the stall is located. They are more likely image conscious consumers; the physical
image of the product is a big factor specially in buying Veggie Rice with Meat Toppings.
The crew will ensure clean and fresh serving in every cup.

10
 Chapter 1- Marketing

Industry Analysis

Industry Profile

Classification

Veggie Rice with Meat Toppings belongs to Food Industry category. Food is a
basic necessity. The industry which deals with preparing food items/products
refers to the food service industry. The food service industry is and will always
remain in high demand because of its genre. These industries include restaurants,
fast foods, school and hospital cafeterias, catering operations, food carts and food
trucks etc. Restaurants and fast foods mainly contribute to the food service
industry.

Competition

Based on the location of the business the primary competitors are the school
canteen which is inside the school, “carinderias” or small restaurants and street
foods. In bigger scope fast food chains and big restaurants are also included.

Key Success Factors

Veggie Rice with Meat Toppings will ensure clean and fresh serving in every cup.
Promoting the consumption of a much healthier food that fits to the taste of the
consumers of all ages.

External Factor Analysis

Political Factors

SEC. 4. The Philippine Food Fortification Program. - The Philippine Food

Fortification Program, hereinafter referred to as the Program, shall cover all
imported or locally processed foods or food products for sale or distribution in the
Philippines: Provided, that, dietary supplements for which established standards
have already been prescribed by the DOH through the BFAD and which standards

11
 include specifications for nutrient composition or levels of fortification shall not
be covered by this Act.

Socio-cultural Factors

Like every other country, the food industry has flourished very well in
Philippines. Filipinos love to eat and that’s the reason why you will see a lot of
restaurants and fast foods restaurants scattered in the cities. These restaurants and
fast foods can be local or international food chains. Filipino food and chefs are
considered one of the best in the world. It is hardly surprising that.

Economic Factors

The fast food industry generates about $165 billion in revenue annually, based on
2011 market research by IBIS World. The research also indicates that about
184,200 fast food businesses operate in the United States. Meal prices affect
consumers’ restaurant choices in some economic climates. However, consumers’
desire for more variety and healthier foods at restaurants sometimes outweigh
their concerns about costs.

Target Market

Business Demographic

The location of my business is near SWU, Urgello Cebu City and at the same time
it is residential. My primary target markets are the College students of SWU.
Most of the college students are given food allowance instead of bring lunch box
in school. At the same time they can just go out to the campus at any time not like
the elementary and secondary that they need gate passed. And my secondary
target markets are the residence of Urgello.

12
 Consumers Demographics

Table 1 Age of primary target market:

YEAR LEVEL AGE

First Year College 16-18
Second Year College 17-19
Third Year College 18-20
Fourth Year College 19-21

Age of my secondary target market

- All ages but mostly people who have income.

Income of the Target Market

Mostly of primary target market are dependent on their parents or relatives who
gave them allowance for food. And the secondary target markets are the
consumers who have stable jobs.

Competitors Analysis

Existing Competitors

The existing competitors based on the location of the business are the school
canteen, “carinderia” or small restaurants surrounding the school and street foods.
Also fast food chains are also considered potential competitor because all that are
mention are part of the food industry business.

But based on the product the competitors are Leylam shawarma, which introduces
shawarma rice in Cebu City. Leylam shawarma is also nation wide and open for
franchise. Leylam shawarma is a nationwide chain selling Beef Shawarma,
Chicken Shawarma, Shawarma rice and other Mediterranean inspired foods.

13
 Leylam shawarma is a nationwide chain specializing in food outlets and takes
pride in its unique products that are based on original Turkish recipes that have
been developed to capture the Filipino taste. Leylam's stores cover food carts,
stalls, food court locations, events, universities and stand alone stores with more
extended menus. It started with only 2 outlets in 2005, but in a short period of
time, the company has attained outstanding progress. Currently Leylam has grown
to over 100outlets all over Luzon, Vizayas and Mindanao.

Potential Competitors

The potential competitors are the fast food chains like Jollibee, Mc Donald’s,
KFC and also different restaurants inside Cebu City. But based on the location
where the stall is located, only Mc Donald’s and small restaurants are present.

Marketing Mix

Product

Veggie Rice with Meat Toppings is composed of rice, pork, mixed vegetables
(corn, green peas, and carrots), cabbage, and white onions. The first step is to
sauté the onions, mixed vegetables, cabbage and pork. After that the one cup of
rice will be added to the pan and everything will be mixed together. The second
step would be to add 1 table spoon of soy sauce to the pan then everything will be
mixed together until the rice turn a little brown then the third step would be to add
a pinch of garlic powder and white pepper powder then everything will once
again be mixed together. After would be to put the ready cooked rice to the cup
then placed with garlic mayonnaise and barbecue sauce. After that it will then be
served to the customer. Sub products are drinks which are Pepsi products and
Nature Spring Water.

Place

14
The location of the business is near Southwestern University located at Urgello
Cebu City. I choose the Urgello because it is highly populated area which is good
for the food industry business, not just because it is residential but also there are a
lot of dormitory in the location. It is near to churches, hospital and schools which
mean lot of passersby that gives exposure for the business and can be consider as
walk in buyers. It is also accessible to the supplier of the raw material needed for
the business.

Price

The price of Veggie Rice with Meat Toppings is P50.00 and also serves drinks to
the customer. We have Pepsi for Php10.00, and Nature’s spring for Php15.00. As
students are the primary target market we make sure that the price fits to their
food allowance. Being affordable is also one of the factors that attract the
customers to try and one way to compete in the market.

Promotion

Word-of-Mouth probably, the best marketing instrument, for it is the cheapest and
easiest to do of all the strategies applied; more importantly, it is very effective and
very useful. It is also experience based of the customers to the product.

Tarpaulin printing which is also not that expensive and at the same time it is
durable. It means that it can be used in a long period of time.

Internet, we all know that one of the biggest influences now a days are Face book
or so called networking sites. It can be used as an advertising instrument and it’s
for free.

15
Connection with some events organizers can be also part of the promotions. By
tying up with their events for the business to sell or expose its product to the
different events.

16
 Chapter 2 – Operations

Equipments Needed

Table 2 Equipments needed:

Equipment Cost Capacity

Rice Cooker P 1,109.00 15 cups of rice

Electric Air pot P 1,499.75 4-5 Serving

Slow Cooker P 1,050.00 2 Kilos of meat

Cooler P 1,249.75 3 Cases of drinks

2 Ladle P 95.00 X 2 = P 190.00

Total equipment cost = P 5,098.50

Equipment Suppliers

The suppliers of the equipments are Gaisano Metro Colon which is located at
Colon, Corner Juan Luna Street Cebu City. Most of the equipments had a 6
months warranty depending on their brands and equipments but others don’t have.
And the acquiring of the equipments is in cash bases.

Materials

17
 Based on estimated sales around 40-50 cups of Veggie Rice with Meat Toppings
are sold a day.

Table 3 for Packaging:

Materials Price Quantity

Cups P 123.00 50 pieces.

Fork P 20.00 50 pieces.

Tissues P 11.00 50 pieces.

Total for packaging is P 154.00

Table 4 for Raw Materials:

Raw Materials Formula: Price/ Per piece 50 pieces.

Quantity

Garlic Powder P30.75/91 cups P .34 P 17.00

Rice P37/ 1000g X 150g P 5.55 P 277.50

Oil P235/4 = P58.75/91 P 0.6 P 30.00

White pepper P43/91 P 0.47 P 23.50

Mixed Veggies P115/1000g X 22g P 2.53 P 126.50

Pork P175/1000g X 16.5g P 2.88 P 144.00

Cabbage P15/1000g X 16.5 P 0.2 P 10.00

Onions P40/1000g X 11g P 0.44 P 22.00

BBq Sauce P350/2000ml P 7.00 P 350.00

Garli Mayo P350/2000ml P 7.00 P 350.00

Total for raw materials = P 1,355.00

Table 5 for Drinks:

18
 Drinks Cost 30 Bottles Cost

Pepsi P 4.50 P 135.00

Mineral Water P 9.40 P 282.00

Total for drinks = P417.00

Packaging Cost + Raw Materials + Drinks = P 1,926.00 (Cost of the raw materials
needs)

The company makes sure that the packaging materials are clean and safe from
contamination and the ingredients or the raw materials are fresh and clean.

Raw Materials Suppliers

The potential supplier is the Colonaide Super Market, at Colon Street. All
transactions will be in cash bases. Except for the drinks which is purchased
through a wholesaler and which is delivered to the stall.

Facility

The location of the business is at Urgello, Cebu City near the SWU it is also along
the road in front of the SWU gym where PUJ passed by. The business needs stall
booth which is sold for P 7,000 for second hand stall and additional P3, 000 for
enhancing the stall to fit in the Veggie Rice with Meat Toppings product. And also
the location of the stall is for rent.

Managerial

19
 Figure 1 Operation Structure

Operation
Supervisor

Purchaser Cook Casher

Fixed source of supply in food industry is very important because the ingredients
are very critical to maintain the quality of the product.

The qualifications needed in the operations are hard working and responsible in
all of his or her actions. Must know where to get low price of the things needed in
the operation of the business. Must have the technical skills needed in the
operation of the business and can get along with the crews assign in the
operations.

The cook must prepare the ingredients ahead of time. He or She is responsible in
preparing the shawarma rice and making the cooking area always clean and neat.
And the cook must be also clean physically and healthy to avoid contamination.
The purchaser is responsible in checking the needed supplies and in canvassing
prices in the market. And can identify the prescribed quality of the ram materials
and supplies.

Cashers’ role is responsible in keeping the money, must coordinate with the sales
person and keep the receipts given by the purchaser.

And their salary is by hour bases and rewards or bonuses are given depending on
their performance and sales of the business.
Chapter 3 – Finance
Total Start-up Cost

20
 Table 6 Cost of Land, Plant and Equipment
Rent of land P3,000 + 1 month deposit P 9,000.00
and 1 month advance
Stall or Booth Cost P7, 000 second hand stall + P 10,000.00
P3, 000 for renovation.
Equipment P 5,098.50

Total Cost = P 24,098.50

Legal Cost
Business Taxes
Permit fee
City Health Inspection fee
Zoning fee
Food and Drug fee
Fire Department fee
Community Tax Certificate
Corporate Cedula
.0005 X Capital Investments
.002 X Capital Investments
(Based on Capital Investment) Max P50
(Based on Capital Investment) Max P550
(Based on Capital Investment) Max 150
10% of Total Regulatory Fee
P20
P500

Estimated Legal Fees = P2500

Table 7 Accounting Cost

Particular Amount

21
Equipments P 5,098.50
Rent for 1 months operation (1month P 9,000.00
advance and 1 month deposit) P3000 per
month
Utilities for 1 month P2,500 per month P 2,500.00
Stall Cost and renovation P 10,000.00
Raw materials for 1 months P 1,926 per P 57,780.00
day
Legal Cost P 2,500.00
Transportation Cost P100 per day P 3000.00
Total Project Cost P 89,878.50

Round off to P90, 000 Total Project Cost for allowances

Operating Cost

Wage

Wages of the crew assign at the stall are based on the minimum wage of Cebu
City which is P305.00 per day.

Rent

Rent of the location is P 3,000 per month plus 1 month deposit and 1 month
advance. And the stall or booth is second hand worth P7, 000 plus P 3,000 for
renovation cost.

Utilities

Utilities cost is mostly in the electricity because most of my equipments are

electricity generated. P 2,000 for the electricity because all of my equipments are
electric generated and additional of P 500 for water consumptions.

Interest payment by debts

22
 The source of funds will be individually financed through PARTNERSHIP in a
form of cash. The members of the PARTNERSHIP will share equally in the costs
and profit of the business. It is advantageous for the incorporated to use their own
money because there will be no liabilities and payment of interest.

Projected Income
Projected income a month

50 servings of Veggie Rice with Meat Toppings a day X 30 days

= 1,500 servings a month
Raw materials and Packaging expense for 50 servings is P1, 509 X 30 days
= P45, 270 costs of raw materials per month and packaging
Selling price of P 50 per serving X 1,500 servings
= P75, 000 Total Sales for 1 month
P75, 000 Total Sales – P 45,270 Raw materials and Packaging
= P 29,730 Income in a month Veggie Rice

Sub Products
30 Bottles of Pepsi X 30 days
= 900 Bottles a month
Actual cost P4.50 X 900 Bottles
= P 4,050 actual cost for a month
Selling price P10 X 900 Bottles
= P9, 000 Total Sales
P 9,000 of Total Sales – P 4,050 actual cost for 900 bottles in a month
= P4, 950 Income in a month of Pepsi

30 Bottles of Mineral Water X 30 days

= 900 Bottles a month
Actual cost P 9.40 X 900 Bottles

23
 = P 8,460 actual cost for a month
Selling price P15 X 900 Bottles
= P 13,500 Total Sales
P 13,500 of Total Sales – P 8,460 actual cost for 900 bottles in a month
= P5, 040 Income in a month of Mineral Water

Income from Veggie Rice and drinks P 39,720

Less:
Transportation Cost P100 per day P 3,000
Rent P 3,000
Utilities P 2,500
Wages (1Cook and 1Casher) P305 per day P 18,300
Depreciation:
Equipments in a month
(P5, 098.50 / 60months or 5 Years) P 85
Stall
(P10, 000 /60months or 5 Years) P 167
Total Profit P 12,668 a month

Pricing Arrangements
For the pricing of product it was based on the costing of the entire product’s
expenses in making a cup of Veggie Rice with Meat Toppings. The ingredients, to
the utensils used. The price of one Veggie Rice with Meat Toppings is Php 50.00.
We also serve drinks to the customer. We have Pepsi for Php 10.00 and Nature’s
spring for Php15.00.

Table 8 Price Arrangements

Product Actual Price Selling price

24
Veggie Rice with Meat Raw Materials + Packaging P 50.00
Toppings P 30.09
Pepsi P4.50 P 10.00
Nature Spring P 9.40 P 15.00

Source of Financing
The source of funds will be individually financed through PARTNERSHIP in a
form of cash. The members of the PARTNERSHIP will share equally in the costs
and profit of the business. It is advantageous for the incorporated to use their own
money because there will be no liabilities and payment of interest.

Projected Profit for 5 Years

Total projected profit in a month P 12,688 X 12 Months
= P 152, 256 Projected Profit in a Year
P 152,256 Projected Profits in a Year X 5 Years
= P761, 280 Projected Profits in 5 Years

Break Even Point

Total Investment P 90,000/ Profit for a month P 12,688
= 7.09 or 8 months BREAK EVEN POINT

Chapter 4 – Management

Type of Organizational Structure

25
Figure 2 Management Structure

General Manager

Marketing Supervisor Operation Supervisor Finance Supervisor

Marketing Assistant Purchaser

Ownership

The business is privately owned. And also a partnership form of business.

General Function and Description

General Manager
 Responsible in all aspects of the business (Management, Operations, Marketing,
Finance).
 Clarify goals, tasks and gather ideas for the improvement of the organization.
 Responsible for all meetings and work schedules. (weekly meetings)
 Encourage high performance and teamwork.
 Coordinate the over-all operation of the business.

Marketing Supervisor
 Responsible of the sales of the business.
 Responsible in looking for customers.
 Responsible for the company’s advertising and promotions.

26
 Responsible for identifying the competitor in order to plan how market share can
be obtained.
 Gathers information about customers’ preferences about the product.

Assistant Marketing Supervisor

 Responsible for the stability of the market.
 Conducts marketing research.

Operations Supervisor
 Decides the number of units to be sold and purchase.
 Inspects the raw materials.
 Responsible for the daily operation of the business.

Finance Supervisor

 Handles the financial aspect of the business, making financial statements,

projections, and financial plans.
 Responsible for budgeting cash.
 All expenses and transaction must first approved by the head of finance.
 Keep track of the organizations revenues and expenses.
 Responsible in balancing and checking accounts, bills payable and conducts
review on financial results to identify critical business issues.

Position Qualification

General Manager
 A successful general manager will have superior leadership skills; works well
with a team and have the ability to work independently with little or no
supervision.
 Must have superior decision-making skills, problem-solving skills and conflict-
management abilities.
 He must have a thorough knowledge of the company, its culture and its products
and services.
 He must also be able to work will all levels of management and have superior
training and delegation abilities.

27
Marketing Supervisor
 Marketing supervisors should be detail oriented and have good organization and
team leadership skills.
 They should also have the ability to work in a high-paced and challenging
business environment.

Marketing Assistant
 Knowledgeable about marketing research
 Good communicating and negotiating skills
 Knowledgeable in marketing strategies

Operations Supervisor
 Must be hard working and responsible.
 Must know where to get low price supplies.
 Must have technical skills

Finance Supervisor
 Must know how to make financial statements.
 Careful and honest.

Purchasing Officer
 Must be open-minded and knows how to deal with people like the supplier.
 Must have an idea on how to do the process in buying the raw materials.
 Must meticulous enough to know the quality of the raw material or goods.

Store tasking responsibilities

Cook and Asst. Cook

 Must prepare the ingredients ahead of time.
 Responsible in preparing the shawarma rice.
 Responsible in making the cooking area always clean and neat.

28
Purchaser
 Responsible in checking the needed supplies.
 Responsible in canvassing the prices of supplies.
 Must know the quality of the goods.

Cashier
 Responsible in counting and keeping the money.

SWOT Analysis
Strength

Affordable – the product is affordable which can compete in the market. Also
it is inexpensive to the budget of the students.
Healthy –it is healthy because the main ingredients of Veggie Rice with
Meat Toppings are different vegetables.
Easy to Eat – it is easy for the customers to eat because everything is mixed
inside a cup.
Fresh – fresh because most of the ingredients are cook when only there is
an order.

29
Weakness

Spoil - any food which is not properly handles can result to spoilage.
Time - because the products must be cooked before serving to the
customers.

Opportunity

Franchise - the business can open doors to franchising in the future.

Concessioners - it can tie up with event organizers to sell products during their
events.

Threat
Competitors - food industry is a very big industry that there are a lot of
competitors.

Conclusions
Now a day’s most of the consumers are health conscious especially in their food
intake. In terms of prices Veggie Rice with Meat Toppings can compete in the
market and also it is affordable for the students. This gives a reason why the
business is feasible
In food industry for the business to attract customers it is important to maintain
the cleanliness of the area and make sure the product is fresh and clean when
serve to the customers. And it is important for the crews to have proper trainings
to make them suitable to their work.

Recommendation

30
 Evaluate the business for future expansion through franchising. Tie-up with
suppliers of raw materials with cheaper cost and can deliver in the location of the
business to eliminate transportation cost. There must be a strict implementation of
sanitary procedures and practices. Open to the suggestions of the employees and
customers. And keep innovating to attract customers.

Bibliography
http://en.wikipedia.org/wiki/Food_spoilage
http://www2.qsrmagazine.com/articles/what_matters_most/140/keepitclean-1.phtml
http://manilareviews.com/2010/07/food-service-industry-philippines.html
http://www.fda.gov.ph/republic%20acts/RA%208976%20-%20Food%20Fortification
%20Law.pdf
http://www.oppapers.com/essays/Restaurant-Industry-In-The-Philippines/824492
http://smallbusiness.chron.com/types-economic-factors-can-affect-fast-food-industry-
36923.html
http://www.facebook.com/pages/Leylam-shawarma/171195982895394?v=info
http://en.wikipedia.org/wiki/Shawarma

31
 http://www.swu.edu.ph/academic.php
http://www.google.com.ph/imghp?hl=en&tab=wi
http://www.affordablecebu.com/load/business/how_to_apply_for_new_business_per
mit_in_cebu/6-1-0-383
http://www.nwpc.dole.gov.ph/pages/region_7/cmwr_table_r7.html
http://www.collinsdictionary.com/dictionary/english/minimum-wage?
showCookiePolicy=true
http://en.wikipedia.org/wiki/Partnership
http://www.investopedia.com/terms/p/privatecompany.asp#ixzz26H8yxxY2

Appendices

Competitors Images

Suppliers Target market

32
Sample Stall

Pictures
Competitors
Jollibee
Leylam Shawarma
Mc Donald’s
KFC
Mini Restaurants “ carinderia”

Suppliers
Gaisano Metro
Colonaide

Target Market
Residence of Urgello, Cebu City

SWU

33
Academic Program
Professional Program
College of Law
College of Medicine
Graduate School Doctorate Degree Programs
Graduate School Masters Degree Programs

Allied Medical
College of Dentistry
College of Medical Technology
College of Nursing
College of Optometry
College of Pharmacy
College of Physical Therapy
College of Veterinary Medicine

Non-Allied Medical
College of Arts and Sciences
College of Computer Studies
College of Criminology
College of Education
College of Engineering
Maritime College
School of Business
CURRICULUM VITAE

PERSONAL INFORMATION
Name : Jeff E. Taleon
Date of birth : November 21, 1986
Birthplace : Cagayan de Oro
Sex : Male
Citizenship : Filipino
Height : 5’7”
Weight : 140 lbs.
Status : Single
Email address : jefftaleon214@gmail.com
Address : 86 V. Rama Ave. Cebu City

EDUCATIONAL BACKGROUND

Tertiary : Present 4th Year

34
 CAP College
BSBA Entrepreneurship
2007-2010 4th Year
Bachelor of Science in
Entrepreneurship
College of Commerce
University of San Carlos

Secondary : 2001-2005 Boys High School

University of San Carlos

Primary : 2000-2001 University of Cebu

1993-1999 South Campus
University of San Carlos

ORGANIZATIONAL INVOLVEMENT
 Member of Tingog Carolinian Party
 2008 SIGA volunteer
 Co-organizer of the Philippine Junior Jaycees National Convention
 Co-organizer of Simpol Ra Bai 2005-2007
 University of San Carlos Swimming Varsity 1998-2005

35