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Student name: Student ID number:

Programme: BABS

Module: Innovation and Technology Management

Contribution to
Module code: SBLC6002 50%
Overall Module
Assessment (%):
Lecturer: David Chitakunye Internal Verifier: Guru Srinivasan
The Role of Innovation and
Assignment Title: Word count (or 2500
Entrepreneurship in
Economic Growth.

Submission Return date of tbc

deadline: 7th January 2020 provisional marks
& written feedback:
All written assessments, where practical and possible, must be submitted via
Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this
assessment specification into Turnitin or it will match many similarities with
other students’ submissions.)
Alternative submission method (if applicable):
Late submission of the assessment will result in a late penalty mark.
Penalties for late submission: Up to one week late, maximum mark of 40%.
Over one week late, 0%. Only the Extenuating Circumstances Panel may
approve a change to submission dates.

Academic Academic honesty is required. In the main body of your submission you must
honesty / give credit to authors on whose research and ideas your work is based.
referencing: Append to your submission a reference list that indicates the books, articles,
etc. that you have used, cited or quoted in order to complete this assessment.
Module Learning Outcomes
(from module syllabus)

1. Demonstrate a critical understanding of some of the major international trends and

developments in technology and innovation and their relationship to international business

2. A multidimensional understanding of the causes and consequences of technology

TASK DESCRIPTION – Assignment (50%)

“…large established companies seek a proactive approach to competitiveness and also a strategic
defence and offense around digital disruption…” (Solis et al., 2016, pp.12). Read the case study
(The Rise of Innovation Empires), and critically evaluate the above statement.

Your work must be presented in REPORT format style. As an academic piece of work you are
expected to link theory and practice. You should take care to ensure that the work you submit has a
high standard of presentation. You must acknowledge the sources of information and evidence
using the Harvard referencing system.

Please ensure that your assignment has

 A table of contents
 A list of figures and/ or list of tables where appropriate
 Executive Summary-( 200 words)
 Introduction -( 300 words)
 Literature Review-& Critical Analysis (1500 words)
 Recommendations and Conclusions (500 words)
 References
 Bibliography
 Appendices if appropriate


2500 words +/- 10%. Any deviation from this will be penalised.

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length: 2500 words
4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre
space at each edge, double spaced and pages numbered.
5. Document format: Report
6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using
Harvard referencing throughout is also provided.
7. Research: Research should use reliable and relevant sources of information e.g. academic books
and journals that have been peer reviewed. The research should be extensive.
8. Please ensure you have attached the SELF EVALUATION FORM [Page 7 of this document] to
your course work. Submissions without this form will be deemed incomplete assessment.

The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company
annual reports and other company information. All references should be in the Harvard style.
NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.

1. Engagement with Literature Skills

Your work must be informed and supported by scholarly material that is relevant to and focused on the
task(s) set; you should make use of scholarly reviews and primary sources, where appropriate (for
example, refereed research articles and/or original materials appropriate to the discipline). You should
provide evidence that you have accessed a wide range of sources, which may be academic, governmental
and industrial; these sources may include academic journal articles, textbooks, current news articles,
organisational documents, and websites. You should consider the credibility of your sources; academic
journals are normally highly credible sources while websites require careful consideration/selection and
should be used sparingly. Any sources you use should be current and up-to-date, mostly published within
the last five years or so, though seminal/important works in the field may be older. You must provide
evidence of your research/own reading throughout your work, using a suitable referencing system,
including in-text citations in the main body of your work and a reference list at the end of your work.

Guidance specific to this assessment: Please see page 7

2. Knowledge and Understanding Skills

At level 6, you should be able to demonstrate coherent and detailed knowledge and a systematic
understanding of the subject area, at least some of which is informed by the latest research and/or
advanced scholarship within the discipline. You should be aware of the uncertainty, ambiguity and limits of
knowledge. Your work must demonstrate the growing extent of your knowledge and systematic
understanding of concepts and underlying principles associated with the subject area. Knowledge relates
to the facts, information and skills you have acquired through your learning. You demonstrate your
understanding by interpreting the meaning of the facts and information (knowledge). This means that you
need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the
task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your
understanding. Your mark/grade will also depend upon the extent to which you demonstrate your
knowledge and understanding; ideally each should be complete and detailed, with comprehensive

Guidance specific to this assessment: Please see page 7

3. Cognitive and Intellectual Skills

You should be able to: critically evaluate evidence, arguments, assumptions, abstract concepts and data
some of which are at the forefront of a discipline(and that may be incomplete) to devise and sustain
arguments, to make judgements and/or solve problems; describe and comment upon particular aspects of
current research, or equivalent advanced scholarship, in the discipline Your work must contain evidence of
logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down
into parts, make inferences, compile, compare and contrast information. This means not just describing
what! But also justifying: Why? How? When? Who? Where? At what cost? At all times, you must provide
justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others
within the subject area is crucial to you providing a reasoned and informed debate within your work.
Furthermore, you should provide evidence that you are able to make sound judgements and convincing
arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from
the content of your work. Where relevant, alternative solutions and recommendations may be proposed.

Guidance specific to this assessment: Please see page 7

4. Practical Skills
At level 6, you should be able to apply the methods and techniques that you have learned to review,
consolidate, extend and apply your knowledge and understanding, and to initiate and carry out projects.
You will deploy accurately established techniques of analysis and enquiry relevant to the discipline, and
apply them in complex and unpredictable contexts, to devise and sustain arguments and/or to solve
problems. You should be able to frame appropriate questions to achieve a solution - or identify a range of
solutions. You should be able to demonstrate how the subject-related concepts and ideas relate to real
world situations and/or a particular context. How do they work in practice? You will deploy models,
methods, techniques, and/or theories, in that context or circumstances, to assess current situations,
perhaps to formulate plans or solutions to solve problems, or to create artefacts, some of which may be
innovative and creative. This is likely to involve, for instance, the use of real world artefacts, examples and
cases, the application of a model within an organisation and/or benchmarking one theory or organisation
against others based on stated criteria. You should show awareness of the limitations of concepts and
theories when applied in particular contexts.

Guidance specific to this assessment: Please see page 7

5. Transferable Skills for Life and Professional Practice

Your work must provide evidence of the qualities and transferable skills necessary for graduate-level
employment requiring the exercise of initiative and personal responsibility and decision-making in complex
and unpredictable circumstances. This includes demonstrating: the learning ability for professional
development to advance existing skills and acquire new competences of a professional nature that will
enable you to assume significant responsibility within organisations; that you can initiate and complete
tasks and procedures, whether individually and/or collaboratively; that you can use appropriate media to
effectively communicate information, arguments and analysis in a variety of forms to specialist and non-
specialist audiences; fluency of expression; clarity and effectiveness in presentation and organisation.
Work should be coherent and well-structured in presentation and organisation.

Guidance specific to this assessment: Please see page 7

This section details the extent to which the assessment criteria are demonstrated by you, whichin turn determines
your mark. The marks available for each category of skill are shown. Lecturers will use the space provided to
comment on the achievement of the task(s), including those areas in which you have performed well and areas that
would benefit from development/improvement.


Generic Assessment Criteria

1. Engagement with Literature Skills

There have been lot of new developments in the research area. Literature here must be 20
up-to-date. Select and use a variety of sources e.g.: latest publications, journals, books
2. Knowledge and Understanding Skills

With respect to the assignment topic, students must have a sound knowledge and 25
understanding of approaches as well as construct a balanced review of concepts
associated with the topics

3. Cognitive and Intellectual Skills

A critical analysis is required and one of the important skills to be assessed is the ability 25
of the student to evaluate the views expressed in the literature reviewed whilst not being
influenced by personal views or assumptions.

4. Practical Application Skills

Ability to both apply theory and assess practical applications; and identify areas where 20
automated learning could be beneficial.

5. Transferable Skills for Life and Professional Practice

Present a persuasive Report that is clear and flows consistently rather than a mixture of 10
different pieces and views collated together.

Late Submission Penalties (tick if

Assessment Mark (Assessment marks are subject to ratification at the appropriate)
Exam Board. These comments and marks are to give feedback on module work Up to 1 week late (40% Max) %
and are for guidance only until they are confirmed. ) Over 1 week late (0%)

Level 6
In accordance with the Framework for Higher Education Qualifications, at the end of Level 6 students should have coherent and detailed knowledge and a
systematic understanding of their subject area, at least some of which is informed by the latest research and/or advanced scholarship within the discipline.
They will be able to accurately deploy established techniques of analysis and enquiry within a discipline, using their conceptual understanding to devise and
sustain arguments and/or to solve problems. They should be aware of the uncertainty, ambiguity and limits of knowledge. They should be able to critically
evaluate evidence, arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions
to achieve a solution - or identify a range of solutions. They will apply the methods and techniques that they have learned to review, consolidate, extend and
apply their knowledge and understanding, and to initiate and carry out projects. They will have the ability to manage their own learning, and to make use of
scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline). They will demonstrate
the qualities and transferable skills necessary for employment requiring: the exercise of initiative and personal responsibility; decision-making in complex and
unpredictable contexts; the learning ability needed to undertake appropriate further training of a professional or equivalent nature.


(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%
Engagement Little or no Poor Engagement Engagement Engagement Engagement Exceptional
with literature evidence of engagement with a limited withan with a wide with an engagement
(including reading and/or with essential range of mostly appropriate range of extensive range with an
reading, reliance on reading.No relevant and range of research- of relevant and extensive range
referencing, inappropriate evidence of credible sources. research- informed credible of relevant and
academic sources. wider Some omissions informed literature, literature, credible
conventions and Views and reading.Reliance and minor literature, including informed by the literature,
academic findings mostly on inappropriate errors. including sources latest research. informed by the
honesty) unsupported and sources, and/or Referencing sources retrieved Consistently latest
non- indiscriminate conventions retrieved independently. accurate research.High-
authoritative. use of sources. evident though independently. Selection of application of level referencing
Referencing Heavily reliant not always Some over- relevant and referencing. skills
conventions on information applied reliance on texts. credible sources. consistently and
used gained through accurately or Referencing may Very good use of professionally
incoherently or class contact. consistently. show referencing, with applied.
largely absent. Inconsistent and minorinaccuracie no/very few
weak use of s or inaccuracies or
referencing. inconsistencies. inconsistencies.
Knowledge Major gaps in Gaps in Limited Knowledge is Knowledge is Excellent Exceptionally
and knowledge and knowledge, with knowledge and reasonably reasonably coherent and coherent and
understanding systematic only systematic detailed, extensivecohere detailed detailed
(Coherent and understanding of superficialsyste understanding of accurate with a nt and detailed. knowledge knowledge
detailed the subject matic the relevant good systematic Exhibits very andsystematic andsystematicun
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%
knowledge and matter. understanding. concepts and understanding of good understanding of derstanding of
systematic Substantial Some significant principles within the field of understanding of the principles the principles
understanding of inaccuracies.No inaccuracies the subject area studyand to the breadth and and theories of and theories of
the subject area, awareness of and/or irrelevant which to some some extent, depth of current research the subject, well-
at least some of
which is informed
knowledge of the material. No limited extent, is current research established and scholarship. informed by
by the latest latest research awareness of informed by and scholarship. views, and the Clear awareness current research
research and/or and/or advanced knowledge of the current research work is, at least of challenges to and scholarship.
advanced scholarship latest research and scholarship. in part, well- established A critical,
scholarship within within the and/or advanced informed by views and the sophisticated
the discipline.) discipline. scholarship current research limitations of the and nuanced
within the and scholarship. knowledge base. awareness of
discipline. the ambiguities
and limitations of
Cognitiveand Wholly or almost Largely Limitedattempt Some critical Sound critical Excellent critical Exceptional
intellectual wholly descriptive work, atcritical thinking, thinking,analysis thinking,analysis critical
skills descriptive work. with superficial thinking,analysis analysis, , synthesis and , synthesis and thinking,analysis
(Conceptual and Little or no use of critical , synthesis and synthesis and evaluation evaluation. , synthesis and
critical thinking, analysis, evaluation. evaluation, evaluation. Can demonstrating Ability to evaluation based
analysis, synthesis or Weak tending towards analyse new critical thinking. investigate on judiciously
synthesis and evaluation. development of description. and/or abstract Ability to devise contradictory or selected
evaluation of Failure to arguments and Some evidence concepts and and sustain incomplete evidence.
research, develop judgements. to support data without persuasive information and Ability to
arguments, Information emergingargume guidance. arguments, and make strong, investigate
abstract concepts
and data (that leading to accepted nts and An emerging to review the persuasive, contradictory or
may be illogical or uncritically, uses judgements but awareness of reliability, validity argumentsand incomplete
incomplete); logic, invalidjudgement generalised these may be different stances and significance sophisticated information and
argument and s. statements underdeveloped and ability to use of evidence(that judgements.Som make strong,
judgement.) Unsubstantiated made with scant or with a little evidence (that may be e evidence of persuasive,
generalisations, evidenceand inconsistency / may be incomplete) to independent arguments and
made without unsubstantiated mis- incomplete)to make mostly thought and sophisticated,
use of any opinions. Ideas interpretation. support the appropriate and ability to ‘see nuanced,
credible sometimes Asserts rather argument. valid beyond the judgements.Evid
evidence. illogical and than argues a Mostly valid judgements. question’, ence of
contradictory. case. arguments and suggesting a independent
logical grasp of the thought and
judgements.Som broader field and ability to ‘see
e tendency to wider concepts. beyond the
assert/state question’,
opinion rather suggesting
than argue on anoutstandinggr
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%
the basis of asp of the
reason and broader field and
evidence. wider concepts.
Practical skills Limited or no Rudimentary An adequate A good and A very good An advanced Exceptional
(Apply/deploy use of methods, application of awareness and appropriate application of a application of a levels of
accurately materials, tools methods, mostly application of range of range of application and
established tools and/or materials, tools appropriate standard methods, methods, deployment
and techniques. and/or application of methods, materials, tools materials, tools skills in
techniques;initiate Little or no techniques but well-established materials, tools and/or and/or unpredictable,
and carry out appreciation of without methods, and/or techniques. techniques. practical
the context of consideration materials, tools techniques. Very good The context of contexts,
solutions to solve the application. and and/or Clear consideration of the application is drawing skilfully
problems in Limited competence. techniques. appreciation of the context of well considered, on the latest
complex and understanding of Flawed Basic the context of the application, and insightful. research within
unpredictable the application of appreciation of appreciation of the application. with perceptive Application and the
contexts.) theory to the context of the context of Mainly insights. Can deployment discipline.Can
practiceormakin the application. the application. consistent, identify problems extend beyond identify complex
g appropriate Weak Theoretical accurate and and propose established problems and
links between understanding of knowledge and logical appropriate conventions. propose
the two. the application of understanding application of solutionsin Can identify sophisticated
Very weak theory to applied in theory to complex and complex solutions.Assimil
problem-solving practice, with practice, but not practice, making unpredictable problems and ation and
skillsin complex only occasional always making appropriate links contexts. propose development of
and evidence of logical links between the two Evidence of excellent cutting edge
unpredictable making between the two. Can identify some innovation solutions. processes and
contexts. appropriate links Can identify problems and and creativity. Innovation and techniques.
between the two. problems and propose mostly creativity
Weak problem- propose basic appropriate evident.
solving skills in solutionsin solutionsin
complex and complex and complex and
unpredictable unpredictable unpredictable
contexts. contexts without contexts.
fully appreciating
the complexity.
Transferable Communication Communication Can Can Can Can Can
skills for life medium is medium is poorly communicate in communicate communicate communicate communicate
and inappropriate or designed and/or a suitable effectively in a well, confidently professionally with an
professional misapplied. not suitable for medium but with suitable format, and consistently confidently exceptionally
practice Work is poorly the audience. some room for but may have in a suitable andconsistently high level of
(Exercise of structured, Work is poorly improvement. minor errors. format. in a suitable professionalism.
initiative and disorganisedand presented in a Mostly ordered Mostly coherent, Work is format. Work is
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%
personal /or confusingly disjointed presentation and organised coherent, fluent, Work is exceptionally
responsibility; expressed. Very manner. It is structure in work,in a well-structured coherent, very coherent, very
professional weakuse of loosely, and at which relevant suitable and fluent and is fluent and is
language and/or times ideas / concepts structure and is organised.Can presented presented
te and complete
tasks and
very incoherently, are reasonably for the most part work very well professionally.C professionally.C
procedures: inappropriate structured, with expressed.Work clearly autonomously an work an work
individually and/or style. Little or no information and may lack expressed.Can and/or as part of autonomously exceptionally
collaboratively; evidence of ideas often coherence in work effectively a team, with very with initiative. well and
use appropriate autonomy (or poorly places. Can independently good Where relevant professionally
media to collaboration, expressed. work as part of a and/or as part of contribution to can work within a team,
communicate where relevant) Weak use of team, but with a team, with group activities. professionally showing
effectively; in the completion language and/or limited clear Demonstrates within a team, advanced
fluency of
of tasks.Little or inappropriate involvement in contribution to very good showing leadership
expression; clarity
and effectiveness no evidence of style. Weak group activities. group activities. graduate leadership skills skills.Demonstra
in presentation the skills independent Demonstrates Demonstrates employment as appropriate, tes exceptional
and organisation.) required in initiative (or the basic skills the skills skills, with just managing graduate
graduate collaboration, if required in required in occasional minor conflict and employment
employment. relevant).Limited graduate graduate weakness. meeting skills and an
evidence of the employment, employment, obligations.Dem appetite for
skills required in with some areas with some areas onstrates further
graduate of minor of strength and excellent development.
employment. weakness. some of minor graduate
weakness. employment
skills and an
appetite for