 Original Strategies Of Rocket

The foundation of Jabong was based on 3 pillars

• Rocket's true strength lies in execution.

• Successfully clone existing lifestyle businesses already

present.

• Make it grow faster than other companies by creating a larger rage of product
offerings.

• Lower the pricing to undercut the competition.

• In the online space and then sell when the time is right.

 Jabong's Decline Inspire Of Its Strategy

" There is no room for doubt that Jabong had a strong brand value and had good
customer base in India".

2015– Hits record sales, but profits continue to elude – Jabong raked in Rs. 1083
crores in revenue, but its losses grew proportionately.

2016 – Records profits – The company managed to make gross profit for the first
quarter of 2015. Then CEO Sanjeev Mahanty said that the company undertook a
series of measures including – regularising the prices, update the stock to hold only
new items, and remove low cost brands to focus of profitable brands.

Though the Rocket team has assisted numerous successful Internet companies, in the
recent years its name has been part of extremely negative talks, as their approach has
been criticized by many.
 Suggestion of New Business Strategy
The Revival of Jabong is based on the 3 horizons of the business strategy:

• Extend and defend core business,

• Build emerging business,

• Create variable options.

 Strategic Choices to Action:

Which strategies are acceptable, suitable and feasible?

• To assort and identify the target group of customers.

• To reduce the dept the of product range and increase quality.

• To stop stocking products and tie up with vendors.

• Discounts only on appreciable seasons only.

 To Build Emerging Business:

How should the organization compete with?

• The failure has happened previously due to underestimating the competitors like
Mynta.

• The brand needs to analyse their competitors on basis of all their utilities.

• The brand needs to take all sorts of beginners on their core field as a threat.

• The brands needs to understand its competitors strata and new offerings for operate
better.

• The brand needs to concentrate more on the invested money as to earn the profit back,
rather keep deploying investments again and again.

The organization’s competition with its own development:

• Jabong has an internal collapse due to wages and incentives, which has to be
regulated as per the employee ranking .

• The brand needs to regulate and estimate the course period of working of each
employee from top to bottom.

 To create variable options:

• The brands needs to make sure the selling products lines are displayed on customers
preference.

• As the brand is e-commerce based, the brand can execute variable customer satisfying
options such as:

 Fast Delivery

 Delivery within a couple of days

 Ensuring the packaging

 AI innovations to the app

 Easy customer care access

 100% money cash back with return

 Executing gift cards as per promise

 Good track on customers' orders

 Updating new launches on time

 Features in to be maintained in good way