Web Research Training Preparation Workbook Syllabus

Syllabus
TABLE OF CONTENT
THE CIRS CERTIFICATION 9
Background and Overview 9
CIRS Examination Attempt – [Pre-requisite] 9
Learning objectives 9
Sharing, Collaborating, and Discussion Criteria 10
CIRS EXAMINATION 11
Examination Modules 11
Exam Duration, Questions, and Grading 11
Examination Rules 12
Anti-Plagiarism Policy 12
PREPARING FOR THE EXAM 13
CIRS PERSONAL TRAINING OPTIONS 15
GRADING POLICY & RE-EXAMINATION 16
Grading System 16
REGISTRATION FOR EXAM 16
CERTIFICATE ISSUANCE 17
Digital Certificates 17
Printing of Certificates 17
Shipping and Postage 17
Certification & Exam Cost 18
CIRS EXAMINERS CONTACT 19

CIRS SYLLABUS 20
DETAILS OF CIRS EXAM SYLLABUS 20
The NETWORKS & SEARCH ENGINE TECHNOLOGY – CIRS Exam Module I 20

Course Objective 20
RESEARCH METHODS and ONLINE RESEARCH – CIRS Exam Module II 21

Course Objectives 21
The BUSINESS of RESEARCH - CIRS Exam Module III 22

INTERNET LAW and ETHICS - CIRS Exam Module IV 23

BEFORE USING THE WORKBOOK 24
WHEN ATTEMPTING THE WORKBOOK QUESTIONS 24
PLAN YOUR EXAM DAY 25
CHAPTER 1-1 | THE NETWORKS TECHNOLOGY 26
CHAPTER 1.1 | ANSWERS 29
CHAPTER 1-2 | INTERNET DEVICES & COMMUNICATION MECHANISM 30
CHAPTER 1-2 | ANSWERS 32
CHAPTER 1-3 | THE WEB APPLICATIONS 33
CHAPTER 1-4 | TEXTUAL DATABASE OF SEARCH ENGINES 39
CHAPTER 1-5 | THE WEB BROWSERS & SEARCH ENGINES 43

CHAPTER 1-6 | THE SEARCH ENGINE TECHNOLOGY 51
CHAPTER 1-7 | WEB PAGE QUERYING & INDEXING BY SEARCH ENGINES 54
CHAPTER 1-8 | HTML THE LANGUAGE OF WEB SEARCH ENGINES 61
CHAPTER 2-1 | SEARCH ENGINES AND KEYWORDS SEARCH 68
CHAPTER 2.1 - ANSWERS 75
CHAPTER 2-2 | SEARCH ENGINE TEXTUAL DATABASE & QUERY RECOGNITION INTELLIGENCE 76
CHAPTER 2-2 | ANSWER 82
CHAPTER 2-3 | QUERY INTENT DETERMINATION WITH CONTEXT 83
CHAPTER 2-4 | SEARCH ASSIST & PREDICTIVE SEARCH 94
CHAPTER 2-5 | BUILDING WEB SEARCH QUERIES 100
CHAPTER 2-6 | MULTI-SEARCH QUERIES WITH BOOLEAN OPERATORS 103

CHAPTER 2-7 | PRECISION SEARCH WITH ADVANCE SEARCH OPERATORS 111
CHAPTER 2-8 | READING SEARCH ENGINE RESULTS 121
CHAPTER 2-9 | SEARCH FOR NEWS, ARTICLES, BLOGS, FORUMS & SOCIAL MEDIA 132
CHAPTER 2-10 | A PRACTICAL ILLUSTRATIONS OF ONLINE SEARCH 143
CHAPTER 2-11 | INTERNET RESEARCH CHALLENGES 149
CHAPTER 2-12 | INTRODUCTION TO ONLINE DATA COLLECTION METHODS 157
CHAPTER 2-13 | INTERNET INFORMATION SOURCES 166
CHAPTER 2-13 | INTERNET INFORMATION SOURCES 180
CHAPTER 2-14 | INFORMATION OF THE DEEP WEB 189
CHAPTER 2.15 | SPONSORED ADVERTISEMENTS VS REAL INFORMATION 199

CHAPTER 2-16 | LIST OF INTERNET INFORMATION SOURCES 205
CHAPTER 2-17 | RESEARCH PLANNING 218
CHAPTER 3-1 | INTERNET RESEARCH BUSINESS 219
CHAPTER 3-2 | INDEPENDENT RESEARCH BUSINESS 227
CHAPTER 3-3 | LEGAL STRUCTURING OF RESEARCH BUSINESS 234
INTERNET LAW [CHAPTERS 4.1- 4.8] 238
Internet Law Case Study Questions 238

CASE STUDY_1 – Copyright 238
Case Study 1 - Multiple Choices Questions 238
CASE STUDY_2 – Piracy 239
CASE STUDY_3 – Plagiarism 241
CASE STUDY_4 – Link Copying 242
Case Study 4 - Multiple Choice Questions 243
CASE STUDY_5 – Defamation 244
CASE STUDY_6 – E-commerce 245
INTERNET LAW – MULTIPLE CHOICE QUESTIONS 247
CHAPTER 4-1- 4.8 | ANSWERS [INTERNET LAW] 253

CASE STUDY_1 – Copyright 253
CASE STUDY_3 – Plagiarism 253
CASE STUDY_4 – Link Copying 253
CASE STUDY_5 – Defamation 253
CASE STUDY_6 – E-commerce 253
Internet Law Multiple Choice Answers 254
INTERNET ETHICS – [ CHAPTERS 4.9-4.10 ] 255
Internet Ethics, Case Law and Practice Question 255

CASE Study_1 – Human Subjects in Online Surveys 255
CASE Study_2 – Clinical Trials 256
CASE Study_3 – Ethical Dilemma in Research 258
CASE Study_4 – Ethical Issues in Research 259
CASE Study_5 – Ethics in Incentive and Compensation for Research 261
CASE Study_6 – Ethical Issues in False Surveys 262
Internet Ethics – Multiple Choice Questions 264
CHAPTER 4-9- 4.10 | ANSWERS [INTERNET ETHICS] 271

CASE Study_1 – Human Subjects in Online Surveys 271
CASE Study_2 – Clinical Trials 271
CASE Study_3 – Ethical Dilemma in Research 271
CASE Study_4 – Ethical Issues in Research 271
CASE Study_5 – Ethics in Incentive and Compensation for Research 271
CASE Study_6 – Ethical Issues in False Surveys 271
Internet Ethics Multiple Choice Answers 272
INTRODUCTION TO CIRS SYLLABUS & EXAM PREPARATION 2019
The CIRS Certification
Background and Overview
Many companies and individuals rely on research to effectively do business or make important decisions.
In some cases, companies and individuals may hire an Internet researcher to do their research for them.
Performing online research is a learned skill that requires specialized training and industry recognition of
a full-time profession.
The Association of Internet Research Specialists (AIRS) have dedicated an education program that provides
training material and a certification examination to address this dynamic job description of Internet
Research Specialist. It is now required that professional researchers owe it to themselves to seek
structured certification programs and stay in touch as new materials and new tools transform research
problems from very difficult or impossible to quick and simple tasks by getting involved in a more
centralized way through associations such as AIRS.
CIRS Examination Attempt – [Pre-requisite]
▪ Basic knowledge of using computer and Internet surfing skills.

▪ Must have a valid Associate Membership - (*Valid for at least 45 days before expiry)
Learning objectives
▪ Train researchers in the science and art of performing research using public Interest.
▪ Demystify the technology used in accessing information through the internet to better
understand the questions such as:
 Where does the information reside?

 How is the information indexed and stored?
 How is the information accessed? and
 The Working of Search Engines
 Train researchers to use the Internet to answer real questions in the most
efficient manner possible.
 Teach how to solve research problems in new and creative ways through
valuable tips while providing and identifying powerful tools for performing
online research;
 Provide easy to follow and helpful information on locating and retrieving files,
using databases effectively, and taking advantage of shareware and freeware;
complete guides for using online libraries, free research and commercial
databases, news feeds, scholarly articles, social media and discussion groups
for research.
 To teach methods that separate, avoid and, recognize irrelevant, incoherent,
and unreliable information from the internet.
 Inform researchers of the newly evolved Internet's "Legal Issues and Ethical
Concerns”.
 To offer formal certification and online education.
Sharing, Collaborating, and Discussion Criteria
We understand that our members represent a wide variety of backgrounds and perspectives. The
Association member’s education program is committed to providing an atmosphere for learning
that respects diversity. While working together to build this community, we ask all members to:
▪ Share their unique experiences, values, and beliefs.

▪ To be open to the views of others.
▪ Always honor the uniqueness of their colleagues.
▪ Appreciate the opportunity that we must learn from each other in this community.
▪ Value each other’s opinions and communicate respectfully.
▪ Keep confidential discussions that the community has of personal (or professional)
nature.
▪ Leverage the platform of the Association to discuss ways in which we can create an
inclusive environment in this course and across the community.
CIRS Examination
Examination Modules
There are altogether four (4) modules and 42 chapters in the CIRS certification course. Each
module has multiple sections.
The entire examination is structured according to the international standards practiced by most
accredited online education institutions. AIRS has made an extraordinary effort to engage the
latest technology to conduct these exams with the latest anti-plagiarism methods.
The Exam Consists of Four Parts:
Module Topics *Weightages
CIRS-01-1.0 Networks & Search Engine Technology 20%

CIRS-02-1.0 Research Methods & Online Research 40%
CIRS-03-1.0 The Business of Online Research 20%
CIRS-04-1.0 The Internet Law & Ethics 20%
*Weightage signifies the overall importance of the topics – factors considered in its calculations include 1. Relevance
to the CIRS course, 2. Significance attributed 3. The complexity of Learning, 4. Industry trend and industry demand
attached.
Exam Duration, Questions, and Grading
Quick Answers Chart
 Examination Duration ………………………………………. 90 Minutes (1.5 Hrs.)

 Breaks in Between Exams ……………………………………No
 Total Number of Questions ………………………………...90
 Questions in Each Module Examined…………………. Variable
 Question Types ………………………….....................Multiple, True/False, Fill in, Best Match
 Complete All Modules ………………………………………..Yes

 Minimum Pass Marks Required for All Module……. No
 Overall Passing Marks Required (PASS)………….…. 75%
 Re-attempt Allowed……………………………..………….. Yes (Within 24 Hrs. after payment)
 Restriction on Number of Re-attempts………………. No
 Grading and Results…………………………………………..Immediate
 Grade Sheet Availability……………………………………. Immediate
 Grading Done by………………………………………………. Automated (Generated by the
software)
Examination Rules
1. Agree to the terms and policies of the examination.

2. Finish all six modules at one time.
3. Allowed to go back and review answers in all modules.
4. Not allowed to move to the next question without answering the current.
5. Answer all questions.
6. No extra time is given to finish the test.
7. In case the examination session breaks for reasons beyond the acceptable norms, the
member will have to notify the examiner and seek permission to continue the exam from
where it got interrupted.
8. Once barred from the examination due to the violation of terms and policies of the
examination or membership agreements the member will have to file an appeal
addressed to the “Examination Board” to request restoration of status and allowing re-
examination.
Anti-Plagiarism Policy
The exam is conducted under strict anti-plagiarism provisions that are implemented throughout
the examination session.
Preparing for the Exam
Estimated Effort: 8-10 hours per week over six weeks

The CIRS Candidates are evaluated on their relevant knowledge gained through the course
workbook (AIRS CIRS Training Workbook) and Practice Exams. The exam consists of 4 parts. Each
part will have a traditional multiple-choice, true/false, and fill in the blank questions. The
questions are randomly pulled from a master list of questions. The certification candidate has 1.5
hours to complete the exam. The exam is available through online access 24x7 anywhere in the
world.
The CIRS certification program requires proper preparation because of the extensiveness of the
course material and because of the way these exams are conducted and proctored.
The testing platform is inherently plagiarism proof and online proctored, so there is no chance of
getting any outside assistance or using the self-help notes during the exam. The questions are
timed, and you will have to answer each question quickly.
Preparing for the exams requires a disciplined approach to commit time and execute exam
preparation strategy. Here are some suggestions to go by:
• Download the latest version of the CIRS Examination Workbook and review the entire
content carefully. The workbook should be the focal point of your preparation. It is the core
document used as the basis for each examination and a guideline for writing the exam.
• The workbook is designed for self-paced learning in easy English/French with practice
exercises. These questions are very similar in both format and type to the actual CIRS
Examinations.
• Also, make sure you are familiar with all of the acronyms used in the examinations. A glossary
of terms and essential definitions are also included in the workbook.
• The workbook is divided into four modules, and each module has separate sections/headings.
The workbook is designed to manage the flow of information in a sequence of modules and
the headings within. It is strongly recommended that the user follows them in the same
order.
• As in any professional exams, CIRS preparation requires planning in terms of time needed
and practice. An excellent self-study program demands discipline and commitment. The best
study program is the one that you can follow.
• Review the CIRS examination content outlines, which list the main and subtopics covered in
each examination.
• Some candidates find the study guide to be sufficient in their preparation, while, some
individuals may need to go beyond the study guides and review additional materials. Assess
your ability and understand there is no "one-size-fits-all" approach to studying for the CIRS
Examination.
• Candidates need to consider their learning preferences, prior knowledge, experience, time,
and budget in determining the best way to prepare.
• Request a mentor if you need further guidance. Email education@airsassociation.org
• Attempt sample examination questions on our website. These questions are frequently
updated for test practice.
CIRS Personal Training Options
Two live sessions have also been planned each month to address student issues. These are available as
per schedule (to be announced each month) - Your instructor(s) will come online to deliver mini-
lecture(s), provide clarifications on assignments, and to answer your questions. Alternatively, there are
two options available for members that need additional learning assistance:
Option 1
• Education through one on one correspondence via the mix of Email Exchange and Live
Chat.
• This is a service that can be bought through a voucher. It will give you four hours’
sessions for $100. The voucher can be applied anytime and the time utilized is
deducted from the voucher purchased.
Option 2
• Take online classes available separately for each module.

• This option is available through some more structured online classes to be announced
soon. The cost and other details related to these sessions are not available until the
date of release of this document.
Grading Policy & Re-Examination
Grading System
▪ Online exams are currently the only way of assessment for qualifying certification. All
questions carry equal marks. The passing mark is 75% (out of max 100). There are no
minimum marks required for individual modules or sections currently. [Please note
that the grading policy may change and the examiner will notify concerned members
through email notifications and in the newsletter – Check your email notifications
regularly.]
▪ Currently, the Association does not have any restrictions on the number of examinations
taken by the candidate. However, the policy may change with official notification at any
time. An additional fee will be charged for any re-attempt. See more details under
“Registration for Examination” below for price information.
Registration for Exam
▪ The registration for the CIRS Certification exam is done online through our website.
▪ Buy exam from E-Shop
Certificate Issuance
Digital Certificates
Once you have passed the CIRS Examination, you will gain the designation of “Certified Internet
Research Specialist” and you can download Digital copy of your Certificate immediately from
your “Members Area” or “Store Control Panel”.
Printing of Certificates
All certificates are issued from Mississauga, Ontario. These are printed twice a month, so
depending on the day of passing the exam by the candidate and date of certificate printing from
our end we would estimate a time frame of 21 Days to have the certificate ready for dispatch.
Shipping and Postage

We currently cover the shipping cost for North America Only due to our limited budgets. There
will be additional charges applied for shipping of certificates for all other regions where the
certificates are to be dispatched. The shipping rates will vary accordingly and the receiver will be
informed of these charges. [Unfortunately, we cannot allow pre-arranged courier or shipping
arrangements by the receiver.]
Certification & Exam Cost
CIRS Certification Exam Fee is the US $100 [One-time Fee for maximum of three attempts - Any
re-attempts after the maximum attempts are exhausted will require re-registration for the
additional examination attempts]
Included:
▪ Three Examination Attempts
▪ Electronic Copy of CIRS Certificate
▪ Electronic Copy of Marks Sheet
▪ Hard Copy Shipping Fee (USA/CANADA Only – Outside North America Shipping
& Postage Charged at Approximate Cost)
CIRS Examiners Contact
Email Only Contacts Available:
 Questions Relating to CIRS Examination > examiner@airsassociation.org
 Questions Relating to Education Programs > education@airsassociation.org
 Disputes Regarding Grading, Complains or Suggestions:
o Direct > memberrelations@airsassociation.org ; and

o Cc’d to > ceo@airsassociation.org
General Correspondence and Location Address – CANADA

1 Yonge Street,
Suite 1801
Toronto, ON M5E 1W7,
Canada
Phone: +1 (905)-488-0753
Phone: +1 (905)-488-4812
Fax: +1 (905)-228-6187
Email: support@airsassociation.org
CIRS Syllabus
Details of CIRS Exam Syllabus

How the Books are Designed?
Book is well-designed for someone who is starting a career involving extensive online research with a
very little technical background, you will find that the book will start you with the basic concepts and
gradually take you to the expert levels fairly quickly - this is due to the use of simple English combined
with plenty of screenshots captured as exhibits – It contains hundreds of practical examples, easy to
follow illustrations, diagrams, charts, graphs and several lists of information resources and links.
CIRS Self-Study Guides and Practice Workbook Bundle Included
Self-Study Bundle Includes
1. CIRS Professional Online Research Training Guide – 600 Pages

2. Q & A Workbook for CIRS Certification - 170 Pages
This program consists of four (4) Modules and (42) Chapters, providing you with latest job-ready skills
and techniques.
The NETWORKS & SEARCH ENGINE TECHNOLOGY – CIRS Exam Module I
Course Objective
This module gives you an understanding of the technology that makes the Internet and how the web
pages are accessed and displayed in a web browser? - The course is custom designed so that online
researchers can make a better sense of when to apply specific search queries? And how to best structure
it in a given situation?
This module consists of (8) Chapters
✓ Chapter 1-1 | The Networks Technology

✓ Chapter 1-2 | Internet Devices & Communication Mechanism
✓ Chapter 1-3 | The Web Applications
✓ Chapter 1-4 | Textual Database of Search Engines
✓ Chapter 1-5 | The Web Browsers & Search Engines
✓ Chapter 1-6 | The Search Engine Technology

✓ Chapter 1-7 | Web Page Querying & Indexing by Search Engines
✓ Chapter 1-8 | Html the Language of Web Search Engines
RESEARCH METHODS and ONLINE RESEARCH – CIRS Exam Module II
Course Objectives
We have split this module into two segments.

1. The Internet Research - Methods and Techniques, and,
2. Conventional Research Methods and Methodologies.
The Internet Research - Methods and Techniques is considered the core segment of Internet
research teaching. The segment is focused on web search techniques and identifies various
challenges, methods and inherent barriers to online research. It gives students an overall
understanding of search engine behavior and functionality. The students learn to build complex
web search queries and perform a precision search with confidence.
The Research Methods and Methodologies segment of the course is typical conventional
research methods and methodologies that are fundamental for any type of research work. This
segment is covering knowledge of the industry’s research standards, conventions and methods
applied by traditional research practitioners.
This module has two separate sections [includes nineteen (19) Chapters]
✓ Chapter 2-1 | Search Engines and Keywords Search

✓ Chapter 2-2 | Search Engine Textual Database & Query Recognition Intelligence
✓ Chapter 2-3 | Query Intent Determination with Context
✓ Chapter 2-4 | Search Assist & Predictive Search
✓ Chapter 2-5 | Building Web Search Queries
✓ Chapter 2-6 | Multi-Search Queries with Boolean Operators
✓ Chapter 2-7 | Precision Search with Advanced Search Operators
✓ Chapter 2-8 | Reading Search Engine Results
✓ Chapter 2-9 | Searching for Web Resources
✓ Chapter 2-10 | A Practical Illustrations of Online Search
✓ Chapter 2-11 | Internet Research Challenges
✓ Chapter 2-12 | Introduction to Online Data Collection Methods

✓ Chapter 2-13 | Internet Information Sources
✓ Chapter 2-14 | Information of The Deep Web
✓ Chapter 2-15 | Sponsored Advertisement Vs. Real Information
✓ Chapter 2-16 | List of Internet Information Sources
✓ Chapter 2-17 | Research Planning
✓ Chapter 2-18 | Online Data Types, Collection & Sampling
✓ Chapter 2-19 | Information Reliability & Associated Risks
The BUSINESS of RESEARCH - CIRS Exam Module III
Course Objectives
The Business of Research is an important module for those Research Professionals that are
interested in setting up their independent research services practice as Independent Research
Specialists. The main objective of this module is to provide a basic understanding of how to set-
up an Independent Research Services Business and how to effectively manage small business
operations? - The topics are intended to familiarize students with essential elements of business
management that provide valuable insight into SMB (Small to Medium Size Business) operational
issues, along with the business risks attached and both the advantages and disadvantages of
working independently.
This module also includes topics that explain several steps required from the time the client
research proposal is drafted and later how it gets executed and ultimately delivered to the client.
Other aspects of business operations such as Accounting, Billing, Project Pricing and Projects
Costing are also included in this module.
This module consists of (5) Chapters
✓ Chapter 3-1 | Internet Research Business

✓ Chapter 3-2 | Independent Research Business
✓ Chapter 3-3 | Legal Structuring of Research Business
✓ Chapter 3-4 | Research Business Opportunities
✓ Chapter 3-5 | List - Recommended Software for Research Business
INTERNET LAW and ETHICS - CIRS Exam Module IV
Course Objectives
Internet Law also referred to as "Cyber Law" encompasses all transactions and activities on the
internet. The collaborative nature of the internet and its vast expansion has led to numerous
legal challenges making "Internet Law" a critical perspective concerning the internet. The
objective of this module is to introduce research specialists to the domain of legalities on the
internet and teach them how to minimize their liabilities and mitigate legal risks.
This module is about Internet Ethical Issues of the Internet compliments the legal framework of
legal rights, responsibilities, and obligations. In conducting effective internet research, having a
thorough understanding of the ethical challenges facing internet research, and tackling them
accordingly is a necessity. Ethical issues challenge researchers in many ways. These usually
involve consumer rights and responsibilities towards them and society. It explains the language
of right and wrong, moral decisions - what is good and bad? Etc.
This module has two ten (10) Chapters]
✓ Chapter – 4.1 | Introduction to Cyber Law or Internet Law

✓ Chapter – 4.2 | Establishing Legal Jurisdiction on The Internet
✓ Chapter – 4.3 | Intellectual Property Laws of The Internet
✓ Chapter – 4.4 | Trademark Laws for The Internet
✓ Chapter – 4.5 | Patents Laws Applied for The Internet
✓ Chapter – 4.6 | Online Privacy, Defamation, And Spamming
✓ Chapter – 4.7 | Laws Governing Cyber-Crimes
✓ Chapter – 4.8 | Internet Activity of E-Commerce (E-Business)
✓ Chapter – 4.9 | Introduction to Internet Ethics
✓ Chapter – 4.10 | Ethical Issues in Recruitment
****A more detailed syllabus of all four modules are available to “Associate Members” online. ****
Before using the Workbook
1. Give yourself enough time to study the CIRS Training Manual. Prepare a timetable for studying
and a target date to appear for the exam.
2. Organize your study space and be prepared to take notes.
3. Attempt practice exam from each module at a time. Avoid jumping on to the next before gaining
proficiency in answering the questions. All sample tests rotate questions from a large pool in
each section. For example, if you are given a restricted number of 20 questions in Module, I
appear at random from the pool of [60] questions in the database. Same way, in Module II, a
total of 40 questions appear at random from the pool of [120] questions. [See below]
Module I ……………………………………………………. 20 [60]

Module II …………………………………………………… 40 [120]
Module III …………………………………………………. 20 [60]
Module IV …………………………………………………. 20 [60]
4. Pay attention to the flowcharts and diagrams.

5. Try group study if you get bored easily – discuss questions and explain answers to others.
6. Do take in between breaks and treat yourself with things you like to do as a reward.
When attempting the Workbook Questions
1. Select a single answer unless explicitly mentioned for more than one choice.
2. Read questions carefully before answering.
3. Time yourself for each question you attempt.
4. Questions may be different in the CIRS exam but will revolve around the same subject, topic,
and pattern that these questions exhibit.
5. Practice as much as you can on building queries and use of operators, symbols, and notations
to gain command on using precision search.
6. Where find ambiguity or incomplete information within the manual, try finding more
information on the Internet or reference library resources. Remember, the manual is meant to
provide you the direction on what are the essential elements of this course. It is no way a
guarantee that the content in it is complete or self-explanatory in its entirety.
7. Do not accept the suggested answers to the question you attempt on their face value;
investigate more on why the answer is what it says it is. Cross check the manual. Find out more
information on the topic you feel that you lack conceptual understanding.
Plan your Exam Day
Make sure you get everything ready well in advance of the exam - don't leave it to the day before to
suddenly realize you have a bad Internet connection, or your PC is inadequate for the online exam session.
Check all the rules and requirements and plan your day in a way that you do not get disturbed during the
90 minutes of the online exam. Make yourself comfortable with all you need including snacks, drinks
except for the cheat sheet. Remember two things before you log in to the examination screen – one, you
do not get any breaks during the examination session and secondly, you must understand that the exam
is designed to be plagiarism-resistant – Check our Anti-Plagiarism Policy carefully and understand the
mechanics of how your examination is managed electronically.

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Syllabus

THE CIRS CERTIFICATION 9

Background and Overview 9

CIRS Examination Attempt – [Pre-requisite] 9

Sharing, Collaborating, and Discussion Criteria 10

Exam Duration, Questions, and Grading 11

PREPARING FOR THE EXAM 13

CIRS PERSONAL TRAINING OPTIONS 15

GRADING POLICY & RE-EXAMINATION 16

REGISTRATION FOR EXAM 16

Shipping and Postage 17

Certification & Exam Cost 18

CIRS EXAMINERS CONTACT 19

DETAILS OF CIRS EXAM SYLLABUS 20

The NETWORKS & SEARCH ENGINE TECHNOLOGY – CIRS Exam Module I 20

RESEARCH METHODS and ONLINE RESEARCH – CIRS Exam Module II 21

The BUSINESS of RESEARCH - CIRS Exam Module III 22

INTERNET LAW and ETHICS - CIRS Exam Module IV 23

BEFORE USING THE WORKBOOK 24

WHEN ATTEMPTING THE WORKBOOK QUESTIONS 24

PLAN YOUR EXAM DAY 25

CHAPTER 1-1 | THE NETWORKS TECHNOLOGY 26

CHAPTER 1.1 | ANSWERS 29

CHAPTER 1-2 | INTERNET DEVICES & COMMUNICATION MECHANISM 30

CHAPTER 1-2 | ANSWERS 32

CHAPTER 1-3 | THE WEB APPLICATIONS 33

CHAPTER 1-3 | ANSWERS 38

CHAPTER 1-4 | TEXTUAL DATABASE OF SEARCH ENGINES 39

CHAPTER 1-4 | ANSWERS 42

CHAPTER 1-5 | THE WEB BROWSERS & SEARCH ENGINES 43

CHAPTER 1-6 | THE SEARCH ENGINE TECHNOLOGY 51

CHAPTER 1-6 | ANSWERS 53

CHAPTER 1-7 | WEB PAGE QUERYING & INDEXING BY SEARCH ENGINES 54

CHAPTER 1-7 | ANSWERS 60

CHAPTER 1-8 | HTML THE LANGUAGE OF WEB SEARCH ENGINES 61

CHAPTER 1-8 | ANSWERS 67

CHAPTER 2-1 | SEARCH ENGINES AND KEYWORDS SEARCH 68

CHAPTER 2.1 - ANSWERS 75

CHAPTER 2-2 | ANSWER 82

CHAPTER 2-3 | QUERY INTENT DETERMINATION WITH CONTEXT 83

CHAPTER 2-3 | ANSWERS 93

CHAPTER 2-4 | SEARCH ASSIST & PREDICTIVE SEARCH 94

CHAPTER 2-4 | ANSWERS 99

CHAPTER 2-5 | BUILDING WEB SEARCH QUERIES 100

CHAPTER 2-5 | ANSWERS 102

CHAPTER 2-6 | MULTI-SEARCH QUERIES WITH BOOLEAN OPERATORS 103

CHAPTER 2.6 | ANSWERS 110

CHAPTER 2.7 | ANSWERS 119

CHAPTER 2-8 | READING SEARCH ENGINE RESULTS 121

CHAPTER 2-8 | ANSWERS 131

CHAPTER 2-9 | ANSWERS 142

CHAPTER 2-10 | A PRACTICAL ILLUSTRATIONS OF ONLINE SEARCH 143

CHAPTER 2-10 | ANSWERS 148

CHAPTER 2-11 | INTERNET RESEARCH CHALLENGES 149

CHAPTER 2-11 | ANSWERS 155

CHAPTER 2-12 | INTRODUCTION TO ONLINE DATA COLLECTION METHODS 157

CHAPTER 2-12 | ANSWERS 164

CHAPTER 2-13 | INTERNET INFORMATION SOURCES 166

CHAPTER 2-12 | ANSWER 176

CHAPTER 2-13 | INTERNET INFORMATION SOURCES 180

CHAPTER 2-13 | ANSWER 187

CHAPTER 2-14 | INFORMATION OF THE DEEP WEB 189

CHAPTER 2-14 | ANSWERS 197

CHAPTER 2.15 | SPONSORED ADVERTISEMENTS VS REAL INFORMATION 199