(1) COMMUNICATION PLAN

- Write Ups
o Types
 Snippets
 News Articles
 Official Press Statements
o Process
 Who covers
 Who writes
 Who checks
 Who posts and where, how fast (timeline)

***Basically the idea in this section is maidentify which happenings fall which
type, how fast these articles should be posted and the like.

o Include na rin dito yung Events Coverage and News Letter

- AFAB News Letter / Magazine / Published Material
o Who writes (Composition of editorial staff)
**search for news letters of other IPAs and corporate entities for benchmark purposes.
**The idea sa compostion ng ed.staff is to (1) ensure competency and (2)
representation.

- Events Coverage
o Who covers
o What is covered

**wag itong ilimit sa CAD or OCA events lang. Idealy, gusto natin, basta may ganap ang
AFAB, may CAD doon. It may be hard right now given the manpower, pero once filled
up, we can actually use this as one basis for adding manpower, specially sa PR and Info
sides.

- Advisories
o Types
 Regular Advisories
 Emergency Advisories
o Process
 Who covers / Submits information
 Who writes (template)
 Who checks (if needed)
  Who posts and where, how fast (timeline)

*** Since this is information dissemination, timeliness and accuracy ang top 2
priorities for this. Mahalaga yung pagiging time bound since most of these
information have some sort of expiration date na after that passess, wala na
kwenta yung advisory. If the news articles are or things currently happening or
are aready happening, the advisories are for those yet to happen.

- Quad Media Management

o Press
o Radio
o TV
o SoMe
 What sites
 Who has access and what are the privileges and responsibilities

***Isama na rin ang goal settings. Read more about social media management
I. General QuadMedia Management
- TV and Radio
- Print
o Owned
 Newsletter
 Magazine
o Earned
o Paid
- Social Media

II. Information Dissemination

- Public Information Campaigns (including public consultations)
- Regular Advisories
- Immediate Advisories

III.
 Write Ups:

Snippets –

Short 1 -2 paragraph write ups of events and the likes.

To be posted at the FB page only.

News Articles-

Complete write up of events.

Posted at FAB Website, link to SocMed Accounts

Press Statements –

AFAB stand on events / issues / happenings.

Soc Med