III.

Marketing and Sales Plan

I. Marketing Plan

A. IMC- The entrepreneur used their social media accounts, specially

Facebook in marketing communication and in promoting the product.
Information were posted to their accounts that captivated customer’s
attention outside the social vicinity including their families and relatives
social media friends and non- PHINMA COC students. In that way it
helped the entrepreneur in promoting and selling and promoting their
product effectively and efficiently. The entrepreneur also promoted
their product to the students and teacher and out side people that can
also buy our product by visiting out side in our campus and visiting
each classroom to the student in PHINMA COC and also we can visit
the office of our teacher and to all student in PHINMA COC the college
student and all student that we can able to selling our product to them
and we able to aim that our product will be justify that the student and
the teacher buy our product because of the sweet and attractive to see
that’s why we all need to buy if and taste it because it yummy to eat
and sweet also it attractive to see.

B. SBEP- we’d set schedule for advertisement of the product the schedule
for posting the video advertisement of the said product was two days
before the implementation at 12pm in the afternoon since most of the
student were done to their class and student were active and the
schedule for the distribution of the things that we need to use life flyer
was on the first day of implementation using the given budget for
advertising 500 pesos for flyers and 280 for the tarpaulin. Advertising
will be from 2 days before the implementation up to the first day and
also we need to be satisfy to have our advertising will be nice and the
people will be able to interested.

II. SALES PLAN

A. IMC- we gave some twist in selling the product on the first day, We’ve
sold the product without mark- up It helped us gain costumers and
have them tasted our product without spending too much and also we

1
 just have a small free tasted so that the costumers well be taste our
product that can like it or not .

B. BSEP- every Monday and Wednesday, we start selling at 7:00-

10:00am (during our Entrepreneurship subject) and will be continue at
1:30pm to 5pm After our class to the other subject and we also pair by
pair to have a selling. Every Tuesday and Thursday we start at 7:30-
10pm and because we have class (social Media)and after that we will
continue selling 4:00pm at 5:00pm in the Afternoon.

2
Sales Forecast

Daily

Product Cost/unit Price Daily Daily Daily Daily

Unit sale
Forecast Revenue Profit
“Chocolate ball” 16.5 10.00 500 825 500 325

Weekly

Product daily Daily Operation Weekly Weekly Weekly

Expenses Product Week Expenses Product Profit

“chocolate ball” 825 500 5 4,125 2,500 1,625

Monthly

Product Weekly Weekly Weekly Weekly Monthly Month

Expenses Revenue Profit Month Expenses Revenue
“chocolate 4,125 2,500 1,625 4 16,500 10,000
Ball”
Weekly
Profit
6,500

3
 III. Financial Plan

I. Expenses

Raw Material Price

Grahams 40 crashed
Powered Milk 95
Vanilla Extract 60
Cocoa Powered 80
Doreen 55 each
Total 330

Facilities Price

Garbage 25-30
Cupcake cup 30-35

Wine whisk 150

total 215

II. Capitalization

Facilities-545 Students contribution 30

Production- 500
M&S 450
1,495

III. Product Coating Unit

Grahams 3
Powered 2
Vanilla Extract 1
Cocoa Powder 1

4
 Doreen 1
Doreen 8

Product Pricing

8x 25%=2

8x 2=10 each

Business Description

I. Nature of the business

5
 The product is chocolate ball,chocolate ball is made of vanilla extract,
Doreen, powdered milk and grahams and this product is yummy it can
convince the people to buy.

The group decide to sell this product because it can convince the people
to buy because it’s chocolate and there’s have student love to eat chocolate
flavor. Also, as a student and as a group we wanted to share our skills on
how to handle business. The product was also good for the student and
teachers as well who serve as our buyers.

II. Good and service offered

The process of aiming our final product is to be able to have the original
procedure of chocolate roll.

1. Mix with grahams and the powered milk

2. Add 2 table spoon of vanilla extract
3. Add the Doreen milk
4. Shake everything ingredient and after that mix it until to be come mold
5. You make it circle or to be roll

III. Location Facilities and technology

We are located at the school campus. And since we don’t have a stall
rental, we need to go to the other rooms to sales our product and our product well be
able to make in our home our the one of my members house so that they can sale it in
school.

For the sanitary purposes, we used hairnets, aprons and mask to avoid
falling dirt in our product. This helped us to ensured our costumers that our product is
clean and free from any sort of contamination. So we also use cooking utensil and
equipment’s specially tables spoon wire whisks, mixing bowl, spoon and store we also
use cup cake cup for provided our customers that our product well be presentable. And
by the help of the flyers and our product and they get hooked by their desire to taste
and for but it.

IV. Future Plan and Roadmap

Hence, the chosen product was chocolate ball, our plan for the future of
our business is to franchise our product to the bigger mall or in a public

6
 places and we will be adding more menu for the costumers, we are planning
for a collaboration of the selling buko shake.

When our product become popular enough to become one of the most
severed in Filipino meals, It will also open up new opportunities for the other
entrepreneurship.

7
 Executive Summary

The product is chocolate ball this is the sweet and yummy this product is recipe with
crash grahams and powdered milk and other ingredients the group assured to the
buyers that the product is mouth- watering that can customers will be interested to by
because of the product that can be yummy to see.

The completion that we encountered during the implementation are the most stores
near by the location of our business one of which are the canteens but we also sale by
other room which is our schoolmates. Publicity selling and flyers are the common things
and ways strategies to sell our product the location of our business is at school campus.

In our product business plan, there are exclusive highlights to gain the specific value
and content of our business, we used strategies by implementation advertisement that
enabled to recall people’s attention. We gave flyers to every person that seems having
food satisfaction and to gathered the benefits throughout our business and future plan.

During the implementation, we aimed to sell at least (50) pieces of chocolate ball per
day but there are also days that we can increased the production, 100 up pieces and
each has selling price of 10.00 pesos. The product were sold just inside in the PHINMA-
Cagayan De Oro College Campus for safety purpose. Not all of our members were
tasted to sell each pieces of chocolate ball because we decide that every day sell other
day. We targeted to sell at least 5 times a week.

The capital that we used to start the business holders as well as the fund since the total
expenses to start this business is 1,024 each member from the group will contribute 85
pesos to have the total capital. The capital was used to everything that we used in our
business. Starting from the facilities up to the material and also to the MAS.

To have good modification of our product, good enough to complete with the different
kind of dessert so if this will be happen, we can easily get partnerships with other
entrepreneurship providing Filipino honors and pride but a better economy as well.

8
Management Team and function

General Manager- is the one who set policies, Operation, create and maintain
budgets and coordinate with local management in the company to evaluate employees,
company performance and efficiencies. JASMINE VILLAVERDE is the one that we chose
to be our general manager because we know that she will be a good leader to us she is
very responsible, and capable in accomplishing the task and she know how to handle
the group and also she have experience.

Secretary-is the one who handle records, letters for another person in an office. We
choose ANGEL LIBARNES she is kind, responsible has a good penmanship and also
capable in this position and we have also a assistance sectary because its importance to
have assistance we choose Arth Alberastin to be assistant secretary.

Assistant General- is the obey who take responsibilities if the general Manager not
around MYLEN ACTUB is capable in this position because she is active she also have a
experience of this and also she is have connection with our General Manager that’s why
we choose her.

Auditor- is the person who checks the financial records of company and audits
account. we choose LLOYD HARRY JALARAN as auditor 1 because he is responsible and
be also experience being Auditor in grade 10 and FRANCIS LAHOY-LAHOY is the auditor
2 because he is humble and also have connection to the audit 1.

Finance Head- Duties include reviewing financial report and in charge of an

organization finance and ensuring the company is as profitable. We choose JEWEL
CABACTULAN because he is humble and kind he knows to handle and to mange,
trusted, honest, and responsible to his duties.

Marketing Head- is the one who provide service leadership to marketing and
communication in business, we choose MARC RASCO because he is humble and capable
of this positions he is active responsible to this position and be also make sure that
everything is running smoothly and he takes good care of his responsibilities.

Operation Head- is involves in overseeing the production of good and service

CHRISTIAN SALAN that one we choose because he is capable in the position and also
he is smiling person and friendly

9
Production Head- is involve to the operational and manufacture the process run
reliably and efficiently, planning and organizing we choose KURT JUDILLA because he is
capable in this position.

Procurement head- also known as purchasing assistance or department buyers take

purchase request from vicious department within the company we choose JUMARIE
ROSALES because he is good in selecting g and ingredients that has good quality and
also good finding way that can have expenses’

10
Personnel & Management Future Plan

To our employers, after 5 years of services and loyalty to our company we can have a
benefits like SSS, Pag-Ibig and we also to have our own business and build buildings
her in Cagayan Places that have a connection and we can also have free training to our
employees, so that they will have a background if every they’ll have their own business
and after that we can also have a team building where our employees have fire to
enjoy and relax and forget a bit about their work. And also we can have a vacation to
all members and employees to fun .

11
 JASMINE M. VILLAVERDE
GENERAL MANAGER

MYLEN P. ACTUB
ANGEL G. LIBARNES
ASSISTANT GENERAL
SECRETARY
MANAGER

CHRISTIAN , SALAN
OPERATIONS HEAD

LLOYD HARRY,
JALARAN KURT , JUDILLA
AUDITOR1 PRODUCTION HEAD

RENE FRANCIS,
LAHOY-LAHOY
AUDITOR2

JEWEL ,
MARC, RASCO JUMARIE, ROSALES
CABACTULAN
MARKETING HEAD PROCUREMENT HEAD
FINANCE HEAD

12
13