Sprinting for Innovation

By Jagriti Pande
 Who am I?
Co Founder at UX Gorilla and Design Jungle
Certified Design Sprint Master
Working towards making Design Inclusive
If you run a startup

IDEAS

IDEAS EVERYWHERE
Why Getting stuff done is hard?
[Problem]

Cross functional teams find it hard

to align with common business
objectives.

Prepared by AJ&Smart
[Problem]

Teams often work towards unclear

goals as project scope changes
repeatedly.

Prepared by AJ&Smart
[Problem]

Teams lack real data on which to

base business decisions, instead
relying on endless internal
discussions.

Prepared by AJ&Smart
[Problem]

Teams have pressure to be

‘innovative’ but don’t know how to
start.

Prepared by AJ&Smart
[Problem]

Product development cycles run too
long, causing teams to lose
enthusiasm and focus.

Prepared by AJ&Smart
Idea

Data

Jake’s personal slides

 Build

Idea Launch

Data

Jake’s personal slides

 B… u… i… l… d

Idea Launch

Data

Jake’s personal slides

 B… u… i… l… d

Idea Launch

Data

Jake’s personal slides

Story of Jake
Can’t User Research
help?
• Everyone needs it but no one wants it because.

• Time consuming, requires planning, need to have a

product

• What if you can get data from your idea and know
whether to build or not
DESIGN SPRINT

Idea

Data Jake’s personal slides

 2. Sketch 4. Prototype

1. Understand 3. Decide 5.Validate

UX Gorilla
“The process is flexible… the principles aren’t.“
– Jake Knapp

Design Sprint
Core Principles
 Together
Together
A l
Aloneo n e
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Ta n g i b l e >
D i s cu s s i on
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21
 Getting Started >
Being Right

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 Don’t rely on
creativity!
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A week of Design
Sprint 2.0
 R K S H OP R K SH OP
WO WO
MONDAY TUESDAY WEDNESDAY THURSDAY

Curate and vote Design and Test the

Define the 

on best build 
 prototype

challenge
solutions the Prototype with 5 real users

Use feedback
Define the Recruit and 

Produce a mass 
 from

prototype with 
 schedule user
of solutions testing to create

a storyboard tests
clear next steps

Prepared by AJ&Smart
 N DAY
MO

Define the Produce

Challenge Solutions

1. Expert Interviews
 1. Lightning Demos

+ HMWs
2. 4-Part Sketching
2. Long-Term Goal

• Note taking
+ Sprint Questions
• Doodling
3. Map • Crazy 8’s
• Concept
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Prepared 27
by
 S DAY
TUE

Vote on Create
Solutions Storyboard
1. Heat Map Vote
1. User Test Flow
2. Solution Presentation
2. Storyboarding
3. Straw Poll Vote
4. Decider Vote
Prepared by AJ&Smart
30
31
 S DAY
WEDNE

Prototyping
Day

1. Build high fidelity

prototype
2. Find user testers
and schedule test

Prepared by AJ&Smart
Prepared by AJ&Smart
 S DAY
THUR

Test the
Prototype
1. Run usertests
with 5 users
2. Create the
report
Prepared by AJ&Smart
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 Iteration Sprint

• Lessons learned in the first sprint used to come up with

solution closer to target before you move onto the actual
dev work

• Focussed more towards incorporating the feedback

• Can be shorter than the actual sprint
Group Brainstorm versus
Sprint
How sprints
helped 

Savioke?
 Challenge

• Savioke built a robot that can deliver stuff from one part
of the hotel to other rooms.

• There core challenge was that they did not know whether
they should let the Robot interact with the people?

• If it does not have a personality that may lead to

frustration. But if it looks too personal, people may want
to talk to it and Robot can’t talk as Humans.
Day 1 - Made the Map on Monday and focussed on the
Moment of Delivery and Guests

Place to focus on
Day 2 - Sketch
Day 3 - Vote for Solutions to
Prototype

•Play- Hide and Seek

•Give Robot Face - Chat bubble

•Robot will do a little dance

Day 4 - Prototype

8 hours to Prototype
Split the Team
Day 5 - Test - Hotel Makeshift lab
When should you do Design Sprint

• Intial kick off for a new product, feature or customer

• It is not the alternative for the Quantitative data but gives
you a very rich qualitative data
 Sprint Team
• STARTUP - CEO, Founder, Sales, PM, Designer/s, CTO, Marketing
• LARGER COMPANIES - Business Owner/ Product Owner,
marketing, Sales, Designer

• Agency - 4-5 from client, 3 from yours

• Ideal Number - 7
• Decider - Non Negotiable. This person should have actual
responsibility and authority to take decision. Decider has to be in
the room at least for the first 2 day.
Not everyone is needed all the
time
Did someone say Pizza?
Let’s get a taste of Sprint in an
hour
Lightening Decision Jam
The Lightning Decision Jam (LDJ) is an exercise created by AJ&Smart
as an easy way to make faster decisions and find quick direction.

The LDJ is inspired by the core principles of the Design Sprint:

- Work together, alone

- Tangible items are better than discussion

- Getting started is more important than being right

- Don’t rely on creativity

• Anything which requires a group of people to make
decisions, solve problems or discuss challenges.

• Good to frame an LDJ session with a broad topics.

Some examples:
• The conversion flow of our checkout
• Internal design process
• Improving office environment
• How to organise events
• Keeping up with competition
• Improving sales flow
• Tactics for the next sales push
Can technically use the LDJ
with just 2 people, but an ideal
size is 4 to 6 people
Topic for today

Pick any one of these

Obesity in India

Waste Segregation

Women Safety in Public Transport

Activity 1 : Capturing Problem
Individual Activity 4 minutes
 Individual Activity 4 minutes

• Write as many as issues/ problems/challenges you can think of

related to this topic

• The actual challenges will come when you ask

Why

Where

What

When

How

*Do not write your name on the sticky note

Activity 2 : Vote on a Problem
Individual Activity 4 minutes
 Individual Activity 4 minutes

• Use your 3 dots to vote for the problem you think is most
relevant and will be most impactful.

• There is no rule related to voting on problems to solve.

• You can vote on your problem also
You will get a heat map
of the problem you want
to solve

Rearrange the problems in

the ascending order of the
dots they have
Activity 3 : Reformat the Top 3
Problems as HMW
Group Activity 4 minutes
HMW = How might We
Example :
People do not know waste segregation is
important

Becomes
How might we make people understand the
importance of waste segregation?
 Individual Activity 6 minutes

Activity 4 : Ideate Solutions

Without discussion come up with at least 8 or More

solutions in 5 mins

Focus a lot on quantity over quality at this stage

Activity 5 : Vote and Prioritize
Solutions
Group Activity 5 minutes
 Group Activity 5 minutes

Use your 6 dots to vote just as before

 Group Activity 5 minutes

Rearrange the solutions based on popularity

Activity 6 : Impact and Effort
Individual Activity 5 minutes
 Group Activity 10 minutes

Impact-Effort Scale

Impact

Effort
• Take the top 3 ideas
and Mark on Impact -
Top or Bottom

• Then move them

across the Effort axis -
right or left
Activity 7 : Plan of Action
Group Activity 5 minutes
Break ideas down into tangible steps that can be taken in
next 2-3 weeks
Sprint is Uncomfortable, but
remember
• It is okay to feels uncomfortable
• It is okay to feel we are loosing ideas
• It is normal to feel it is not going to work
• It is normal to not have any ideas in the moment
• This has worked for 1000s of times at companies like FB,
Google, GV and LEGO and it will work for you as well
Structure creates freedom
4 days can be really productive
 Questions?

UX Gorilla
 Thank You!
Say Hello @ jagriti.pande@uxgorilla.com
jagritipande.com
or linkedin.com/in/jagritipande/