DIGITAL TRANSFORMATION – REALITY

By

Sowmya.R & Mathumitha.M.J

MBA - 1ST Year

MOP Vaishnav college for women

No.20, 4th Lane, Nungambakkam High Road,
Chennai-600034

sowmya.nav05@gmail.com +91 9791085579

mjmathumitha@gmail.com +91 8778366347

 ABSTRACT

INTRODUCTION

Digital transformation is basically used to solve the problem

using cloud computing. This kind of transformation is entirely
cloud based where it enhances the capabilities of traditional
software products say for example, “Microsoft office” compared
to “office 365”. It is especially imperative for all business fields
starting from a small firm to enterprises.

It provides clarity specifically to CIOs and IT leaders. Digital

transformation will look different for every company, so it is hard
to pinpoint a definition that applies to all. It is integration of
digital technology into all areas of business resulting in
fundamental changes to how business operate and how they
deliver to customers.

CLOUD COMPUTING

It is the delivery of computing services including servers, storage,

databases, networking, software, analytics and intelligence.

Benefits:
 It helps in lowering the operating costs
 Runs infrastructure more efficiently
 Scale as your business need changes

Types of cloud computing:

There are 3 different ways to deploy cloud services

1. Public cloud:

They are owned and operated by a third-party cloud service

providers, which delivers computing resources like servers and
storage over internet. You can access these services and manage
your account using a web browser.

2. Private cloud:

Cloud computing resources, exclusively used by a single

business or organization. It can be physically located on
company’s on-site data center. Some companies also pay third
party service to host their private cloud. Services and
infrastructure are maintained on a private network.

3. Hybrid cloud:

Combines public and private clouds, bound together by

technology that allows data and application to be shared between
them. By allowing this kind of process, a hybrid cloud gives your
business greater flexibility, more deployment options, optimize
your existing infrastructure, security and compliance.

The below shown are some of the cloud computing companies,

 Microsoft Azure:

Azure is the only hybrid cloud to help you with cost-effective,

flexible cloud migration paths. Get all the tools and resources you
need to migrate your apps, data, and infrastructure at your own
pace, with confidence.

 Amazon Web Services:

AWS has the service to help building sophisticated applications

with increased flexibility, scalability and reliability. It can be
 utilized with low, predictable price. It is durable, cost-effective
options for backup and disaster recovery.

 Google Cloud:

It is elastic, inexpensive cloud computing. This is user friendly

and it enables users to create business solutions using google
provided, modular web services. It offers a wide array of services
including IaaS and PaaS solutions. google also offers smooth
migration to virtual machines with flexible pricing.

Business have always had to disrupt themselves, but now, in order

to revolutionize their industries, they must infuse their business
with technology company themselves. Here are some examples
given below.

EXAMPLES

 Domino’s pizza:

The scrumptiously known famous domino’s pizza was founded

in 1960. During the great fall of low stock values in production,
dominos re-invented its brand image and user engagement
through unique and immerse digital strategies.

With the mobile strategy, domino implemented their next gen

ordering platform, domino AnyWare to allow users to order from
anywhere , anytime. Dominos also launched last year was about
an artificial intelligence infused pizza identifier apps, which
intrigued people stimuli more to get delicious pizza delivered to
their homes as well.

 20th Century Fox:

20th century fox leads an industry going through another dramatic

evolution. The distribution of a major theatrical release can
involve a team of hundreds of business partners and today
 entertainment companies rely on digital technologies for not only
this distribution, but content creation as well.

As fox continues to create and distribute amazing content, the fox

media cloud, a combination of virtual private cloud and public
cloud, has been critical to this digital transformation. Cloud
technologies such as Okta, Box and Salesforce are been made
used by the 20th century fox to bring more innovations in their
industry.

 VMware:

VMware streamlines the journey for organizations to become

digital businesses that deliver better experiences to their
customers and empower employees to do their best work. This
company’s software spans compute, cloud, networking and
security, and digital workspace.

VMware work to solve the customer’s toughest challenges

through disruptive technologies like edge computing, artificial
intelligence, block-chain, machine learning and more to define
the digital foundation that will accelerate the next wave of
innovation.

Followed by the examples, there are two case studies related to

the digital transformation which are explained below.

CASE STUDIES

 Paytm:

It was founded in 2010, Paytm started as a mobile recharge

website and now it has been considered to be the big platform
among the E-commerce market. Paytm has grown faster and
they have over 450 million registered users as per their current
data. Their websites and mobile app has been transformed into a
 fully-fledged e-commerce market place offering categories from
electronics, mobile phones, sports and health, home and kitchen,
books, baby and toys and many more categories.

 Netflix:

Netflix, Inc. is an American media services provider

headquartered in Los gatos, California, founded in 1997.
The company’s primary business is its subscription-based
streaming of a library of films and television programs, including
those produced in-house. Netflix greatly expanded the production
and distribution of both film and television series since 2012, and
offers a variety of “Netflix Original” content through its online
library. As of now till the second quarter of this year, Netflix is
said to have 151.56 million paying streaming subscribers and are
expected to have more subscribers in future comings.

CONCLUSION

In digital transformation, cloud computing has created an

astounding revelation in the entire business world. This
technology has already given a lot more benefits for the stake
holders starting from business side to end-user and for the
company as well to be even more updated technologically. This
technology promises to create a greater revolution in the future so
that business norms are delivered more digitally.