FRESH FOOD GLOBAL INDUSTRY OVERVIEW

April 2018
INTRODUCTION
GLOBAL OUTLOOK
TOP FIVE TRENDS SHAPING FRESH FOOD
MARKET SNAPSHOTS
APPENDIX
INTRODUCTION

Scope

 The Fresh Food Global Industry Overview provides a top-line industry Disclaimer
overview across the global fresh food industry. This report contains a global Much of the information in this
briefing is of a statistical nature and,
outlook, examining the performance of the fresh food categories while every attempt has been made
comparatively, across regions and markets. 5-year forecasts for each category to ensure accuracy and reliability,
Euromonitor International cannot be
are explored. This report also covers five key trends shaping the development held responsible for omissions or
of fresh food globally over the coming five years. errors.
Figures in tables and analyses are
 All volumes are expressed in tonnes. All values expressed in this report are in calculated from unrounded data and
may not sum. Analyses found in the
US dollars, using a fixed 2017 exchange rate. Figures for 2017 are based on briefings may not totally reflect the
part-year estimates. All data are expressed in constant terms: inflationary companies’ opinions, reader
discretion is advised.
effects are discounted.
The fresh food industry
experienced another year of
positive growth in 2017, driven
by volume growth in emerging
regions of Asia Pacific and
Middle East and Africa. Overall,
volume growth has been
supported by a positive
performance in all categories,
most notably in plant-based
proteins such as pulses and
nuts, which is testament to an
evolving global diet. This report
offers a global overview of the
fresh food industry, and
highlights major trends and
developments.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 3

INTRODUCTION

Examining five trends shaping fresh food

Historic Forecast
Trend Expected long-term implications
significance significance
Consumers are increasingly seeking wholesome, fresh
products that benefit general wellbeing and nutrition, such
Healthy living
as hybrid varieties naturally enriched through cross-
selection, organic or antibiotic-free animal produce.
As concerns about the impact of agriculture on the
environment grow, sustainability and security of food come
Ethical living
to the fore. Food waste, responsible sourcing, and fair trade
are top of the list of features consumers increasingly seek.
Premium positioning and higher unit prices are ever more
present as consumers seek quality and indulgence. They
Premiumisation
drive growth in saturated markets and are most pronounced
in meat, fish and seafood in well-developed markets.
Internet retailing and innovative concepts such as meal kits
Shopping and round-the-clock vending add value, increasing
reinvented consumer reach. Nonetheless, traditional retail channels
remain dominant as cultural entrenchment is profound.
Growth of the global population will allow greater total
Shifting market consumption, with developing economies around the world
frontiers powering demand. Retail value growth can also be
augmented by greater economic prowess in these markets.
= high/growing importance = medium/unchanged importance = low/declining importance

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 4

INTRODUCTION
Areas of opportunity
1. Cleaner products
• Consumers are increasingly
demanding greater
transparency of the food
supply chain from farm to
the plate, and are willing to
pay a premium for organic
products with a natural and
environmentally clean
image.
• There is growing focus on
antibiotic use in intensive
farming and aquaculture,
and the development of
antibiotic resistance in
humans through
consumption of livestock
products.
• Antibiotic-free meat and fish,
especially those, carrying an
organic label, are expected
to be in high demand from
both, consumers and
foodservice operators, many
of which are working to
reduce the use of
antimicrobial drugs in their
supply chains.
© Euromonitor International
2. Convenient formats
• Products offering
convenience of handling,
storage, cooking or eating
on-the-go are resonating
well with consumers who
are looking to eat healthily,
and include more fresh food
options into their diets.
• Opportunities are present in
convenience formats which
are viable alternatives to
processed food. Vacuum-
packed vegetables, meat,
fish and seafood, fruits and
berries in leak-proof
punnets, bags and pouches
in which products can be
cooked within minutes, and
re-closable, re-sealable
packs –solutions that
prolong freshness, reduce
waste in the home and save
time in the kitchen – are all
expected to attract more
consumers and boost fresh
food consumption without
sacrificing convenience.
FRESH FOOD: GLOBAL INDUSTRY OVERVIEW
3. Appealing to
changing
demographics
• In addition to traditional
factors such as rising
incomes and population
growth, there are powerful
demographic trends
affecting fresh food
consumption, and contribute
to new impetuses in certain
categories.
• Ageing populations, growing
urban populations and
smaller householders are all
demographics that
negatively affect volume
consumption of fresh food.
However, there are
opportunities in reaching
them with products tailored
to their needs and
expectations, such as
smaller portions, convenient
solutions, and products with
enhanced nutritional
properties.
4. Bridging the
cooking skills gap
• The rise of single-person
households and more
women in employment have
contributed to the gradual
loss of home-cooking skills.
A growing number of
consumers are reluctant to
buy certain fresh products,
such as fish and seafood,
non-pre-cooked pulses,
certain types of vegetables
or to prepare meals from
scratch, as they do not feel
confident in the kitchen.
• Consumers are more willing
to purchase fresh products
and items arranged into
recipe kits if easy-to-
understand cooking advice
and suggestions or recipes
are enclosed or accompany
the sale.
• Retailers can further assist,
for instance, with preparing
and cutting meat and fish
ready to be cooked at home.
PASSPORT 5
INTRODUCTION
GLOBAL OUTLOOK
TOP FIVE TRENDS SHAPING FRESH FOOD
MARKET SNAPSHOTS
APPENDIX
GLOBAL OUTLOOK

Continued growth supported by expanding populations

 The fresh food industry posted a

healthy CAGR of 3% in total volume
terms over 2012-2017. With a volume
increase of 4% in the latter year, the
market achieved a higher growth rate
than in 2016, reflecting buoyant
demand in the most populous global
regions of Asia Pacific and Middle
East and Africa, both of which
registered volume increases of 20% in
cumulative growth terms over 2012-
2017. Flat demand in Europe and
fluctuations in Latin America did not
inhibit a globally positive performance.
 Globally, fresh food volume sales are
predicted to rise by 17% over 2017-
2022, at a CAGR of 3%. The global
population is set to grow by nearly 425
million from 2017 to approach 7.9
billion in 2022. This growth will support
fresh food volume prospects over the
same period, simply because there
will be more mouths to feed.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 7

GLOBAL OUTLOOK

Vegetables and fruit the mainstay of global fresh food consumption

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 8

GLOBAL OUTLOOK

Asia Pacific is the dominating force in fresh food

 Asia Pacific boasts the world’s largest fresh

food market, accounting for 67% of total
global volume sales in 2017. It was also the
most dynamic regional market over 2012-
2017, with 83% of global gains in absolute
terms. Traditions of home cooking from
fresh produce remain strong in the region
and will continue to drive consumption. Asia
Pacific is set to maintain strong cumulative
growth of 20%, only to be exceeded by the
Middle East and Africa region, with more
dynamic projected growth of 22% forecast
over 2017-2022.
 The Western European market grew at a
sub-1% rate over 2012-2017 in total volume
terms, inhibited by the general consumer’s
love affair with the convenience offered by
processed food. However, concerns over
general wellness and healthier nutrition and
growing efforts of governments, health
bodies and the industry, will increase focus
on fresh produce, with the region expected
to see accelerated growth of 4% to 2022.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 9

GLOBAL OUTLOOK

Vegetables set to strengthen primary position

 Vegetables remains the largest fresh

category, accounting for 34% of global
fresh food sales in 2017 and 38% of
absolute volume gains over 2012-2017.
Vegetables is also the most consumed
type of fresh food, with global
consumption of 96kg per capita. The
success of vegetables is largely
attributed to dynamic growth in China,
which has a very high per capita
consumption level.
 Fish and seafood was the most
dynamic category over 2012-2017, with
21% total volume growth, benefiting
from a mixture of macroeconomic and
social trends. Consumption over 2017-
2022 will continue to be driven by Asia
Pacific, Latin America and Middle East
and Africa. Growing wealth and
improving disposable incomes in these
regions are resulting in greater
consumption of higher-value products
such as fish and seafood and meat.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 10

GLOBAL OUTLOOK

China and India will continue to lead in size and growth

 The healthy living trend coupled with population

growth and government initiatives to support
production of fresh food and increase consumer
awareness through education will see India, the
second-largest fresh food market globally, leading
the way in terms of forecast absolute total volume
growth.
 As the Chinese market reaches a higher degree
of certainty, growth is slowing, although this still
translates into considerable increases in actual
terms. Consumption in China is being boosted by
a set of new dietary guidelines launched by the
China Nutrition Society in May 2016. These
guidelines recommend consumers increase
consumption of healthy proteins, tubers and
vegetables, and China has raised imports from
the MEA region to facilitate this.
 While these two heavyweights maintain their
leading positions, markets such as Egypt, UAE
and Morocco remain at the forefront of future
growth opportunities in fresh food, as Middle
Eastern consumers benefit from increased
production leading to lower unit prices.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 11

GLOBAL OUTLOOK

Modern grocery most significant channel in the majority of markets

 Traditional retailers such as independent small

grocers, food specialists and other grocery retailers
including open markets, maintain a significant
share of sales in markets with a low proliferation of
modern retailers. In 2017 India had a
proportionately low number of
hypermarkets/supermarkets, but 9.4 million
independent small grocers – known as kirana
stores – which accounted for 81% of fresh food
retail sales in that country. These outlets offer
lower prices and, uniquely, an option of credit to
customers as an incentive to increase footfall.
 Supermarkets/hypermarkets, discounters and
convenience stores are, however, by far the most
important channel globally, as their selection and
convenience consistently attract consumers.
 The role of traditional retailers nonetheless also
retains significance in some developed markets
such as Spain and Italy, where they cumulatively
account for 42% and 45% of retail distribution
respectively. These channels are typically valued
over large-scale retailers for superior variety,
quality and freshness of produce.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 12

INTRODUCTION
GLOBAL OUTLOOK
TOP FIVE TRENDS SHAPING FRESH FOOD
MARKET SNAPSHOTS
APPENDIX
TOP FIVE TRENDS SHAPING FRESH FOOD

Intersecting fresh food trends bring about change in diets

 An ageing global population, coupled with a rise in busy urban consumers living in smaller households, are
inhibiting further growth of fresh food in favour of packaged food, due to the greater level of convenience
afforded by the latter. Affecting a plethora of consumer types, especially in the wake of the 2015 report from
the World Health Organization linking processed meat with cancer, is the meat reduction trend, which sees
meat eschewed in favour of plant-based alternatives, if not completely then frequently. This trend is
particularly threatening to sales of red meat, with Western Europe already in decline and North America set
for a slowdown over the next five years. Meat in general is also beset by growing concerns regarding the
safety and security of fresh food supply, and scares of food contamination with antibiotics, pesticides and
other pollutants, which are fuelling demand for more organic produce. This is itself one manifestation of the
premium trend, which is in general prompting the arrival of value-added products to drive retail value sales
within mature staple products. Increased consumer expenditure through premium products can, however,
be offset by savings through waste-reduction measures, especially for fruit and vegetables, which will
likewise diminish losses for businesses.

Demographics Plant-based Organic Premiumisation Waste

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 14

TOP FIVE TRENDS SHAPING FRESH FOOD

Changing demographics reshape consumption

 The senior demographic is a rapidly growing segment Population Aged 65+ versus Most
for the global food industry; they cook less and tend to Rapidly Ageing Populations 2017-2022
look for quality – in line with their general affluence – 20% 25%
with strong unique selling points, such as healthy and 20%
15%
functional foods and easy-to-prepare dishes. In Japan,
15%
the world’s oldest economy with 28% of the population 10%
10%
over the age of 65, demand for processed food limits
5%
fresh food growth. 5%

 Globally, more consumers live in urban areas than 0% 0%

WE NA AA EE APAC LATAM MEA
rural, and developed economies have the highest
urban population shares. Urban areas hold significant % Population Aged 65+, 2017
% Growth in Population Aged 65+, 2017-2022
investment potential, especially in emerging markets
where urbanites are expanding rapidly from a low
Urban Population 2017-2022
base, and command higher wages and spending 100% 20%
power. Urbanisation, accompanied by a shift to smaller
80%
household sizes, is expected to hamper future demand 15%
for fresh food. Urbanites and singletons display a 60%
strong liking for processed food, particularly 10%
40%
convenient meal solutions and individual consumption.
5%
20%
 Increased urbanisation, however, abets value growth,
in that wealthier consumers show a preference for 0% 0%
AA NA LATAM WE EE APAC MEA
value-added products or innovative solutions, including
meal kits which carry relatively inflated unit prices. % Urban Population, 2017 % Growth in Urban Population, 2017-2022

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 15

TOP FIVE TRENDS SHAPING FRESH FOOD

Meat defies rising enthusiasm for plant-based except in Western Europe

Top 5 Markets Meat Total Volume  Beef and veal is the largest net contributor to meat globally
2012-2017 CAGR and in total volume, yet the performance of the top five markets
Per Capita 2017 in this category has shown divergence over the last decade.
8% 100
 Brazil’s decline in the previous years from a very mature
2012-2017 CAGR

80 base was reinforced by a food hygiene scare in 2017.

Million tonnes
60 China, meanwhile, has profited from increased consumer
3% 40 purchasing power, making it the only top five country in
20 which beef and veal growth has outpaced that of poultry
0 over this period.
-2% -20
AP LAT WE NA MEA EE AA  Further restrictions placed on the slaughter of cattle in
AC AM numerous states in India led to a slowdown in consumption
Market Size 2017 2012-2017 CAGR in the immediately preceding years.
 Western Europe stands out as the only regional negative
Beef and Veal Total Volume performer in meat over the last five years. This has been
2007-2017 premised on the burgeoning flexitarian trend, which is
10 manifest in more sporadic meat consumption, and augments
8 the market for plant-based proteins.
 North America, in particular the US, has surprised by
Million tonnes

6
showing itself to be robust in this market over this period,
4
despite already high consumption levels. This was further
2 bolstered by a rise in production and thus lower prices in
0
2017.
20- 20- 20- 20- 20- 20- 20- 20- 20- 20- 20-  Sustained increases in Eastern European consumption
07 08 09 10 11 12 13 14 15 16 17
have largely been driven by poultry in Russia, which has
China US Brazil India Russia gained appeal since the economic downturn in 2014.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 16

TOP FIVE TRENDS SHAPING FRESH FOOD

Organic fresh food outperforms conventional offering

Organic vs Conventional Fresh  Organic demand is strongest in fresh vegetables, fruit, and
Food: Retail Volume Sales meat, primarily in North America and Western Europe, as
2012-2017 consumers in more economically developed geographies
China
have higher disposable income and can thus afford more
expensive organic produce, and appreciate the benefits
India
offered by produce with organic credentials. The US, the UK
Japan
and China constituted the leading markets in retail value
USA sales of organic fresh food in 2017. India’s decline in organic
Brazil fresh food was based on poor production and a minor overall
France share of organic versus overall fresh food in that market.
Germany  The success of organic products, which outperform their
Italy conventional counterparts in volume and value growth barring
Spain a few exceptions, derives mainly from increasing demand for
UK
healthier and more natural products. A growing number of
health-conscious consumers are looking such products as
Australia
they are perceived as more environmentally friendly, and are
Morocco
more closely associated with ethical sourcing practices.
South Africa
 While higher costs of organic products remain an issue, both
UAE
premium retailers and discounters continuously expand their
-20 -15 -10 -5 0 5 10 15 20 25 30 organic offerings. In Germany and the UK the discounters
2012-2017 CAGR %
Aldi and Lidl carry extended assortments of fresh organic
produce from fruit and vegetables to starchy roots, pulses
Organic Fresh Food Overall Fresh Food and meat and poultry at affordable prices.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 17

TOP FIVE TRENDS SHAPING FRESH FOOD

Premiumisation as a means to reinvigorate staple fresh food products

 Growers and retailers of fresh produce, primarily in developed markets of Western Europe, North America
and Australasia, increasingly introduce products with added value that differentiate from conventional
offerings to draw consumers’ attention, and re-energise sales within mature staple categories, primarily
fruit, vegetables, meat, and fish and seafood.
 In the US premium varieties of apples, such as Envy, Fuji, Jazz, and Pacific Rose, have driven overall
value sales in the mature category for several years. Apples managed to increase their retail value sales by
11% over the 2012-2017 period, although this included annual fluctuations on the basis of harvests. Prices
of premium apples far exceed conventional varieties, for example the Red Delicious variety averaged
USD2.90 per kg in 2017, whereas Fuji apples stood at USD5.50 per kg.
 Deutsche See, one of the leading companies in Germany for fresh fish and seafood, markets its fresh
salmon as a premium product offering exceptional quality, transparency and freshness. Despite the fact
that discounters account for nearly half of sales of fish and seafood in Germany, Deutsche See took the
decision to phase out its salmon products in this channel, and distribute through retailers selling at a higher
price tag, as well as via its own online shop and home delivery service. Despite rising unit prices for salmon
in the past years, retail volume sales remained stable – a testament to the appeal of a premium proposition
to more affluent consumers.
 The global marketplace is seeing a rise in branded and private label premium products offering greater
diversity in terms of flavour, visually unique features, enhanced nutritional value, additional health benefits,
and convenience in handling, storage and preparation. Premium margins range significantly depending on
retail channel and product in focus: from 25% on heirloom tomatoes, to 40% on dry-aged beef. Some
premium products command more extreme margins, for instance, organic drinking coconuts fitted with a
ring-pull and a straw, retail at GBP3.00 each at Sainsbury’s (UK), while whole coconuts in an outer shell
cost a mere GBP0.80.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 18

TOP FIVE TRENDS SHAPING FRESH FOOD

Growing pressure leads to more action on fresh food waste

 FAO statistics suggest that nearly one-third of the food produced in the world for human consumption is
lost or wasted annually. In developing countries, 40% of losses occur at the post-harvest and processing
stages, while in developed countries more than 40% of losses occur at retailer and consumer levels.
 At retail level, large quantities of food are wasted due to quality standards that put an emphasis on
appearance. More retailers are now making efforts to explain that produce with minor imperfections caused
by natural growth or weather conditions should not be discarded, with ranges of misshapen produce being
debuted. These include Inglorious Fruits and Vegetables (Intermarché, France), Wunderling (Rewe,
Austria), A Little Less Than Perfect (Waitrose, UK), and Wonky (Aldi, Germany).
 In order to reduce waste, British supermarkets have been phasing out buy-one-get-one-free (BOGOF)
offers over the past two years, especially in highly perishable products such as salads, berries, stone fruit,
roots and tubers. Instead, retailers, such as Sainsbury’s, Tesco and ASDA focus on consistently low prices
on everyday essentials, in order to make it easier for customers to buy the products they desire in the
quantities they need.
 Retailers continuously work to cut not only their own in-store wastage but also that of their entire supply
chain, by obliging suppliers to have waste-curbing protocols in operation. Suppliers use ever-advancing
technologies to prolong the shelf life of fresh produce: from ethylene eliminating to aseptic and vacuum
packaging solutions, to application of soft robotics for picking and packing produce that can be easily
bruised and spoilt, or pose a cross-contamination risk.
 Food suppliers and governments need to educate consumers of the fact that not all waste is created equal,
and that minimising spoilage of the food types that are most resource-intensive to produce, such as meat
and fish, represents an important step towards sustainable consumption behaviour.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 19

INTRODUCTION
GLOBAL OUTLOOK
TOP FIVE TRENDS SHAPING FRESH FOOD
MARKET SNAPSHOTS
APPENDIX
MARKET SNAPSHOTS

Global snapshot of eggs

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 21

MARKET SNAPSHOTS

Global snapshot of fish and seafood

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 22

MARKET SNAPSHOTS

Global snapshot of fruits

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 23

MARKET SNAPSHOTS

Global snapshot of meat

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 24

MARKET SNAPSHOTS

Global snapshot of nuts

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 25

MARKET SNAPSHOTS

Global snapshot of pulses

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 26

MARKET SNAPSHOTS

Global snapshot of starchy roots

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 27

MARKET SNAPSHOTS

Global snapshot of sugar and sweeteners

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 28

MARKET SNAPSHOTS

Global snapshot of vegetables

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 29

MARKET SNAPSHOTS

Regional snapshot: Asia Pacific

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 30

MARKET SNAPSHOTS

Regional snapshot: North America

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 31

MARKET SNAPSHOTS

Regional snapshot: Western Europe

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 32

MARKET SNAPSHOTS

Regional snapshot: Middle East and Africa

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 33

MARKET SNAPSHOTS

Regional snapshot: Latin America

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 34

MARKET SNAPSHOTS

Regional snapshot: Eastern Europe

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 35

MARKET SNAPSHOTS

Regional snapshot: Australasia

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 36

INTRODUCTION
GLOBAL OUTLOOK
TOP FIVE TRENDS SHAPING FRESH FOOD
MARKET SNAPSHOTS
APPENDIX
APPENDIX

Definitions

 Fresh Food: This is the aggregation of fresh uncooked and unprocessed foods, packaged and
unpackaged, ambient, chilled and frozen.
 Eggs: This is the aggregation of all fresh poultry eggs.
 Fish and seafood: This is the aggregation of fresh fish, crustaceans, molluscs and cephalopods.
 Fruits: This is the aggregation of fresh apples, bananas, cherries, cranberries and blueberries, grapefruit
and pomelo, grapes, kiwi fruit, lemons and limes, oranges, peaches and nectarines, pears and quinces,
plums and sloes, tangerines and mandarins, pineapples, strawberries and other fruit.
 Meat: This is the aggregation of fresh beef and veal, lamb, mutton and goat, pork, poultry and other meat.
 Nuts: This is the aggregation of almonds, walnuts, pistachio, peanuts (or groundnuts) and other nuts.
 Pulses: This is the aggregation of dry beans, peas and other pulses.
 Starchy roots: This is the aggregation of fresh potatoes, cassava, sweet potatoes and other roots.
 Vegetables: This is the aggregation of fresh cauliflowers/broccoli, maize, tomatoes, onions and other
vegetables.
 Sugar and sweeteners: This is the aggregation of all table-top raw sugar products and natural sweeteners.

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 38

FOR FURTHER INSIGHT PLEASE CONTACT
Alexander Kottke
Senior Analyst
alexander.kottke@euromonitor.com
Experience more...
This research from Euromonitor International is part of a global Learn More
strategic intelligence system that offers a complete picture of the To find out more about
commercial environment. Also available from Euromonitor Euromonitor International’s
International: complete range of business
intelligence on industries,
Global Briefings countries and consumers please
Timely, relevant insight published every month on the state of the visit www.euromonitor.com or
market, emerging trends and pressing industry issues. contact your local Euromonitor
International office:
Interactive Statistical Database
Complete market analysis at a level of detail beyond any other source. Bangalore +91 80 4904 0500
Market sizes, market shares, distribution channels and forecasts. Cape Town +27 21 524 3000
Strategy Briefings Chicago +1 (312) 922 1115
Executive debate on the global trends changing the consumer markets Dubai +971 4 372 4363
of the future. London +44 (0) 207 251 8024
Global Company Profiles Santiago +56 2 2915 7200
The competitive positioning and strategic direction of leading São Paulo +55 11 2970 2150
companies including uniquely category-specific sales and share data.
Shanghai +86 21 6032 1088
Country Market Insight Reports Singapore +65 6429 0590
The key drivers influencing the industry in each country;
Sydney +61 2 9581 9200
comprehensive coverage of supply-side and demand trends and how
they shape future outlook. Tokyo +81 3 3436 2100
Vilnius +370 5 243 1577

© Euromonitor International FRESH FOOD: GLOBAL INDUSTRY OVERVIEW PASSPORT 40