1.

Executive Summary
The purpose of this business is to offer value through products and services to
customer. RJD Chocolate will offer a wide variety of Chocolates in diffent flavors that
will fulfill consumer needs.Our products are actual products that will give benefits to our
consumers through quality assurance and stability.We sell it for just small amount,It is
cheap and affordable and every customer can buy it and will like our products. If you
wish to visit our website in facebook just search RJDCHOCOLATESHOP@yahoo.com.
The location of our shop is at Tigbauan,Iloilo and the name of our shop is RJD
Chocolates.

Financial Projections

Year 1 Year 2 Year 3

Sales 400,000 700,000 1,050,000

Exports 150,000 225,000 300,000

Net Profit before Tax 80,000 100,000 150,000

Investment
200,000 350,000 475,000

Employment 100,000 250,000 400,000

 2. Company Description

Promoters and Shareholders

Promoters are the ones that promote (incorporate) the company. Typically, the
promoters are the shareholders of the company at the time of incorporation i,e. they
are the first subscribers to the Memorandum of Association (MoA) of the
company.Shareholders the ones that are owners of the company, who hold shares of
the company.

Introduction

The research in this business plan features the details of starting a small
confectionary business. Through extensive analysis, who is also the business owner,
has been able to create a business plan and marketing strategy that will allow this
business to be a market niche in the area. The owner will use personal funds for buying
the equipment, construction, permits, signage, and marketing. The business name is
RJD Chocolate to give the first impression of a nostalgic Chocolate store featuring
products that are not readily available at the local market. The products will be diverse
to meet the demographics of customers in the surrounding area as well as those
looking for products on the business web page, which will also feature specialty items.
RJD Chocolate will feature hallmark handmade confections that include fruits and nuts
hand dipped in chocolate, chocolate-filled truffles, turtles, divinity, and original
confections using milk, dark, white, and sugar-free chocolate. The products will be
priced by weight so that customers can purchase items within their affordability.
Chocolate making classes will be offered to share the experience and skills of Chocolate
making in this generations.

Products and Services

Products

The RJD Chocolate is a kind of convenience products which is fast-moving consumer

goods, as it’s inexpensive and purchased frequently by households and individuals with little
engagement in the process of decision-making for consumers’ needs and wants. The RJD
Chocolates involve ‘Excellence’, ‘Lindor’ and types of fruits flavor. Each type of chocolate has
varied flavors, and each flavor has its own colorful wrapper. These kinds of chocolates are
created to block. For the reason, a thin tablet is melt faster on the tongue to provide intense
flavor experience for consumers. Also, the block chocolate is convenient for people who revel in
lindt chocolates by private, little by little, piece by piece. It’s also easy to share with anyone
else.

Services

Apart from the business to consumer products, we are very open to cooperation with
small local businesses as well as large international companies. We believe that each piece of
our chocolate, as well as our client, receives the best attention and in the end a tasteful piece
of art is created for your edible pleasure.We offer a variety of possibilities for product
customization, from your company logo, a motive on the product or by adding a personal
message, designed sticker or any other possibility you would like to realize. This type of
personalisation and customisation brings a unique combination to our chocolate, at the same
time adding its own character.

Long Term Aim of the Business

The RJD Chocolate aims to become one of popular chocolate shop in our province. We
want to grow the business into Philippines. Business objectives are the stated, measurable
targets of how to achieve business aims.To our loyal customers thank you for helping us to
become our business successful.

Objectives

S.WO.T Analysis

Strengths Weakness
 High and traditional Swiss brand with  Fatty products
high recognition  Narrow of promotion strategies
 High market share  Lack of sale channel
 Broad manufacture places with high  Weakness of packaging attraction
reputation
 Premium quality  Strange flavor such as salt or chili may
 Highly content of Cocoa unpopular
 Various choice on flavor
 Recyclable packaging
Opportunities
 Traditional and popularity Swiss brand
 Convenient for reserve and share
 Richness of cocoa supply
 Swiss tennis champion Roger Federer
as a global ambassador
 Large number of loyal consumers
Threats
 Lindt chocolates may replaced by
Australia brands
 Price competitive as major competitors
may take adjustment of producer
process in order to reduce the price.

3. Market Analysis

Target Market

Every chocolate shop has a target market(audience) Age Gender (male or female) If a
company decides it wants to change its target market for a Money/economics/lifestyle
particular product, it will need to change the way the chocolate is marketed.The chocolate
industry targets anyone who loves chocolate, and chocolate companies have been known to
change the taste of their chocolate for consumers.They also target consumers who are willing to
use chocolate as part of a gift.There has also been an increase in health understanding and the
chocolate Industry has changed its way to help make it healthier for their consumers. So they
target people looking for a healthier snack.

Total Market Valuation

The RJD Chocolate is segmented based on type and sales category. On the basis of type, the RJD
Chocolate can be divided into dark, milk, and white. The dark chocolate segment is expected to attain
the largest market share during the forecast period. Dark chocolate has several health benefits, such as
it protects skin from the sun, improves blood flow, enhances brain function, lowers blood pressure, and
reduces the risk of heart diseases. This help in attracting more consumers. Furthermore, it is rich in
antioxidants and contains soluble fibers, minerals, and bioactive compounds. Therefore, owing to its
broad range of health benefits, the popularity of dark chocolate is expected to rise and aid to fuel the
RJD Chocolate during the forecast period.

Target Company Revenue

Chocolate is the most well-known, consumed, and profitable component of the confectionary
industry across the world. Based on the quantity of cocoa, different ranges of chocolates are produced
worldwide. The increasing preference of consumers is an imperative factor that eventually aids
companies to focus on product development and marketing tactics to expand a wider consumer base
and capture new markets is driving the growth of the global market for chocolate.

Market Trends

RJD Chocolate is highly competitive, with the presence of numerous leading players accounting
for the major share. The increasing demand and growing popularity of dark and organic chocolates are
fuelling the market’s growth. This trend also applies to the premium chocolate market as increasing
awareness about the negative health effects of synthetic products has consumers opting for organic
chocolates.

Profile Competitors

Ganache Chocolate Haigh's Chocolates

Ganache Chocolate has been one of Cacao's top
competitors. Ganache Chocolate's headquarters is
in Melbourne, Victoria, and was founded in 2008.
Ganache Chocolate is in the Food Processing
industry. Ganache Chocolate generates 1,158% of
Cacao's revenue.
Haigh's Chocolates is one of Cacao's top rivals.
Haigh's Chocolates is a Private company that was
founded in Parkside, South Australia in 1915.
Haigh's Chocolates operates in the Packaged Foods
& Meats industry. Haigh's Chocolates has 78 more
employees vs. Cacao.

Competetive Advantage

RJD Chocolate's antioxidant potential may have a range of health benefits. The higher the cocoa
content, as in dark chocolate, the more benefits there are. Dark chocolate may also contain less fat and
sugar, but it is important to check the label.

Benefits to clients

 Very Nutritious.
 Powerful Source of Antioxidants. ...
 May Improve Blood Flow and Lower Blood Pressure.
 Raises HDL and Protects LDL From Oxidation.
 May Protect Your Skin From the Sun.
 Could Improve Brain Function.
 4. Marketing/Sales Strategy
Marketing Strategy

Marketing Objectives of the company has a straight focus on the customers demand and cater
the need of all age sectors customers and get the company at the top peak of all confectionary
companies and remained stand on the first among all the chocolate companies by servicing best quality
for which RJD is known for.

Income Sources

Sales Strategy

Encourage your customers to buy more chocolates by including a gift certificate for a free
chocolate in every hundredth bar. Customers will need to open the chocolate to find if they have won
the prize. This marketing strategy will help encourage new customers to buy the chocolates in the hopes
of winning a free one, as well as encourage current customers to buy more chocolates. This strategy can
build positive brand recognition and customer loyalty.

Pricing

The strategy of RJD for chocolates will charge the reasonable and affordable price from its
competitors because the vision of RJD is taste that all takes in daily life.RJD Chocolates will charge fewer
price from its competitors and will provide better quality also.Our shop will use penetration strategy
because will have low prices as compare to its competitors and have a long life cycle of product.If our
shop will not give its products in low prices our shop will reduce product rate but will never increase the
prices.RJD Chocolates want to survive for long run in the market.

Marketing and Communication Strategy

Developing customer relationship to support goals such as increasing customer lifetime

value.For example,a sales person who calls major accounts once a quarter to touch base.We use
customer feedback to drive improvement in productsk,services and processes.If a customer identifies a
safety problem with a product, a customer advocate might meet with the executives who can get it
fixed.They can also contact as on facebook just search RJDChocolate@yahoo.com for more information.

5. Research and Development

Technology Roadmap

The special taste and texture of RJD chocolate is based on long traditions of expertise in
chocolate recipe and processing methods unique to RJD. In this competitive era and due to
advancement in science, technologies are improving and getting more reliable for the people and new
technology enables the process to be highly tuned to consumer’s evolving tastes and preferences.
Chocolate production is a highly sophisticated, computer controlled process, with much of the new
specialist technology and machinery being produced to RJD’s own design and specification.

The market opportunities for tablea and RJD products is growing, as there is an increasing
number of cafes and restaurants offering chocolate drinks. Moreover, the trend towards wellness and a
healthy lifestyle is seen as another opportunity for RJD, as it is being positioned and marketed as a
health food given its natural contents and health benefits.

6. Staffing and Operation

Management Organization Charts

RJD Chocolate organization is based on a democratic. Management style decisions are made as
a result of a consultation process involving various members of the organization . RJD Chocolate also
have two different structures. The structure that they use for their board of directors has been re-
designed to “clarify accountability and enable swifter diction-making.Looking at the improved
organization structure it is clear to see who is in charge of which departments within the business.

Staffing

Training Plans

 Establish program goals – capture needs.

 Choose the right employee training software.
  Create useful, personalized and engaging employee learning experiences.
 Deliver training to employees at the right time.
 Track and improve – Cultivate.

Operations