Table of Contents

Internship Letter……………………………………………………………........i

Preface……………………………………………………………………………ii

Acknowledgment………………………………………………………………...ii

Executive summary……………………………………………………………...ii

Chapter No.1: Changhong Ruba(Pvt) Ltd……………………………………………3

1.1Introduction and history……………………………………………………….3

Chapter No. 2: Strategic Analysis of Changhong Ruba……………………………..5

Vision Statement……………………………………………………………………5

Mission Statement………………………………………………………………….5

Organogram……………………………………………………………………….

Department of Changhong Ruba………………………………………………..8

Dealer Network Department……………………………………………………8

Corporate Sales Department………………………………………………………8

Hyper Channel Department…………………………...……………………….9

Direct Selling Department…………………………………………………………11

HR, Admin & IT Department………………………………………………..11

Finance & Accounting Department …………………………………………11

Warehouse and logistics Department……………………………………………11

Imports Department…………………………………………..………………………11

Recovery & legal Department………………………………………………………….11

Supply chain Management Department……………………………….………………11

Audit & Quality Control Department………………………………………………….11

Marketing Department………………………………………………………………..11

Culture of CHR…………………………………………………………………………11

Integrity………………………………………………………………………………….11

Ownership………………………………………………………………………………11
Respect………………………………………………………………………………….11

Confidentiality…………………………………………………………………………11

Chapter No. 3: Product and Services of Changhong Ruba………………………...12

Products and Services………………………………………………………........12

Tv’s………………………………………………………………………………12

Ac,s………………………………………………………………………………12

Refrigerator..……………………………………………………………………12

Speakers…………………………………………………………………………12

Water Dispenser…………………………………………………………………………12

Microwave…………………………………………………………….………...12

Services………………………………………………………………………….12

SWOT analysis…………………………………………………………………….5

Strength………………………………………………………………………….5

Weakness………………………………………………………………………..5

Opportunity……………………………………………………………………..5

Threat……………………………………………………………………………5

PEST Analysis……………………………………………………………………..6

Political………………………………………………………………………….6

Economic………………………………………………………………………..6

Social…………………………………………………………………………….6

Technological…………………………………………………………………...6

Chapter No. 4 Financial Analysis……………..……………………………………..7

Chapter No. 5: Experience of working in Changhong Ruba………………………13

Internship Experience Summary……………………………………………………13

Concerned Department, Duties & Learning…………………………….………13
Chapter No. 6: Recommendations & Conclusion………………………………….14
Recommendations for the Internship Organization……………………13
Recommendations for the University……………………………………13
INTERNSHIP LETTER
Preface
Internship is an integral part of our BBA (Hons). For the sake of internship the most integral
part is to have on ground experience. This initiative can give a student, practical experience by
becoming part of an organization as minor. Internship helps students to practically observe all
the theories and studies they have so far studied. It is an honor

Acknowledge

Most grateful to Almighty Allah, who enabled me to utilize my knowledge and skills for the
preparation and completion of this internship report. I want to express my gratitude to my
supervisor and my senior who helped me in completing this report.

I would like to thank the HOD of Changhong Ruba for helping me in my internship period by
giving me the opportunity to observe and evaluate how the company works, what its operations
are and how it engages the market. This helped me gain practical experience of the market and
above that helped me picture my past three years BBA education to its full potential.

Executive Summary

Main purpose of internship with Changhong Ruba was to extract a valuable knowledge by
working with professional employees in order to apply the knowledge acquired during BBA
HONS program. Report includes; Complete introduction, Vision and Mission.

My internship period is 2nd September 2019 to 12th October. Personal experience; that include
working in Human Resources (HR) Dept of the organization and other departments. Report
Also includes; SWOT, PEST, and Financial Analysis of Changhong Ruba. Information Also
includes: departments, Job descriptions, which their employees have to perform to get the
companies work done, and the strategies which help them gain competitive advantage.
Introduction

Changhong

Set up in 1958, CHANGHONG has developed into one of the biggest shopper gadgets suppliers
in China, spends significant time in R&D, assembling and promoting consumer' electronics
items.

CHANGHONG turned into a public company with offers recorded on the Shanghai Stock
Exchange in 1994. Over the most recent 5 years, CHANGHONG has experienced significant
development expanding its income from AUD $1.6 billion of every 2004 to AUD $7.6 billion
of every 2009.

Around the world, CHANGHONG has more than 72,000 workers and is an industry chief as
the greatest provider of purchaser hardware in Asia. For 18 back to back years, CHANGHONG
has been positioned No.1 in the Chinese residential market with one out of each four TVs sold
in China being fabricated by CHANGHONG.

CHANGHONG likewise has a set up abroad system incorporating branches in Europe,

Southeast Asia, and the Middle East. It is consistently venturing into different abroad markets
giving excellent items and administrations to more than 90 nations and locales. This worldwide
system incorporates a help structure of in excess of 20,000 deals and administration overall
outlets.

Climate control systems

Changhong is one of Asia's greatest climate control system producers. Changhong makes a
wide scope of forced air systems including window-type, split-type, bureau type, inverter-type,
VRV, cold water-type, and family unit focal sort ACs, with a yearly creation limit of 4,800,000.
Since 1999, Changhong climate control systems have been accessible in more than 70 nations
including America, Russia, Australia, Indonesia, Europe Union, Czech, Pakistan, Thailand,
Peru. Changhong claims two-generation focuses, at Sichuan and Guangdong and backup
organizations in Australia and Indonesia. It has the UL, CE, CB, TUV and CCIB certifications.
Hefei Meiling
As one of China's most punctual home apparatuses undertakings, Hefei Meiling Co. Ltd. was
set up in 1964 and has developed to turn into a presumed player in the field of the icebox and
cooler creation and deals alongside clothes washers and forced air systems. Meiling has a main
portion of the local market and furthermore fares to in excess of 100 nations around the globe.
With three assembling bases, in particular, Hefei, Mianyang, and Jingdezhen, Meiling has a
yearly generation limit of 15 million, which incorporates iceboxes and coolers, clothes washers
and climate control systems.

Refrigeration has been Meiling's specialty for a long time and it is known for its plan, R&D
and quality control. Meiling has passed ISO9001, ISO14001, OHSAS18001, IECQQC08000,
and its driving items have passed GS, CE (ERP), UL, CSA, C8, SASO (EER), S-Mark and
other universal security and vitality confirmations.

Ruba Group

Set up in 1971, Ruba Group, a hardware combination in Pakistan, has teamed up with
Changhong gathering to set up new inventive brand "Changhong Ruba" for Pakistan showcase.
They have expanded organizations, for example, Textiles and Trading organizations situated
in Dubai and Singapore. The gathering is resolved to give amazing and imaginative products
in the Pakistan market and become surely understood in gadgets industry all over Pakistan.

Changhong Ruba Introduction

Changhong Ruba has essentially two divisions:

• Changhong Ruba Trading

• Changhong Ruba Electric

Changhong Ruba Trading is commonly administered by the Chinese themselves, all significant
organization and supervision of all its activity from HR to tasks to recuperation are regulated
and checked by their Chinese Executives. It manages the closeout of the Appliances and all
offices in the executive's wings go under it. They have are orderly and all around oversaw
administration which is useful for the Pakistani market as they are getting an opportunity to
adopt better approaches for dealing with the association.

Changhong Ruba Electrics the assembling and get together plant, where every one of the results
of Changhong Ruba which are sold in Pakistan is Manufactured and gathered .one next to the
other because of enormous arrangement and greatness in assembling and collecting Changhong
Ruba, has fulfilled the universal quality guidelines. Because of which Changhong Ruba electric
has been assembling and amassing TCL ACs, a few models of SONY LEDs, Whirlpool ice
chest and SHARP items. What an accomplishment for an organization that they are delivering
their items just as creating result of their competitors.

Strategic Analysis of Changhong Ruba

Vision statement

‘Sound security’, we resolve to make high-class items and great administrations.

Mission statement

To run business with genuineness and trustworthiness and with reliable return; to support the
general public, and the country ease stresses and tide over challenges; to accomplish metro
respect.
Departments
Changhong Ruba has 12 departments with each having a defined duty which they have to
perform to help the company achieve a competitive advantage over other firms. Each
department is supervised and led by HOD. These departments are as following:
 ● Dealers Network department
● Corporate sales department
● Hyper channel department
● Direct selling department
● HR, Admin & IT department
● Finance & Accounting department
● Warehouse & logistics department
● Imports Department
● Recovery and Legal Department
● Supply chain management Department
● Audit and Quality control Department
● Marketing

o Dealers Network Department

This department of Changhong Ruba deals with the sales of its appliances concerning a Dealers
Network. Changhong Ruba trading has around 1300 potential dealers nationwide and with that,
it has 150 Top rated deals with whom Changhong Ruba deals exclusively. This department has
around 80 employees who are responsible for maintaining records of all these dealers and work
to maintain customer loyalty.

Corporate sales Department

This is the department that deals with a big corporation and responds to government tenders. It
responsibility is to check which government trends are in process and which rate would help
then win the tender, with that in the private sector the corporate sales department keeps in check
where new buildings are being constructed so that they can offer them a good price which can
help them sell large quantities which help them gain more profit as more units sold will increase
the inflow of cash. For these operations, 2 employees have been hired to keep all the processes
good to go.

Hyper Channel Department

The departments of CHR trading deals with megastores like METRO, Hyperstar, and CSD.
These stores are the big customers of the company they order huge quantities that are
10000units to 15000 units they are the main customers of CHR. Their payments are in Millions
which helps them gain good profit. With that the company makes their displays in those stores
they place their employees (salesmen or sales representative) which help the company keep
sales in their control and keep a complete check on several sales each day.

Direct Selling Department

This is the department of CHR which is responsible for directly selling the appliances to the
end customers. This is the best way to earn profit directly by eliminating intermediaries and
other direct indirect costs. The expenses are reduced. The company maintains its showroom
with the company label it’s all payrolls are paid by CHR. With that company also opens its
franchise in the exclusive shops a specific section of the shop which the company furbishes
with the companies expenses and the company deploys its sales representative to make its sales
more efficient. This department maintains the number of appliances in the showroom as these
is company’s representation so they make them exclusive to attract more and more customers
and satisfy a customer in the best way to retain them.

HR, Admin & IT Department

HR's main function in CHR is the recruitment and selection process, in which this department
first finds the requirement of the respective seat which must be filled according to the
requisition from the specific departments HOD. Then the HR department goes through the shot
listing of the application for the required seat that’s to be filled the personal specification is
matched with the job description so that only the required candidate should be employed to
give more and more benefit to the company. Other things that come under the head of HR
include training of the employees and the training by the department. Policy procedures and
employee complaints are handled by the human resource department. Attendance is strictly
monitored by the HR department of Changhong Ruba to help the company get maximum
output from the employees and to maintain decorum in CHR trading the HR checks the proper
dress code of the employees and gives a disciplined look of the company in which they are
very much successful.

Admin department of Changhong Ruba has the responsibility to control the expenses of the
CHR trading which includes branch expenses, vendors' expenses, and payments and pate cash
(monthly cash that is paid to the department to cover its day to day expenses). Visa management
for the international employees, Air ticketing and hotel bookings arrangements.
Responsibilities also include Fleet management which includes the responsibility of driver
control, vehicle management, and car insurance. The admin department is also responsible for
the rental agreements of the company’s showrooms and offices.

The IT department of Changhong Ruba plays an important role in helping the CHR to compete
with the modern systems of a competitive industrial environment. The particulars that come
under the control of IT department of CHR includes the following duties , software’s (file
sharing , HR-MS and new software),networks (routing and switching), security and
surveillance( giving the complete update to the company as well as the supplier if any problem
occurs),Domain and Hosting ( official website of Changhong Ruba , chamghongruba.com.pk),
Telecom( partner Zong 258+ corporate number administration) , IT asserts ( company laptop
and all IT equipment) these are the duties that come under IT department that it has to perform
to keep all the operation good to go and help CHR to keep its day to day operation going.

Finance & Accounts Department

The department of CHR is responsible for maintaining accounts for the company. It keeps the
company updated with the cash flows of the company and tells them to tell them how much
cash they currently have to perform the desired task. With that, they make financial reports to
keep the company updated about the company’s financial condition what financial action
should be taken to avoid financial risks. They maintain expenses like payrolls (Salaries,
electricity bills, transportation, etc). They also maintain the ledger reconciliation statement
which is the full detail of dealers and their credit details, stock, and liquidation and with that,
they maintain the record of cash and credit sales and keep the company updated about the sales.

Warehouse & logistics Department

Changhong Ruba has two warehouses in Pakistan one is in Karachi and the other one is in
Lahore. They have a large covered area Lahore one is of 160000 sq feet and the Karachi on is
of 180000 sq feet. The basic function of this department is to maintain stock in the warehouse
keep the company updated so that they can import the right equipment to maintain the stock
and with that the function of the logistics department is to deliver the right quantity to the
showrooms and stores nationwide. To deliver appliances safe in stores.

Imports Department
This department is responsible for import of spare parts and assembly units and tools to help
manufacture the product. They are responsible for to make LC (letter of credit) cover all the
port requirements including import duties and customs clearance. They are responsible for
counting the total imports made. These imports are from china, the china port clearance and
the clearance of Pakistani port is their responsibility.

Recovery and legal Department

This department maintains record of all credit sales and makes recoveries from the respective
dealers and the individuals who have purchased Changhong Ruba appliances. They make
lawful action against the respective creditor. If they are not able to recover the credit the legal
department steps in which has a lawyer who files a case against the respective bad debt in the
consumer court. It’s the duty of this specific department to recover credit sales amount.

Supply Chain Management

The main function of this department of Changhong Ruba is to find cheap and quality buyers
who give the competitive rates on which Changhong Ruba can save cost and earn more profit.
To negotiate with the suppliers and convince them to supply the required products better in
quality. The cheaper you buy the more margins you get. These saving in costs help the company
to spend that money in R&D and betterment of their company as well as products.

Audit and quality check Department

The audit department creates and implements procedures and controls to ensure that the
finances of a company are managed in accordance with established principles. It also conducts
periodic audits to check the accuracy of recordkeeping and accounting and to ensure that
procedures and controls are working properly. Quality control (QC) is a procedure or set of
procedures intended to ensure that a manufactured product or performed service adheres to a
defined set of quality criteria or meets the requirements of the client or customer. QC is similar
to, but not identical with, quality assurance (QA)

Marketing Department

Changhong Ruba marketing department promotes business and drives sales of its products
or services. It provides the necessary research to identify CHR target customers and other
audiences. Depending on the company’s hierarchical organization, a marketing director,
manager or vice president of marketing might be at the helm.
Above The Line (ATL) refers to promotional activities done at macro level. It is done at
national, regional or at bigger territory level and mass audience is covered in this type of
promotion. A brand image is created about the company and its product. Media such as
television, cinema, radio, newspapers, and magazines are used to create an impact about the
company and its product. ATL communication is more of conventional in nature.

Below The Line (BTL) communication is unconventional in nature, done at micro level and
forms part of non-media communication. Measures include direct mailing, distribution of
flyers, brochures, and usage of sponsorships, public relations, tele-marketing and point of sale.

Culture
Changhong Ruba has a very centralized culture with effective communication between the
superordinates and the subordinates. It has a culture with no secrecy as there are no separate
cabins for their HODs that give them a sense of superiority. According to Chinese
organizational culture, this way of operations in the trading sections helps to maintain equality
in the employees but according to Pakistani culture, it is a source of de-motivation which can
reduce superordinates efficiency. To improve this flaw and help Changhong Ruba to have a
better organizational environment, Changhong Ruba’s new GM has introduced four cultural
traits that can help improve CHR’s working environment that is pasted on the walls of the main
office to remind the employees to follow them.

1. Integrity:
 Our Integrity is the foundation of all enduring relationships in every successful
business.
2. Ownership:
Our ownership believes in doing the right things. We do the best that we can & we
always show people that we care.
3. Respect:
Trust and respect our all stake holders.
● Owner employees:
We work together to reach our full potential and the ensure that each has a productive
rewarding fulfilling career”
● Our customers:
Rely on our quality product & excellent services”
● Our community:
We serve with great sense of civic responsibility and goodwill”
4. Confidentiality:
We don’t compromise on anything which can harm our brand image. We believe in
maintaining our trust on each other.
Products and Services

1. TV’S

● Curved UHD TV
● UHD TV
● SMART TV (WITH I SMART TECHNOLOGY)
● CIENEMA TV(PDP)
● LED TV
2. AC’S.

● 1 TON (12000BTUs)
● 1.5 TON (18000 BTUs)
● 2 TON (24000 BTUs)
● Floor standings
● Invertor series

3. REFRIGERATOR:

● Direct Cool (Single Door Series)

● Direct Cool (Double Door Series)
● Direct Cool (4 door series)
● Invertor series (Double Door Series Energy Saving)
4. Speakers.
 5. Water Dispenser.

6. Microwave.

Services

Services include:

● After sale services

 ● Customer Relationship
● Customer Care Helpline

SWOT Analysis

SWOT alludes to the qualities, shortcomings, openings, and Threats. SWOT examination is
the apparatus that numerous organizations use during their key arranging; essentially a
composed method to assess where to center time, cash and vitality to improve efficiency and
development. A SWOT examination can be a significant apparatus for setting milestone&
moving toward an endeavor speculator since it shows a strong comprehension of your
organization's execution or the elements impacting efficiency.

1. Strengths

These are the qualities of Changhong Ruba:

Creative Electronics
Changhong Ruba exchanging organization (PVT) Ltd has now the greatest offer in a piece of
the overall industry of electronic market, they are getting a charge out of this position. There
items like keen bent LCD, Glass Door fridge and inverter AC are furnished with most recent
as indicated by the necessities of the market and are focused.

Client Relationship

Trust is key to constructing a solid relationship. The organization has effectively constructed a
solid client relationship that thoroughly relies upon a client conviction or organization
understanding the client current needs. This connection help organization to hold clients and
help to keep up client reliability.

Working Environment

Empowering workplace helps the representatives to work generously in an organization so

representatives and friends will be perceived because of their expert greatness.

Expert Approach

Every one of the representatives working have a great instructive background with
understanding (HODs are profoundly taught MBAs and PHDs), this thing helps in taking care
of issues proficiently inside negligible time and this expert methodology makes this
organization very aggressive in the market.

Economies of scale

ChanghongRubamade an enormous arrangement in the market which gave them a bit of leeway
of economies of scale this is because when the amount builds it diminishes fix cost and boosts
the generation. This assistance they diminish their expense to gain more benefit.

Generosity

The organization can say that Changhong has made a good &faithful picture among the client
psyche and getting a charge out of astounding business sector worth that fills in as an important
attest for their organization.

Cutting edge innovation

To satisfy the quality interest of clients, Changhong Ruba presents the most recent innovation
in electronic items (home machines).

Advance installments

For new clients or as a rule ChanghongRuba normally bargains ahead of time installments. To
diminish the hazard of loss and endeavors requirement for recouping installments. The
installments make the two gatherings bound and help assemble a solid expert relationship.

Modest work

In creating nations like Pakistan, associations appreciate modest work. So organizations

working in Pakistan could diminish their expenses by procuring modest work. These reserve
funds could be used by the association to meet other significant costs or extension.

Solidness

ChanghongRuba give multi-year guarantee of its items to assemble positive recognition among
clients that tends solid client relationships. The results of ChanghongRuba are viewed as more
sturdy to advertise than different associations.

Productive Company

Changhong Ruba is procuring incredible benefits from years. This is the quality of Changhong
Ruba as increasingly more an association makes benefit this enables increment to piece of the
overall industry, As more deals help make more benefit.

Aggressive Pricing

Changhong Ruba is selling items at a value lower than different rivals in the market like Haier,
Samsung, Orient, and TCL.

2. Weaknesses

Absence of aggressive edge

Changhong Ruba is missing focused edge as the structures of their items or other after deal
offices are made a difference.

Credit nature

Under creating or creating nations execution of the law isn't simpler a lot simpler as a contrast
with created ones. That makes it hard for the provider to recoup their speculations since
business is of credit nature.

Slow Information Flow

The organization lives in the associated world, the Chinese are hesitant in sharing and confiding
in their Pakistani workers because of social conflict and this not sharing of data can be the
reason for demotivation in representatives for a low degree of trust.

Low costs

The items which ChanghongRuba offer are of high caliber however as they are new in the
Pakistani market, they need to uncovered significant expenses and they will undoubtedly offer
low costs to infiltrate in the market. This training brings down their benefit in contrast with
contenders

Low special battle

For cutting the expense ChanghongRuba can't give appropriate consideration for publicizing
their items by utilizing many promoting and promoting the effort. In most recent time to make
a great picture of the item in the purchaser mind, showcasing and the ad is vital. Changhong
needs to buckle down on their advancements to draw in an ever-increasing number of clients.

No exhibition Appraisal

Representative assessment persuades them, keep them dynamic as they can be evaluated
whenever which encourages them to work more earnestly. Changhong Ruba isn't offering
regard for the execution examination of representatives. Laborers who buckle down and
demonstrate their proficiency are not increased in value by their bosses and are not
compensated for indicating great execution. Reward and discipline are the law of nature this
thing improves and keeps one spurred and ideal on track. Just they use to assess is yearly
classified report which is set up by their staff or managers.

Concentrated Decision Making

Association had increased an arrangement of decentralization choices, yet the issue emerges
when upper Management of ChanghongRuba doesn't consider the activity level administration
during settling on a choice. This, at last, prompts representative disappointment.

3. Opportunity

Mechanical Innovation

Changhong Ruba can make his very own exploration and improvement focus to bring
development and changes among innovation as required. In beginning, this may build costs
however in since a long time ago run this will consistently give additional customary results to
the association. By this, they could accomplish innovative aggressiveness.

Business Activity

Business movement getting to be more extensive and speculation are expanding reliably; it will
offer chances to Changhong Ruba and for the entire electronics industry.

Task area

The locational system may influence business decidedly and adversely. The area is the most
significant achievement component of the business. The choice of a suitable area could prompt
achievement. By presenting their organization where others have not drawn nearer till now can
enable them to catch more markets and make more benefit.

New Product Line

Changhong Ruba still has a heap of alternatives according to product offers concerned. Like
new home machines.

New Projects in Country

Pakistan is growing so there are numerous new undertakings begun by the government part,
private division and outside financial specialists. These tasks are making chances to
ChanghongRuba for upgrading the creation or capacities to do new.

Plan for Quality

Most customers offer inclination to nature of the item and that offers space to changhongRuba
manage

4. Threats

Financial Recession

The world is experiencing a worldwide financial emergency. It might likewise influence the
Electron business since it is making an influence on the worldwide market.

Political Instability

Pakistan is confronting the unstable world of politics. Political precariousness demoralizes

financial specialists and they feel reluctant in putting resources into that nation, because of this
circumstance development pace of the electronic industry is relatively low according to the
capability of the business.

Global Monetary Fund

Nations like Pakistan take credit from the IMF. In light of increment in the weight of advances,
the financial improvement of the organization's nation is influenced severely. It additionally
influences all ventures of Pakistan.

Reduction in Profitability

Changhong Ruba is contending with numerous contenders. They are catching clients by cutting
their benefit and that will tend ChanghongRuba to cut their benefit as well.

Pest Analysis of Changhong Ruba

Political Factors
Government dependability: Rapid changes in Government could cause the flightiness in
arrangements of Government concerning the electronic industry and it is generally seen that
this kind of conduct is horrible. Government approaches may straightforwardly influence the
electronic industry.

Economic Factors

This is fundamental for the business to work in a market where individuals have the need and
buying power. Acquiring intensity of individuals is relies upon current pay, the cost of the item,
their reserve funds and accessibility of the credit. Advertisers just need to give the best possible
consideration of the present situation of pay and his spending.

• Increasing financing cost

• Devaluation of cash
• High swelling rate

Social Factors

According to the market is a concern the understudies are overwhelming customers, so

educators and other individuals stay appended with the distributing industry. The proficiency
pace of the organization's nation is extremely low because of which no enormous change
happens concerning development is concerned. So the business couldn't have the option to
accomplish the ideal outcomes.

Technological Factors

The expansion among creation wills consequently motivation to diminish in expense. It could
influence emphatically. Be that as it may, lamentably in the organization's nation no appropriate
mindfulness is accessible to upgrade generation or because of the absence of specialized offices
we need to rely upon Westor need to hold up until development may emerge. This pessimism
could be overwhelmed by increment cooperation of government or the related business and
individuals with specialized skills.

● Individual inclination
● Preparing program

It was a respect for me to fill in as an understudy in Changhong Ruba Trading Private

constrained. It was a magnificent encounter to work in such a flexible, inventive and
developing association. As an understudy, its a respect to work in an association, get pragmatic
experience and offering shape to need I have picked up during my scholarly period. The tolerant
and benevolent nature of the workers helped me to comprehend and play out my doled out
assignments.

Financial Analysis

2017 2018

RS Million RS Million

Share Capital Rs 49 million Rs 47 million

Reserve Revenue Rs 20 million Rs 27 million

 Fixed Assets Rs 16 million Rs 15 million

Current Assets Rs 10 million Rs 15 million

Gross Profit Rs 19 million Rs 22 million

Total expenses Rs 11 million Rs 11.5 million

Profit before Tax Rs 12 million Rs 10 million

Profit After Tax Rs 9 million Rs 7 million

Current Liabilities Rs 39 million Rs 41 million

Internship Experience Summary

In my six weeks internship protocol, I have been evolving from stage to stage with proper
manifestation at changhong Ruba. My first day at the internship, they gave a brief introduction
of the organization about CHR is all about. They briefed me, ‘it was a merger between a
Chinese international electronics company and the RUBA Pakistani appliance manufacturing
company” they both have collaboratively formed a company that is entitled as ‘Changhong
Ruba’.

It was a wonderful experience working with the company like Changhong Ruba they have
showed quite hospitality which helped me in learning different practical operations that an
employee experiences in there day to day works. Visiting this organization helped me to
develop skills which can help me in my practical life. The observations which they allowed me
to do were a source of guideline for me as if I worked as an employee or start my own venture.
The division of departments was according to as we have studied in the three years of our BBA
degree program and this thing helped me to picture what I have studied in past couple of years.

Concerned Department, Duties and Learning

They have showed me their employees’ personal files but due to confidentiality issues I was
restricted to just have a look over it and understand their procedure of recruiting an employee
through filing. With that said, they also showed me how the firing or dismissal process works
in the company but as these were some confidential files of the company that can cause some
serious issue for the employees. I also visited their main head office showroom which was
equipped with all the latest appliances which are currently sold in Pakistan.

After meeting the HODs of the major departments and having a healthy conversation about
their department operations, I came to know, how they are helping the company to achieve
competitive advantage. Visiting the Hyper channel was a way above experience. I deeply
observed how their major sales take place and the training of their sales representatives which
helped CHR to have competitive sales in a competitive market that contained appliances which
have a good image in customers mind but the way Sales representatives present their products
convinced the customers on the spot and they buy the product. As their employees have full
knowledge of the products that they are selling on behalf of CHR.

Recommendations for the Internship Organization

According to my observation my major recommendation is that the files of employees were
not placed in a confidential environment as any employee can come and check the files of other
employees which contained confidential information of employees and the company which is
supposed to be kept confidential between the employee and the company. Every employee is
not comfortable with sharing what their personal ties are between the company and the
employee and this thing can cause predatory competition between the employees which can
ultimately harm the organization, so I would recommend them to have a proper shelf that is
locked and only the related HR department employees will be the ones to have an eye on their
files because only they are authorized to check and maintain their personal files.
CHR must provide separate cabins for their HODs so that they must get some space and think
over the related problem to avoid haste, with that said; this approach is appreciated in Pakistani
Culture for better performance, as employees develop a sense of self fulfillment. Secondly, the
office environment should be so decorated in such a way that their employees feel that they are
working in an international organization (as they current office style is not colorful with a
decor’ which can ultimately bore the employee to work in the same dry condition). The office
is quite compact; it must be widened with broad sense of styling and eye catching settings.

As I have visited their showroom, everything was partially okay but one thing that I think their
showroom must improve the spacing between their refrigerators because it is not easy to open
due to their tight arrangement.

Recommendations for the University

Changhong Ruba’s products have a competitive price, with an excellent quality range and
impeccable design along with good build structure that will help the university to save Effort
in cost management and save energy with their new inverter technology.