Sales of Nokia and Competitors (2009-2011)

90
Sales
80 76.9

70

60 55.2
48
50

40 36
31.98 Nokia
30 Samsung
20 15.3 Micromax
9.1 9.73
10
1.29
0
2009 2010 2011
Figs In Millions
OBJECTIVE OF RESEARCH
 To find out the reasons for decline in sales of Nokia cell phones.
 To clarify the customer’s attitude towards the Nokia products & services.
 To get insight into the demand and behavior of customers targeted by Nokia.
 Identify the competitors and ways to compete.


Approach to the research

Our methodology to develop survey will combine literature review and sampling
from major retail outlets of Nokia and other mobile providers.

The approach will be based on the following factors

 We will conduct a survey to collect the data required for the research
through – Mall intercepts, Internet and E-mail.
 The data will be collected regarding the perception attitude and preferences
of the customers regarding various handsets.
 Finally the data will be analyzed applying various tools of data analysis to
find out the required conclusions.

Research Design

 The research design will include Descriptive research

 Primary data
 Surveys and questionnaire methods.
 Internet, mail and Mall intercepts.
 Nominal and Audinal scale.
 Types of questions:-
 Attitude and perception towards mobile handsets.
 Purchasing habbits of customers.
 Usages pattern of the customers.
  Awareness, attitude and perception towards Nokia brand.

 Sampling Plan
The sample will be selected through convenient technique of sampling.
We have made decision to carry out total of 1000 samples using various
techniques. This will help to find out the differences and choice of the
customers regarding different handsets.
Internet: - 400 samples
E- mails:- 400samples
Mall Intercepts:- 200 samples

Sample of questions to be asked.

1. Which company’s mobile are you using, currently?

A. Nokia B. Samsung C. HTC D. Blackberry E. Micromax

2. On what basis do you choose this company’s mobile?

A. Price B.Function C. Features D. Appearance E. Trend

3. Which mobile would you prefer to purchase?

A. Nokia B. Samsung C.HTC D. blackberry E. Micromax

F. Others
 4. What are the reasons according to you are lacking in nokia ?

A. Reliability B. technological parameters

C. Features D.price

5. Which company mobile do you think are perfectly viable for the present
generation?

A.Nokia B. Samsung C. HTC D. blackberry E. Micromax

F.others

Field works and data collection

 Primary data collection
Internet – controlled
E- mail – controlled
Mall intercept – controlled

Data analysis
 Percentage analysis – what percentage of customers are using which mobile?
 Central tendency – The average no.of customers using various handsets.
 Regression analysis- we will analyse the relationship between prices of
various handsets and the no. customers are preferring.

 Reporting

 Cost & time

 Appendices