Project Report of Service marketing

on

Aircel

Submitted by :
Spandan Nakrani
Kalyan Gadhavi
Contents

 Introduction
 Organization Structure
 Service Strategies
 Services
 Internal Customer
 Competitors
 Introduction

Company Profile
CHAIRMAN
AIRCEL LIMITED

PRESIDENT
PRESIDENT PRESIDENT
(PRESONAL
(ENTERPRISE) (HOME BUSINESS)
BUSINESS)
Type : BUSINESS)
Private
Industry : Telecommunications
Founded : 1999
SENIOUR V.P Headquarters: Gurgaon
Key people : Gurdeep Singh, COO
Mobile
GM Products : Telecommunication
operator
DGM Maxis Communicatios
Parent : (74%)
Apollo Hospital (26%)
AGM Website : Aircel.com

SENIOUR
In Gujarat
MANAGER

Aircel Limited
7th Floor, BBC house,
MANAGER
Near Law Garden, off C.G.Road
Ahmedabad

DEPUTY
MANAGER
Organisation Structure
ASST.
MANAGER

MANAGEMENT
TRAINEE
Service Strategy

It will be real challenge for Aircel to garner decent sub base in recently launched circles like
Delhi, Mumbai, and AP etc. Though Delhi & Mumbai has more than 90% mobile penetration,
the actual unique number tally is somewhere around 70%. Aircel is betting on this number along
with targeting churn out subscribers (3 % churn rate) to garner subscribers. For Aircel, acquiring
more number of subscribers is going to be main target and it has already started offering highly
competitive tariff plans in these mature markets. When creamy layer has already been taken,
company can only bet on competitive tariffs & attractive VASs to garner subscribers. While it
has roped in Indian Cricket icon M.S. Dhoni for advertisements & branding, company is betting
on its VAS offerings like Location based services & phone banking to attract subscribers in
metros. Surely, it is going to replicate the success of Maxis in Malaysia, where 1/3rd of revenue
comes from Data services. Probably, while talking about differentiation in the market Aircel is
concentrating more on VAS & Data services than any other new operator. This strategy is paying
off a bit, as it has succeeded in garnering 28K sub base in March within 15 days of launch of its
services, in Delhi-NCR. Moreover it is betting on its QoS, where it has least congested network
in all operators, to attract new subscribers, who are facing number of congestion related issues
with existing telecom monopolies.

Vision

To be “ICONIC MASS MARKET” Brand

Mission

We are conditionally committed to exceeding our customer’s expectations. We will

provide network and service that are innovative and reliable allowing our customers
anytime , anywhere communication .We will attract , develop and retain an expectation
team of people . We are committed to enhancing the quality of real life in the community
in which we operate.
Trustworthy Simple Friendly

Creative Modern

Services
• Aircel Pocket Internet

• DialerTunes

• My Aircel

• Music On Call

• Aircel Pocket Apps

• Missed Call Alert

• Subscription Services
Manage Internal Customer

Training

Internal Customer is employee and aircel provide a training to them get effective output.
Gives them to a in-house Trainning.

Motivation
Non-Monetary Rewards and Employee Motivation

Rewarding Team Members without Breaking the Bank Non-monetary rewards should
form one important part of a complete employee recognition programalong withmonetary
rewards. Each motivates employees differently. Non-monetary rewards can be used for
either individual or team rewards.
Some employees is more likely to be motivated to improve their performance through the
use of nonmonetary rewards such as being thanked publicly
at a departmental function, having lunch with the head of the organization, or receiving an
extra day off. The desired outcome of rewards and recognition programs is to improve
performance. Non-monetary recognition can be very motivating, helping to build feelings
of confidence and satisfaction.

Some time Company Provide a Foreign Tour to their Employees.

Competitors

 Vodafone
 Airtel
 Idea
 Videocon
 Tata Indicom
 Tata Docomo