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Outstanding Protection Editor
Kevin McBride
for Continuously Variable Vice President, Marketing & Communications
Transmissions (CVTs) | Page 6 Associate Editor
Joel Youngman
Publication Manager
Terry Johnsen
Staff Writers
Kathy Anderson
John Baker
Terry Johnsen
Melissa Sander
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Matt Erickson
Jeremy Meyer
Editorial Contribution
Len Groom
FEATURES departments
Advertising
6 Outstanding Protection 4 From the President’s Desk Ed Newman
for Continuously Variable Back Issues
Transmissions (CVTs) 9 Tech Talk Back issues of AMSOIL Magazine are
available for $1 each. Order G17PC and
specify the month and year.
7 AMSOIL Synthetic Grease 12 Racing & Promotional News
On the Web
Helps Customer Achieve www.amsoil.com
Punkin Chunkin World Record 14 Centerlines and Updates
President and CEO
A.J. Amatuzio
10 Don’t Forget the Gear Oil
ADVERTISEMENTS Executive Vice President and COO
Alan Amatuzio
The cover
New AMSOIL Synthetic
CVT Fluid offers a cost-
effective, premium-
quality alternative to
vehicle-manufacturer-
branded fluids.
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Take a look at Gene Halsey’s letter level and depended on his Dealer and over again that you don’t have
to the editor in this month’s edition. for guidance. Now, that wasn’t to be a professional salesperson to
He touches on an issue that I have happening. He was left to fend for succeed in this business. It all starts
been sensitive to for years. You can himself. with understanding the products
read it for yourself. I will only say that and making a commitment to dig
he is right on the money when he Normally, I might reserve this
in and work. I ask only that you
writes, But if a Dealer doesn’t take message for Dealers only, but
represent the company with integrity
the time to build a relationship with it’s important for those Preferred
and always do what is best for your
that customer, his or her retention Customers who may one day decide
customers. Give them the service
percentage will show that. As a to own AMSOIL Dealerships to
they deserve.
Dealer who has been around for a receive it too. There is virtually
long time, I can honestly say that nothing that will destroy an AMSOIL
getting customers is sometimes business more quickly than a lack
easier than keeping them, especially of service, especially if the business
if you don’t take the time to do it right. relationship had been built on that
service.
The issue here, of course, is service.
The easiest way to lose customers That is not to say that all Dealers are
and accounts is to let them die negligent in the service they provide.
Far from it. And it is not to say that A.J. “Al” Amatuzio
on the vine. It brings to mind an
all Dealers must become totally President and CEO, AMSOIL INC.
encounter I have shared with you in
the past. Unfortunately, it is not an hands-on or apply pressure to their
isolated incident. accounts. But all accounts do need
service, and it is up to the Dealer to
I was approached by a man who was ensure that he or she provides the
quite familiar with AMSOIL products. appropriate level.
He introduced himself and soon
revealed that the retail establishment The important thing to remember is
he owned was an AMSOIL account. that the Dealer network, to a large
He was pleased to report that his extent, is the face of AMSOIL, and
AMSOIL customer base had grown the image our Dealers project and
steadily, and he has had outstanding the professionalism they display
results with our products in all of his reflect directly on the company and Dean Alexander
all other AMSOIL Dealers. It has Executive V.P. /
personal vehicles. Chief Financial Officer
taken over 40 years to build the
That was the good news. strong, quality-first image we have
built, and I expect all Dealers and
It turns out he had not seen or Alan Amatuzio
our corporate staff to respect the
heard from his AMSOIL servicing Executive V.P. /
tremendous effort that has been
Dealer for over a year. Prior to Chief Operating Officer
invested to achieve it.
this, the Dealer had contacted him
regularly, delivered products when Don’t get me wrong.
needed and established himself as I realize that most
an authority on lubrication. In short, AMSOIL Dealers do a
he had done a fine job. But now the fine job, and I couldn’t
man had no AMSOIL products on be more pleased. I
his shelves and was missing out on have seen Dealers
sales. It was not something I wanted from all different
to hear. backgrounds
and skill levels
This guy could have ordered
build incredibly
products directly from AMSOIL, of
successful AMSOIL
course, but that was not the issue as
Dealerships. Dealers
I saw it. He had become accustomed
keep proving over A.J. “Al” Amatuzio
to receiving service at the personal President &
Chief Executive Officer
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While continuously variable transmissions durability and reduced noise and vibration.
(CVT) can be traced back to the sketches AMSOIL CVT Fluid is Warranty Secure and
of Leonardo da Vinci, and the first patent will not void vehicle warranties.
was filed in 1886, the technology has been
refined and is growing rapidly in popularity Field Proven
with major vehicle manufacturers. Today, Field testing was conducted to compare
several vehicle manufacturers, including AMSOIL Synthetic CVT Fluid and Nissan
Nissan, Honda and Toyota offer vehicles NS-2 CVT Fluid. Four vehicles (two equipped
with CVTs. with AMSOIL CVT Fluid and two with Nissan
NS-2 CVT Fluid) were driven 100,000 miles
Traditional, CVT and eCVT before the transmissions were torn down and
Transmissions inspected.
Traditional planetary automatic transmissions
feature a defined set of gears that engage As indicated by the lack of wear in the belt
based on vehicle speed, while CVTs create and pulley photos below, AMSOIL CVT Fluid
unlimited gear ratios using a belt or chain provided outstanding protection throughout
running between two variable diameter the duration of the field trial, proving it is a
pulleys. While drivers operating a traditional high-quality replacement for Nissan NS-2
automatic transmission can feel each gear CVT Fluid.
engage, CVT operators do not feel any such Lab Tested
gear change. CVTs keep the rpm in the
AMSOIL lab testing also reveals AMSOIL
“sweet spot,” resulting in better fuel economy
CVT Fluid met, and in some cases
and a smoother ride.
surpassed, the protection and performance
CVTs require a unique transmission fluid with of Nissan NS-2 CVT Fluid:
specialized frictional characteristics designed
• In FZG wear testing (ASTM D5182),
to ensure the belt or chain remains in contact
with the pulleys without slipping. Nissan NS-2 achieved a 7 stage pass,
while AMSOIL CVT Fluid significantly
While the name suggests it’s a variation of a surpassed it with an 11 stage pass.
CVT, an eCVT incorporates a conventional
planetary gear set similar to a traditional • In the JASO LVFA Anti-Shudder Durability
Test, AMSOIL CVT Fluid lasted six times BELT
automatic transmission, but controlled by an
electric motor to create continuously variable longer, translating into improved anti-shud-
gear ratios. Because they feature planetary der durability and reduced noise, vibration
gears, eCVTs are lubricated with traditional and harshness.
automatic transmission fluids, not CVT fluids.
Cost Effective, Premium Quality
AMSOIL Synthetic CVT Fluid With vehicle-manufacturer-branded fluids of- Nissan NS-2 CVT Fluid
AMSOIL Synthetic CVT Fluid (CVT) provides ten costing $20 or more a quart and very few
outstanding protection and performance competing products on the market, AMSOIL
for CVTs throughout vehicle manufacturer- CVT Fluid offers a cost-effective, premium-
recommended drain intervals. Its exceptional quality alternative, saving customers money.
metal-to-metal frictional properties help Changing CVT fluid is a relatively simple
prevent belt and chain slipping for smooth, process. In fact, many applications have a AMSOIL CVT Fluid
trouble-free operation. AMSOIL CVT Fluid drain plug and fill plug, making it easier to
resists oxidation and wear for maximum change than traditional transmission fluid.
CVT life. It provides excellent wet-clutch PULLEY
Vehicle service manuals should be consulted
performance for outstanding anti-shudder for specific instructions.
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t e c h ta l k
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• Viscosity index improvers allow a Hypoid Gear Lube (SVO), 80W-90 Synthetic Gear
lubricant to operate over a broader Hypoid gear sets are a form of bevel gear, Lube (AGL), 75W-90 Long Life Synthetic
temperature range. but offer improved efficiency and higher Gear Lube (FGR) or 80W-140 Long Life
ratios over traditional straight-bevel gears. Synthetic Gear Lube (FGO).
• Anti-foam agents suppress
foaming tendency and dissipate Commonly found in axle differentials, Most manual transmissions have
entrapped air. hypoid gears are used to transmit power helical gears that do not require GL-5
from the driveline to the axle shafts. performance. The helical gear is almost
• Friction modifiers - The required
Planetary a straight-cut gear, but on an angle.
degree of friction-reduction can
There is spiral action and very little sliding
vary significantly between different Planetary gear sets, such as those found action, and there is less need for extreme-
pieces of equipment in drivetrain in automatic transmissions, provide the pressure additives. GL-4 gear lubes
applications. In some cases, friction different gear ratios needed to propel provide less extreme-pressure additives
modifiers may be required to obtain a vehicle in the desired direction at than GL-5 lubes.
the desired results. the correct speed. Gear teeth remain
in constant mesh, which allows gear In manual transmissions using helical
Gear Design Dictates Lube Design changes to be made without engaging or gears, AMSOIL typically recommends
Gear designs vary depending on the disengaging the gears, as is required in either Synthetic Synchromesh
requirements for rotation speed, degree a manual transmission. Instead, clutches Transmission Fluid (MTF) or Synthetic
of gear reduction and torque-loading. and bands are used to either hold or Manual Transmission and Transaxle Gear
Transmissions commonly use spur gears, release different members of the gear set Lube (MTG).
while hypoid-gear designs are usually to get the proper direction of rotation and
used as the main gearing in differentials. gear ratio. AMSOIL Provides Gear Oil Options
Common gear types include the AMSOIL offers premium synthetic
following: Helical drivetrain lubricants to meet the needs of
Helical gears differ from spur gears in that nearly every application. The synthetic
Spur their teeth are not parallel to the shaft axis; base stocks and top-quality additive
Spur (straight-cut) gears are widely used they are cut in a helix or angle around packages found in AMSOIL gear lubes
in parallel-shaft applications, such as the gear axis. During rotation, parts of and transmission fluids provide the
transmissions, due to their low cost and several teeth may be in mesh at the ultimate in wear protection for cars,
high efficiency. The design allows the same time, reducing some of the loading trucks, outboards, heavy-duty and racing
entire gear tooth to make contact with characteristics of the standard spur applications.
the tooth face at the same instant. As a gear. However, this style of gearing can
result, this type of gearing is subjected to produce thrust forces parallel to the axis
high shock-loading and uneven motion. of the gear shaft. To minimize the effects,
Design limitations include excessive noise two helical gears with teeth opposite each
and a significant amount of backlash other are used, which helps to cancel the
during high-speed operation. thrust out during operation.
Bevel Herringbone
Bevel (straight- and spiral-cut) gears Herringbone gears are an improvement
transmit motion between shafts that are over the double helical gear design.
at an angle to each other. Primarily found Both right- and left-hand cuts are used
in industrial equipment, as well as some on the same gear blank, cancelling out
automotive applications (differentials), any thrust forces. Herringbone gears are
they offer efficient operation and are easy capable of transmitting large amounts of
to manufacture. As with spur gears, they horsepower and are frequently used in
are limited due to their noisy operation at power transmission systems.
high speeds and are not the top choice
where load-carrying capacity is required. Differences in gear design create the
need for significantly different lubricant
Worm formulations. For instance, hypoid
Worm gear sets employ a specially gears normally found in automotive
machined “worm” that conforms to the arc differentials require GL-5 concentration
of the driven gear. This design increases and the performance of extreme-pressure
torque throughput, improves accuracy additives due to their spiral sliding action.
and extends operating life. Primarily In differential applications that use hypoid
used to transmit power through non- gears, AMSOIL typically recommends
intersecting shafts, this style of gear is one of the following: Severe Gear® 75W-
frequently found in gear-reduction boxes 90 Synthetic Gear Lube (SVG), Severe
as it offers quiet operation and high ratios. Gear 75W-110 Synthetic Gear Lube
Its downfall is its low efficiency. (SVT), Severe Gear 75W-140 Synthetic
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R A CIN G a n d p r o m o t i o n a l NE W S
N THE
O
B X
with Jeremy Meyer
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c e n t e r l i n e s a n d u p d at e s
Holiday Closings
The AMSOIL corporate headquarters and U.S. distribution centers
will be closed Monday, May 26 for Memorial Day. The Edmonton
and Toronto distribution centers will be closed Monday, May 19 for
Victoria Day.
Front
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Front
Back
Ladies’ Leather
Motorcycle Jacket
Ladies’ leather motorcycle jacket
features debossed logo and
“Ride Hard. Run Cool.™” sleeve
design. Zippered air vents with
leather tabs on front and back,
reflective piping on front and
back, zippered wrist closures,
two inside pockets (one zip-
pered) and mesh inner lining.
Fitted; order one size larger than
you normally wear. Sizes M-2X.
Stock # Size U.S. Can.
G3182 M 275.00 333.00
G3183 L 275.00 333.00
Front
G3184 XL 275.00 333.00
G3185 2X 300.00 363.00
Back
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© 2014, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com May 2014