COURSE SYLLABUS

Faculty SCHOOL OF HOSPITALITY & TOURISM

Department HOSPITALITY MANAGEMENT
Catalog Number HOS 4115
Course Name INTRODUCTION TO TOURISM AND HOSPITALITY
Credit 2 Credits

UNIVERSITAS PELITA HARAPAN Academic Year 2016 / 2017

Semester / Term Odd Semester
Day, Time Tuesday, 7.15 – 8.55, 10.55 – 12.15
Lecturer(s), contact Info. Soekresno, SE,MM, 0818 836 572 – 021 553 6191, e: kresno_55@yahoo.com.
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DESCRIPTION
Introduction to characteristics and development of tourism industry to give the students a basic knowledge about the industry and its uniqueness. The topics include: hospitality
management, specific business aspects, the system and the details of tourism organizations / industries, and other factors that are related to hospitality operations.

GENERAL INSTRUCTIONAL OBJECTIVES

• Providing the students with the basic knowledge about tourism and hospitality industry characteristics
• Providing the students with the basic knowledge about tourism and hospitality industry system.
• Understanding the relationships between tourism and hospitality industry with other sectors

COMPETENCIES (Specific Instructional Objectives)

A1 Understands the tourism concept, definitions, and characteristics
A2 Understands the important of tourist as travelling public, their motivations, and approach to segment tourists
A3 Understands the distinctive between services and goods, service experience, service quality, and how to maintain high-quality service
A4 Understands the roles of service distribution intermediaries, the roles of travel agencies, tour wholesalers, and how internet change the distributions
A5 Understands the importance of transportation in land, water, and air transportation
A6 Understands the MICE industry in Tourism
A7 Understands the special events in Tourism

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 A8 Understands the importance of accomodations, identify major classifications of accomodations, ownership patterns, and managament considerations.
A9 Understands the importance of accomodations, identify major classifications of accomodations, ownership patterns, and managament considerations.
A10 Understands major classifications of attractions and entertainment, and understand the differences among heritage, commercial, and live entertainment
A11 Understands how destinations combine many suppliers, the classifications of destination, and types of services and facilities
A12 Understands about how tourism impacts economic, political, social, and environmental aspect
A13 Understands about benefits of sustaining tourism and the future of tourism

PRE-REQUISITE :
NONE

TOOLS :
PC, LCD, Sound-system, mic, AC

LEARNING STRATEGY :
INDIVIDUAL STUDY CLASSROOM ACTIVITIES
Self Study Group Presentation
Discussion
Questions & Answers

CLASS POLICY
1. Students must attend 85% of attendance (max. 2 absent)
2. Students must bring the text book everytime attending the class; if not they can’t join the class.
3. Students should wear complete uniform when entering class
4. Mobile phones must be in silent mode during class
5. All assignments must be collected in the hard copy and soft copy form
6. Rules and regulation related to attitude & behavior and absenteeism must follow STPPH’s policy
7. The students will communicate with the lecturer through e-mail

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 TEXT BOOKS (MAIN)
th
Cook, R.A., Hsu, C.H.C., and Marqua, J.J. (2014). Tourism: The Business of Hospitality and Travel 5 edition. Singapore: Pearson

ONLINE MATERIALS (REFERENCES)

None

REFERENCE (USED IN THIS SYLLABUS)

• Mancini, M, (2005). Access Introduction to Travel and Tourism. Canada: Thompson Delmar Learning
th
• Walker, J.R. (2014). Introduction to Hospitality, 6 edition. Singapore: Pearson
• th
Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2008) Tourism: Principles and Practice 4 ed. Pearson

GRADING SCHEMA
INDICATOR PERCETAGE COMPETENCIES
KAT 1 15% A1 – 13
KAT 2 15% A1 – 13
UTS 30% A1 – 7
UAS 40% A1 – 13

COURSE PLANNER
COMPETENCIES
ACTIVITIES /
SESSION (Knowledge, Skill, TOPICS ASSESSMENT MEDIA RESOURCES
LEARNING METHOD
and Attitude)
1 2 3 5 6 7 8
Introducing the World’s Largest Industry, Tourism – Chapter 1
Understanding Tourism Tourism: The
1 • Identify the major participants and forces shaping the Group Presentation Group Presentation Powerpoint Business of
Aug 23, 2016 Understands the tourism tourism industry (KAT 1) – 60 minutes presentations Hospitality &
concept, definitions, and • The reason why people travel Teaching Travel 5th edition.
characteristics (A1) • Explain historical factors that encouraged the Question - Answer PC, LCD, Sound-
development of tourism activities Question & Answer (KAT 2) – 15 minutes system, mic, AC, Cooper, et al.
• Explain the impact of physicals, human, and regional etc. (2008) Tourism:
geography on tourism activities Principles and

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 COMPETENCIES
ACTIVITIES /
SESSION (Knowledge, Skill, TOPICS ASSESSMENT MEDIA RESOURCES
LEARNING METHOD
and Attitude)
1 2 3 5 6 7 8
th
• The tourism concept Practice 4 ed
• Explain why tourism should be studied from
marketing, management, and financial perspectives
• Identify future challenges and opportunities facing the
tourism industry
• The scope of tourism business
• Discuss career prospects in the tourism industry

Marketing to The Traveling Public

2 Understands the • A Ride on the Wild Side ! Group Presentation Group Presentation Powerpoint Chapter 2
Aug 30,2016 important of tourist as • Decisions, Decisions, Decisions (KAT 1) – 60 minutes presentations Tourism: The
travelling public, their • Foundation for Understanding Tourist Teaching Business of
PC, LCD, Sound-
motivations, and • Motivations Question - Answer Hospitality &
system, mic, AC,
approach to segment • Segmenting the Tourism Market Question & Answer (KAT 2) – 15 minutes Travel 5th edition.
etc.
tourists (A2) • Specialized Tourist Segments
• Delivering High Quality Service

Understands the Tourism Product

distinctive between • Definition and overview of tourism products Group Presentation Group Presentation Powerpoint Cooper et al.
services and goods, • The components of tourism destination as a tourism (KAT 1) – 60 minutes presentations (2008).Tourism:
3 service experience, product. Teaching Principle and
th
Sept 6,2016 service quality, and how • Infrastructure and super structure Question - Answer PC, LCD, Sound- Practice 4 ed
to maintain high-quality • Common features of tourist destination Question & Answer (KAT 2) – 15 minutes system, mic, AC,
service (A3) • The summary of tourism products characteristics etc.

Bringing Travelers and Tourism Service Suppliers

Understands the roles of Together Group Presentation Group Presentation Powerpoint Chapter 4
service distribution • One Stop Does It All ! (KAT 1) – 60 minutes presentations Tourism: The
intermediaries, the roles • Serving Traveller Needs Teaching Business of
4 of travel agencies, tour • Why Use Intermediaries? Question - Answer PC, LCD, Sound- Hospitality &
Sept 13,2016 wholesalers, and how • One-Level (Direct) Distribution Channels Question & Answer (KAT 2) – 15 minutes system, mic, AC, Travel 5th edition.
internet change the • Two-Level Distribution Channels etc.
distributions (A4) • Three-Level Distribution Channels
• Tapping the Power of Multiple Distribution
• Tourist Boards and Other Intermediaries

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 COMPETENCIES
ACTIVITIES /
SESSION (Knowledge, Skill, TOPICS ASSESSMENT MEDIA RESOURCES
LEARNING METHOD
and Attitude)
1 2 3 5 6 7 8
Transportation
• The Graduation Gift
Understands the • Surface Transportation Group Presentation Group Presentation Powerpoint Chapter 6
importance of • Canada and the United States Follow Similar (KAT 1) – 60 minutes presentations Tourism: The
transportation in land, • Tracks for Rail Service Teaching Business of
5 water, and air Question - Answer PC, LCD, Sound- Hospitality &
• Asian and European Rail Service Blazes Ahead
Sept 20, 2016 transportation (A5) Question & Answer (KAT 2) – 15 minutes system, mic, AC, Travel 5th edition.
• Scenic Railroads
• Cruising the Highways and Byways etc.
• Important Transportation Links
Soaring Through the Skies

Chapter 11
Meetings, Conventions, Expositions Powerpoint Introduction to
th
• Development of the Meetings, Conventions and Group Presentation Group Presentation presentations Hospitality, 6
Expositions Industry (KAT 1) – 60 minutes edition
• Size and Scope of the industry Teaching PC, LCD, Sound-
6 Understands the MICE Question - Answer system, mic, AC, Chapter 12
• Key Players of the industry
Sept 27,2016 industry in Tourism (A6) Question & Answer (KAT 2) – 15 minutes etc. Introduction to
• Types of Meetings, Conventions and Expositions th
• Historical Associations Hospitality, 6
• Venues for Meetings, Conventions and Expositions edition
• Sustainable Meetings, Conventions and Expositions

Special Events Chapter 11

• What Event Planners Do Group Presentation Group Presentation Powerpoint Introduction to
th
Understands the special • Challenges and Tools for event planners and managers (KAT 1) – 60 minutes presentations Hospitality, 6
7
events in Tourism (A7) • Classification of Special Events Teaching edition
Oct 11, 2016
• Required Skills and abilities for event management Question - Answer PC, LCD, Sound-
• Special Event Organizations Question & Answer (KAT 2) – 15 minutes system, mic, AC, Chapter 12
• Sustainability in special events etc. Introduction to
th
Hospitality, 6
edition
8
A1 – A7 Mid – Semester Examination
Oct 18, 2016

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 COMPETENCIES
ACTIVITIES /
SESSION (Knowledge, Skill, TOPICS ASSESSMENT MEDIA RESOURCES
LEARNING METHOD
and Attitude)
1 2 3 5 6 7 8
Understands the
importance of Accomodations Powerpoint Chapter 7
accomodations, identify • Expect the Unexpected Group Presentation Group Presentation presentations Tourism: The
9 major classifications of (KAT 1) – 60 minutes Business of
• Oh, So Many Choices !
Oct 25, 2016 accomodations, Teaching PC, LCD, Sound- Hospitality &
• Rooms, Rooms, and More
ownership patterns, and • Operating Structures Question - Answer system, mic, AC, Travel 5th edition.
managament • It All Begins with Sales Question & Answer (KAT 2) – 15 minutes etc.
considerations. (A8)
Understands the The Hotel Business
importance of • Hotel Development and Ownership Group Presentation Powerpoint Chapter 2
accomodations, identify • Classification of Hotels Group Presentation presentations Introduction to
th
10 major classifications of • Best, Biggest, and Most Unusual Hotels & Chains Teaching (KAT 1) – 60 minutes Hospitality, 6
Nov 1, 2016 accomodations, • International Perspective Question - Answer PC, LCD, Sound- edition.
ownership patterns, and • Green Lodging Question & Answer (KAT 2) – 15 minutes system, mic, AC,
managament • Career Information etc.
considerations. (A9) • Trends in Hotel Development
Understands major Chapter 9
classifications of Attractions Tourism: The
attractions and • Types of tourist attraction and activities: natural, Group Presentation Group Presentation Powerpoint Business of
entertainment, and cultural, and special types of attraction (KAT 1) – 60 minutes presentations Hospitality &
understand the • Understand the differences among cultural Teaching Travel 5th edition.
11
differences among attractions, commercial attractions, and live Question - Answer PC, LCD, Sound-
Nov 8, 2016 Chapter 9
heritage, commercial, entertainment Question & Answer (KAT 2) – 15 minutes system, mic, AC,
• Tourist facilities and services as attraction Introduction to
and live entert (A10) etc. th
Hospitality, 6
edition
Understands major Chapter 9
classifications of Recreation, Clubs, and Entertainment Group Presentation Group Presentation Powerpoint Tourism: The
attractions and • Recreation, leisure, and wellness (KAT 1) – 60 minutes presentations Business of
entertainment, and • Government-sponsored recreation Teaching Hospitality &
12 understand the Question - Answer PC, LCD, Sound- Travel 5th edition.
• Commercial recreation attractions: Theme parks,
Nov 15, 2016 differences among Question & Answer (KAT 2) – 15 minutes system, mic, AC,
museums, performance arts, destinations, clubs Chapter 9
heritage, commercial, • Non commercial attractions etc. Introduction to
and live entert (A10) Hospitality, 6
th

edition

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 COMPETENCIES
SESSION (Knowledge, Skill,
and Attitude)
1 2
Understands how
destinations combine
many suppliers, the
13 classifications of
Nov 22, 2016 destination, and types of
services and facilities
(A11)
ACTIVITIES /
TOPICS ASSESSMENT MEDIA RESOURCES
LEARNING METHOD
3 5 6 7 8
Destination
• Dreams can Come True
• From Resorts to Urban Destinations Group Presentation Group Presentation Powerpoint Chapter 10
• Classifying Destinations (KAT 1) – 60 minutes presentations Tourism: The
• Far from the Maddening Crowd Teaching Business of
Question - Answer PC, LCD, Sound- Hospitality &
• Links to the Past
Question & Answer (KAT 2) – 15 minutes system, mic, AC, Travel 5th edition.
• Seasonal Delights
• Spotlight on Sporting Activities etc.
• Year-Round Playgrounds
• Bright Lights and City Sights
• Building on Success

Understands about how Group Presentation Group Presentation Powerpoint Chapter 11-12
tourism impacts Tourism Impact (KAT 1) – 60 minutes presentations Tourism: The
14 economic, political, social, • Economic and Political Impact of Tourism Teaching Business of
Nov 29, 2016 and environmental aspect • Environmental and Social/Cultural Impact of Tourism Question - Answer PC, LCD, Sound- Hospitality &
(A12) Question & Answer (KAT 2) – 15 minutes system, mic, AC, Travel 5th edition.
etc.

Group Presentation Group Presentation Powerpoint Chapter 13-14

Understands about Tourism Impact (KAT 1) – 60 minutes presentations Tourism: The
benefits of sustaining • Exploring the Future of Tourism Teaching Business of
15
tourism and the future of • Sustaining Tourism’s Benefits Question - Answer PC, LCD, Sound- Hospitality &
Des 6, 2016
tourism (A13) Question & Answer (KAT 2) – 15 minutes system, mic, AC, Travel 5th edition.
etc.

16
Des 13, 2016 A1 – A13 FINAL SEMESTER EXAMINATION

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 RUBRICS FOR GROUP PRESENTATION
Criteria 55 - 69.99 70 - 84.99 85 - 99 Skor
The explanation is back and forth, The explanation structured, and easy to
Presentation the information delivered is not understand
20%
technique Only read the ppt / cue card / notes the essential

Answers is short, not fully correct Questions correctly answered, clear, and
Conceptual
Questions not correctly answered to the point 20%
Knowledge

Cover 60 % – 75 % material Cover > 75% material essence

Essence Cover < 60% material essence essence 20%

Give additional reference / Give additional reference/ information

Give additional reference / information from 1 – 2 reliable information from 3 reliable from > 3 reliable sources
Reference 20%
sources sources

Give additional material (cases, Give additional material (cases, news,

news, etc) but not fully related etc) that enhance the essence of
Additional Data Only explain the material from the textbook / slide given with the essence of presentation presentation material 10%
material

Presentation material distribution Presentation material distribution is

There are group members that did not received the is not even between group even /equal between group members
presentation material members
Teamwork 10%
There are ≥ 2 group members that are not using complete There are ≤ 2 group members that All group members using complete
uniform and not well groomed are not using complete uniform uniform and well groomed
and not well groomed

Total Skor 100%

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 Syllabus Contract
As a student representative and the instructor of the course of Introduction to Tourism and Hospitality. Hereby, we acknowledge that we have read and understood the
course syllabus given. If prior to the learning activities there are concerns or questions that require a further elaboration regarding the learning plan and activities in this
syllabus, we will discuss them technically and adjust them as required and agreed. Then if this syllabus are updated, there will be an announcement prior to the schedule.

With this, the syllabus is agreed and will be put into effect as soon as it has been signed.

Lecturer, Students Representative,

Batch 2016 Class 1E

( Soekresno,SE,MM ) ( ……………………………………. )
Contact No: ……………………………..

Checked by Aprroved by
Head of Department, Dean,

( Dr. Amelda Pramezwary, A.Par., M.M. ) ( Dr. Diena M. Lemy, A.Par., M.M. )

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 Syllabus Contract
As a student representative and the instructor of the course of Introduction to Tourism and Hospitality. Hereby, we acknowledge that we have read and understood the
course syllabus given. If prior to the learning activities there are concerns or questions that require a further elaboration regarding the learning plan and activities in this
syllabus, we will discuss them technically and adjust them as required and agreed. Then if this syllabus are updated, there will be an announcement prior to the schedule.

With this, the syllabus is agreed and will be put into effect as soon as it has been signed.

Lecturer, Students Representative,

Batch 2016, Class 1F

( Soekresno,SE,MM ) ( ……………………………………. )
Contact No: ……………………………..

Checked by Aprroved by
Head of Department, Dean,

( Dr. Amelda Pramezwary, A.Par., M.M. ) ( Dr. Diena M. Lemy, A.Par., M.M. )

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