SHRINERS HOSPITALS FOR

CHILDREN - SALT LAKE CITY

Data Analysis
and
Development
By: Brooklyn Wood, Marissa Deveraux,
Jacob Hale, Jessica Willis & Nalany Resek
Research questions

1.What factors motivate donors?

2.What do donors want in return from an organization?
3.What are the demographics and psychographics from
the existing donor base?
4. What fundraising inbound channels (mail, direct mail,
online, Classy, etc.) are the most beneficial?
 Methods

Qualitative Literature Review

We compiled over 50 relevant publications on the topic of best practices in development with an
emphasis on healthcare. We took those findings and went through all of the reports we found and
highlighted what we think is most relevant for Shriners Hospitals for Children - Salt Lake City.

Data Set Analysis

From the donor data file, we compared various categories of datas to gauge the level of interest
concerning philanthropists through a nominal data analysis.
 Donor Motivations

1. Trust
2. Altruism
3. Social
4. Monetary (Tax benefits)
5. Egoism
6. Financial Constraints (a reason NOT to donate)

Theory of Planned Behavior

 What Donors Want in Return

1. Self Image
*Praise
2. Value of Return
*Satisfaction
The New York Times says, “If a charity is doing its
job right, every single donor feels that they are
valued, and every single donor knows exactly how
their donation is being spent and the difference
their donation makes."
 What Donors Want in Return

3. CEO Example:
*Be a part of the cause
The Grant Watch says, “Hospital leaders
should...adopt a new stance, raise a new vision and
collaborate with new partners in order to be seen
and accepted by donors as being part of the health
care solution for society."
Demographics
 Demographics

"In 2014, Utah was

ranked as the
number 1 state for
charitable giving
in America."
-Chronicle of
Philanthropy
 Demographics

In 2015, the National Center

for Charitable Statistics
(NCCS) published the
average taxpayer charitable
deduction per return (DPR).
 Demographics

The average DPR for the

nation was $1,201
Demographics

Utah's DPR
=$2,516
Demographics

"Generosity in Utah is
high whichever way
you look at it."
-Mona Chalabi,
FiveThirtyEight
Analyst
Demographics

High School Graduation Rate:

= 84%

Utah State Board of Education

Demographics

High School Graduation Rate:

= 84%

= 87%

Utah State Board of Education

 Demographics

Based on a national survey done

of 4,216 adults in 2001, 69% of
contributing households give to
religious organizations, and 43%
give to health organizations.
 Demographics

The Independent Sector

reported a higher level of
giving to secular
organizations by those
= 73% Christians
who give to both
religious congregations = 71% donate to charities
and secular
organizations than by
those who give only to
secular organizations.
PSYCHOGRAPHICS

University of Groningen Study

(2017)

300,000 donations
20,000 individuals
10 years
PSYCHOGRAPHICS

1. Moral Consistency
2. Moral Habits
3. Moral Licensing
 RESEARCH
QUESTION 4
What fundraising
inbound channels (mail,
direct mail, online, classy)
are the most beneficial?
 data analysis
Limited demographic data
-Monetary Amount Categories
-States
Patterns
N = 5682
 Other States
17%

Other States
17% Utah

Question 1
37%
Arizona
6%
Arizona Utah
6% 37% Which states have
Wyoming the highest
percentage of
Wyoming
10%
10%
people that donated
Idaho
to SHC-SLC?
12% Colorado
Idaho
12% 18%
Colorado
18%
Question 2
Of those states, which cities have
the highest number of people
that donate to SHC-SLC?
 Question 3
Is the sum of donations < $5000 greater
than the sum of donations over $5000?

$24,114,376
Donations over $5,000

$1,430,989
Donations under $5,000
 Question 4
Do you receive more money from
organizations or individuals?

$17,537,993
Donations from Organizations

$13,715,124
Donations Not from Organizations
 Questions 5-7
5. Which year between 2013-2017 has the most donors?
6. Which year between 2013-2017 has the highest dollar amount given?  
7. Which year (2013-2017) has the highest ratio of the yearly sum to the number of donors?

2013 $1,530

Year Yearly Donations Number of Donors

2014 $2,856
2013 $1,101,940 720
2014 $2,051,226 718 2015 $1,835
2015 $1,525,583 831
2016 $2,738
2016 $2,596,492 948
2017 $3,143,895 1200 2017 $2,619
Item 7

0 1,000 2,000 3,000

 Questions 8
Which Interval of Lifetime Number of Gifts results in the highest sum of Lifetime Giving?
conclusion
THANK YOU

QUESTIONS?