Business Model Canvas Airbnb
Key partners
- Hosts
- Business travel
partners
- Travel managers
- Investors / venture
capitalists
- Lobbyists
Other partners:
- Photographers (street,
event, property)
- Maps, payment, cloud
storage, identification
- Insurance
Cost structure
- Customer acquisition cost, CAC
- Weighted average cost of
capital, WACC
Key activities
- Remove friction from
transactions
- Scale beyond critical mass
- Engage the participants
- Refine value proposal
- Analyse data & improve
Key resources
- The network effects
- Listings
- User generated content
- Platform architecture
- Algorithms, data, analytics
capabilities/people
- Brand, App
- Development & expansion
- Payroll, contractors
- Infrastructure, transaction costs
- Legal, insurance
- Lobbying, legal, settlement
- Customer support
Understanding Airbnb: www.innovationtactics.com/business-model-canvas-airbnb/
Value proposition Customer relationships Customer segments
Macro segmentation
For the hosts: - Own the relationships
- Income generation - Manage interactions Guests
- Ease of transactions Esp for hosts: - Travel type (business,
- Meeting new people - Issue resolution leisure)
- Ease of getting verified - Guide joining steps - Demographic
guests Public: company image - Geographic
- Calendar, booking - Behavioural
management
Channels Hosts
For the guests: - Digital ads
- Accommodation type
- Lower cost - Content marketing
- Demographic
- Easy transactions - Word of mouth
- Geographic
- Authentic local - Social, messaging
- Rental preferences
experience - Referral program
- More variety - Transaction: App, And microsegmentation
- Transparent ratings pages
- Engage: mails, offers
Revenues
- Rental guests: 5-15%
- Charging a transaction fee based - Rental hosts: 3-5%
on savings on: - Event hosts: 20%
- Lower cost for guests = Event guests: 0%
- Higher net income of hosts