Avirat Ranjit Kulkarni

ACCOMPLISHED DIGITAL MARKETING PROFESSIONAL- Google Adwords and Analytics Certified

offering 10 years’ of rich experience in managing sales, developing new clients and in generating consistent
revenue growth; possess an integrated set of competencies in planning, supporting, implementing and
deploying leading-edge digital marketing data and analytics

avirat.kulkarni@gmail.com +91-9860140796
LinkedIn URL: https://in.linkedin.com/in/aviratkulkarni/ Skype: aviratk

Executive Profile Key Impact Areas

Designed and rolled-out customised digital strategies drive online Digital Strategic Project
traffic, engage customers, and enhance brand image Planning Management/
through implementation of digital marketing best practices such as social
Tracking
media, e-mail marketing, paid search, SEO, SMO, PPC and SEM
Competency in end-to-end project planning & implementation; monitoring Client Relationship
project progress & outstanding issues and ensuring the quality & Campaign &
Management
timeliness of deliverables (National/ Media Planning/
Successfully created strategic search engine marketing and social media International) SEO/ SEM
direction for over various clients to optimize online presence for maximum
exposure Continuous
Won Best Manager Award and Being Above The Line Award at TSL Team Building &
Process
Marketing Structuring
Improvement
Experience in working on Web analytics and associated product suites
like Google Adwords, Google Analytics and so on
Worked with various renowned clients namely IBM, HP, CISCO, SAP Digital Lead Google Analytics,
Exhibited leadership in analysing & communicating online brand and Generation Web Analytics,
product campaign results, tracking conversion rates and making Campaigns Digital Analytics
improvements to the website, to raise brand awareness
Received Outstanding Performer of the Year award in Ednit Software in Ecommerce
Web Design &
2016-17; successfully organised an event (500+ People) for Boston Development and
Computers Institute in 2008-09 Development/
WordPress Promotion
Proven track record of devising web-marketing strategies that have
elevated brands from relative obscurity, forging strategic alliances, driving
revenue and growing profits in competitive markets
Successfully designed, implemented and tested the company’s digital Soft Skills
marketing campaign that increased customer base by bringing in business
from the company’s website

Education & Credentials

2009: Post Graduation Diploma in Multimedia from Xplora Design School,
Dhule Key
2009: Bachelor of Commerce from S.S.V.P’s College, Dhule Skills

Certification
XX year: Google Adwords and Analytics Certified

Career Timeline (Recent 5)

Jan’10- Dec’10- Oct’12- Jun’16 - Since

Oct’10 Aug’12 Apr’16 Jul’17 Aug’17

Ednit
Software
Pvt. Ltd.
IT Skills
HTML / CSS, JavaScript, jQuery
Knowledge of PHP, AngularJS
Dreamweaver, Photoshop, Corel – Draw
MS Office (Word, PowerPoint, Excel) and Internet Applications

Extracurricular Activities
Acted as speaker at:
o Digital Marketing Seminar conducted at IBM, Mumbai, 2017-18
o Technology Seminar in Netaji Polytechnic College, Ajang, Dhule 2015- 16
o Technology Seminar in Sau Shantidevi Chavan Institute of Engineering & Technology, Chalisgaon 2014-15

Professional Experience
Since Aug’17: TSL Consulting Pvt. Ltd., Pune as Digital Marketing Manager
Key Result Areas:
Directing the development, management and implementation of digital marketing strategies / efforts, including
search, display, social, E-Mail and content marketing
Piloting new digital channels to position overseas clients as a leader in the online/digital marketing arena
Managing all web marketing efforts and increasing quality lead conversions from all sources, including paid search,
display, content, retargeting, organic search & social media
Displaying leadership skills in distributed team building, strong technical skills, people management & timely delivery of projects
Engaging & coordinating business analysis sessions for understanding client business requirements and mapping the
same to required framework standards
Developing budget and monitoring & controlling all costs associated with corporate-wide digital marketing programs;
tracking campaign costs, performance and ROI throughout the demand generation lifecycle
Devising overall business plan & business strategy including development of product, defining brand strategy &
product positioning
Steering digital marketing with focus on rapidly and improving online B2B generation
Spearheading marketing programs across various media including paid search, display, content, retargeting, organic
search and social media
Driving strategic direction for all digital marketing operations and identifying gaps in market opportunities, producing
relevant messaging & creative and a conversion funnel for acquiring qualified sales opportunities

Previous Experience
Jun’16 to Jul’17: Ednit Software Pvt. Ltd., Pune as Project Manager – Digital Marketing / Web Development
Key Result Area: Monitored business leads, web development and multi-lingual project
Project Undertaken:
Bookmyidentity.com as Digital Marketing Manager
Globalpharmacymart.com as Project Manager – Website Development

Oct’12 to Apr’16: ArtLog DiGi, Dhule as Project Manager – Digital Marketing / Web Development
Key Result Area: Managed Digital Marketing, SEO, SMO, PPC and Web Development throgh Open Source PHP Software
Project Undertaken:
Malbecho.com as Digital Marketing Manager
Prismicreflections.com as Digital Marketing Manager
Neojdx.com as Project Manager – Front-end development, Digital Marketing
Kardaconstruction.com as Digital Marketing Manager
Personalremedies.com as Project Manager – Website Re-design
Standbyfinance.com as Project Manager – Website Re- development, Digital Marketing
Chillhound.com as Project Manager – Front-end Development
Promotionalproductinc.com as Project Manager – Website Re- development,Digital Marketing
Oncontract.com as Project Manager – Frontend Development, Digital Marketing

Dec’10 to Aug’12: Blue Planet Infosolutions Inc., Pune as Sr. Web Designer and Digital Marketing, Dec 2010 – Aug 2012
Key Result Areas:
Developed ront-end for eLearning, Book store
Supervised Android development team
Managed client web site traffic growth
Formulated brand strategy and statistics systems; managed advertising revenue
Provided strategic consulting/ advices to the organistion

Project undertaken: Learningplanet.in as Web Designer

Jan’10 to Oct’10: Get Through Guides, Pune as Web Designer

Key Result Areas:
 Worked on various designing & E-learning modules; developed various modules using javascript
Assited in various advertisement campaigns (Flash Skyscrapers)

Jun’09 to Dec’09: Blue Planet Infosolutions Inc., Pune as Web Designer

Key Result Areas:
Worked on various designing and games modules
Managed client, creative strategy and user interface design

Personal Details
th
Date of Birth: 8 September 1988
Languages Known: English, Marathi, and Hindi
Permanent Address: 102, Dwarka Residency, Balewadi, Pune - 411015
Target Location: Pune