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Brand
As a new business startup company most of them will spend a lot for ad services like
Blogs, Articles, SEO, PPC, PPV etc., but think before you spend a lot of money on digital
marketing. I don’t say its waste but still there is a lot for marketing it’s not that cheap as
people say about it. And some companies they will appoint a digital marketing person for
their product to work in their company. But if you go for B2B mailing list it will easy for you
to reach the customer directly who required your product. As you see even if you got more
money in spending for digital marketing. Can you exactly know when you will receive an
order from customer? Trust me you can’t tell the day.
Email marketing continues to bring the value. In fact email has an average ROI of 38$
for each 1% spent. But keep in mind not all email gonna give you 38$ it should be crafted
like a katana sword (Simple, powerful and sharp). Email marketing continues to dominate
the digital marketing landscape in terms of performance. If you can’t spend at least few
hundred dollars for your product marketing then it’s no use of getting a good customer and
selling your product.
Advantages:
1. Its very easy, simple and cheaper method the owner of a startup company can do
himself (well if he has interest in it),
2. It’s easy to track. You can check weather its read or not and let you see what is
engaging to your visitors or subscribers,
3. You can check the traffic of your website like visit counts in your website, the reply for
the product and the mails,
4. You can write as much you want and as much less it needs to be written. Which can’t
be done in other marketing areas?
5. It helps to create and expand brand recognition. Because your company brand is not
just a logo. The tone, design and content of your help to establish your brand.
That’s it. These above points are the pros of email marketing. So now you guys are
thinking we can go for email marketing service. Whoa hold the horses, if there is god there
is devil also. These are the following disadvantages of Email marketing.
Disadvantages,
1 .Most people won’t open your email. Your mail can lose in the flood. Unless the
subject is to be perfect to make a customer open.
2. It’s very easy to send emails to customer at the same time for a customer it’s very
easy to find a unsubscribe button it will disappear.
3. Most of them will not read, they will just mark it and delete the unread mails or they
will spam it. Unless the subject is perfect to make read a customer, never use words like
“CLICK HERE” or “ONCE IN LIFE TIME OPURTUNITY” and at last do not use a exclamation
points(!!!!!!!!!!!!),
4. It takes time to create an email list and develop a marketing strategy. Make sure you
got support in your office who can properly mage this tactic.
That’s it as far I know I updated on this article. Opps Sorry I forgot to digital market
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