UBEX ICO 1

Overview
The virtual advertising marketplace has been actively growing for the final 4 years; its length has
handed the dimensions of the tv phase in 2017. That is an ancient occasion for the marketing
marketplace. One of the most promising segments of virtual advertising and marketing is
programmatic commercial, which shows a median annual growth fee of extra than 23% towards a
4% growth fee of non-programmatic segments. According to the forecasts of Magna global, the
marketplace length of advertising software will reach $ forty-two billion through 2020. Ubex
proposes to resolve those troubles by combining all of the blessings of programmatic technologies,
neural networks and clever contracts in an unmarried machine. Thru this approach, Ubex gives a
transition from the conventional pay-consistent with-click on the scheme to the price for focused
moves, that's the maximum fair and interesting version for all marketplace individuals. We present
to you the Ubex venture – a worldwide, decentralized trade of programmatic advertising and
marketing primarily based on neural networks and smart contracts. The challenge of Ubex is to
create a worldwide advertising and marketing surroundings with a high stage of mutual believe and
maximum performance.

Ubex: service for Advertisers

Advertisers can set up and run an advert campaign in some clicks. Obligations that required an entire
crew of digital marketers can now be taken over by means of Ubex algorithms. An advertising and
marketing campaign is created via a private account in four easy steps:

1. Create a proposal and specify the economic phrases – The consumer specifies the value of
advertising, or a percentage of the sale, as well as deferred payment (for advertisers with an
excessive score). Also, the advertiser chooses the centered movements they are inclined to pay
publishers for.

2. Select a widget or create your personal – Widgets can be personalized with the aid of the
advertiser and also can be furnished by way of the change (as an instance, the payday loan, a shape
for obtaining microcredits). In the case of personalized widgets, it's far enough to upload a banner or
video and install and configure all the essential paperwork via a handy clothier available in the
private account. For more complicated settings, widgets can be written in a customized Javascript-
code.

3. Pick the pursuits of the target market, the time of shows, geography and other standards. – After
putting in the widget, the advertiser units the regulations for displaying the commercials so that
advertising is as applicable to the audience as viable. In parallel with the settings, the neural
community affords forecasts of the effectiveness of the custom-designed advertising marketing
campaign.

4. Release an advertising and marketing campaign and reveal the effects. – With the help of a
personal account in the Ubex machine, the advertiser can reveal in real time all of the key metrics
for the created advertising and marketing campaign. Those metrics consist of the focused actions
that were taken, their time, the publishers on whose systems marketing became displayed, the
activity of these publishers within the marketing campaigns. The neural community also presents up
to date reports on the effectiveness of the advertising marketing campaign.

The fee is made most effective upon the final touch of focused actions precise in the offer. Funds are
credited from the quantity held within the escrow gadget of the Ubex crypto monetary platform, or
from the advertiser's account on the time indicated inside the smart agreement (in case of factoring
bills for advertisers with excessive ratings).

The Ubex Platform

The Ubex platform will provide adequate possibilities not most effective to publishers and
advertisers, however also to companies that need regression analysis of consumer statistics. The
system's neural center, that is chargeable for making decisions at all degrees of the existing cycle of
the advertising fabric, can have an API, get entry to which may be provided to accomplice
businesses. The behavioral decision-making blockchain lets in one to assess user records and make a
judgment approximately the perceived interests of the user. This regression estimate can be used
not best to show advertising and marketing substances, however for different functions as nicely.
The API will offer a possibility to retrieve a listing of predicted classes with an estimate for every
primarily based on a question with user records. Training the machine center to acquire applicable
and correct forecasts is a laborious manner. In this regard, the platform will provide the ability to
include statistical information on the site person's actions, which can be used as a training pattern
for the system's middle. The website online proprietors who supplied facts will acquire a praise
proportional to the contribution of the records supplied for training the gadget center. These actions
are just like mining, whilst users are rewarded for exertions-extensive paintings (imparting statistical
statistics for the formation of a schooling pattern).

The Ubex pockets

The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is
primarily based on the want to credit budget from advertisers' bills for the shows of advertising and
marketing substances that they've offered. Basic cryptocurrencies do now not allow the crediting of
finances from 0.33 party money owed despite the fact that one has permission from the 0.33 events.
The Token lets in for putting quotas (allowances) to a particular deal with within which the
proprietor of the cope with can use the funds available on the account. Crediting is possible only on
the situation that the account holder has set up the scale of the quota and simplest from the cope
with to which the quota is issued, in any other case the budget can't be credited.

UBEX Tokens

UBEX Tokens are blockchain Tokens, which are virtual Tokens created on a blockchain as a part of a
decentralized software program protocol. UBEX Tokens are crypto-Tokens issued at the Ethereum
platform on the premise of an ERC20 fashionable settlement. UBEX Tokens are charge Tokens
designed to help transactions on the Ubex platform. To realize present-day fashion of icos, you may
test ICO stats.
 UBEX ICO 2
CONCEPT OF UBEX

UBEX is an international decentralized marketing alternate, operating fully on the idea of neural
networks with the use of blockchain and smart contracts. Advertisers can routinely buy ad slots the
use of the Ubex system. The fee is made upon the success of focused actions by way of customers.
Procurement of marketing takes vicinity in actual time the usage of the programmatic era on the
idea of neural networks with the software of clever contracts.

Mission functions

UBEX's motive is to create a global advertising environment with an excessive degree of mutual trust
and most performance. Where advertisers can robotically buy ad slots the use of the Ubex gadget.

UBEX aims to combine artificial intelligence and advertising in a global, decentralized advertising
exchange. The intent to use AI to resolve some of the predominant problems in today's advertising
and marketing enterprise.

UBEX believes net users are being subjected to increasingly worsening advertising situations. They're
dealing with scams through commercials. They're viewing besides the point or disturbing classified
ads. And they're not being compensated for their contributions to the atmosphere. That is why they
present the UBEX mission - an international, decentralized trade of programmatic advertising based
totally on neural networks and clever contracts.

UBEX wants to permit publishers and advertisers to soundly interact with each different without the
usage of an intermediary – even when the two parties haven't any purpose to accept as true with
every different. To do that, UBEX will use neural networks and gathered records to choose the
maximum relevant advertising and marketing content at any given second in time to a specific
consumer, maximizing the possibility of obtaining preferred consequences. In addition, they have a
reputation device and clever settlement device to provide secure P2P transactions.

UBEX will replace middlemen with blockchain era. Meaning there aren't any layers between
advertisers and publishers.

They may use smart contracts to permit publishers and advertisers to engage without delay with
each other. Publishers can earn extra money whilst advertisers can lower pointless transactional
costs.

They make it less difficult for publishers to tokenize ad slots. Publishers can publish data from their
websites online, making it less difficult for advertisers to select excessive-appearing websites for
their subsequent advert marketing campaign.

UBEX could have a multi-layered popularity gadget that prices advertisers and publishers. This
recognition statistics can be saved in the blockchain on the side of the total records of the person's
operations.

UBEX describes its version as a "pay according to end result" model. The use of blockchain
technology, they'll pay based totally on each blockchain-validated results.
Advertisers can spend UBEX tokens from their account balances to get entry to the smart agreement
and make deals with publishers. UBEX tokens are ERC20 tokens on the Ethereum blockchain.

Advertisers: hassle & answer

Advertisers lose cash on every attracted purchaser because of the conventional method to
advertising purchases. In maximum instances, advertisers are pressured to incur excessively high
prices to draw buyers for 3 motives:

1. High Commissions

2. Click on Fraud

3. Inefficient focused on

Publishers: trouble & answer

Publishers are not getting sufficient revenue from their marketing slots due to a suboptimal income
system. There are several obstacles that prevent publishers from maximizing sales and contributing
greater finances in the boom of user engagement.

Token info funding info

Token: UBEX Accepting: BTC, ETH, LTC, NEO, BCH, sprint

Platform: Ethereum disbursed in ICO: 72%

Type: ERC20 gentle Cap: four,000 ETH

Price in ICO: 1 UBEX = zero.00001 ETH hard Cap: 24,000 ETH

General supply: 4,000,000,000 UBEX Bounty: available

Realize Your purchaser (KYC): yes minimal investment: 0.01 ETH

Unsold Tokens: will be Burned Whitelist: NO

Bonus machine

Bonus on might also 21st - may twenty-seventh: 20% Bonus

Bonus on may 28th - June third: 18% Bonus

Bonus on June 4th - June tenth: sixteen% Bonus

Bonus on June eleventh - June seventeenth: 14% Bonus

Bonus on June 18th - June twenty-fourth: 12% Bonus

Bonus on June twenty-fifth - July 1st: 10% Bonus

Bonus on July 2nd - July 8th: 8% Bonus

Bonus on July ninth - July 15th: 6% Bonus

Bonus on July sixteenth - July 22nd: 4% Bonus

Bonus on July twenty third - July 29th: 2% Bonus

Token Distribution

Distributed to network: seventy two.00% (2,880,000,000 UBEX)

Team & Advisors (1 yr Lock-Up): 15.00% (six hundred,000,000 UBEX)

Reserve: 10.00% (four hundred,000,000 UBEX)

Bounty (1 Month Lock-Up): three.00% (a hundred and twenty,000,000 UBEX)

Roadmap
This autumn 2016 introduction of an advertising platform for selling Payday Loans.

Q1 2017 improvement of integration tools to hyperlink marketing campaigns with publishers,

websites.

Q3 2017 introduction of an API interface to be used via publishers to register marketing space.

This autumn 2017 Addition of new forms of advertising and marketing gear and customization of
widgets.

Q1 2018 creation of advertiser auctions.

Apr 2018 development of the alternate clever settlement prototype for the storage of basic records.

May additionally 2018 The launch of the computing device and cellular Alpha variations of the
Advertiser application.

Aug 2018 The release of the computer and mobile Alpha versions of the writer software.

Oct 2018 improvement of the gadget's neural middle prototype.

Nov 2018 introduction of smart contracts able to storing neural community within the blockchain.

Dec 2018 introduction of an API prototype for sharing schooling information in change for rewards.

Jan 2019 Launching of the Beta versions of Advertiser and publisher packages.

Mar 2019 freeing of the initial variations of applications and smart contracts.
 UBEX ICO3
Overview
The digital marketing market has been actively growing for the final 4 years; its size has exceeded
the scale of the television section in 2017. That is a historic occasion for the advertising market. One
of the maximum promising segments of digital advertising is programmatic commercial, which
suggests a mean annual increase charge of more than 23% towards a 4% increase price of non-
programmatic segments. In step with the forecasts of Magna global, the marketplace size of
advertising software will attain $42 billion by 2020. Ubex proposes to solve those issues by means of
combining all the benefits of programmatic technology, neural networks and clever contracts in an
unmarried system. Thru this approach, Ubex provides a transition from the traditional pay-in step
with-click scheme to the fee for centered moves, that's the fairest and exciting version for all
marketplace individuals. We gift to you the Ubex undertaking — an international, decentralized
exchange of programmatic advertising primarily based on neural networks and clever contracts. The
mission of Ubex is to create a worldwide advertising and marketing surroundings with a high stage of
mutual trust and maximum efficiency.

The Ubex Platform

The Ubex platform will offer sufficient opportunities no longer simplest for publishers and
advertisers, but additionally to groups that need regression evaluation of user information. The
machine's neural middle, that's accountable for making selections at all levels of the lifestyles cycle
of the marketing material, may have an API, get admission to which may be provided to companion
companies. The behavioral choice-making blockchain allows one to evaluate consumer facts and
make a judgment approximately the perceived hobbies of the user. This regression estimate may be
used now not simplest to show advertising substances, however for other purposes as well. The API
will provide an opportunity to retrieve a listing of predicted categories with an estimate for each
based on a question with consumer information. Schooling the device center to obtain relevant and
accurate forecasts is an arduous procedure. In this regard, the platform will offer the capacity of
including statistical records to the site user's movements, which can be used as an education sample
for the device's core. The web site proprietors who furnished facts will get hold of a reward
proportional to the contribution of the data supplied for training the device core. Those moves are
much like mining when customers are rewarded for labor-in depth paintings (imparting statistical
records for the formation of a training sample).

Ubex: service for Advertisers

Advertisers can set up and run an advert marketing campaign in some clicks. Tasks that required an
entire team of digital marketers can now be taken over through Ubex algorithms. An advertising and
marketing campaign is created via a non-public account in 4 simple steps:

1. Create a proposal and specify the industrial terms — The consumer specifies the price of
advertising, or a percentage of the sale, as well as deferred payment (for advertisers with an
excessive rating). Also, the advertiser chooses the targeted movements they are inclined to pay
publishers for.

2. Select a widget or create your very own — Widgets can be customized through the advertiser and
also can be supplied by using the alternate (as an instance, the payday mortgage, a form for
obtaining microcredits). Within the case of personalized widgets, it is sufficient to upload a banner
or video and installation and configure all the essential forms through an available fashion designer
to be had inside the private account. For greater complex settings, widgets can be written in a
custom designed Javascript-code.

Three. Pick out the pursuits of the target audience, the time of presentations, geography and other
standards. — After setting up the widget, the advertiser units the regulations for showing the
advertisements so that advertising is as relevant to the target market as possible. In parallel with the
settings, the neural network offers forecasts of the effectiveness of the custom-designed advertising
marketing campaign.

Four. Launch a marketing campaign and display the effects. — With the assist of a private account in
the Ubex system, the advertiser can display in actual time all of the key metrics for the created
advertising and marketing campaign. These metrics encompass the central movements that had
been taken, their time, the publishers on whose platforms advertising and marketing become
displayed, the pastime of these publishers inside the advertising and marketing campaigns. The
neural community additionally affords updated reviews on the effectiveness of the advertising
campaign.

Payment is made simplest upon the finishing touch of targeted moves certain inside the offer. Funds
are credited from the amount held inside the escrow machine of the Ubex crypto monetary
platform, or from the advertiser's account on the time indicated within the clever contract (in case
of factoring bills for advertisers with excessive scores).

The Ubex pockets

The UBEX Token will act as a feed unit on the Ubex platform. The need for an ICO Token is based
totally on the need to credit price range from advertisers' money owed for the presentations of
advertising substances that they've sold. Primary cryptocurrencies do now not allow the crediting of
price range from 0.33 birthday party accounts even though one has permission from the 1/3 parties.
The Token lets in for putting quotas (allowances) to a particular cope with inside which the
proprietor of the address can use the price range available at the account. Crediting is viable
handiest on the situation that the account holder has established the dimensions of the quota and
handiest from the address to which the quota is issued, in any other case the funds can't be
credited.

What problems Does Ubex searching for To clear up?

Ubex believes users, advertisers, and publishers — the three contributors within the global
advertising atmosphere — are facing diverse issues with today's advertising systems, inclusive of:

Users

• Irrelevant or annoying commercials

• Overpayment for services and products due to multiple intermediaries and high commissions

• Excessive risks because of using coercive advertising techniques via scammers

Advertisers

• The uncertainty of accomplishing outcomes as advertisers are compelled to pay for clicks and
displayed ads without a assure of actual sales
• the problem in identifying all to be had marketing channels, main to better overhead prices and
the need to hire an extra team of workers

• Ineffectiveness in certain advertising channels, with the ineffectiveness most effective turning into
apparent after the price range has been spent

Publishers

• Struggle to find advertisers to fill advertising slots

• Face low income and the lack of ability to forecast destiny bills from advertisers

• Price delays and non-bills from cheating or low-best advertisers

Ubex believes it can solve all of these issues through the use of a decentralized advertising exchange.
Allows take a closer look at the way it works.
 UBEX ICO 4
Ubex is an international decentralized advertising trade, operating fully on the basis of neural
networks using blockchain and smart contracts. Ubex permits passage from the traditional pay in
line with a click on a scheme to the version of payment for centered actions, the most honest and
thrilling model for advertisers. UBEX in any other word is an advertising platform that goals to goal
users more efficiently with the aid of the usage of machine learning so that you can optimize advert
placement and ad content material. Furthermore, the organization targets to leverage blockchain
generation, more especially smart contracts, if you want to put into effect a price mechanism more
sophisticated than existing models such as the pay-consistent with-click on version, which is
susceptible to the fraudulent hobby. Consumer facts can be bought from publishers which will teach
the neural community model. UBEX tokens are used as a way to alternate inside the platform.

On the heart of Ibex's advertising shopping algorithms, lie neural networks that procedure facts
about each tourist to the member networks' websites. The neural networks compare the interests of
users, calculate the chance of focused movements for all advertiser offers, and pick out the
maximum appropriate advertisement. Way to this, member network internet site visitors see
handiest the one's advertisements that are maximally constrained to their pastimes, and which
could persuade them to satisfy the goal action with maximum opportunity. As a consequence, Ubex
maximizes the focused on of advertising and marketing and the monetary performance for
advertisers.

Ubex targets to clear up the problem of low confidence in the purchase of digital advertising. Clever
contracts allow for making the relationship between advertisers and publishers (owners of ad slots
on websites) as obvious and truthful as viable, as well as minimizing the risks for all events.

By means of making use of such a method, Ubex allows passage from the conventional pay in step
with click scheme to the model of fee for focused moves,

The maximum truthful and interesting version for advertisers...

What trouble does Ubex remedy? (or: what human want does it satisfy?) And how exactly does it do
so?

Ubex is supplying a unique merger of the blockchain, neural networks and AI for the marketing
industry and is granting it the possibility for efficiency.

How is the concept monetized? How do the token holder's income?

UBEX Tokens are charge tokens by way of distinctive feature and via a technical application. They're
used in the Ubex atmosphere as a unit of transactions between publishers and advertisers and are
used as a reward device for paying platform individuals, who are engaged in information mining and
education this is aimed toward enhancing the high-quality of our AI's processing capabilities for
extra efficient target market targeting and results.
 UBEX ICO5
Ubex ICO assessment & evaluation

As extra of the world movements online, virtual advertising and marketing have come to be one of
the quickest growing industries in the world. However large possibilities continue to be to improve
concentrated on performance, in addition to the level of transparency and trust in the industry.
Ubex introduces a fixed of neural networks, mixed with transparent reputation management, inside
the hopes of revolutionizing the marketing industry.

What's Ubex?

The call of the game in digital advertising is performance. Presently, customers are regularly shown
ads either at the wrong time or on the incorrect difficulty. The result for advertisers is low
conversion numbers, and an excessive amount of money paid for too few outcomes.

The solution that the Ubex marketing surroundings give is self-studying neural networks. By way of
introducing AI systems to advert campaigns, they bring a brand new degree of economic
performance to the procedure. Machine studying systems are able to track performance and analyze
the first-class strategies in phrases of timing, placement, and ad selection, in a much greater cost-
effective way than a human.

The alternative key problem Ubex solves in advertising and marketing is agree with. Issues persist of
click on fraud (in pay-consistent with-click fashions), dishonest reporting, consider inside the
effectiveness of advertisers/publishers, and delays in fee. Ubex gives a machine this is absolutely
obvious. Reputation metrics on each advertiser and publishers supply events an idea of ways
effective their capability partners are, and the volume of accepting as true with their can take into
their enterprise. Higher scores allow events to generate more commercial enterprise and earn extra
from their commercial enterprise, whether or not it's filling ad slots or getting employed for advert
campaigns.

Moreover, smart agreement structures implemented for bills permit stepped forward payment
methods. Simple price strategies primarily based on clicks on my own are not the usual, as more in-
intensity bills related to clients' targeted movements can be used. Automated bills made available by
means of clever contracts remove the issues of events failing to make payments in a timely manner.

With the aid of offering an extra green advertising procedure, Ubex hopes to make all 3 involved
parties happier – customers see ads relevant to their pastimes, advertisers see greater results for
their impressions generated, and publishers enjoy the higher self-assurance from advertisers,
locating fewer problems in filling their ad slots.

The Token

Tokenized transaction fashions seem like the destiny of virtual advertising and marketing, and is
enabled in this platform by the Ubex token.

Ubex is preserving an ICO starting in may 2018, walking via to August, if essential to reach their
intention of 24,000 ETH (approximately $14M US). Overall token supply could be 4 billion Ubex, of
which seventy-two % is to be had in the crowdsale, 15% is allocated to the crew and advisors (locked
for one year), and 10% is sent to a reserve, to be used for destiny development purposes.
The crew & Roadmap

The undertaking is based totally in Zurich, Switzerland, co-based by Artem Chestnov and Daniel
Biesuz. CEO Chestnov is experienced in marketing and emblem management in numerous ecu-based
totally corporations, together with Anheuser-Busch and L'Oreal. Biesuz is the top of the felony for
Ubex, properly versed in felony compliance for fintech and blockchain-related businesses.

Development of numerous capabilities of Ibex's platform had been ongoing for the reason that late
2016/early 2017. As of ICO starting in may also, they have got an alpha model of the advertiser
platform geared up, and hope to have the publisher model released in August.

Tokens might be dispensed without delay after the close of their ICO, and the desire is that a beta
version of the platform could be deployed in January 2019.